Get the free Delivery Resource Checklist Here: https://www.3cowmarketing.com/delivery/ My Top Sales Course: https://courses.3cowmarketing.com/sms We are in trying times, right now aren’t we? Corona is affecting all of us, all over the world (not just our farm or our town or our country… all of us). During this time of quarantine, getting your products into the hands of the people who need them most can be a challenge. But what if I told you that even if your farmer’s market is shut down right no...
Mar 19, 2020•28 min•Ep. 26
Download the Self Care Guide here: http://www.3cowmarketing.com/selfcare Work with me here: https://www.3cowmarketing.com/workwithme/ Episode 17 here: https://www.3cowmarketing.com/how-to-reduce-stress-and-anxiety-on-the-farm/ Episode 18 here: https://www.3cowmarketing.com/18-how-to-stop-worrying/ As a woman in farming, we put ourselves on the bottom of the to-do list, don't we? Like at the very bottom. Self-care is never a priority when there is so much to do, right? Self-care feels like a luxu...
Mar 12, 2020•30 min•Ep. 25
Download your FREE Time Management Awareness PDF here: http://www.3cowmarketing.com/time Busy, busy, busy… We live in a world where everyone is busy running around from place to place, doing one thing after another. We help our neighbors, aging parents, young children and farm animals that need tending to, all to be left with an empty tank at the end of the day. We constantly tell ourselves that “we don’t have time for marketing” and that “the day is always getting away” from us no matter how ha...
Feb 27, 2020•38 min•Ep. 24
Your Branding Bundle is Here >> https://www.3cowmarketing.com/branding-bundle I'm so excited to be here continuing with the branding strategy I introduced you to in the last episode 22! You'll want to be sure to listen to that one as well here . So many of you want the magic pill to building your profitable farm and branding is one way you can accomplish this. But I have to warn you, like everything else I teach, it takes time, patience and consistency. “A brand is a set of expectations, m...
Jan 30, 2020•37 min•Ep. 23
Get your FREE branding bundle here: https://www.3cowmarketing.com/branding Most farmers think they don’t need a "brand," or if they do, branding consists of a logo, website, tagline, mission statement - or maybe all your followers on social media. And I’m here to tell you that is your website, logo and fonts are NOT branding! Those things are only one piece to the pie. So if you want to know it takes to build a brand, this episode is for you. You'll learn whether you need to build a corporate br...
Jan 23, 2020•26 min•Ep. 22
Free course to get started: https://www.3cowmarketing.com/free-email-course/ Work with me: https://www.3cowmarketing.com/workwithme/ We all want more confidence, right? To feel better in our skin... To like who we are… To accomplish more in less time... To send sales and marketing emails to customers… To raise our prices and actually show a profit at the end of the year… Most people think it’s about a new strategy or tactic that will get you where you want to be, but in reality, it’s your though...
Jan 09, 2020•35 min•Ep. 21
This can be a hard time of year for many farmers because it's coooooold outside for most of the country. Wouldn't it be nice if we could slow down, rest and enjoy indoor activities with the family? Instead, I'm getting emails saying "Help! My freezer is full of meat chicken/beef/milk (fill in the blank). The markets are over and my sales have stopped!" This is the exact feast and famine cycle we need to stop. But how? Listen to this week’s Profitable Mindset podcast here ! In order to make the m...
Dec 26, 2019•32 min•Ep. 20
Fill out your own 2020 business plan here: https://www.3cowmarketing.com/bizplan2020 Do you enjoy selling some of your products, but dread others? Maybe you no longer look forward to going to the local farmers market only to make a few sales after dedicating 6+ hours of time on a Saturday and Sunday? But you keep doing it because you think you have to. How about planning your marketing calendar? Let me guess… You can never find the time. As 2020 quickly approaches, it’s time to review 2019’s pit...
Dec 12, 2019•43 min•Ep. 19
Get the complete self-care guide here: http://www.3cowmarketing.com/selfcare If it snows, no one will come to the farm and we won’t make money. Should we sell at the farmers market or invest in an on-site farm store? Should I take credit cards or cash only? How much do I charge? If I increase my prices, will I lose all my customers? Worry — It’s something we all experience and oftentimes, daily. You have real concerns and real feelings. On today’s episode of the Profitable Mindset Podcast, I’ll ...
Nov 29, 2019•31 min•Ep. 18
When was the last time you had a few hours to yourself? Alone. Quiet. Without interruptions? You’re probably rolling your eyes and thinking… yeah, right… that world doesn’t happen. Stress. Burnout. Overwhelm. Ready to quit. Ring a bell? It gets to all of us. We’re constantly running around and working ourselves to the bone. It’s not healthy and the overwhelm, burnout and constant state of stress can lead to serious health problems if you’re not careful. In today’s episode of the Profitable Minds...
Nov 14, 2019•34 min•Ep. 17
Download your FREE Instagram Guide to a Profitable Farm at https://www.3cowmarketing.com/instagram2019 NEXT follow along as I share the strategies there, too: https://www.instagram.com/charlottesmith3cow/ What’s an Instagram category? Why do you need categories on Instagram? What makes your reach drop? What’s an algorithm? On today’s podcast, I’m going to teach you how to choose categories so that you'll know exactly what to post. Choosing 6-8 categories will help you find and attract more custo...
Oct 31, 2019•31 min•Ep. 16
Ever want someone to tell you exactly what you need to be doing on Instagram and nothing more? Wouldn’t it be nice if someone could cut through the clutter of what’s working and what’s not and give it to you — plain and simple. With so much advice out there, it’s hard to determine what you really need and what is a “bell or whistle.” Today on the Profitable Mindset Podcast, I cut to the chase and give you the 7 Steps to Finding Customers on Instagram. Plus, I have a FREE guide you can use to get...
Oct 17, 2019•33 min•Ep. 15
Is your social media “reach” down? Is no one buying on Facebook like they used to? Do you really need to be blogging? Is it necessary to have a website in this day and age? The social landscape of Facebook and Instagram have drastically changed in the past several years and “things aren’t what they used to be.” On today’s episode of Profitable Mindset, we’ll talk about what you can do and where you should be focusing your time when it comes to marketing. Yes, social media has its place in market...
Oct 03, 2019•23 min•Ep. 14
Download the FREE worksheet on How to Market Your Farm in 1 Hour a Day HERE ! 3CowMarketing.com/marketingplan The #1 complaint I hear from farmers about marketing is “I’m too busy and can’t add one more thing to my plate. I just don’t have time for marketing.” Trust me, no one has time to fit in “one more thing” but I’m here to tell you marketing your farm is a must if you want to be profitable. And I’m going to show you how I market my farm in only 1 hour a day on today’s Profitable Mindset Pod...
Sep 05, 2019•26 min•Ep. 13
Welcome to Q&A Day on the Profitable Mindset Podcast! When you’re new to farming and don’t know where to start,. the questions are endless. When first starting, what are the best cash-flowing products I should sell to hit the ground running and keep expanding? What's the best way to draw in customers? Can you share your work/personal schedule? What is your week set up like? How much time do you spend marketing vs. farming? What are the essential components of setting up a farm store? I feel ...
Aug 22, 2019•45 min•Ep. 12
If you’re nervous to raise your farm product prices because you think you’ll lose customers in the process, this episode is for you. To get the free training and worksheet that goes along with this series go to https://www.3cowmarketing.com/priceforprofit What you’ll learn: Why it’s important to communicate with ideal customers consistently How to get people to open your emails and become high-quality customers Why consistent communication is an essential aspect of raising your prices Why you ne...
Aug 08, 2019•39 min•Ep. 11
If you know your product prices are too low and you need to be charging more, this episode is for you. To get the free training and worksheet that goes along with this series go to https://www.3cowmarketing.com/freetraining/ You’re a business. You need to cover your farm costs so you can stay in business. Providing your community with eggs, meat, fresh flowers, produce requires you to make money. Now I know this seems obvious, but you’d be surprised how many farmers treat their farm as a hobby a...
Jul 25, 2019•36 min•Ep. 10
If you’re brand new to farming and thinking you need to lower your prices so that you can stay competitive with Walmart, Amazon or your local grocery store, this episode is for you. If you’re thinking you need to be the cheapest so you can sell the most — listen up! After marketing direct to consumer for over 10 years, I’ve found that the farmers that do market their products as the “cheapest” are often broke, completely stressed out and are ready to call it quits. But that isn’t going to be you...
Jul 11, 2019•36 min•Ep. 9
“I don’t know what to post or say on social media.” “My life (farm life) really isn’t that interesting.” “I try to get motivated to create my posts.” Sound familiar? I’m sure it does. Wanna know why? Because I hear farmers like you say this all the time. What if I told you that your life IS interesting to your customers… The question isn’t IF you should be sharing but WHAT should you be sharing on social media to attract ideal customers. And how to figure out what will connect with potential cus...
Jun 27, 2019•32 min•Ep. 8
Get the full event checklist here : Farm Event Checklist Here Food in our society is a commodity. In other words, the cheaper the better. That’s what the average shoppers expect. As a farmer, it is impossible to compete with the low prices and convenience of any industrially priced food. Unfortunately, many farmers do try to compete on price and convenience, and they find they can’t keep it up and they’re out of business within a year or two. Or, they continue pumping money into their business f...
Jun 18, 2019•23 min•Ep. 7
In this episode of the Profitable Mindset, we talk about how to find customers that value your products. Like most farmers, you probably live in a rural area where it’s hard to find people that value high-quality food. Customers don’t appreciate what you sell and don’t see the value in paying top-dollar for their meats, eggs, dairy, or produce. Am I right? Where Are All The People That Value Farm Fresh Products? Have you ever said, “I hate selling and I hate marketing. I don't feel appreciated. ...
May 30, 2019•27 min•Ep. 6
Lost? Confused about where or how to start? The final steps to starting and setting up your farm business are here! If you’re someone that is brand new to farming, just starting out, need help with what to do or where to start, this 5 part podcast series is for you. This episode goes over the final steps you need to start your farm on the right foot. After years of experience, I’m only sharing what you need and nothing more. Running around on the internet looking for actionable steps is harder t...
May 16, 2019•26 min•Ep. 5
I'm so grateful! The feedback I’ve received from this podcast series has been outstanding. The reviews you’re writing and the action you’re taking is inspiring. Thank you. So if you’re just tuning in, in this episode I’m talking about the 25 steps you need to start your farm business. These steps were critical for me when I was just starting out. Maybe you just bought land and you’re excited to live in the country. You’d love to make a little money selling farm fresh products, but you don’t know...
May 09, 2019•18 min•Ep. 4
Are you brand new to farming? Don’t know where to start? This podcast series is for you. In this episode of Profitable Mindset, I’m sharing with you the steps I took to start and set up my farm business from scratch. It’s exactly what I needed when I started over 10 years ago. You’ll learn what you should be focusing on to get started on the right foot - the first time. Which means you can avoid all the mistakes I made and cut your learning time in half. Can’t wait to hear your thoughts in the c...
May 09, 2019•22 min•Ep. 3
Part 2 of 2. For the last 10 years, I’ve been milking cows twice a day — every day — and that’s the easy part. Little did I know that starting and running a full-time farm has legal aspects that I never thought of. If 10 years ago, someone asked me “what’s my EIN number?” I would have looked at them like they were crazy and had no clue what they were talking about. Today life is not the same. We live, we learn and now, I teach. Maybe that’s you today. You’re not sure what you’re getting yourself...
May 02, 2019•22 min•Ep. 2
Part 1 of 2. Whether you’re just starting your farm or if you’ve been at this for a while, I get questions all the time with what farmers should do first, second, third to start and set up their farm business. After you listen in to this episode and the few that will follow, you’ll know exactly where to start and what to do next to set yourself up to be a profitable farm. You’ll have the steps I wish I had 10+ years ago when I first started out. In addition to this episode, you have a FREE downl...
May 02, 2019•20 min•Ep. 1
