Sign up and Attend Farm Marketing Week HERE - Free Marketing Coaching January, 2025 Imagine making a hideous mistake, like sending an email and dates are wrong, or a customer texts that their meat is tough or their flowers weren’t “enough.” And then imagine that these mistakes and failures don’t even faze you. Not that you don’t care - of course you want your marketing and products to be just right. But imagine the fact that your stuff isn’t always perfect no longer derails you. That’s how the f...
Dec 19, 2024•21 min
Charlotte's on "The Flower Podcast" this week -- Sign up and Attend Farm Marketing Week HERE - Free Marketing Coaching January, 2025 Today on the Profitable Mindset Podcast, I’m the one in the hotseat. I recently sat down with Scott Shepherd of the Flower Podcast to talk marketing. You’re gonna learn a TON from this and I hope you’ll listen on that link above. “My marketing isn’t working,” is a phrase I hear frequently from farmers. But marketing done right ALWAYS works. (How to Know it Works = ...
Dec 12, 2024•1 hr 3 min
Let's Meet HERE to See if Farm Marketing Boot Camp is for you. This morning I met with a farmer in Pennsylvania who said her biggest bottleneck is herself. She wishes she could clone herself; she needs more of herself.🤦♀️ She’s spinning her wheels making $300,000 in sales a year. But there’s nothing left at the end of the year. Imagine that. It’s a huge number. $300k going through their bank account with nothing left for them. She’s not paying herself for her time, either. And she thought it w...
Dec 05, 2024•34 min
Let's Meet HERE to See if Farm Marketing Boot Camp is for you. Happy Thanksgiving! Are you like me - spending today recovering from eating too much turkey & pumpkin pie?🤣 As you read this, my whole family is cozied up in a big mountain house, skiing, playing pickleball, and eating leftovers.🦃🍗 I’m soo grateful for the farm sitters that spend their holiday caring for our animals so we can all get away at the same time. But let’s talk shop for a minute - 2025 is right around the corner. And...
Nov 29, 2024•29 min
Let's Meet HERE to See if Farm Marketing Boot Camp is for you. I remember vividly the early years on my farm - between kid-wrangling and cow-milking — Or, keeping up with housework and dahlia digging… Plus, the thousand other to-do’s… …who’s got time for dreaming and planning??? I barely had time for a shower some days. Yet, sooo many research studies show us that the most effective farmers learn to plan the things that move them toward their goals and dreams. So many of us get caught up doing t...
Nov 21, 2024•24 min
Let's Meet HERE to See if Farm Marketing Boot Camp, My 12 Week Coaching Program, Is For You What if having a successful farm could be as simple as choosing to think differently? You may be tempted to doubt, but please hang in here with me for a minute. Today, on the Profitable Mindset Podcast, I shatter some of the biggest myths about what makes a successful farm. For a decade now, I've interviewed and studied the successful farmers inside my coaching program. I've made notes of what they're doi...
Nov 14, 2024•25 min
Let's Meet HERE to See if Farm Marketing Boot Camp is for you. I met with a farmer this week who said he’s never paid himself on his farm.😔 He raises beef cows, pigs and chickens. Right afterward, a flower farmer asked for coaching because she’s paying everyone else BUT herself - and she’s doing most the work.🙅♀️ These two farmers are both making the same five mistakes a lot of farmers makes, no matter how many years they’ve been farming. And there’s a good chance you can relate to them, too....
Nov 07, 2024•26 min
This free master class is happening online October 28th, 10 AM PT — don’t miss out! >>Click HERE to save your seat now
Oct 24, 2024•5 min
Let's Meet HERE to See if Time Management For Farmers: Six-Week Boot Camp is for you. It truly sucks to wake up each day, and you can’t get started on new things because you’re still catching up on yesterday’s unfinished tasks. Or last week’s. Or last season’s unfinished tasks and projects and goals. I get it! That used to be me - and it’s okay if this is you. But here’s the problem: You won’t ever become profitable if you haven’t mastered using a calendar. Yes. It’s that crucial of a skill. The...
Oct 16, 2024•20 min
Let's Meet HERE to See if Time Management For Farmers: Six-Week Boot Camp is for you. Julia Bell knows firsthand how grueling it is to show up to farmers markets week after week… …when you’re not making money. She wanted to give up and quit several times in their 9-year farm journey. She felt resentful of working for years, not paying herself a dime. She just wanted to be a wife and mom to her three young boys. Julia worked so hard in my program these last few years and she’s finally reached her...
Oct 10, 2024•35 min
Find 10-20 Hours in Your Farm Week: Meet Me HERE and Learn About Time Management For Farmers: Six-Week Boot Camp Are you tired of just "surviving" life? It's not just you. I meet so many overwhelmed and stressed farmers. It IS the nature of the business we signed up for. But if we don't learn to manage for the overwhelm and stress... ...we start to resent the people, animals, kids, customers - anyone who demands our time. I remember being so desperate to get out of overwhelm that I'd daydream ab...
Sep 19, 2024•32 min
Click HERE to Sign Up for my Free Live Training: 3 Crucial Pillars for a Profitable Farm When we start our farms, we often have this secret thought... "Wouldn't it be great if we could support ourselves full-time on the farm and quit our day jobs?" And then you get further into the business and realize how expensive it is. How hard the work is. How stressful it is. And you start to doubt. Today you're in for a treat that’ll curb your doubts and give you hope. Brooke Palmer, a winter tulip farmer...
Aug 28, 2024•46 min
Click HERE to Sign Up for my Free Live Training: 3 Crucial Pillars for a Profitable Farm Thinking is the most dangerous thing we do, first name. We’ve discovered that hardly any of us know how to think in a way that serves us. When I was a few years into my farm, I knew that though it was profitable, there was no way I could keep up the overwhelming amount of work and stress. I thought I’d created a BEAST; I thought the only way out was to quit. It was debilitating for a few years. But after lea...
Aug 22, 2024•24 min
Click HERE - let's meet up and see if the Farm Marketing Mastery Program is For You! I’ve got the most wonderful strategy to share with you on the Profitable Mindset Podcast today. It’s what I’ve done for over 20 years of hiring and managing employees. The first time an employee told me, “You’re the best boss I’ve ever had,” I thought they were being nice. I started hearing it regularly - people loved working at my farm. I started asking why - and they said they felt valued. I saw it in their pe...
Aug 15, 2024•18 min
Click HERE - let's meet up and see if the Farm Marketing Mastery Program is For You! It’s August, and the overwhelm is rampant among the farmers reaching out for coaching! This week, I talked with a woman neck deep in overwhelm and exhaustion. She’s in two farmers markets, and farm work is at its peak right now! And she still can’t get it all done. I asked, “What’s ONE thing that, if you changed it right now, would give you the most relief?” She responded - getting her employees to do the right ...
Aug 08, 2024•21 min
C lick HERE for the Free Training: How to Price Your Farm Products For Profit I sooo wish this info had been around 15 years ago! The first two years on my farm, I had a self-serve farm store set up in my garage. It worked to get me started selling, but if I'd known what I share with you today, I'd have done it differently from the get-go. I share this info so you can learn from my costly mistakes. Today on the Profitable Mindset Podcast, I outline all the pros and cons of the different ways far...
Aug 01, 2024•39 min
Read About and Sign Up for Farm Marketing Boot Camp HERE My step-by-step marketing training, Farm Marketing Bootcamp has proven to be the fastest, most effective roadmap to get you the farm business you deserve. This is the first time I'm offering it 'unbundled' from 5X Your Farm Sales. LIMITED TIME BONUS: Includes $599 coupon to be used toward the purchase of 5X Your Farm Sales. Registration is open now through Friday, 7/19/24. Click HERE to Claim Your Spot When you join, you get immediate acce...
Jul 16, 2024•11 min
Click HERE for 3 Steps to Your Profitable Farm I documented my journey of building a profitable farm so you don't have to struggle like I did my first years. And now, I'll teach you exactly what I do to find and reach customers happy to pay a premium for your product. >Click HERE for my Free Training: 3 Steps to Your Profitable Farm...
Jul 08, 2024•7 min
Click HERE for 3 Steps to Your Profitable Farm Erica Benoit was a self-described "hot-mess mom" before she joined my coaching program last summer. Even though they were making lots of sales on their meat and raw milk farm in Central Missouri, there was never any money left - every dime went back into the farm. She forgot customer orders, dropped all kinds of balls on the farm, and was overwhelmed by everything. She lay awake in the middle of every night - looping on everything she still had to d...
Jun 27, 2024•37 min
Click HERE for 3 Steps to Your Profitable Farm Hi! Have you heard the term "Pay to Play" on social media? You'll want to know what this means and why it's crucial to play by the rules (or risk being shut down when you try to sell). I cover that and several other strategies that'll help you finally have success getting more customers from Instagram and Facebook, especially. >>Tune into Today’s episode of The Profitable Mindset Podcast...
Jun 20, 2024•21 min
Click HERE: 3 Steps to Build Your Profitable Farm - free training This ever happen to you? Someone asks the price of your lettuce, flowers, or meat—you can fill in the blank with your product. And as soon as they ask, you freeze, remembering the person last week who surprised you by asking, “Why’s it so expensive?!” Truth is… our farm products MUST be higher priced than the store since we have no economy of scale. Click HERE to Confidently Charge What You Need Just last week, a farmer requeste...
Jun 13, 2024•29 min
Click HERE for 6 Tools You Need to Build a Profitable Farm You work so hard to create the best farm you can - whether it’s meat, milk, flowers, eggs, fiber. Plus all the workshops and tours. I even know some of you are farming oysters and salmon and Air BnB’s! You bust your buns to get these products & services to people in your community. I know this because I did it, too. I used to wake up thinking - “my product is amazing. People should be flocking to buy - and they aren’t.” And despite y...
May 30, 2024•20 min
Click HERE for my free live training: 6 Tools You Need to Build A Profitable Farm If you’re like many farmers, you probably struggle with being overwhelmed, exhausted, and burnt out for years. You know you can’t keep living this way — so why haven’t you DONE anything about it yet? You can’t find the time! Or, if you do find time, such as Grandma showed up to take the kids for a couple of hours… you’re faced with “... but I can’t because I feel guilty or I don’t deserve to spend time on myself wh...
May 23, 2024•38 min
Click HERE for the Free Email Marketing Course It’s crucial that you learn marketing from people who’ve created long-term success with it. There are no ‘make money fast’ schemes out there that work. Oh, there are plenty of people trying to sell you one! But from years of experience with thousands of farmers, I know that you can’t spend enough money to compensate for not learning marketing. By that, I mean you won’t successfully spend enough money hiring someone to do your marketing to get profit...
May 16, 2024•1 hr 1 min
The first month after I started my farm and brought home my first milk cows, I realized there was no way I could get it all done! By "all," I mean the milking process, working with customers, feeding my family, and driving my daughter to basketball practice and games six days a week. It was physically, humanly impossible for me to run the farm all by myself! I hired my first employees and then began the process of learning by experience what NOT to do and what works best. I share some great tech...
May 09, 2024•46 min
Click HERE to Reinvent Your Farm Marketing: Free Training There are three crucial elements your marketing MUST include to be successful. And by successful, I mean you sell all the products you want and need to sell. And you sell them at the price you need to be profitable. Link to sign up here The farmers who implement these simple elements I teach are having financial success beyond anything they ever dreamed possible. Many people think farming is not a lucrative endeavor. My clients prove them...
Apr 18, 2024•8 min
Click HERE to Reinvent Your Farm Marketing: Free Training Hannah Boggs, a South Carolina farmer, was gearing up to have her first baby in November but was overwhelmed with work AND not making money on her farm. Knee-deep in manure and maternal instincts, she wondered how on earth she'd manage to raise both her crops and her newborn without losing her mind in the process. She stumbled on this very podcast and knew I could help - she immediately decided to start coaching with me last August. Click...
Apr 04, 2024•32 min
Click HERE to Reinvent Your Farm Marketing: Free Training Today I spill the beans in one of the most powerful episodes I could ever offer, as I share with you how to attract and hire high-quality employees. Tune in to episode 203 to Listen and Learn In this episode, you’ll learn: Three crucial things you MUST include in your ad for it to be effective How to avoid the crucial mistake I made in my ad that attracted criminals!! The key questions to ask in interviews and what to do after the intervi...
Mar 28, 2024•31 min
Click HERE to Reinvent Your Farm Marketing: Free Training When I started my farm 15 years ago, I was a one-woman show. It was me, my overalls, and a big dream. After about a month of milking cows twice a day, seven days a week, and running kids to basketball games in between, it was time to admit defeat that I could NOT do it all myself. I needed a really reliable farmhand who's not afraid of a little manure and a lot of udder chaos! If you’re struggling to get everything done AND make money, th...
Mar 21, 2024•33 min
Click HERE to Reinvent Your Farm Marketing: Free Training Getting your products into the hands of the people who need them most can sometimes be a challenge - do you build a farm stand on your farm? Or do you sign up for multiple farmer's markets? Or, try to get into stores or restaurants? What's best? There are so many options for selling! And there are pros and cons to all options. Many of my clients - farmers all over the US - have started doing drop sites, and for some of them, this is their...
Mar 14, 2024•42 min
