Profitable Web Designer with Shannon Mattern - podcast cover

Profitable Web Designer with Shannon Mattern

Shannon Matternwebdesigneracademy.com
Profitable Web Designer is the top podcast for women web designers who started their web design businesses for freedom and fulfillment—but somehow ended up overworked, underpaid, and wondering what went wrong. If you're tired of saying yes to underpaid web design projects, doubting your prices, or bending over backward to keep clients happy, you're not alone. Host Shannon Mattern shares the mindset shifts, business strategies, and behind-the-scenes stories you need to stop overdelivering, raise your prices, and finally create the freedom and income you started your web design business for in the first place. This podcast is your backstage pass to the coaching, strategies, and transformations happening inside the Web Designer Academy—Shannon’s mentorship program that helps women web designers book higher-paying web design projects without overworking. 👉🏻 Get our Profitable Web Design Business Roadmap Training and find out how to go from undercharging and hustling to booking projects you love (at higher prices than you thought possible) at webdesigneracademy.com/roadmap
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Episodes

Working with Friends and Family in Your Web Design Business EP 58

👩‍💻 Get Shannon's free course for women web designers who want to make more money without working 24/7. This week I’m talking all about whether or not you should work with friends and family in your web design business, including: How to navigate pricing challenges when working with friends and family. The importance of effective communication to a good relationship. Power dynamics that pop up and how to handle them. When you're ready, here are some ways we can help you with your web design bu...

Sep 27, 202329 minSeason 1Ep. 58

Page Builders and Creating Community with Anchen le Roux of Simply Digital Design EP 57

👩‍💻 Get Shannon's free course for women web designers who want to make more money without working 24/7. This week I’m chatting with Anchen le Roux of Simply Digital Design about the power of hosting a summit and community in web design. Anchen le Roux is the creative director at Simply Digital Design and the co-host of the Page Builder Summit. She’s been a contributor to the WordPress community for over 7 years and specializes in summit and funnel development, website development, and VIP days...

Sep 20, 202339 minSeason 1Ep. 57

Six Sneaky Places Your Web Design Business Might Be Leaking Time and Money EP 56

👩‍💻 Get Shannon's free course for women web designers who want to make more money without working 24/7. Many web designers, including myself, initially approach their business as if they were employees, treating clients as their bosses, which leads to over-delivering, lack of boundaries, and allowing clients to dictate the entire relationship. In this episode, I'll share how to fix this so you can work less and make more. When you're ready, here are some ways we can help you with your web desi...

Sep 13, 202344 minSeason 1Ep. 56

Creating Recurring Revenue via a Subscription Web Design Business Model with Steve Schramm EP 55

👩‍💻 Get Shannon's free course for women web designers who want to make more money without working 24/7. This week I’m chatting with Steve Schramm of the Subscription Web Design podcast about how to use a subscription model to scale your web design business. Steve Schramm is the owner of NorthMac Services, a boutique web design agency focused on creating Wordpress sites for entrepreneurs. He’s also the host of the Subscription Web Design podcast where he helps web designers create a subscriptio...

Sep 06, 202356 minSeason 1Ep. 55

Ask Me Anything: Listener Questions Answered

👩‍💻 Get Shannon's free course for women web designers who want to make more money without working 24/7. This week I’m sharing an Ask Me Anything I did for web designers curious to get their questions answered. We talk about: Understanding the values of investment-minded clients is crucial for web designers. Effectively communicating the value of working with a web designer is essential. Marketing strategies play a significant role in the success of web designers. I also share: My personal expe...

Aug 30, 202347 minSeason 1Ep. 54

Self-Sabotage vs. Self-Protection with Dr. Lee Cordell of the Institute for Trauma and Psychological Safety EP 53

👩‍💻 Get Shannon's free course for women web designers who want to make more money without working 24/7. This week I’m chatting with Dr. Lee Cordell about vulnerability and psychological safety as an entrepreneur and business owner. Dr. Lee C. Cordell is the CEO and founder of the Institute for Trauma and Psychological Safety. Dr. Lee uses her 15+ years of experience in leadership, healthcare, psychology, and education to help humans release shame and recover from their past painful experiences...

Aug 23, 202353 minSeason 1Ep. 53

How to Stop Doing It All By Yourself with Stephanie Hudson of Focus WP EP 52

👩‍💻 Get Shannon's free course for women web designers who want to make more money without working 24/7. This week I’m chatting with Stephanie Hudson of Focus WP about how to stop doing everything by yourself and get some of your time back without breaking the bank. Focus WP is an on-demand team that gives web service providers a helping hand with the tasks that they wish they could outsource. They provide experts to support your business and let you focus on your zone of genius without worryin...

Aug 16, 202356 minSeason 1Ep. 52

7 Components of Profitable Web Design Packages EP 51

👩‍💻 Get Shannon's free course for women web designers who want to make more money without working 24/7. In this episode, I discuss the irresistible package matrix strategy and the seven components of profitable web design packages, and: My personal experiences with money mindset and how it’s evolved throughout my journey. Advice on how to overcome obstacles and achieve desired results through mindset. The importance of understanding the reasons behind potential clients' affordability concerns....

Aug 09, 202347 minSeason 1Ep. 51

What to Say When Potential Clients Tell You They Can't Afford It EP 50

👩‍💻 Get Shannon's free course for women web designers who want to make more money without working 24/7. This week I’m diving into money mindset and how to respond when clients say they can't afford your web design services. When you're ready, here are some ways we can help you with your web design business:​ 🎧 Subscribe to Profitable Web Designer Premium: Get behind-the-scenes, insider access to our archive of web design business coaching call replays normally tucked away inside the Web Desig...

Aug 02, 202341 minSeason 1Ep. 50

How to Make Sure Your Next Web Design Client Isn’t a Nightmare EP 49

👩‍💻 Get Shannon's free course for women web designers who want to make more money without working 24/7. This week I’m breaking down common problems web designers face and 4 solutions to help them work less and make more, including: The importance of designing your business around the life you want to live and share my own experience of feeling trapped in my business. Common mistakes web designers make when pricing their services and how to overcome pricing challenges. Key shifts that can help ...

Jul 26, 202336 minSeason 1Ep. 49

4 Shifts to Make in Your Web Design Business to Work Less and Make More EP 48

👩‍💻 Get Shannon's free course for women web designers who want to make more money without working 24/7. This week I’m breaking down common problems web designers face and 4 solutions to help them work less and make more, including: The importance of designing your web design business around the life you want to live and share my own experience of feeling trapped in my business. Common mistakes web designers make when pricing their services and how to overcome pricing challenges. Key shifts tha...

Jul 19, 202353 minSeason 1Ep. 48

Why You Don't Need a Niche to Get Web Design Clients EP 47

👩‍💻 Get Shannon's free course for women web designers who want to make more money without working 24/7. If you have a niche that is working for you, don’t change anything. But you don’t need a niche to get web design clients! I'll break down the simple yet effective marketing method that helps you get more clients without a niche. When you're ready, here are some ways we can help you with your web design business:​ 🎧 Subscribe to Profitable Web Designer Premium: Get behind-the-scenes, insider...

Jul 12, 202325 minSeason 1Ep. 47

Community and Collaboration over Competition with Haley Brown of WP Mavens EP 46

👩‍💻 Get Shannon's free course for women web designers who want to make more money without working 24/7. This week I’m talking with Haley Brown about growing your web design business through collaboration and community. Haley Brown is a self-confessed Wordpress nerd and design master who has been designing and building Wordpress sites for 10 years. She is one of the founders of WP Mavens, a monthly online membership community for female web designers who are determined to build profitable and p...

Jul 05, 202359 minSeason 1Ep. 46

Finding and Leveraging Your Unique Web Design Business Personality EP 45

👩‍💻 Get Shannon's free course for women web designers who want to make more money without working 24/7. This week I’m sharing the different web design business personalities and how to leverage yours in your business. I’m breaking down: The 6 most common ones we see, and why this test is one of the first things we have students do in the Web Designer Academy. The challenges each archetype faces and how to harness their strengths. How your archetype can help you attract the ideal clients you wa...

Jun 30, 20231 hr 5 minSeason 1Ep. 45

2023 Mid-Year Review: How to Know When to Restructure Your Pricing EP 44

👩‍💻 Get Shannon's free course for women web designers who want to make more money without working 24/7. This week I’m digging into my mid-year results and the data that led me to restructure my pricing. In this episode I’m breaking down: The difference between an expense vs. hybrid vs. investment mindset, and how your mindset affects the type of client you attract. The transformation from a hybrid mindset to an investment mindset that our students achieved by investing in a coaching program li...

Jun 21, 20231 hr 31 minSeason 1Ep. 44

My Stripe Account Was Hacked and Stripe Said I Have To Repay $70K EP 43

👩‍💻 Get Shannon's free course for women web designers who want to make more money without working 24/7. This week I’m sharing my experience with Stripe and fraudulent charges on my account. What happened: I woke up one morning to find that my Stripe account was being shut down for fraudulent activity that I couldn’t see and hadn’t received any payment notifications for, to the tune of $70,000. After going back and forth several times with their customer support, it became clear that they had n...

Jun 14, 20231 hr 6 minSeason 1Ep. 43

Reinventing Your Design Business with Melissa Burkheimer EP 42

👩‍💻 Get Shannon's free course for women web designers who want to make more money without working 24/7. This week I’m chatting with Melissa Burkheimer about reinventing your design business and following those nudges to pivot. Melissa Burkheimer is the CEO and Conversion Design Director of Melissa Burkheimer Studios, which designs brands and creates buzz-building strategies for product launches. She's also the host of the Design Business Show podcast. When you're ready, here are some ways we c...

Jun 07, 202353 minSeason 1Ep. 42

Overcoming Business Obstacles with Josh Hall EP 41

👩‍💻 Get Shannon's free course for women web designers who want to make more money without working 24/7. This week I’m chatting with Josh Hall about the challenges businesses are facing right now and how to navigate them! Like me, Josh is also a Web Design Coach. He started web design as a freelancing side hustle, and over the years has managed to grow it to a six-figure business today. And, funnily enough, we are actually both based at Columbus, Ohio! He’s also the host of the Web Design Busin...

Jun 02, 20231 hr 9 minSeason 1Ep. 41

Using Data to Create Results in your Web Design Business with Erica Nash EP 40

👩‍💻 Get Shannon's free course for women web designers who want to make more money without working 24/7. This week I’m chatting with Erica Nash about how to objectively collect data and use it for your web design business! Erica Nash is an online course designer and strategist who also works with me inside the Web Designer Academy as a Client Success Coordinator. Erica helps course creators elevate and streamline their course curriculum to make it more engaging and actionable in order to genera...

May 24, 202351 minSeason 1Ep. 40

Everything You Need to Know About the Web Designer Academy EP 39

👩‍💻 Get Shannon's free course for women web designers who want to make more money without working 24/7. This week I’m pulling back the curtain on the Web Designer Academy to show you everything we do to help our students create results in their web design businesses! When you're ready, here are some ways we can help you with your web design business:​ 🎧 Subscribe to Profitable Web Designer Premium: Get behind-the-scenes, insider access to our archive of web design business coaching call repla...

May 17, 20231 hr 5 minSeason 1Ep. 39

Community, Safe Spaces, and Client Retention with Erica Nash EP 38

👩‍💻 Get Shannon's free course for women web designers who want to make more money without working 24/7. This week I’m sharing an interview I did on the Next Level Course Creator Podcast about creating a community in the Web Designer Academy! The Next Level Course Creator podcast is hosted by Erica Nash, an online course designer and strategist who also works with me inside the Web Designer Academy as a Client Success Coordinator. Erica helps course creators elevate and streamline their course ...

May 10, 202350 minSeason 1Ep. 38

Normalizing Sustainable Work Habits in Web Design with Rob Howard of MasterWP EP 37

👩‍💻 Get Shannon's free course for women web designers who want to make more money without working 24/7. This week I’m talking with Rob Howard of MasterWP about increasing diversity and normalizing sustainability in web design. Rob Howard is the founder of HDC, a digital agency headquartered in Denver, Colorado. His team is behind one of the most popular WordPress newsletters out there, Master WP, and they're also the creators of EveryAlt, an AI powered tool that instantly creates accurate alt ...

May 03, 202356 minSeason 1Ep. 37

How Angela Grew From Charging $1,500 to $10k for Web Design Projects EP 36

👩‍💻 Get Shannon's free course for women web designers who want to make more money without working 24/7. In this week’s episode I’m chatting with Web Designer Academy student Angela Bamford about how she gained the confidence to raise her web design project prices from $1,500 to $10k! Angela Bamford is the owner of AB Designs, a UK-based web design agency that specializes in helping business owners reach the next level in their business. She left a career as a commercial buyer to start her web ...

Apr 26, 202346 minSeason 1Ep. 36

Growing a Web Design Business for Freedom with Racheal Graham EP 35

👩‍💻 Get Shannon's free course for women web designers who want to make more money without working 24/7. In this week’s episode I’m chatting with Web Designer Academy student Racheal Graham about growing a sustainable web design business to be your own boss! Racheal Graham is the web designer and tech strategist behind Greenhouse Creative, where she helps her clients create businesses that fit into their lives rather than having their lives run by their business. She started her web design busi...

Apr 19, 202339 minSeason 1Ep. 35

Expert Strategies for Getting Web Design Clients EP 34

👩‍💻 Get Shannon's free course for women web designers who want to make more money without working 24/7. This week I’m sharing the replay of a panel from the Simply Profitable Designer Summit all about getting web design clients! 3 key topics we discuss: The main opportunities and trends we see in the design industry right now. What boundaries to set to make projects run smoother and simplify your workload. Exactly where our clients come from and how we build those relationships to keep our pro...

Apr 12, 20231 hr 7 minSeason 1Ep. 34

What to Do If You're Not Getting Web Design Clients EP 33

👩‍💻 Get Shannon's free course for women web designers who want to make more money without working 24/7. In this week’s episode I’m sharing a live call for Web Designer Academy students about how to get web design clients! 3 key takeaways from this episode: 9/10 times it’s not a tactical problem, it’s a mindset problem - identify your mindtrash and you’ll start seeing results. How you think in the moments when nothing seems to be working will determine the results you’ll get in the future. Fail...

Apr 05, 202355 minSeason 1Ep. 33

State of the Web Design Industry Keynote EP 32

👩‍💻 Get Shannon's free course for women web designers who want to make more money without working 24/7. In this week’s episode I’m sharing my keynote presentation from the 2023 Simply Profitable Designer Summit where I reveal 4 shifts we're currently seeing in the web design industry and how you can leverage them! I cover: Why businesses need websites now more than ever despite a growing number of social media and product sales platforms. How to calculate value and why value is always more imp...

Mar 29, 202344 minSeason 1Ep. 32

Taking a Leap of Faith with your Design Skills with Caitlin Harrison EP 31

👩‍💻 Get Shannon's free course for women web designers who want to make more money without working 24/7. In this week’s episode I’m chatting with Web Designer Academy student Caitlin Harrison about the mindset work that has to happen behind the business! Caitlin Harrison is a web designer with years of experience in print publication and magazine design. She started Caitlin Harrison Creative in 2020 to find more purpose in her work outside an office and spend more time with her son. After joini...

Mar 22, 202338 minSeason 1Ep. 31

Build Your Own Table: Creative Marketing Strategies for Web Designers EP 30

👩‍💻 Get Shannon's free course for women web designers who want to make more money without working 24/7. Today we're talking about creative marketing strategies web designers can use to build relationships and market to their ideal clients. I talk about: The different stages of business and what challenges I see web designers face at each level. The feelings that came up for me around acquiring the Simply Profitable Designer Summit and the responsibility I felt for taking over the experience of...

Mar 15, 202337 minSeason 1Ep. 30

How Kate Leaned into Community to Confidently Sell $10k Web Design Projects EP 29

👩‍💻 Get Shannon's free course for women web designers who want to make more money without working 24/7. In this week’s episode I’m chatting with Web Designer Academy student Kate Newnham about seeking support from a mentor to confidently grow your web design business! Kate Newnham is the owner of Up Designs LA, where she helps health and wellness businesses create professional, memorable, and awe-inspiring online presences that represent their true value so they can help more people live happi...

Mar 08, 202337 minSeason 1Ep. 29
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