Luci's guest, Megan Breukelman is a photographer, magazine editor and hostess of Photo Op Podcast. She loves to help photographers with their podcast and magazines to build their passion. She is based in Brooklyn New York and works as a wedding photographer with her husband. In this episode, Megan Breukelman she shares tips to keeping your photography business afloat during this pandemic. Key Points: • Advice for future photographers, is to have a nest when you leave your previous job to ensure ...
Apr 07, 2020
Brooke Summer runs a successful boudoir and glamour photography business, photographer and like me, helps photographers achieve success in their creative endeavors. She teaches, has a podcast named Business Straight Up Podcast! Having the ideal clients is essential for your business. In this episode, host Luci Dumas speaks with Brooke Summer and she shares tips to finding the ideal clients for your business.It’s important to identify who you want to work with for your marketing. Think about the ...
Apr 01, 2020
It is a scary and confusing time for all of us…including me. Survival and health for us and those we care about, financial fears in the short run, and the long term picture of how to continue to grow and thrive in our businesses is naturally all up for everyone. I am sharing my thoughts not just for you but as a reminder of what i know or need to hear too. PART ONE= my thoughts and experiences surviving and thriving through another life challenge -Project yourself into the future -Stay in the mo...
Mar 22, 2020
There are many important things to know to make your business a success! In this episode, host Luci Dumas speaks with pet photographer and PPA Photographic Craftsman, Arica went from owning a luxury retail studio to selling her business and doing Pet Photography Road Trips, a traveling pet photographer. She shares what to know within your business to make it successful and profitable. Also tune in for some fun photography tips! “Life is either a daring adventure or nothing.” -Helen Keller Someti...
Mar 17, 2020
About Thomas Vargeletis: Thomas Vargeletis is the founder and CEO of TV photography. It's a highly profitable, Massachusetts-based real estate, photography, and videography company. Ever since building the six-figure photography business, Tom has developed a passion for teaching others the things that he's learned from years of experience training and trial and error. He has his own called The Full Time Real Estate Photographer Podcast, and his book is the same name. In this episode, Luci and Th...
Mar 10, 2020•0Ep. 42
You are in for a treat today for sure. Jeff Dachowski is Award winning Master craftsman photographer andJeff is a member of PPA’s Board of Directors, a PPA International Approved Juror, Certification Judge, and a Vatican Approved Photographer. Jeff is the President of the Society of XXV. We have a great discussion on how serving the industry has benefited his life and business. In this episode, Luci and Jeff discuss: Taking the opportunity for learning wherever you can. Passing it forward whenev...
Mar 03, 2020•0Ep. 41
In this episode, Luci and Jeff discuss: Creating a $1M studio and success in photography. Building your brand and building your image. Embracing what makes you different and what you love to create a successful career. Key Takeaways: It’s hard to get a premium price for your work if you’re not an identity, you don’t have a brand, and you don’t have something that is specific to you. A lot of the answers you are looking for are already within. You are unique among everyone that has lived on the p...
Feb 25, 2020•0Ep. 40
What a treat! My good friend and I have a rich discussion about lighting, the importance of quality for the profitable photographer and much more. He has photographed or taught photographic technical skills over 700 times in more than 20 countries and world capitals as well as in all fifty US states. In his more than 38 years in photography, he has photographed some of the most recognized faces including three US presidents, world leaders at the United Nations, fashion models, celebrities, NASA ...
Feb 18, 2020•0Ep. 39
Meredith Ryncarz is a former college art professor turned photographer and creative business coach. She moves to new cities about every 4 years and we discuss her strategies for "hitting the ground running" with a photography business. In this episode, Luci and Meredith discuss: Pricing and marketing for your photography business in a military community environment. The benefits of being part of the photographic community wherever you go. Managing fear through business moves and professional gro...
Feb 12, 2020•0Ep. 38
In my next life want to be today’s guest! He is an adventure sports and event photographer in new Zealand and shares great stories. In this episode, Luci and Mead discuss: Having a purpose and personality behind every photograph taken. Tips for finding and maintaining clients in your photography business. Standing out from everyone with a camera. Key Takeaways: When you know who you are, you can put yourself in situations where you are a natural. As a professional, when things go pear shaped, yo...
Feb 04, 2020•0Ep. 37
Rachel Brenke is the head attorney behind TheLawTog®, a resource for photographers that need help with contracts and legal challenges that might come up. We have a rich discussion on the business of photography and so much more. In this episode, Luci and Rachel discuss: The top legal concerns that all photopreneurs need to address now. Protecting yourself and your business from the beginning. Contracts, trademarks, copyright, and marketing legalities. Key Takeaways: Don’t ignore potential proble...
Jan 28, 2020•0Ep. 36
In this episode, Luci and Marnie discuss: Having a successful home studio. Practical ways to make a small space work for your business. Presenting a professional front in all aspects of your business. Key Takeaways: Home studio spaces are still professional spaces, even if it’s in the middle of your home. Set apart your business by language – “pics” and “portraits” give off a different vibe to the clients. Have your finances in order before setting up an out of home studio. "It is all about how ...
Jan 21, 2020•0Ep. 35
In this episode, Luci and David discuss: The rigors of volume photography, and more specifically, sports team photography. Tips and tricks for networking and growing your contacts. The items people need to think about before trying volume photography. Key Takeaways: Utilize social media to find the groups, teams, and people that you want to work with. Don’t give up! A “no” is not necessarily forever. Stay top of mind, be present, and somewhere along the way, someone will say “yes.” Be organized ...
Jan 14, 2020•0Ep. 34
Jeff and Lori Poole own Indigo Silver Studio in Wilmington NC, offering boutique boudoir portraiture and wedding photography. They also own and operate The Shoot Space, their educational outreach for photographers. In this episode, Luci, Jeff, and Lori discuss: How to sell wedding albums and a system to create a story with your client. How they balance their relationship and their business. How to utilize lead magnets in your marketing to keep yourself top of mind. Key Takeaways: Designing the a...
Jan 07, 2020•0Ep. 33
In this episode, Luci discusses: What branding and identity mean, and misconceptions people have about the terms. The power in knowing who you are, radiating who you are, and being able to express it. How to discover your own brand and what makes up a brand. Key Takeaways: A great brand doesn’t start with your ideal client and who they are attracted to – it starts with you. Even if you are working in the same target market as someone else, you will attract different clients based on your brand a...
Dec 31, 2019•0Ep. 32
Anne Ruthmann, creative entreprenuer and author of “Pricing Workbook for Creatives” helps people figure out how to package their talents so it can lead to a profitable business. In this episode, Luci and Anne discuss: The evolution of Anne’s career and how it has evolved as she moved around the country and in different demographics. Unique challenges faced by creatives in sales and marketing. Marketing and selling your work in different spaces. Key Takeaways: Find out what you need to live, what...
Dec 24, 2019•0Ep. 31
My guest has photographed many prominent musicians, politician and more and featured in dozens of publication. In this episode, Luci and Bry Cox discuss: How Bry’s magazine style approach to photographing everyday people distinguishes his brand from the competition. His work shooting with celebrities and how he uses it to promote his business. The value of creating a high end experience for his customers. Key Takeaways: Get the sellable shots done quickly then make time for a more creative appro...
Dec 17, 2019•0Ep. 30
Renaissance Man, Dennis Jones, is an artist, speaker, photographer, musician, author, and professional traveler. Our rich conversation delves into how to live the authentic life. In this episode, Luci and Dennis discuss: How Dennis found success after the recession and gained valuable experience towards his goals Tips for becoming a great architectural photographer Travel photography as a business Key Takeaways: Keep your self open to whatever might unfold for you It is all about light- enhance ...
Dec 10, 2019•0Ep. 29
Are you like me? Are there a million great ideas to help you grow your business, and simple tasks on your "To Do" list that you struggle with completing or even starting? This is called "Resistance", everyone experiences it and it can be conquered day by day. In this episode, Luci discusses: How personal resistance to daily tasks is the enemy of success. What resistance looks like in its many iterations. The value in working with a coach to move through fear and resistance. Key Takeaways: Person...
Dec 03, 2019•0Ep. 28
Welcome to a very special episode of The Profitable Photographer. My guest Arthur Levi Rainville is one of my favorite, most heart centered humans ever and I know you are going to be so touched inspired by what he has to share. H has been creating stunning photographs, wrapped in intrigue, atmosphere and romanticism, for over 50 years. With his life’s work being displayed in museums on three continents; he has been touted as, “the Poet Lauréate of Photography, one of the most sensitive, artists ...
Nov 26, 2019•0Ep. 27
I am excited to introduce the amazing (honestly…ask anyone who knows her) Erin Bonilla. She is wife of a military officer, the mother of 4 young children, and a PPA Certified Professional Photographer. Her business photographing pets has grossed over half a million since specializing less than three years. In this episode, Luci and Erin discuss: Using art shows and a drawing to grow your business How to make your booth inviting Finding the courage to take risks Key Takeaways: The more art you ex...
Nov 19, 2019•0Ep. 26
Jennifer Yan is a marketing queen. Using creative problem solving and strategic marketing she helps business owners use media and influencers to rank higher in search engines and reach billions of potential leads worldwide. In this episode, Luci and Jennifer Yan discuss: Choosing the right marketing for your business Finding clients with SEO Networking Key Takeaways: To truly get to your ideal client you need to get specific about that client When dealing with disagreements with clients, try to ...
Nov 12, 2019•0Ep. 25
Kimberly Bucchiari and Bud Thorpe are full time dog and pet photographers based in Manchester, New Hampshire, USA. They create carefully crafted wall art for their clients while providing them a carefully orchestrated customer experience. Bud is a master of studio lighting also present The Master Lighting Course, an online studio lighting program and community for photographers of all levels. This conversation includes details on creating that luxury experience and also, the importance of being ...
Nov 05, 2019•0Ep. 24
Thom Singer is obsessed with getting people to take actions that lead to success. He loves to say "Potential Does NOT Equal Performance". We have a great conversation about marketing and so much more. In this episode, Luci and Thom discuss: Network with the people that should be hiring you Building your personal brand Giving back Key Takeaways: Word of mouth is the most common tool people still use to find a reference, be proactive Personality is a big part of keeping clients coming Lead by exam...
Oct 29, 2019•0Ep. 23
Attila Adam is an award winning independent filmmaker and photographer based in Los Angeles. While working in the commercial film production space for over a decade, he turned his passion of photography into a full time business. I enjoyed our deep dive into the world of commercial photography because I know about portrait and wedding photography from experience, and love to learn new things. I hope you get lots of great ideas as well In this episode, Luci and Attila Adam discuss: Photography on...
Oct 22, 2019•0Ep. 22
Your are doing so many things right, right? So why aren't you getting the results you want selling your photographs every time? In this episode, Luci discusses: The many ways to sabotage your business and your sales How “Wooing” the client creates a positive outcome Learning responses to objections Key Takeaways: The first impression is a lasting impression, reserve it for when you are with the client Create an ideal environment for clients to view their photographs, set the stage Stay focused o...
Oct 15, 2019•0Ep. 21
Christina Peters is a highly sought after food photographer, educator, and created the first food photography membership site called The Food Photography Club. Her work is beyond amazing. In this episode, Luci and Christina discuss: How to find your focus The art and craft of food photography Postcard marketing Key Takeaways: Working for other photographers teaches you both what to focus on and what not to do Play around with different types of food and what techniques you like Pay attention to ...
Oct 08, 2019•0Ep. 20
Master Photographer Bruce Hudson is an author of The Relationographer about the power of building a fantastic ongoing relationships to maintain a fully booked schedule. He and his son Josh have run highly successful studio in the Seattle area, in business for over 30 years In this episode, Luci, Bruce and Josh discuss: Events to preserve a client long term Creating a newsletter and getting it to customers Lead Magnets Key Takeaways: It is more cost effective to maintain a relationship with a cli...
Oct 01, 2019•0Ep. 19
Nicole is a successful pet photographer and teacher on how to be highly profitable doing what you love. In this episode, she shares her passion and skill photographing and selling gorgeous portraits of pets and their people. In this episode, Luci and Nicole Begley discuss: · Opportunities for Photographers and Specializing · Pricing with the end in mind · 7 Tips for photographing animals and marketing tips Key Takeaways: · Do what you love, and you will have all the patience you need · Learn the...
Sep 24, 2019•0Ep. 18
In the digital age, some people feel that providing full service for photography clients and specializing in portraits that become wall decor and family heirlooms has gone the way of the dinosaur. This episode goes deep into why people still are delighted to purchase beautifully printed photographs from professionals. In this episode, Luci discusses: Taking a deeper look into her life of aspirations and her purpose Reasons being a full service studio is best for clients and photography businesse...
Sep 17, 2019•0Ep. 17
