Profitable Photographer Podcast - podcast cover

Profitable Photographer Podcast

Luci Dumas
Do you LOVE photography but feel totally overwhelmed trying to turn it into a real, money-making business? You're not alone — most photographers aren’t natural-born business pros. The creative part? Easy. But the business part...that’s where it gets tough. That is exactly why I created The Profitable Photographer. Every week, I bring you fun and heart centered conversations with top photographers and industry experts who share their best ACTIONABLE marketing and photography sales strategies, “inner game” shift tools that clear our roadblocks to success, and all the business wisdom they've learned along the way. Plus, I hop on the mic solo to share the ups, downs, and lessons from my own 40 years behind the camera (and behind the business). Whether you're just starting out or looking to expand your already-successful photography business, (and have lot more fun) you’ll find honest talk, practical tips, and loads of inspiration to help you thrive — not just survive — as a professional photographer. So let’s dive in, get inspired, and build the photography career of your dreams!
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Episodes

106: Jessica Robertson-Senior Portrait Photography Success

Jessica is the Queen of Senior Photography and has a studio for over 20 years in Richmond, Virginia area With the support of her team, Robin and Karen, Jessica personally photographs over 200 seniors each year as well as oodles of family portraits A PPA Master Craftsman Photographer, she also loves to teach and mentor photographers both about senior photography and how to be profitable in any portrait niche. Seniors …why? She loves interacting with young people, celebrating and allowing them to ...

Jun 03, 20211 hr 28 minEp. 106

105: Luci Dumas-The Four Agreements in Business

This episode with Luci Dumas is Part One of a conversation about one of her favorite books called "The Four Agreements" with Don Miguel Ruiz. Though these agreements apply to all areas of life, we can use the wisdom in our businesses to be more successful and use the tools in business to be a better version of ourselves The four agreements are: 1) Be impeccable with your word, 2) Don't take anything personally, 3) Don't make assumptions, and 4) Always do your best. This episode goes deep into th...

May 29, 202145 minEp. 105

104: Thomas Morelli- Marketing, Marketing, Marketing

Thomas Morelli started Thomas Morelli Photography in 1980. He has been a full time portrait and wedding photographer for over 40 years this year. Tom has photographed over 15,000 portrait sessions and over 1,000 weddings. He has been awarded Maine PPA Photographer of the Year. and specializes in family groups, high school seniors and he has a very busy first year baby photography plan. When asked if he'll ever retire, Tom says "I love what I do, so as long as the phone keeps ringing, I'll be her...

May 18, 20211 hr 4 minEp. 104

103: Bodhi Smith-Selling Spectacular Nature Photography

Bodhi Smith is an award winning fine-art landscape photographer, a digital photography instructor, and an international tour guide. Until 2011, Bodhi was an avid and successful backcountry skier/splitboarder with weekly adventures into the North American Alpine wildernesses. Since 2011, he has taken that kind of professional skill, passion, knowledge of weather, and obsessions of natural beauty and has translated it into building an impressive body of photographic artwork that is enjoyed by thou...

May 11, 20211 hr 7 minEp. 103

102: Anne Marie Shumate- Learn From Your Missteps

Anne Marie Shumate has owned Lasting Images Photography for over 17 years. She is a dynamic collector of stories and experiences. A PPA Master and a Certified Professional Photographer, she has won numerous international awards and has been accepted into the Loan, Showcase, and General Collection of Merit Images with PPA. She is also a mentor for photographers all over the country, helping people improve their photography and businesses. Our discussion dives into the wise practice of evaluating ...

May 04, 2021Ep. 102

101: Richie Schwartz- Going to the Dogs...Volume Pet Photography

Pet Photographer Richie Schwartz: With 40 years as a pro photographer, this former Vet Tech, Groomer and Dog Trainer’s experiences and talent have given him the ability to create unique pet portraits. Based in NY, he has photographed over 75,000 pets in 33 states and is known as "America's Most Experienced Pet Photographer". He is also an educator and mentor, teaching pet photography and general business skills to other photographers. Richie volunteers his time to help animal rescue groups. This...

Apr 27, 20211 hr 13 minEp. 101

100: Luci Dumas-100th Episode Extravaganza

Luci Dumas celebrates the 100th episode of 'The Profitable Photographer with Luci Dumas'. This show helps people learn more about the business of photography and find inspiration and information from amazing guests. With listeners in over 73 countries and almost 49k downloads, there is a lot to celebrate. She shares her journey from wedding and portrait photographer, to business coach, to podcast hostess....why she answered the call to create this education tool and what she loves about it. Luci...

Apr 20, 202132 minEp. 100

099: Mitche Graf- 6 Star Service

Mitche Graf is a daddy of 3, best-selling author of 9 books, a serial entrepreneur, international-renowned business speaker, nationally-syndicated radio show host and former All American Track & Field athlete. For over 25 years, he has dangled his toes into the ponds of many intriguing industries along the way. From selling used bicycle parts out of his garage in the seventh grade to running four companies today, he has prided himself on knowing how to squeeze every drop of potential out of ...

Apr 13, 20211 hr 2 min

098: Joey Thomas-Why People Buy

Joey Thomas is an award-winning, nationally published entrepreneur, photographer, speaker, and educator. He is co-owner of Serendipity Albums and owner of both Joey T Photography and Mastercrafted Workshops. His background in psychology and education gives him a unique understanding into the “WHY” of sales and business and he loves to share that insight with all small business owners both in and outside of photography. For those of us with photography businesses, this info is super valuable He s...

Apr 06, 202157 min

097: Luci Dumas- Luxury

LUXURY EXPERIENCE My thoughts on luxury and why creating a high involvement, high quality experience for clients gives you a competitive edge over other photography businesses are the topic of today’s solo episode. I share a definition and WHY we humans will invest well on more than necessities in life, REASONS it is a valuable goal to set as photographers, HOW to create a luxury business that makes clients feel special and happy to hire us at prices that are well above the average, and some of ...

Mar 31, 2021

096: Lisa Asp "Pin-Up Pet" Fundraising Calendar Tips

Founder and Director of the Animal Image Makers Conference, and a mentor and teacher, Lisa Asp is a pet photographer and owner ofTangerine House of Design. She has been creating photographic art since 1995. Her work has been included in the Professional Photographers of America Loan Collection books and the Showcase Collection books a number of times. Lisa is a Master Craftsman and CCP with PPA and Master Artist. Wow! Photographer. Fewer than 1% of all professional photographers hold these multi...

Mar 23, 202152 min

095: Lindsay Betz- Money Wisdom

Today’s episode is all about money…how to be wise and pro-active in the management of the income we receive. Lindsey Betz is co owner of Jonathan Betz Photography, is a photographic Craftsman, and chief implementer over the of their clients’ experience and studio management. She regularly teaches at the national level as well as locally and regionally. She serves as a PPA Councilor and on the national PPA EDU Committee. She is also very knowledgeable about not only earning but using money as a t...

Mar 18, 20211 hr 2 min

094: Seshu- The Art of Authentic Headshots

Seshu is a portrait photographer with Connecticut Headshots, which serves the marketing and communication departments in the medical, real estate, financial, and other businesses. His photography helps busy executives and small business owners project a positive presence for their clients and peers. In this episode, Seshu shares about how he puts people at ease and brings out their best with a collaborative approach. He also give us his hot tips for the business of headshot photography1. Work wi...

Mar 09, 202153 min

093: Luci Dumas- Natural Light Mastery

This week is a solo episode on The Profitable Photographer and is different than most. This episode is all about lighting, especially how to photograph outdoors without supplemental lighting. Luci Dumas teaches photography skills that will help any photographer be more profitable by creating more sellable and beautiful portraits. Luci Dumas is an expert at “Natural Light Photography”…meaning,…sheis highly skilled at finding and using available light to create her outdoor portraits. This goes bey...

Mar 02, 202132 min

092: Jenna Henderson- Boundaries Are Our Friends

Jenna Henderson is a boss bitch balance coach (her words) and photographer, with more than 15 years experience in the photography industry. Her super powers are giving creative women permission to feel empowered within their business journey, and helping them create a life of balance and peace. Jenna believes in validating creative careers and identities other than motherhood for woman. Her wisdom is also powerful for men and covers lots of important ways to have “the good life” as self employed...

Feb 23, 202156 min

091: Mary Fisk Taylor-Storybrand Framework and Tips for Photographers

Mary Fisk-Taylor MBA, M. Photog., Cr., EA- ASP, CPP, ABI, APICertified StoryBrand GuideProfit First Professional and Guide PPA Vice-President and soon to be President Mary Fisk-Taylor has a rich career in photography as well as service to our industry.For almost 25 years Mary Fisk-Taylor has owned a portrait and wedding business with her business partner, Jamie Hayes in Richmond, Virginia.Hayes & Fisk Photography is one of the most sought-after Portrait and Wedding studios in their industry....

Feb 16, 20211 hr 1 min

090: Scott Josuweit-The Value of Purpose and Process

Scott Josuweit is a former 7th-grade special education math teacher turned wedding photographer. He has earned six figures for the past five years and loves getting to work with other photographers to help their dreams come true. Scott’s Zone of Genius is business systems. He loves them, he teaches about them, and we have a great conversation about them and much more. The reason for this focus on systems with purpose, is so photographers can get their time back but also give their clients a pers...

Feb 09, 202144 min

089: André Amyot- 50 Years of Wisdom

There is a lot to share about Andre Amyot, as he has been a photographer for over 50 years. He served in the Canadian Air Force for 10 years as a photographer and opened his first photography studio in 1974, eventually grossing almost 2 million per year. He created the "Photo Coach" business system and has taught to close to 2000 photographers during 18 years across Canada, US, Belgium and France. Luci Dumas and Andre have a relaxing back and forth conversation and chat about the following topic...

Feb 02, 20211 hr

088: Hart Tan- Seven Figure Singapore Photographer

Hey fans of The Profitable Photographer Podcast, be sure to listen to Singapore photographer, Hart Tan, who runs a high volume, 7 figure business he started 12 years ago. He is an award-winning Master Photographer, entrepreneur, and owner of one of the largest photography studios in Singapore called Tomato. He shares his wisdom and his recommendation that we rely not just on what we can learn but what we can discover within ourselves about how to be more successful, happier, and creating the car...

Jan 26, 202151 min

087: Fine Art Portraiture & Film with Pete Rezac

A PPA Master, Craftsmen, CPP…Pete Rezac is a portrait photographer based in Reno Nevada. He is educator, print competition juror, and on the PPA Board of Directors AND Professional Photographer’s of California's past president and now chairman of the board. If I were to list all of the accomplishments of my next guest the podcast would be just about over. But his work…oh my gosh…it is amazing. he has received over 100 print merits and so many top awards for his gorgeous images. He uses medium an...

Jan 19, 202151 min

086: Victoria Burscusel-How To Sell Your Photography

This week’s interview is a little different. It is a live coaching call with Victoria Burscusel, a wonderful photographer in Brisbane Australia. Our main conversation centers around how to sell her photography. I give a step by step guide on how to position yourself from the first contact as the Trusted Advisor. Then I cover the following -How to plant seeds for the purchase of wall art and albums -The reason a projector is your best friend -What to say on a phone call and consultation -My secre...

Jan 12, 202148 min

085: Andrew Hellmich-Video Marketing and FB Ads

The amazing Andrew Hellmich is an Australian based wedding and portrait photographer who's been in business for over 20 years. Recognized as a Master Photographer by the AIPP, he also hosts the business podcast PhotoBizX. An interview-based, weekly podcast, where Andrew has photographers and other experts revealing their marketing, advertising, pricing and business secrets in detail. In this powerful episode, Andrew shares his ideas on both Video Marketing and Facebook Ads. He wants portrait and...

Jan 05, 20211 hr 11 min

084: In Memoriam-Jennifer George: How Personal Projects and Competitions Grow your Business

Standing out in a very crowded field is something every photographer needs to do in order to become profitable. Jennifer George did this quickly by creating her own recognizable style, entering and winning local and national print competitions, speaking, and writing photography books. She also uses her passion and personal projects to inspire others and give back. In this episode, Luci and Jennifer discuss: How personal projects will build your portfolio and photography business. Entering (and w...

Dec 29, 202055 min

083: Suzanne Hanson-Creativity and Branding/Rediscover Your Inner Artist

Look up the word “Creative” and you might see a photo of my next guest. Suzanne Hansen Ofeldt is an artist who specializes in photography, coaching for creatives, and business development. She is the founder of Shewanders Photography and creative director for Wanderlings The Zine. She is is a world adventurer who captures people’s spirits through her creative wedding, portrait, and travel photography. She’s a graduate of the San Francisco Art Institute and has been featured in Martha Stewart Wed...

Dec 23, 20201 hr 2 min

082: Margaret Bryant- Pet Photography

For Margaret Bryant, life “going to the dogs” is a great thing. She has specialized in photographing pets in her Carrollton (Dallas), Texas studio in since1998…before it was a thing. Now she is an award winning PPA Mastercraftsman, CPP photographer, teacher and author on the art and business of photographing pets. She is a nine time PPA Photographer of the Year medalist and a two time PPA Grand Imaging Award finalist so clearly you will want to listen and learn, even if pets aren’t your specialt...

Dec 15, 202059 min

081: Bob Coates- Lens Based Art

This weeks interview with M.Photog.M.Artist.Cr ., CPP Bob Coates is focused on Fine Art and tips on how to market. Bob has been a pro commercial, weddings and portrait photographer for over 13 years and “mucking about” with photography before that for many years. He was quickly profitable because he was able to leverage marketing and business learned working in other fields. Also an author, photographic educator and fine art photographer over the years, he is now gearing totally toward commercia...

Dec 08, 202059 min

080: Luci Dumas-Money Mistakes/ Don't Fall Into a "Gopher Hole"

How to avoid money “gopher holes” or, ways to avoid sabotaging a great sale from a delightful client Today’s solo episode with Luci is all about the little things that can trip you up and reduce or completely ruin what might be a great sale. She covers the following areas such as 1-Dos and don’t on your price list2-Ways to be sure clients are fully prepared to place and order3- Poor decisions on how you show your work that cost you big time4- How to show up as a professional in the sales room5- ...

Dec 02, 202030 min

079: Darryl Glade-Real Estate Photographic Tips

Real estate photographer Darryl Glade's experience as a top realtor in Louisiana for 10 years gave him deep insights into the needs of of photographers and realtors. He co-founded Rocket Photo an online marketplace that connects Realtors with photographers. In this episode, we chat about how Real Estate Photography can be very lucrative, and supplement income for photographers who have had a drop in clients due to the pandemic. Homes are still being sold and the need for great images is constant...

Nov 24, 202048 min

078: Jeff Fasano-Learning to "See the Light"

Jeff Fasano is an amazing photographer, and a well respected professional in Nashville. Tennessee. He has captured the essence, heart and soul of legendary actors, notable artists and musicians. His unique style of environmental portraiture truly expresses his passion and what he loves. Lighting is one of his super powers and he loves to help photographers “see the light” and learn to use it well to create images that use the power of light to “wow” the viewer, and create strong impact. Some of ...

Nov 17, 202048 min

077: Colby McLemore- Commercial Photographer and Marketing

Colby McLemore of Colby's Photos & Videos has had a highly successful advertising/commercial photography business located in East Tennessee for over 15 years. He usually works both on location and in his downtown Knoxville, TN studio. Marketing has been a passion since he was young and he loves to share his experience and wisdom on how to have a successful business as a photographer. Some of the topics Luci and Colby discuss are 1. The different about commercial photography from portraits. 2...

Nov 10, 20201 hr 1 min
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