Profitable Photographer Podcast - podcast cover

Profitable Photographer Podcast

Luci Dumas
Do you LOVE photography but feel totally overwhelmed trying to turn it into a real, money-making business? You're not alone — most photographers aren’t natural-born business pros. The creative part? Easy. But the business part...that’s where it gets tough. That is exactly why I created The Profitable Photographer. Every week, I bring you fun and heart centered conversations with top photographers and industry experts who share their best ACTIONABLE marketing and photography sales strategies, “inner game” shift tools that clear our roadblocks to success, and all the business wisdom they've learned along the way. Plus, I hop on the mic solo to share the ups, downs, and lessons from my own 40 years behind the camera (and behind the business). Whether you're just starting out or looking to expand your already-successful photography business, (and have lot more fun) you’ll find honest talk, practical tips, and loads of inspiration to help you thrive — not just survive — as a professional photographer. So let’s dive in, get inspired, and build the photography career of your dreams!
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Episodes

076: Luci Dumas-Personal Growth/Mindset in Business

Today’s episode is a fairly personal look into Luci’s journey in business and how she used it to become a stronger, more successful and happier person both in her career and life. Self employment, especially as artists, can help us grow and heal lifetime patterns that impacted our financial. professional, and personal success. She shares specific strategies, and solutions to the experiences and "mindset" issues many photographers face when navigating the challenges of self-employment. Her tips i...

Nov 03, 202022 min

075: The Art Of Six Figures with Easton Reynolds

Easton Reynolds is the Founder of The Art of Six Figures, a business-changing marketing education platform for photographers. In 2012, Easton joined his wife in her New Jersey-based photography business, LuRey Photography, and immediately began putting his business background to use. LuRey Photography achieved 6 figures in its second year in business. in 2017, he launched The Art of Six Figures Facebook Ads course, through which he has helped hundreds of photographers around the world. Easton ha...

Oct 27, 20201 hr 8 min

074: Ted Linczak- Santa Sessions and Personal Projects

In this episode of The Profitable Photographer Podcast, Luci Dumas with Ted Linczak, a Master craftsmen photographer and award winning wedding photographers Ted Linczak and his wife Rachel, are the owner and photographers of Linczak Photography and Nuvo Images since 2006, and has thriving photography studios in Northeast Ohio, and Charleston, SC. He Has been on local, state, and national stages for 8 years sharing the fundamental as well as his “Wonder of Santa” program. Ted’s style is glamorous...

Oct 20, 20201 hr 1 min

073: Luci Dumas- Website Tips for Attracting Ideal Clients

This solo episode with Luci Dumas explores the do’s and don’t of websites for photographers, especially for high end photographers. And her recommendation about posting pricing on sites is covered as well. She discusses her unique perspective on websites for photographers that want to have a profitable business and attract perfect new clients. Purpose of the site- to get people to contact you. It is advertising, not a catalog. SEO value vs. a beautiful site that gets them to contact you Why too ...

Oct 13, 202043 min

072: Lori Nordstrom- Mindset: The Key To Photography Business Success

In this episode of The Profitable Photographer Podcast, Luci Dumas is joined by Lori Nordstrom. They have a deep discussion on the importance of an abundance mindset to have a successful photography business. Her portrait parties are also fully explain as a way to make quick income and create future portrait sessions. Lori Nordstrom began her photography career photographing her children in the backyard over 25 years ago. She is known for her sweet, simple “real life” style, focused on families ...

Oct 06, 20201 hr

071: Aly Elliott- Unconventional Marketing

In this episode of The Profitable Photographer Podcast, Luci Dumas introduces you to brilliant and successful photographer, Aly Elliott. The topic, unconventional marketing, is explored in some very creative and surprising ways. Aly has been a professional photographer since 2007. PPA Master Photographer and CPP and a certified Master Photographer with the National Association of Professional Child Photographers. She and her husband have 6 kids and manage to have a thriving photography business,...

Sep 29, 202055 min

070: Sarah Petty-"Family First" Photography Businesses

The marvelous Sarah Petty is Luci's guest on The Profitable Photographer Photographer Sarah Petty is the New York Times Best-Selling Author of Worth Every Penny: Build a Business that Thrills Your Customers and Still Charge What You're Worth, a two-time Two Comma Award winner. Sarah built her multi-million dollar empire around the value of putting ​#familyfirst ​as she balanced two businesses, speaking gigs, and an active crew of very-involved kids. She’s been featured in Entrepreneur, Fox Busin...

Sep 22, 202050 min

069: Luci Dumas-No More "Starving Artists"

In this solo episode, Luci takes on the topic of how to handle the challenge of artist who want to have a profitable photography business. Here are some tip on how to just say NO to being a starving artist. 1- See your photography as a product, Learn to separate yourself from what you create emotionally. When you do this, your next step is to be skilled at sales and marketing and running a consistent business. 2- Don’t take rejection personally. It is about them and not you and your photographs ...

Sep 15, 202029 min

068: Ann Monteith-Preserving Images as a Business

Master Craftsman and Fellow-Irish PPA Ann Monteith is the professional photography industry’s leading authority on studio marketing and business management. As a past president of Professional Photographers of America (PPA), she is an internationally read author of books and articles on subjects of interest to studio owners and managers. Her workshops are credited with setting some of the industry’s most successful photographers on the road to profitability. Ann and her husband, Jim Monteith, ha...

Sep 08, 202048 min

067: Amy and Tavis Guild-Creating Desire for Your Photography

Tavis and Amy Guild are business designers and award-winning portrait artists based in Yakima, WA. A fun and vibrant style has given these two the opportunity to photograph over a thousand weddings and sessions in the past twelve years all over the world. Passionate about people and wall portraits, helping photography business owners has been a natural extension of their work. They have been coaching and teaching photography courses since 2011. Tavis and Amy are also the owners of Guild Canvas, ...

Sep 03, 202055 min

066: Darty Hines- Pivoting is Your Most Important Activity Right Now

In this episode of The Profitable Photographer Podcast, Luci is excited to introduce you to Darty Hines. ​Darty Hines is a husband, a father to three amazing girls, a photographer, and a marketing and social media fanatic-- this PPA Craftsman keeps very busy. Even with this full schedule, he is constantly striving to find new and innovative ways for small business owners to succeed. He has been a professional photographer for over 20 years and has worked and consulted with many prestigious photo...

Aug 25, 202058 min

065: Bobbi Brinkman- Wedding Photography Success

In this episode of The Profitable Photographer Podcast, Luci is joined by the extraordinary Bobbi Brinkman. Bobbi Brinkman is a storytelling photographer and wedding industry educator based in St. Simons Island GA. For over 40 years she has been honored to capture love stories for "Fabbo" couples in authentic moments from coast to coast. With her experience, she understands that a wedding day should reflect each couple, and so should their wedding photos. Her focus is on her couple’s and their s...

Aug 18, 202048 min

064: Bryan Welsh-Marketing Can Be Fun

In this episode of The Profitable Photographer Podcast, Luci is ​delighted to introduce you to an amazing human, photographer, and teacher. Bryan Welsh is an award-winning PPA M. Photog., Cr., CPP, API. FP-OR, HFP-OR. Both his clients and peers recognize Bryan Welsh, a second-generation photographer, for his creative stylized journalistic photography. Bryan has taught at the Professional Photographers of America national convention and countless other events. His images and articles have appeare...

Aug 11, 202050 min

063: Luci Dumas- Value of Contests and Competitions

In this solo episode, Luci Dumas talks about the value of entering contests, getting critiques your work and setting goals. She shares the many many benefits gained by taking the time, and the emotional risk, to enter local, state, and national contests and competitions. Benefits include - growing through learning what works and doesn’t work in our photography - taking time to look at our photography and search for the best. This gives us a curated body of work to use for promotions, samples, an...

Aug 04, 202046 min

062: Chris Wooley- Pin Up Photography Success

Luci is happy to name Master Craftsman and CPP Chris Wooley as her most recent guest on The Profitable Photographer Podcast. Chris specializes in both Pin Up and Head Shot Phtography, and is a member of the Professional Photographers of America, where he also serves as a counselor, advocating for photographer rights. He is the chairman of the Professional Photographers of Washington. Chris has won numerous print awards, including multiple Fuji Masterpieces, ACI’s Image Excellence, and various st...

Jul 28, 202047 min

061: Don MacGregor-The Art & Craft Of Family Portraits

Master photographer and educator Don McGregor has been creating gorgeous environmental portraits and photographing weddings since 1970 in his Vancouver, Canada studio. During 50 or so years, his business and our industry have seen many changes, especially in the way photographers reach out or service their clients. He loves to support photographers on how to keep thriving through the changes. He is the recipient of the Yousuf Karsh 2017 Lifetime Achievement award, as well as many others too nume...

Jul 21, 202055 min

060 Steve Saporito-Happy Clients And Emotional Connection

In this episode of "The Profitable Photographer," Luci Dumas talks to Steve Saporito about the importance of emphasizing the human relationship with our customers. Changing our mindset about money and thinking more about others. “This is the whole point, when we begin to photograph something meaningful for somebody from a emotional point, clients want to hold on to that” Luci and Steve talk about: ● Listening to your client ● Making marketing simple ● Giving our clients what they want and need, ...

Jul 14, 20201 hr 5 min

059: Luci Dumas- Challenges of a New Business

There are so many things to learn as a photographer...and experiences everyone goes through in this industry in the first few years. I am not just talking about the big things, like how to get clients or sell. I am talking about situations that can be awkward, disappointing or even make us question whether we should continue. When special challenges arise like client complaints or people trying to get you to lower your prices, you are not alone. Everyone has to deal with these if they want conti...

Jul 07, 202042 min

058: Bev and Tim Walden- Discover Your Style and Passion

Master and Photographic Craftsmen, and teachers, Tim and Bev Walden took over Walden’s Photography from Tim’s father, Bob, in the early 80s. In early1995, they created one of the most iconic and copied styles of black and white photography they named Relationship Portraiture. In this episode, Luci and the Waldens discuss the importance of finding your vision and style. Then they share ways that they built a highly profitable high end studio by offering something very unique that comes from their...

Jun 30, 202057 min

057: Tim Kelly, A Life of Excellence

This week Luci speaks with Tim Kelly. Tim is a master portrait artist, a master photographer and printmaker, a photographic craftsman, and an inducted (lifetime) member of the prestigious Cameracraftsmen of America, a group with 110 yrs of photographic history. He was also inducted into the International Society of Portrait Artists (Siena, Italy) and is a Fellow of the American Society of Photographers and a Kodak Mentor for almost 30 yrs. In other words, he is pretty good at what he does. He ha...

Jun 23, 202057 min

056: Julie Steelman-Creating Wealth and Money Mindset

This week Luci speaks with Julie Steelman. Julie is an author, an award-winning wildlife photographer, wealth, and cash flow creation coach. She earned her way out of corporate at the age of 47- but her journey to financial success started 30 years earlier. When she was a young child watching “Mutual of Omaha’s Wild Kingdom” every Sunday night, she knew she needed to create an abundance of money to go to Africa. That was her defining moment and when she began to listen to her own “wild” instinct...

Jun 16, 202042 min

055: Elizabeth Opanenik- Fine Art Photography For Fun and Profit

This week, Luci speaks with Elizabeth Opanenik, a photographic artist, who believes all good photographs are self portraits that lie somewhere between imagination and dreams. A sought after teacher, her 40 year career has found her teaching or making images on six continents, seeking the beauty and grace that exists within all things, especially women. Elisabeth’s work is collected, published and exhibited Internationally. In addition to her impressive resume, she also travels with Medical Minis...

Jun 09, 202057 min

054: Luci Dumas-Workflow And Getting Stuff Done

In this solo episode with Luci, she explores the topic of workflow and how accomplishing tasks will make you more successful. One of the most important aspects of running a profitable photography business, or any business for that matter, is adopting an effective system for getting stuff done. Luci explores tips and tricks on how to streamline your workflow, become more organized, and how to adopt a task-oriented mindset. Topics Include: -Why photographers and manufacturers are synonymous -How w...

Jun 02, 202035 min

053: Sean Brown-Overcome Fear to Pursue Your Dreams

Sean Brown, a high school senior photographer who never thought he would be a photographer. After going to college with the intention of becoming a cardiologist, Sean decided to take a leap and pursue his dreams of working in photography, and he hasn’t looked back. To date, Sean has been named as one of the Top 100 High School Senior Photographers in the nation by Senior Style Guide Magazine and has been asked to speak at conferences around the country about his business endeavors. In this episo...

May 26, 2020

052: David Trust, CEO of Professional Photographer's of America

David Trust, the Professional Photographer's of America's CEO. David joined PPA in 1998 as the organization’s first director of marketing, and just a little over a year later, was selected to take over the helm as CEO. Since then, David has led PPA to unprecedented growth in every category, while improving customer value and experience year after year. Prior to his career with the PPA, David spend 11 years in television news as a reporter and anchor before making his transition in the marketing ...

May 19, 2020

051 Christine Tremoulet- Social Media, Sales Funnels, & Blogging Brilliantly

Christine Tremoulet is a photographer, blogger, coach and best selling author of Blogging Brilliantly for Your Business: 30 Days to Dominate Your Market, which is available now on Amazon. Christine started her photographer business in 2007 and was fully booked, making 6-figures in her first year of business. In this episode, Christine shares her marketing secrets to success, including the strategic use of social media and the power of storytelling. Topics Include: -How to convert followers into ...

May 12, 2020

050 Bernie Griffiths: How To Market & Sell Your Photography

Bernie Griffiths is a studio owner, business mentor, speaker, and author of "Success Secrets of a Professional Photographer" and "Quantum Leap My Life". Bernie has owned three successful wedding and portrait photography studios for over 40 years, with a yearly turnover of almost a million dollars. In this episode, Bernie coaches you his Facebook Ad secrets and on how to market and sell your photography through a series of valuable tips. Topics Include: -Steps small business owners should be taki...

May 05, 2020

049: Michele PW- Love Based Marketing and Copywriting

In this episode Luci Dumas chats with Michele PW about Love Based Copywriting. She is a best-selling, award-winningauthor. On the fiction side, she writes psychological thrillers/mystery/suspense books and has a popular book blog. On the nonfiction side, she’s written 5 books in the “Love-Based Business” series that share how to sell more with love and build a solid, profitable business on a foundation of love. In addition, she owns a copywriting and marketing company that has sold nearly $50M w...

Apr 28, 2020

048: Luci Dumas-Self Motivation & Self Discipline

“Don’t just sit there, do something.” This solo episode with Luci is all about Self-Motivation. How to wake up every day (well, most days) and move forward towards goals, big and small, under all situations. She also explores some of the inner challenges and growth opportunities as a self-employed artist. Topics Include: - It’s important to keep our “why” in mind beyond money, goals or ego satisfaction. - Keep focus on what your deeper purpose is when you lose energy or can’t focus. - Luci has m...

Apr 21, 2020

047 Tanya Smith: Corporate Branding as a super profitable specialty

Luci's guest, Tanya Smith is the owner of Work Story Photography in Spokane, Washington. She’s a corporate branding expert who works with organizations and individuals who want to elevate their brand image with storytelling photos that sell. Key Points: · High end branding services are more an more in demand and highly profitable. · Photographic branding is when you use photos to communicate your story. You brings out why you are unique and what you have to offer others. · There are a lot of res...

Apr 14, 2020
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