In this Episode we're chatting with Justin McClintock—a former theater lighting technician turned fitness coach. Known for his transformative approach to fitness, Justin shares insights on helping individuals, specifically those dealing with chronic pain, busy professionals, and postpartum moms, regain their strength and enjoy a pain-free life. The conversation ranges from personal anecdotes of overcoming injury to the importance of setting realistic fitness goals and maintaining open communicat...
Dec 12, 2024•46 min•Ep. 373
In episode 372 of the PT Profit Podcast, Chris Liddle takes the mic as a guest host to delve into maximizing content impact through research and data-driven decisions. This solo episode is tailored for entrepreneurs and content creators looking to reignite their passion and effectiveness in producing impactful content as they prepare for the upcoming year. 3 Key Points: #1: Recognizing and Reigniting Lost Passion #2: Leveraging Data and Research for Content Creation #3: Aligning Content with Bus...
Dec 10, 2024•32 min•Ep. 372
We brought back Aram Gregorian to dive deep into the challenges and opportunities within the coaching industry. This episode goes over the pursuit of genuine results over instant gratification, the significance of foundational knowledge, and the essence of true expertise. We discuss how coaches can bring authentic value to their work and maintain integrity while navigating an ever-evolving landscape. 3 Keynotes of the Episode 1. The Need for Real Results 2. Mastering the Basics in Coaching 3. Bu...
Nov 28, 2024•1 hr 11 min•Ep. 371
In this episode of the PT Profit Podcast we are going over a comprehensive strategy for attracting clients on Instagram. With a focus on understanding client needs and creating valuable, strategic content, we're breaking down methods that are applicable year-round, regardless of market fluctuations or seasonal changes. Keynotes of the Episode Understanding Client Needs Creating an Irresistible Offer Communicating with Impact Effective communication is about delivering your message to the right p...
Nov 26, 2024•23 min•Ep. 370
In episode 369 of the PT Profit Podcast, Nick Lambe is back and this time joined by Derek Mendoza, the dynamic duo behind the influential event, Raise the Bar. They connect on the show to delve into the power of networking, particularly at live events, sharing their journey and valuable insights on creating a community of like-minded coaches and professionals. They discuss the value of in-person connections, the intricacies of planning a successful event, and the importance of collaborative grow...
Nov 21, 2024•54 min•Ep. 369
In this episode of the PT Profit Podcast, I'm taking you through my 30-day process on Instagram to generate passive income, using a low-ticket offer starting at $7. With less than 3,000 followers, I'm sharing insights, challenges, and results from this Instagram strategy. Whether you're starting or looking to refine your marketing tactics, this episode offers valuable lessons on maximizing Instagram's potential. Keynotes of the Episode 1. Realistic Expectations and Strategic Planning 2. Navigati...
Nov 19, 2024•46 min•Ep. 368
In this episode of the PT Profit Podcast, Nick Lambe, a veteran in the health and fitness industry, discusses the transformative power of mastering public speaking. With over 15 years of experience, Nick shares insights into enhancing speaking skills, building confidence, and finding opportunities within the fitness space through effective communication. Their conversation is a precursor to a future episode where Nick returns to delve deeper into these subjects. Keynotes of the Episode 1. Unders...
Nov 14, 2024•55 min•Ep. 367
In this episode, we go through innovative strategies to capitalize on holiday spending and set up a thriving new year. I discuss how the substantial consumer spending during the holiday season provides an opportunity for health and wellness professionals to generate revenue and align themselves for future success. Throughout the episode, I explain eight actionable revenue-generating ideas, plus bonus strategies, to end the year strong and engage clients effectively. 3 Keynotes of the Episode 1. ...
Nov 12, 2024•20 min•Ep. 366
In Episode 365, returning guest Andrew Hannon discusses his recent transition from working as part of a team at a business for 10 years to starting his own company. This episode delves into Andrew’s personal and professional journey, highlighting the challenges and rewards of making significant career changes later in life. He shares insights into balancing his roles as a dad, a friend, and a coach, while navigating the logistics of his new business. The discussion provides a deep dive into the ...
Nov 07, 2024•43 min•Ep. 365
In this episode I'm going to be discussing strategies for health professionals to increase their revenue on Instagram without traditional sales tactics. We're going through the importance of data-driven decisions in preparing for Q1, the 'Super Bowl' of the fitness industry, and emphasizes the need to differentiate between facts and feelings in business decisions. This episode outlines the five key components to doubling impact and revenue: re-evaluating the relationship with selling, understand...
Nov 05, 2024•28 min
In this episode of the PT Profit Podcast, we sit down with Dr. Marc Morris, an experienced nutrition coach and the creator of the Dr. Marc Method. We dive deep into how Marc built a career around combining scientific knowledge with practical coaching strategies, allowing him to coach over 2,000 clients and help coaches establish their own nutrition practices. Key Takeaways: * How Marc transitioned from a career in science to becoming a full-time coach and educator. * The importance of understand...
Sep 19, 2024•49 min
Hey, hey, what’s going on! In today’s episode, I’m beyond excited to bring you something that I know will change the way you run your business. I’m thrilled to have my friend, the incredible Michelle Fernandez, joining us to teach you how to double your income and profit on a consistent and predictable basis. We’re going to dive into the marketing systems that can help you generate income without having to live on social media or grind away 12-14 hours a day. Michelle has a proven process that I...
Sep 17, 2024•1 hr 3 min
In this episode of the PT Profit Podcast, I'm talking to coach Ryan Patrick, a seasoned facility owner and performance expert, to discuss the science and strategies behind building faster, more resilient athletes. Ryan shares his insights on strength and speed protocols that help athletes reach their full potential, whether they are preparing for competitive sports or simply want to improve their overall fitness. Throughout the episode, Ryan explains how his facility, Peak Fitness and Sports Tra...
Sep 12, 2024•47 min
Welcome back, Coaches! In this "best of" episode, we break down how you can establish authority and deliver value to your audience without the stress of traditional launching. Whether you're an experienced fitness professional or new to online sales, this episode is packed with actionable tips to help you grow your business through a hybrid sales system. Key Takeaways: * Understanding Authority vs. Expertise: We explain the distinction between being an authority and having expertise, and why som...
Sep 10, 2024•32 min
In this "Best Of" episode of the PT Profit Podcast, we’re excited to highlight a past recording with Dr. Michelle Boland, an experienced strength and conditioning coach and the founder of Michelle Boland Training. Michelle’s work in both the public and private sectors has made her an expert in simplifying complex concepts related to human performance without sacrificing the nuances that truly drive results. During this conversation, we cover key topics like: * The art of program design: how Mich...
Sep 05, 2024•44 min
In this episode of the PT Profit Podcast, Chris Liddle dives into how AI tools like ChatGPT can be integrated into your fitness business to enhance efficiency, improve client retention, and scale operations. Chris shares practical use cases, from optimizing workout programming to creating personalized nutrition plans, and even how to streamline client onboarding with AI-powered tools. Whether you're new to using AI or looking for advanced strategies, this episode is packed with actionable insigh...
Sep 03, 2024•40 min
In this "Best Of" episode, we sit down with Amy Lang, a master health coach who has dedicated her career to helping people create sustainable, healthy lifestyles. Amy shares her journey from owning a successful health club in San Francisco to becoming an influential online coach and author. She dives into the key principles from her book, Thoughts Are Habits Too: Master Your Triggers, Free Yourself from Diet Culture, and Rediscover Joyful Eating , discussing how to break free from diet culture, ...
Aug 29, 2024•57 min
In today's episode, we're diving deep into one of the most crucial topics for fitness professionals: generating leads organically. If you're looking to attract new clients without breaking the bank on ads, this episode is for you. Key Takeaways: * Reversing the Process: Learn how to reverse engineer your content strategy by starting with the end in mind—what you want your potential clients to achieve—and then crafting messaging that aligns with those goals. * The Power of Organic Content: I emph...
Aug 27, 2024•45 min
In this episode of the PT Profit Podcast, we talk to Adam Badger to explore the often overlooked mental and emotional aspects of fitness. With over a decade of experience in the industry, Adam has evolved from a conventional personal trainer to a coach who specializes in helping clients overcome self-limiting beliefs, manage stress, and foster a mindset that leads to sustainable success. Whether you’re a coach, trainer, or fitness enthusiast, this conversation is packed with actionable insights ...
Aug 22, 2024•1 hr 1 min
In this episode, we dive deep into the essential "Million Dollar Offer Stack" that every successful health and wellness business needs to scale. I reveal the four common traps that smart and successful coaches often fall into when trying to grow their businesses—whether online, in person, or a combination of both. By the end of this episode, you'll understand how to create irresistible offers, communicate effectively with your ideal clients, and avoid the pitfalls that can hinder your business's...
Aug 20, 2024•42 min
In this "Best Of" episode, we're highlighting an insightful conversation with Gerard Friedman, a seasoned coach with over 15 years of experience in both athletic training and health coaching. In This Episode, You’ll Learn: * How Gerard transitioned from working with high school athletes to training the general population. * The differences between athletic training and general population coaching. * The importance of individualized assessments to tailor programs that meet clients’ specific needs...
Aug 15, 2024•40 min
In this episode, I'm thrilled to dive into a topic that's been on a lot of your minds: how to build a hot audience of clients without feeling like you need to live on social media. We all know how overwhelming it can be to constantly chase followers and likes, but today, I'm going to show you a different approach—one that focuses on profitability rather than popularity. I'll be breaking down the critical differences between followers and a true, engaged audience. We'll explore why it's essential...
Aug 13, 2024•20 min
In this episode of the PT Profit Podcast, we sit down with Aman Jaggi, a dedicated personal trainer who transitioned from being an auto mechanic to a successful fitness professional. Aman shares his journey, including the challenges he faced and how his personal experiences with injury and recovery have shaped his training approach. We discuss the importance of consistency, mobility, and recovery in achieving long-term fitness success. Aman also talks about his recent move from Alberta to Ottawa...
Aug 08, 2024•36 min
In today's episode, we're diving deep into a crucial and timely topic: ethical marketing. With all the recent events in the fitness industry, I felt it was important to have an honest and transparent conversation about maintaining integrity in our marketing practices. In this episode, I'll be discussing: * The importance of transparent communication and meeting clients where they are. * Differentiating between ethical principles and marketing tools. * Strategies for maintaining honesty while eff...
Aug 06, 2024•31 min
Today, we're excited to introduce you to Dr. Ashley Dwyer, a former pharmacist who transitioned from traditional Western medicine to the world of holistic health and fitness. With a background in pharmacy and experience in competitive bodybuilding, Dr. Dwyer faced her own health challenges that led her to discover the power of functional health. Now, as the founder of Team BDN Coaching, she helps women navigate hormonal issues, weight loss, and lifestyle changes through a personalized and inside...
Aug 01, 2024•46 min
In today's episode, I'm giving you an honest, no-nonsense look at how to hit consistent 50K months. We're diving into how you can create a scalable sales system using paid lead acquisitions and a hybrid sales model that I've perfected over the years. I'll walk you through why I moved away from the traditional launch model, focusing on ethical marketing and sustainable practices. You'll learn how to use free and low-ticket offers to build an unlimited ad budget, generate consistent growth, and cr...
Jul 30, 2024•26 min
We're bringing back an episode originally published in March 2023. Dr. Joe Zundell is a dedicated cancer biologist whose personal journey has driven his professional mission. Dr. Zundell opens up about losing his mother to esophageal cancer and how this pivotal experience led him to pursue a career in cancer research. With a bachelor's degree from St. Leo University and advanced studies in Philadelphia, Dr. Zundell's work has been published in prestigious journals, reflecting his deep commitment...
Jul 11, 2024•55 min
In this episode, Chris Liddle guest hosts to reflect on some of the times he's failed or faced obstacles in his career and the mindset and attitude it's taken to persevere. The message of this episode is that truly, no matter who you talk to, they're not winning all the time. It's how they handle their losses that defines them.If you enjoy this episode, be sure to tag us and share it on social. You can tag Chris @christianliddle and you can tag Beverley @bsimpsonfitness Help Us Help More People....
Jul 09, 2024•39 min
In Episode 345 of the PT Profit Podcast, we are thrilled to welcome Michelle Spring, the inspiring force behind Thriving Autoimmune. Diagnosed with both Hashimoto's and celiac disease, Michelle faced a challenging journey of misdiagnoses and debilitating symptoms before finding relief and a new path through the Autoimmune Protocol (AIP) diet. Now, as a health coach, she dedicates her life to helping others navigate their own autoimmune challenges. Join us as Michelle shares her personal story, f...
Jun 20, 2024•51 min
We are diving into how to build compelling content in less time—literally using just one to three hours a day. This challenge is part of my Conversion Club, and we're focusing specifically on optimizing your Instagram presence. Today, I'll be sharing insights on why it's crucial not to put all your eggs in one basket and how to effectively use multiple platforms to maximize your reach. We'll explore the three pillars of performance: a profitable offer suite, a powerful position, and a purposeful...
Jun 18, 2024•48 min
