JOIN Marketing & Mindset Mastery Now: https://3cowmarketing.mykajabi.com/mmm Ever find random customers wandering around the farm NOT where they should be? (hand raised!) A boundary is meant to protect you and what is most important to you. Sometimes a boundary is needed with customers or family. Sometimes it's a boundary to protect ourselves from ourselves! For instance, for us people-pleasers, maybe we're working on something and someone drops in for a visit and we drop everything WE wante...
Nov 19, 2020•36 min•Ep. 55
Sign up for coaching at: http://3cowmarketing.com/group The holidays are coming up quickly! Along with everything we love about these celebrations, for many of us, the holidays also bring a lot of stress. Stress caused by all sorts of things - like - ...your mother-in-law criticizes your parenting. ...a family member drinks too much and embarrasses you. ...there are political arguments at the dinner table. In episode 54 of The Profitable Mindset podcast , I’m talking all about how you can fix al...
Nov 12, 2020•28 min•Ep. 54
Get Coaching - Mindset & Marketing Mastery: http://3cowmarketing.com/group Most people struggle to make sales from emails and they just decide that it doesn't work. But - what if I told you - it's not that email marketing doesn't work - it's just that you've never learned how to structure the emails so people WANT to buy from you. Yes, that's the only problem here. Email marketing is powerful - when done correctly. Today I teach you 4 components of profitable emails that will start changing ...
Nov 05, 2020•27 min•Ep. 53
Click link to get on the waitlist for Farm Marketing Mastery: http://theprofitablemindset.com/ Many farmers discount the value in learning marketing. I hear from many people who say - people don't read email anymore, it's dead, social media is where it's at. My emails all go to spam. Farmers will even say things like, "email marketing is too basic." But guess what. "Basic" is the most profitable and powerful tool we all have available to us. You just don't believe it yet. You want proof. I encou...
Oct 30, 2020•30 min•Ep. 52
Get on the Waitlist for Farm Marketing Mastery: http://theprofitablemindset.com/ Throughout the summer business series on the podcast, I’ve been walking you through everything it takes to build a profitable and sustainable farm. In episodes 37 - 50, we covered everything from what happens when you first start a farm, to creating a 10-year plan, to hiring and managing employees, to scaling your business and setting huge money goals. This week, on episode 51, I'm wrapping up the series by focusing...
Oct 22, 2020•35 min•Ep. 51
Book a Free Strategy Session Here: 3cowmarketing.com/strategy A lot of farmers complain they can’t make money on a farm. And the truth is - most farmers DON'T make any money, or at least enough to even cover expenses. Most (98%) go out of business. But here's what I know. It's not that you can't make money on a farm. It's that you haven't learned how. And by "how" - I don't mean the actions you have to take - most people are repeating all the same actions they see other farmers doing and wonder ...
Oct 15, 2020•19 min•Ep. 50
Click HERE to Book A Free Strategy Session to Decide if Investing in Coaching is Right for You Most farmers start up their small business and have some immediate success at first - they sell out on all the chickens. Or, there's so much demand for their beef they quickly and with ease sell the first couple of cows. Or, their bouquets on their brand new self-serve farm stand fly off the property! So they immediately see and sense there's way more demand than product - and they decide to increase p...
Oct 09, 2020•32 min•Ep. 49
Learn all About my New Coaching Program HERE: Master Your Time-Master Your Life
Oct 02, 2020•35 min
Click Here to Learn About my New Course, Master Your Time-Master Your Life In today's episode I'm teaching you how to create more time and sharing with you about my new program, Master Your Time, Master Your Life. Listen in to learn: The key differences between living life in overwhelm and living life with intention The truth behind how you’re feeling and how you can create your own happiness and fulfillment What’s really keeping you stuck in a state of overwhelm and exhaustion The simple change...
Sep 25, 2020•33 min•Ep. 48
Click Here to Sign Up for my Free Training: 4 Simple Steps to Create More Time Every single day I receive messages, emails, comments - telling me you don’t have enough time. I hear that you feel guilty for the time you take for yourself. You feel pressure to spend your time in certain ways - AND - you have way too much to do. Some of you come to me and say - it's not humanly possible for you to do all the things that you know you have to do. You’re in over your head and you don’t know how to cli...
Sep 17, 2020•25 min•Ep. 47
Get My Free Training to Manage Email with Ease: http://www.3cowmarketing.com/zero Last week’s episode of The Profitable Mindset Podcast was all about attracting and hiring high-quality employees. This week, I've covering how to manage those high-quality employees so you have an outstanding team. When you listen to episode 46 , you’ll learn: How to set and communicate clear expectations (this will make work so much easier for you and your employees) The one thing you must regularly do in order to...
Sep 03, 2020•23 min•Ep. 46
Schedule your FREE strategy session here: https://3cowmarketing.com/strategy This is one of the most powerful episodes I could ever offer, as we’re talking all about attracting and hiring high-quality employees. Even if you don’t think you’re ready to hire yet, I hope you’ll take some time to listen. If you want to build a profitable, sustainable farm, you’re going to need to scale and that means that at some point, you’re going to need to hire employees. In this episode, I’m sharing ideas and i...
Aug 27, 2020•26 min•Ep. 45
Learn to maintain an empty inbox & organized mind with my free "Inbox Zero" training: http://www.3cowmarketing.com/zero When you started your farm, did you have a plan for cash flow? I didn’t, I just knew I wanted to start a farm. Now I ended up picking something that was great for cash flow. With dairy, I would milk the cows in the morning and by the end of the day, I would literally have a box of cash. This was back in the days when people picked up milk on their own and put money in a box...
Aug 20, 2020•35 min•Ep. 44
FREE Inbox Zero Training - Get Control of Your Email Inbox & Your Time: http://3cowmarketing.com/zero When I started my farm 11 years ago, I was a one-woman show. This lasted for about a month. After all, I had a dairy and was milking cows twice a day, seven days a week. With three kids at home, I realized I needed help. I have a lot of farmers who come to me for help and part of the reason they’re overwhelmed is that they’re arguing with the reality that they can’t do all of the work and ru...
Aug 13, 2020•38 min•Ep. 43
Get My Free Training - Master Your Email: http://www.3cowmarketing.com/zero Do you have a business plan? If not, don’t worry, you’re not alone. In fact, many of the farmers I work with avoid business plans or business models because they feel overwhelming. Complicated. Tedious. Plus, most of us started our businesses because we love the land and the animals, we want to share the bounty and make some money. In this week’s episode of the podcast, we’re going to talk about how to choose a simple bu...
Aug 06, 2020•35 min•Ep. 42
Get the free INBOX ZERO training: 3cowmarketing.com/zero Book your free strategy session here: https://calendly.com/csmith3cow/strategy-session?month=2020-07 Just the other day, one of my coaching clients set a goal of reaching a million dollars in sales! How does that sound to you? I’m so excited for her and know she’s well on her way to reaching this goal. This is part of what I love about coaching; it’s so fun to help someone come up with a goal and then coach them each step of the way until ...
Jul 30, 2020•26 min•Ep. 41
Book a free strategy session: https://3cowmarketing.com/strategy 15 years ago we started drinking raw milk, and as soon as we started drinking it, I noticed that my kids’ eczema (that they’d had for years) went away. Then about a year later, our raw milk farmer just up and quit. He went out of business and his customers were left scrambling to find another raw milk source. In talking with him, he said he just couldn’t make it work financially. Now I was paying $6 a gallon at the time, but I easi...
Jul 23, 2020•33 min•Ep. 40
Schedule your FREE strategy session here: https://3cowmarketing.com/strategy When I started my business, I winged it at first… I didn’t understand that I’m the one who decides how much money I make. It really wasn’t until year 2 or 3 when I started to create a plan. And guess what... when I started planning, I knew exactly what steps to take in order to reach my goals. Now if you’re still in the first few years of your business, the thought of creating a 10 year plan might feel overwhelming. I u...
Jul 16, 2020•34 min•Ep. 39
Schedule your FREE strategy session here: http://3cowmarketing.com/strategy Confidence. Something we all want more of. Say you hire a new employee and they start showing up 10 mins late every day. So annoying and disrespectful and you shouldn't have to tell them to be on time! What do you say? How do you handle it? Are you willing to have the difficult conversation that’s required or do you give them the benefit of the doubt over and over again because you're desperate for the help? Do you raise...
Jul 09, 2020•18 min•Ep. 38
Schedule your FREE strategy session here: http://3cowmarketing.com/strategy April came to me for coaching last week to get help with feeling hopeless because the local slaughterhouse canceled her processing appointments for her cows and hogs. She confirmed and reconfirmed with the butcher so I can understand why she was feeling terrible. As a result of this hopeless feeling, she had looping thoughts like "I should've done a better job" and "why am I even doing this" and generally tearing herself...
Jul 02, 2020•45 min•Ep. 37
Schedule a FREE strategy session at http://3cowmarketing.com/strategy It’s common for my coaching clients to come to me and say, “I wish I had more personal time. I wish I could just find more space for myself.” Then, they usually follow up with, “... but I can’t because I feel guilty or I don’t deserve to spend time on myself when there is so much to do.” As women, we carry so much guilt around taking time for ourselves because we’ve been conditioned to think we have to do it all AND others' ne...
Jun 25, 2020•22 min•Ep. 36
Watch the FULL coaching session here: https://3cowmarketing.mykajabi.com/coachingcall Does scheduling every minute of your day feel restrictive and suffocating? It did for April too — until she went through a proven process with me (Charlotte) on a coaching call. I knew this would be powerful to watch so I recorded the entire session for you to watch right now. You’ll see April’s thoughts change from completely limiting to feeling like she has full control over her day. She created a life that s...
Jun 18, 2020•43 min•Ep. 35
Farm Marketing Course Self-Study: https://courses.3cowmarketing.com/farm-marketing-self Book a Free Strategy Session: 3cowmarketing.com/strategy My son is a U.S. Marine. Bootcamp is brutal and when he was first deployed, I struggled with why they train our soldiers in such a harsh way. Later, I discovered the reason and was completely grateful he was prepared and ready for anything. Now I know farming is not the same as Marine Corps Bootcamp, but you do need a similar strength, focus, and consis...
Jun 04, 2020•21 min•Ep. 34
Schedule a FREE 30 min Strategy Session here: 3cowmarketing.com/strategy Years ago, I was unfulfilled with life. Life was all work and no play. It was a constant cycle of waking up, working hard, and hitting the grindstone followed by wine at night. I’d wake up tired and unsatisfied with where I was and how the farm business was operating. The profits weren’t happening as fast as I wanted and the forever cycle of negative thinking was rampant. Today on the Profitable Mindset Podcast, I share the...
May 28, 2020•23 min•Ep. 33
A Solution to Feeling Unappreciated and Undervalued Trying to decide if 1-on-1 coaching with Charlotte is right for you? Click here to book a free strategy session: http://3cowmarketing.com/strategy It feels like farmers are overworked and underpaid more than any other industry because I hear it every week on coaching calls. The long hours are hard. It’s a thankless job with dirty hands and little help. There are so many things out of their control like the weather, customers and the market. Far...
May 21, 2020•35 min•Ep. 32
FREE Course here: 3cowmarketing.com/marketingcourse 3cowmarketing.com/free-email I hear this a lot... “All my emails are going to spam.” “Are my emails getting blocked for some reason?” “People don't check or open email anymore . . . please help!” Hey, I get your frustration, I do, but there are a few tricks I can teach you that will help you avoid the spam folder. Learning everything there is to know about email marketing can be a full-time job. Today, I'm going to teach you the essentials and ...
May 14, 2020•26 min•Ep. 31
FREE Mindset Coaching Webinar at http://3cowmarketing.com/coaching . (There will be a replay if you can't make it live.) Overwhelm. It’s a powerful word with a lot of meaning behind it. It’s defined as “bury or drown beneath a huge mass. Defeat completely. Give too much of a thing to (someone); inundate.” So it would make sense that you see yourself drowning under a huge mass of farm projects and things to do which makes you feel overwhelmed . Right? Then it would also make sense that you feel c...
Apr 30, 2020•39 min•Ep. 30
LINK: 3cowmarketing.com/coaching I went through something during my high-school years that shaped my whole life. This series of events could have taken me down a bad path of negativity, failure, and sadness if I had let it. And frankly, I'm pretty sure my parents never recovered from the loss. Seeing the farm go into bankruptcy was devastating at the time, but today I use that experience to fuel my success. My difficult experiences in life and extreme struggle have taught me a whole new set of s...
Apr 16, 2020•30 min•Ep. 29
Work with Charlotte here: https://courses.3cowmarketing.com/free-coaching-webinar-17 Listen to Episode #26 here: https://www.3cowmarketing.com/episode26/ FREE email course here: https://www.3cowmarketing.com/free-email-course/ I’ve heard a lot of farmers recently say things like, “I hope all these customers that are buying from us right now remember us when this pandemic is over.” Part of me is so happy to hear that farmers are finally selling out of their farm fresh products and the other part ...
Apr 09, 2020•29 min•Ep. 28
Get the free video checklist: https://www.3cowmarketing.com/video The best way to make more sales and build trust with your customers is to do video. Now I know what you’re going to say… You don’t like yourself on video. You don’t like the sound of your voice. You stall, stutter and say “ummmm” every other word. I know how you feel. I’ve been there too. But in these uncertain times, video is a must if you want to sell and make a profit. You can do it even if you’re scared. Even if you don’t thin...
Mar 26, 2020•40 min•Ep. 27
