Profitable Photographer Podcast - podcast cover

Profitable Photographer Podcast

Luci Dumas
Do you LOVE photography but feel totally overwhelmed trying to turn it into a real, money-making business? You're not alone — most photographers aren’t natural-born business pros. The creative part? Easy. But the business part...that’s where it gets tough. That is exactly why I created The Profitable Photographer. Every week, I bring you fun and heart centered conversations with top photographers and industry experts who share their best ACTIONABLE marketing and photography sales strategies, “inner game” shift tools that clear our roadblocks to success, and all the business wisdom they've learned along the way. Plus, I hop on the mic solo to share the ups, downs, and lessons from my own 40 years behind the camera (and behind the business). Whether you're just starting out or looking to expand your already-successful photography business, (and have lot more fun) you’ll find honest talk, practical tips, and loads of inspiration to help you thrive — not just survive — as a professional photographer. So let’s dive in, get inspired, and build the photography career of your dreams!
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Episodes

136: Kira Derryberry- The Modern Family Portrait

Kira Derryberry needs you to get your shoot together. She’s busy modernizing family portraits. Kira has found a way to take the traditional portrait, mix it up a little, and make it fun for the whole family. Kira Derryberry is a Tallahassee-based photographer focused on Family and Commercial portraiture for 11 years Kira is a proud member of Professional Photographers of America and has earned Master Photographer, Master Craftsman and Certified Professional Photographer is an approved judge for ...

Jan 07, 20221 hr 5 minEp. 136

135: Jeff Brown- LinkedIn -Tips For Gaining Endless Leads And Networking

Let’s embrace LinkedIn. At least that’s what Jeff Brown wants us to do. The platform has the power to allow you to access local and specialized content. It’s also a great place to collaborate. Because we all know that we’re better together than on our own. Jeff Brown-Licensed Societies of Photographers and BIPPy, Military qualification through the Royal Navy, Wedding and Boudoir Photographer, Author of several best-selling books and articles for magazines, speaker, ambassador for Studio Ninja an...

Dec 28, 20211 hr 7 minEp. 135

134: Ron Nichols-In Person Sales and ProSelect Secrets

I’m joined by ProSelect Guru Ron Nichols this week. He has mastered the art of sales and has some great advice to help others do the same. Ron Nichols has excelled at In-person sales long before the term IPS was coined. Since graduating from college with an art degree, Ron has owned a studio where he perfected studio sales from both the psychological and technical aspects. He has worked closely with many software companies in creating applications that optimize sales efficiency while capitalizin...

Dec 23, 20211 hr 21 minEp. 134

133: Luci Dumas-Marketing from the Inside Out

"You create your thoughts, your thoughts create your intentions and your intentions create your reality." – Wayne Dyer This solo episode is about an exploration into some of the ways you can up your inner marketing/success game. You might call it the Power of Attraction or a positive mindset. I love to share about the importance of your vision and goals, and how to become a magnet for the dreams you have for your life. These tools have helped me create a 40 year full time career as a photographe...

Dec 16, 202131 minEp. 133

132: David Hilton- How To Build A Highly Successful Photography Business

I’m joined this week by marketing master, David Hilton. He knows the power of branding. It begins with how you position yourself to the customer. And from there, it’s all about the journey that you take them on. David’s extensive business experience makes this an interview you won’t want to miss. David is experienced in building businesses, guiding owners to higher profits and greater freedom. He is the author of two books on entrepreneurship: SPARK, Taking Your Business from Struggle to Signifi...

Dec 07, 20211 hr 5 minEp. 132

131: Denise Birdsong- Adding Emotion to Your Photographs

If you want a portrait to stand out, then it needs big emotions! Technical photography skills are well-known but not everyone is taught the value of emotions, so I’ve invited Denise Birdsong to join me on the podcast today. Denise Birdsong is an award-winning wedding, portrait and boudoir photographer from the San Francisco Bay Area. Through her experiences as a dancer and model, Denise mastered the fine art of communication and storytelling through body language and facial expression. Emotion i...

Nov 30, 20211 hr 27 minEp. 131

130: Holly Smith- Hiring a VA-How And Why You Need One

Holly is the founder of The Genie VA, a small team of virtual assistants offering extensive administrative support to small wedding & elopement photographers across the US. She is a wedding & events coordinator turned virtual assistant, and now aims to help as many photographers as she can with behind-the-scenes, time-consuming tasks that will help them focus on their passion, spend less time in front of their computer, and allow them to grow their business. In this episode, Holly and Lu...

Nov 23, 202157 minEp. 130

129: John Hartman- Marketing and Lightpainting Tips

John Hartman is bringing us back to the basics and I’m here for it. He believes in the value of relationships. He knows trust is the foundation for those relationships. So go ahead and get in front of your target audience and then build that trust! John Hartman has owned and operated his studio in Stevens Point, WI since 1974. His work has won the highest awards at the state and national levels, including a Grand Imaging Award finalist. He has presented at hundreds of state, regional and nationa...

Nov 16, 20211 hr 29 minEp. 129

128: Judy Host-Teaching to Stay Passionate and Creative

Teachers are a national treasure and that is especially true in the case of my friend and incredible photographer, Judy Host. For Judy, teaching is very synergistic. She gets just as much from her students as she gives. Judy began her career photographing children but has realized her passion for sharing her knowledge over the years. Judy has a unique ability to adapt and grow. It’s reflected in each step of her career. Her career has had several adaptations and her current passions is photograp...

Nov 09, 20211 hr 5 minEp. 128

127: Luci Dumas-Framing

This solo conversation (between me and the you in my imagination) is all about selling frames. The why and how of it. There is very good extra income selling frames for the wall art we sell, and it is a service to help them select the "jewelry" that enhances the portraits. I cover the following...and more -different styles of frames -where to order them from -why I prefer not to include mat and glass or acrylic -how I add 20% to my overall income selling frames -installing art into frames I also...

Nov 02, 202146 minEp. 127

126: Aaron Hockley- Artificial Intelligence Is A Photographer's Friend

Aaron Hockly says A.I. is a photographer’s friend. I was unsure about what he meant, but after our conversation, I gotta admit, I think he’s right. Aaron talks about all the ways that artificial intelligence has improved our cameras. He also points out how much it has improved the editing process. Because time is money, and the faster we are at editing the more profitable we become. He is passionate about the intersection of photography and technology. Aaron Hockley is a photographer, author, an...

Oct 26, 20211 hr 13 minEp. 126

125: Christopher Salem-8 Pillars of Success in Life and Business

Christopher Salem joins me this week. Chris has experienced impressive career success. He’s also an accomplished speaker, host, and author. His ability to share his wisdom in an easily digestible way sets him apart. I loved our conversation and I’m certain you will too. Chris Salem is an accomplished CEO, executive coach, world-class speaker, award-winning author®, certified mindset expert, radio show host & media personality, and wellness advocate. He mentors business leaders and organizati...

Oct 19, 202153 minEp. 125

124: Mark Rosetto- 3 Keys to Rocking Your Marketing

Mark Rossetto is an international award-winning double master photographer (AIPP), a highly sought-after public speaker, teacher and a qualified Life and Photography Business Coach. At just 25 years of age, Mark transformed his passion for photography from a hobby into one of Melbourne, Australia's most successful family and wedding photographic studios. Each year Mark and his team photographed over 500 families and were consistently booked at capacity with weddings. He loves marketing, or what ...

Oct 12, 20211 hr 11 minEp. 124

123: Ania Volovique- Personal Growth Through Business

This week I’m joined by Ania Volovique. Mindset is everything and Ania knows this better than anyone. She also knows that being an entrepreneur is not an easy feat. It’s the ultimate course in self-development, forcing us to walk alongside our fears, strengths, and ego. She knows you’re worthy of greatness and wants you to realize it as well. Ania Volovique is an empowerment coach, somatic release facilitator, soul-expression photographer and international speaker - who is committed to breakthro...

Oct 05, 202156 minEp. 123

122: Starting Your Business For Big Success

This episode is all about how to get started selling your work. I know it can be overwhelming and confusing so I thought I would give as much info about what to do and think about as I could squeeze out of my brain. This is in no way everything but it is a good foundation for success. I share with you why the first step is to have a clear vision, a dream that is specific as well as a bit of fantasy, a simple business plan, and a defined goal. I cover the importance of "Pricing for Profit" and ho...

Sep 25, 202133 minEp. 122

121: Kate Storey-Wedding Bookings Made Easy

As people, we aren’t all that different. That’s why storytelling is so powerful. It allows us to experience the connection that we have to each other. No one knows that better than my guest this week, Kate Storey. Before diving into her photography business Kate mastered social media as a vehicle for telling stories. Now she helps photographers create their brands online. Kate and her husband Nick Storey are the owners of Book More Brides. They help wedding business owners around the world to be...

Sep 14, 20211 hr 10 minEp. 121

120: Amy Fraughton-Using "Google My Business" And Being Seen In Multiple Ways

Amy Fraughton started her photography business in all the wrong ways 11 years ago, and quickly learned some hard lessons such as charging my worth and developing a higher end business. When she found that many other photographers were having some of the same issues Amy ran into, she started Photo Business Tools to help them. She also a certified Life Coach and spend a great deal of time helping my photographers get past their limiting beliefs and into truer, more successful versions of themselve...

Sep 07, 2021Ep. 120

119: Heather Davidson Meyn -Anatomy of a $50,000 Sale

My student Heather Davidson-Meyn recently had a 5 figure sale. So, I invited her on the podcast to find out exactly how she did it. I love Heather’s confidence. She knows the value of her work and it’s reflected in her sales. We could all be a little more like Heather! Heather is a Printed Art Portrait Photographer and Owner of Fun Love Photography based in Toronto, Canada. She is an Award-Winning, Accredited, and Master-Designated Portrait Artist specializing in creating heirloom portrait artwo...

Aug 31, 2021Ep. 119

118: Andrew Darlow- Hot Tips for Photographers

This week, I’m joined by renaissance man, Andrew Darlow. He is a New Jersey-based photographer, author, and digital workflow coach. For over 25 years, he has helped people capture, edit, print, and backup their irreplaceable photographs and other media. His work has appeared in many publications and media outlets, including People Magazine, Animal Planet, Rangefinder, and Professional Photographer Magazine. He is also editor of The Imaging Buffet, an online resource with news, reviews, and inter...

Aug 24, 2021Ep. 118

117: Luci Dumas- Are You Good Enough?

"I’m smart enough, I’m good enough and doggonit, I am worth it"…Stuart Smalley/Al Franken What makes you good enough? And good enough for what? -to make money with your photographs? -compared to others? -to make people happy? And what are your fears if you are not good enough? -failure? -being judged or worse yet, rejected? This solo episode is an exploration into our worries that we many not be good enough as photographers to reach our goals, or get paid well, or satisfy our clients. This is no...

Aug 17, 202136 minEp. 117

116: Erin Bonilla-The High Volume/High Average Pet Studio

Erin Bonilla joins me on the podcast this week. To put it mildly, Erin’s photography business is off the charts successful. And I’m beyond proud of her. She’s special to me because she’s a coaching client of mine. Erin’s following her passion and it is working! Bonilla Pet Studio employs a team of 3 photographers, 2 salespeople, plus other support staff. Their entire team is made up of 16 amazing pet-loving people. She is opening a second location In the fall and plans to have more in the future...

Aug 10, 20211 hr 3 minEp. 116

115: Christy Jaynes-Reinvention and Transformation

This week I chat with the wonderful, Christy Jaynes. Christy is my own coach, who played a pivotal role in guiding me to start this podcast! Christy is a coach who specialized in mid-life transformations. She uses her superpowers to help clients like me achieve their dreams and live the life they’ve always wanted. One of the things I love about Christy is that she practices what she preaches. As someone that has reinvented her life more than once, she has discovered that it’s all the quality of ...

Aug 03, 20211 hr 1 minEp. 115

114: Safina Duke-Mind Your Money Mindset

This week’s show is all about the benjamins. I chatted with coach Safina Duke about money mindset. She wants you to know your worth and embrace it! It’s time to let go of all those icky feelings we have surrounding money. When Safina talks about money, I always listen. It’s her area of expertise, so you might want to do the same. She’s a popular money coach for photographers. After 6 years as a professional photographer, Safina knows exactly how to help her clients overcome their own mindset blo...

Jul 27, 202149 minEp. 114

113: Luci Dumas-Organize Your Way!

Let’s face it… in order to have a successful business, making money, making our clients happy, and enjoying life we need to do a lot of stuff. All of it is important. If we take amazing photographs but take a year or never deliver what we promised to the clients, we are not doing our job…right? We need to have a set of steps….a way of following this….time management habit…work habits…systems This solo episode with Luci explores different ways to get things done, talks about workflow, and how dif...

Jul 24, 202140 minEp. 113

112: Craig Staley- Reputation Management

Craig Staley joins me on the podcast this week. Craig knows that talented photographers like us are kind of a big deal and he wants to make sure that everyone else knows it too. He offers some unique suggestions on how to make your brand more visible online. Craig’s committed to helping small businesses like his, grow and reach their full potential. When he’s not hosting The Small Business School Podcast, you can find him running HG Site Design, where he helps clients improve their websites and ...

Jul 13, 20211 hrEp. 112

111: Ben Hartley- Chain Reaction Marketing and Wedding Photography Pricing Ideas

Ben Hartley joins me on the podcast this week. Ben is the founder of Style & Story, based in Columbus, OH which was named one of the top 10 wedding photographers in the country in 2017 and 2020. Ben also offers photographers free coaching inside his Facebook Mastermind Group and weekly Six Figure Photography Podcast. Ben takes amazing photos but he’s also great at marketing and he thinks you can be too. Ben talks about why your marketing efforts aren’t working and why cohesion is the name of...

Jul 06, 20211 hr 8 minEp. 111

110: Brad Barton- Creativity and Inspiration

This week’s guest is Brad Barton. He is a North Texas-based artist and an award-winning PPA Master Craftsman photographer. He tells people’s stories and captures their emotions in sometimes fantastical, sometimes bizarre, sometimes surreal ways. Using his imagination, camera, and digital tools, he has created work for clients big and small. His work has been published in nationally distributed books and magazines, has been featured in feature-length motion pictures, and has won numerous awards. ...

Jun 29, 202158 minEp. 110

109: Luci Dumas- Four Agreements Part 2

I am super excited to share part 2 of my topic based on the book "The Four Agreements" with Don Miguel Ruiz. This small but powerful book has tools for living a great life and I take these lessons and show how we can use them in business. I have said this many times...that business is a great way to grow and a person ,and growing past our fears and reactions that hold us back in life is a great way to be more successful in business. It is the gift of being self-employed. The Four Agreements are:...

Jun 22, 202138 minEp. 109

108: Donni Krainess-Hot Seat Coaching

Today's episode is a little different. My guest, Donni Krainess, is a photographer in Silver Spring, Maryland. He loves weddings and portraits and allowed me to coach him with a "Create the Business of Your Dreams" strategy session, and share it with The Profitable Photography listeners. We dig deep together into his vision for his business, both the big picture and smaller details. I am a firm believer that getting super clear wabout here you want to go is a huge step towards success. How can y...

Jun 15, 20211 hr 15 minEp. 108

107: Tanya Goodall Smith - The Business of Branding Photography

Tanya Goodall Smith is the owner of WorkStory Creative, a full service branding agency in Spokane, Washington. WorkStory helps experts and personal brands attract high end clients through authentic and beautiful brand story-telling photography. She loves helping photographer excel in their own branding photography businesses and this episode has lots of hot tips on how to be highly profitable in this niche. Tanya and Luci go deep into the world of branding for businesses, what it is and how she ...

Jun 08, 20211 hr 4 minEp. 107
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