Profitable Photographer Podcast - podcast cover

Profitable Photographer Podcast

Luci Dumas
Do you LOVE photography but feel totally overwhelmed trying to turn it into a real, money-making business? You're not alone — most photographers aren’t natural-born business pros. The creative part? Easy. But the business part...that’s where it gets tough. That is exactly why I created The Profitable Photographer. Every week, I bring you fun and heart centered conversations with top photographers and industry experts who share their best ACTIONABLE marketing and photography sales strategies, “inner game” shift tools that clear our roadblocks to success, and all the business wisdom they've learned along the way. Plus, I hop on the mic solo to share the ups, downs, and lessons from my own 40 years behind the camera (and behind the business). Whether you're just starting out or looking to expand your already-successful photography business, (and have lot more fun) you’ll find honest talk, practical tips, and loads of inspiration to help you thrive — not just survive — as a professional photographer. So let’s dive in, get inspired, and build the photography career of your dreams!
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Episodes

166: Luci Dumas - Start Your Photography Business Right

Are you considering starting your own photography business? THEN THIS EPISODE IS FOR YOU, my friend! I AM BREAKING IT DOWN in this episode of The Profitable Photographer Podcast. Maybe you know a little bit about starting a business and just need me to fill in the holes, or maybe you don’t know diddly squat about where to begin, OR maybe you’ve been in business for years and are searching for some fine-tuning…Let me help! First off, the biggest question before you get started: WHY? Knowing your ...

Aug 17, 202253 minEp. 166

165: Amy Pazur and Luci discuss - Being a Giver to Your Photography Clients and Receiving Much More

“I would love people to value themselves. Not just in terms of charging enough for what they do, but to also have that reciprocal relationship with people. You’ll go far with those two things.” Babies of the world cry out with joy, award-winning Newborn & Milestone Photographer Amy Pazur is with us on The Profitable Photographer Podcast today! She’s sharing her philosophy on the payoff of a rich client relationship. If you were to step into a session with Amy, you would be MORE THAN TAKEN CA...

Aug 09, 202247 minEp. 165

164: Jason Marino = Photographer's Journey with ADHD plus Transitioning from Weddings to Portraits

“If anyone is like me and has dealt with ADHD for a long time and just can’t seem to figure it out. I really encourage people to get the help you need and watch your life change.” On this episode of The Profitable Photographer Podcast, I have guest Jason Marino sharing his ideas about creating an incredible client experience, and how he transitioned from weddings to portraits.. He also opens up about his challenge in life and in his photography business productivity: ADHD! Jason is known through...

Aug 02, 20221 hr 2 minEp. 164

163: Courtney Ranck-Copher - Why Selling Wall Art is a Gift to our Portrait Clients

“[When kids see portraits] on the wall they feel that they’re loved and like they have a place in the family.” On this episode of The Profitable Photographer Podcast, Master Photographer and Photography Business Coach, Luci Dumas is joined by award-winning photographer, Courtney Ranck-Copher! Courtney is all about going above and beyond for client relationships. She’s here to shift our perspective a bit: Don’t think of selling wall art as being “annoying sales-y.” Our photography is a gift to ou...

Jul 27, 20221 hr 1 minEp. 163

162: Luci Dumas- Photo Business Success Secrets for Bridal, Pet and Other Events

This weeks episode is "all Luci, all the time”…hahaha. That’s right, I am sharing all of my "dos and don’t" for participating in Expos, art shows, and other events where you can have a booth and attract your ideal clients, and make some great money from the contacts. I share lots of details about… The best places to have a booth and which ones to avoid How to set up your photography booth in a way that feels friendly, inviting, and is clearly branded. How to use a show to grow your connections w...

Jul 20, 202232 minEp. 162

161: Ibarionex Perello - Street Photography and the Power of Light

“You want people coming to you because they like the way you see... You have to find a way of seeing and working that is uniquely you. And that’s what you market.” This week Master Photographer Luci Dumas is joined by street photography extraordinaire and lighting expert Ibarionex Perello! Ibarionex is a Photographer, Writer, Educator and Host of The Candid Frame Photography Podcast. A creative powerhouse! With over 25 years of experience in the photographic industry, he has gifted this world wi...

Jul 13, 202255 minEp. 161

160: Jerry Ghionis - Master of Light, Creativity, and Inspiration

“What is the truth?…Just by changing the perspective, angle, choice, and compression…the way you crop, you will tell a different truth.” MAJOR INTERVIEW ALERT! Today we have THE ICONIC, world-renowned, one of the best in the biz, Jerry Ghionis! Widely regarded as one of the top five wedding photographers in the world, Jerry Ghionis’ theatrical and iconic images have redefined modern wedding photography. He is a proud Nikon ambassador and was the first Australian named in Top Ten Wedding Photogra...

Jul 06, 202256 minEp. 160

159: Bernie Griffiths and the Secrets to Million Dollar Studio Success

Do you want to make A MILLION DOLLARS?! My guest this week, Bernie Griffiths is going to tell you how! With 40+ years experience in the biz, Bernie is a Studio Owner Photography Speaker Business Coach & Author of 2 books available now on Amazon, Success Secrets of a Professional Photographer and Quantum Leap My Life We are so lucky to have an hour to pick his brain! Bernie gives the scoop on topics such as: Why some photographers fail & others don’t How to use Facebook ads like a pro Ass...

Jun 28, 202240 minEp. 159

158: Charlene Stackle Explains Why Photographers Need Virtual Assistants

Are you overwhelmed with “all the things” to be done to run your photography business in a way that is fun and highly profitable? Then this interview is for you. In this episode of The Profitable Photographer with Luci Dumas, Charlene Stackle gives us some super helpful explanation about the types of Virtual Assistants and why we might need a VA in our business. She also helps us think about ways we can specifically use them to help us have effective actions and more time to do what can grow our...

Jun 22, 202242 minEp. 158

157: Chip Dizárd - Conversations about Intentional Diversity and Finding Ideal Photography Clients

“It’s like a train. It’s going to pick up steam. If you keep at it, the referrals, the ideal clients will come. Do good work and do right by people. You can do it.” It’s true what they say about your gifts making room for you: At the tender age of ten, Chip Dizárd received a piece of technology that would change the trajectory of his life. On Christmas Eve 1978, he opened a gift and fell in love with the magic technology could create. His Atari 2600 would open his mind to exploring things and cr...

Jun 14, 20221 hr 3 minEp. 157

156: Luci Dumas-Using the 5 Love Languages in Business

Today, our hostess and Mastercraftsman Photographer Luci Dumas unpacks the 5 Love Languages and how we as business owners can use this concept to our advantage. Originally published in 1992 by Gary Chapman as a guide to the five general ways that romantic partners express and experience love, the observations behind the 5 Love Languages can easily be used to nurture any type of personal or even professional relationship. Listen in as Luci offers practical, tried-and-tested ways to demonstrate to...

Jun 08, 202231 minEp. 156

155: Bryan Welsh- Exactly What To Say

“If you can truly be curious, listen to them, ask questions and then you will get information from them so that you can deliver something. Curiosity leads to a place of empathy where then you can truly understand them and then you have the courage to act upon it.” Today, our hostess and Mastercraftsman Photographer Luci Dumas sits down with returning guest Bryan Welsh, a Master Photographer with 43 years of experience under his belt (between generations). He is a sought-after speaker whose missi...

May 31, 20221 hrEp. 155

154: Michael Mowbray - How to Enhance Your Photography with Off-Camera Flash

Today, our hostess and Mastercraftsman Photographer Luci Dumas sits down with Michael Mowbray, master photographer, author, teacher, IPC juror and entrepreneur. He is deeply involved in all aspects of the photography industry. His DeForest, Wisconsin-based studio focuses on seniors, headshots, family, and commercial photography, while his MoLight brand of lighting equipment has quickly become a leading reseller of Godox flashes and MoLight’s own unique lighting products. Michael is the author of...

May 24, 20221 hr 7 minEp. 154

153: Maria Oliva- Hot Instagram Tips for Wedding and Portrait Photographers

“If you were going to a networking event in person, what would you do, how would you respond to people approaching you, what would you share with them? These are the exact same things that you would do on your Instagram profile.” Today, our hostess and Mastercraftsman Photographer Luci Dumas sits down with María Oliva, Founder and CEO of SMS Media, a social media coaching business for wedding vendors based in the DC area. She is on a mission to change the way wedding vendors approach Instagram b...

May 17, 202254 minEp. 153

152: Luci Dumas Shares Her Coaching Secrets to Selling Tons of Wall Portraits

“You’re going to need a telephone and you’re going to need to know how to use it. I could make a better living with my cellphone and nothing else, than having a great camera, and a computer where I only communicate via email and text and such.” Today, our hostess, Photography Business Coach Luci Dumas shares her best tips and strategies to set up your photography business for massive success. Just as photography is an art, Luci believes that selling is an art. Likewise, just as photography is a ...

May 11, 202249 minEp. 152

151: Mitche Graf- Life Design for Photographers and other Humans

“If you live life with intention, as if every day is a Saturday, it changes your perspective. It changes what you do, what you say, and how you live your life. Every day can be a Saturday with the right perspective and the right attitude.” Today, our hostess, Photography Business Coach Luci Dumas sits down with Mitche Graf, a daddy of 3, bestselling author, serial entrepreneur, internationally renowned business speaker, nationally syndicated radio show host, and former All American Track & F...

May 04, 202255 minEp. 151

150: Nino Batista- Photographing Models

Today, our hostess Luci Dumas sits down with Ron "Nino" Batista, a photographer, writer, musician, and overall creative wizard whose work is regularly seen in lifestyle publications the world over. He is regarded as the premier model photographer, retoucher, and artist development educator based in the United States. Listen in as Nino offers his impressive approach to model photography and definition of beauty. He begins by explaining why women are typically more aesthetically pleasing to photog...

Apr 27, 20221 hr 3 minEp. 150

149: LARRY HERSBERGER - Magical Christmas Portraits for Fun and Big Profits

Today our hostess Luci Dumas sits down with the amazing Larry Hersberger, an internationally-acclaimed and licensed artist, storyteller, writer, designer and master photographer. He is globally known for his innovation of Magical Santa Photography, Magical Snowman, Vintage Baseball and Fine Art Classical portraiture. Listen in as Larry discusses his foray into photography in the 90s and what motivated his decision to veer away from the art’s typical focus in America at the time on “canvas, curta...

Apr 19, 20221 hr 23 minEp. 149

148: Luci Dumas- Don't Panic, Weather the Economic Storms with Ease in your Photography Biz

This solo episode is a look back at the last two years and strategies for riding out any economic storm that might happen in the future. Luci asks some questions you might want to ponder like... What has changed for you? And what is the same? Have you used this last two years to move forward in your business and in life? She shares her own journey, and her perspective on what she sees in the photography industry. And discusses the current concerns about inflation, gas prices, and how it might ef...

Apr 11, 202218 minEp. 148

147: Michael Puck-Change The World Through Photographs Of Dogs In Commercial Spaces!

This podcast episode is about how we can change the world through photographs of dogs. I know your ears might be perking up wondering what this might mean. Listen to Michael Puck share about how he helps people smile more, photographers sell their canine photographs, and help businesses feel more friendly by using photographic art of dogs in their decor. Michael started his photography business in 2016 as a nonprofit to help animals in need. In 2019 he merged my corporate business insights with ...

Apr 03, 20221 hr 10 minEp. 147

146: Alison Carlino- Night Sky Photography Tips

Today's episode is a conversation with Alison Carlino about photographing the night sky, with side order of off camera flash photography . Let's face it...being able to create excellent photographs is an important part of being a profitable photographer so I love chatting with someone about techniques to help us with that. Alison is both an amazing photographer and teacher who photographs and educates around the world. In her 18th year of business, she teaches/judges for WPPI, PPA/Imaging, SWPP ...

Mar 23, 202257 minEp. 146

145: Sergey Bogaitsev-Photography Business in Russia

Sergey lives in St Petersberg, Russia. I feel blessed to have had this conversation with such a wonderful human that lives on the other side of the world from me. We recorded this amazing episode just weeks before the invasion of Ukraine. Please keep him and his friend and family in your thoughts. Sergey has been a photographer since the age of 10 and has been a professional for 8 years...now earning income from his passion. He has been a judge for the International World Cup from the Russian Fe...

Mar 14, 202249 minEp. 145

144: Ronan Ryle- Pro-active Marketing for Photographers

Who doesn't love listening to an Irish accent from someone full of wisdom and ideas for photography business success? I know I do. That is one reason I loved this interview with CEO of 3XM & BusinessSuccessAcademy, and vendor partner on the PPA Board of Directors. I think you will love it as well. This episode is a deep dive into how to REALLY attract great clients that will be happy to invest well in our photography. His vision is for a world where photographers can create sustainable and p...

Mar 01, 20221 hr 21 minEp. 144

143: Arica Dorff- Traveling Pet Photographer with 6 Figure Income

What an incredible life this week's guest has created for herself as a pet portrait photographer. Arica Dorff is a Traveling Pet Photographer who treks across the country every fall in her camper van for her annual Pet Photography Road Trip. After a decade as Las Vegas’ top pet photographer, she sold her brick and mortar studio and hit the road with her Bloodhound, Gracie. You heard right...she works and live out of a very cool, well equipped van, making a healthy 6 figure income working just 3 ...

Feb 22, 20221 hr 25 minEp. 143

142: Luci Dumas- Affiliate Marketing to Grow Your Photography Business

This solo podcast episode is about partnering with other businesses and non-profits to draw amazing photography clients to us, by creating alliances. I share a photography "thank you gift" program that benefits the other business that has a similar perfect client base, and brings them right to your door. Woo hoo! The number one question I hear over and over, from new photographers and those in the business for many years, is how to attract ideal clients... people that will love what we do, be wo...

Feb 15, 202234 minEp. 142

Ep. 141: Travis Patenaude- Pet Adoption Lead To A Career And Passion For Rescue

Travis Patenaude has never met a dog he didn’t like. Based upon his photographs, I would say that feeling is mutual. I like to think of him as the Dogfather! He is an Internationally renowned dog photographer of Stink-Eye Photography who creates unique portraits that foster an emotional connection between the subject and the viewer. He believes emotions and feelings are a vital part of telling stories and has to be put in a form that touches the hearts of people to evoke empathy and to have the ...

Feb 08, 202258 minEp. 141

140: Colby McLemore-Referrals Are The Key To Building Your Small Business

The amazing Tennessee Photographer, Colby McLemore is a Master Craftsman Photographer and commercial photographer and videographer. He prides himself on exceptional storytelling, has won more awards than he feels he deserves, but less than others, including the Kodak Award, Fuji Award, a Gold Triangle, and an ASP State Award. He also loves to teach and inspire other photographers to be their best. In our conversation, we discussed the keys to building up small photography businesses through refe...

Feb 02, 20221 hr 13 minEp. 140

139: Jonathan Givens- Showbiz Photography

Nashville photographer Jonathan Givens is a PPA Master of Photography and Certified Professional Photographer specializing in the entertainment industry - dance, circus, musicians, actors, etc. He has an extensive background in the performing arts, first as a performer and then backstage production and photography. He has traveled the world and in this podcast episode, he shares some fun stories about the life of a photographer in the entertainment industry. These include insights into the circu...

Jan 25, 20221 hr 12 minEp. 139

138: Claire Lauer- SEO Strategies to Attract Tons of Ideal Clients

All hail the content queen! Claire Lauer knows a thing or 2 about SEO strategies and how to create results-driven content. She says it’s important that talented photographers like us are easy to find online. She’s right! Claire Lauer is a content entrepreneur, and educator focused on helping photographers find their dream clients on Google. She believes that photographers can find the right content partner to take that task off their plates so that they can focus on doing what they love - photog...

Jan 18, 202259 minEp. 138

137: Luci Dumas-The Telephone Is Our Best Friend

This solo podcast episode is about why the telephone is still the most powerful too in our toolbox for creating successful high dollar sales of portrait and wedding photography. Why? Because building a relationship with a client where they feel important, get excited about working with us, and start thinking about wall portraits is the foundation of my "Trusted Advisor" sales system. I also share the "when and how" to talk about pricing with portrait and wedding photography clients. In this epis...

Jan 11, 202242 minEp. 137
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