Farm Marketing Mastery is officially open for enrollment this week! 🥳 Sign Up HERE After 15 years of farming, working 6am to 9pm managing six different enterprises—beef, poultry, eggs, pork, lamb, and landscaping—this farmer couldn't pay himself a single dollar. Charlotte Smith reveals why 98% of farmers fail by year five and how her clients break free from the "broke farmer trap" that keeps hardworking farmers stuck on a hamster wheel of working harder but never getting ahead financially. Key ...
Aug 20, 2025•43 min
FREE Master Class: 5 costly mistakes that are keeping your farm broke Sign Up HERE Ever wonder if your farm will actually pay the bills? You're not alone! On August 18th & 19th, I'm breaking down the five sneaky mistakes that are costing farmers serious money - sometimes six figures a year. Sign up HERE The crazy part? Most farmers think these mistakes are actually good business practices. Spoiler alert: offering tons of different products isn't always smart, and you might be accidentally sc...
Aug 14, 2025•11 min
FREE Master Class: 5 costly mistakes that are keeping your farm broke Sign Up HERE Three years ago, Stacie was ready to quit farming and return to a 9-to-5. Today, she's already hit her entire 2024 sales goals seven months into 2025. In this episode, discover how Stacie doubled her program investment in just 21 days, went from zero-response social posts to selling out pork shares in six days, and transformed from scattered "doing everything" to laser-focused profitability. Beyond the numbers, he...
Aug 07, 2025•45 min
FREE Master Class: 5 costly mistakes that are keeping your farm broke Sign Up HERE After my family lost our farm to bankruptcy when I was a teenager, I discovered how my negative thought patterns were creating my financial struggles. In this interview, I share: - Why thoughts like "I should be making more money" guarantee you won't - How worried thoughts sneak into your marketing and repel customers - The simple word swap that changed everything for me - How shame kept me broke for years after b...
Jul 31, 2025•38 min
Let's Meet! Drowning in marketing dread? Book a free strategy session to see if Farm Marketing Mastery can break you out of marketing misery. I recently joined the Ranchonomics podcast to share how I went from watching my family's farm go bankrupt to building a raw milk dairy that sold out at double what other farmers charged. I break down why social media marketing sabotages your business and share my email strategy that creates multi-thousand-dollar lifetime customers. I explain my 80/20 relat...
Jul 24, 2025•28 min
Let's Meet! Drowning in marketing dread? Book a free strategy session to see if Farm Marketing Mastery can break you out of marketing misery. This flower farmer discovered she was earning just $6.50/hour on "convenient" one-off bouquet orders - spending 4 hours total per $65 sale between processing, picking, designing, and delivery. Meanwhile, she had zero time to market her profitable event services that generate 50% of her income. Key Takeaways: Calculate your real hourly rate for each revenue...
Jul 17, 2025•22 min
Let's Meet! Drowning in marketing dread? Book a free strategy session to see if Farm Marketing Mastery can break you out of marketing misery. This week I coached a farmer who wanted to go from $20,000 in sales to $180,000 in just one year – and it broke my heart because I could hear the crushing pressure she was putting on herself. In this eye-opening episode of The Profitable Mindset Podcast , I dive into the shocking truth about why 80% of farmers quit within the first few years. It's not beca...
Jul 10, 2025•33 min
Let's Meet! Drowning in marketing dread? Book a free strategy session to see if Farm Marketing Mastery can break you out of marketing misery. This week I coached a farm couple with grass-fed beef, cooking classes, farm tours, and an Airbnb. Their website was gorgeous, content excellent, email signups happening daily. But they weren't making sales. In this episode, I reveal why brilliant farmers with beautiful websites still can't convert browsers into buyers. The shocking truth: your website isn...
Jul 03, 2025•17 min
Stuck avoiding farm marketing like it's poison? 👉 Then book a free strategy session with Rebecca or Charlotte to see if Farm Marketing Mastery can break you out of marketing misery → [ SCHEDULE HERE ] Marketing feels like death? You're not the only one. 💀 One of my dairy sheep farming clients put it bluntly: "When I think of sitting down to do marketing and sales, I feel dead inside."🤦♀️ She had 20 sales calls gathering dust on her desk. Milk production was exploding, she had tons of product...
Jun 26, 2025•20 min
Click HERE for Farm Marketing Mastery Charlotte Smith addresses the #1 reason farms fail: not investing in marketing and mindset skills. After 13 years working with thousands of farmers, she's identified the 80/20 rule for success—80% mindset management, 20% marketing strategy. Our brains are wired for survival, not success, naturally defaulting to negativity. Farmers learn to manage this bias in our weekly mindset coaching calls. Farmers in Charlotte's program transform their businesses in mont...
Jun 18, 2025•25 min
Need help with your marketing? Join my free Farm Marketing Fix Masterclass in June Free Strategy Session: Is Farm Marketing Bootcamp Right for Your Farm? I had the chance to open up about my journey as a fifth-generation farmer and how I transformed my family's painful bankruptcy experience into what’s become my life’s calling: teaching farmers how to make money. 3 Reasons You Can’t Miss This Episode: I reveal how healing my kids gave me no choice but to make sure my farm was profitable I explai...
Jun 12, 2025•1 hr
Need help with your marketing? Join my free Farm Marketing Fix Masterclass in June Free Strategy Session: Is Farm Marketing Bootcamp Right for Your Farm? "I wasn't making money but I didn't want to raise my prices because I care about my customers so much... they're like family." That's what farmer Jena Becker confessed at the start of our latest episode. She was struggling to make her farm profitable while homeschooling eight children and considering shutting down completely. But something rema...
Jun 05, 2025•35 min
Free Strategy Session: Is Farm Marketing Bootcamp Right for Your Farm? Meet with a member of our team and let's chat! I never tire of yet another email from a farmer in my Boot Camp who says, “We’re paying off our mortgage this month!” It’s becoming one of the most common testimonials I get to hear! Today, you’ll hear it from Sally and JP who’ve farmed for 15 years — but finally became profitable and sustainable the last two, after they joined the Boot Camp and got coaching on all the struggles ...
May 29, 2025•40 min
Need help with your marketing? Join my free Farm Marketing Fix Masterclass in June Free Strategy Session: Is Farm Marketing Bootcamp Right for Your Farm? This week I coached a farmer on shame because he wasn't making as much money as he hoped, and another farmer on shame because her seedlings all died. In this powerful episode of The Profitable Mindset Podcast, I dive into the hidden shame that keeps farmers stuck in cycles of stress and financial struggle. You'll learn how to overcome the feeli...
May 22, 2025•23 min
Need help with your farm marketing? Join my free “Farm Marketing Fix Masterclass” in June! Free Strategy Session: Is Farm Marketing Bootcamp Right for Your Farm? Recently, a farmer in my coaching program wanted to quit selling beef because her slaughterhouse was so challenging to work with. She would've lost a ton of money taking her cows to the auction. After coaching with me, she realized that what she thought was the problem was NOT the real problem. When I pointed out the real problem and th...
May 15, 2025•25 min
Sign up for the "Farm Marketing Fix Master Class" HERE In this episode, Charlotte explores two game-changing mindset shifts for farmers: Viewing farm problems as normal features of farming, not bugs to be eliminated Learning to live with challenges while solutions develop Charlotte shares how a vegetable farmer in Connecticut transformed his approach to employees who just weren't as fast/thorough as he wanted, and how a Michigan chicken and egg producer dealt with the stress of selling out and h...
May 08, 2025•22 min
Free Master Class: 5 Crucial Mistakes Farmers Make That's Costing Thousands In this episode, Charlotte reveals why farmers struggle to sell out their products—from peony shares to beef quarters—and the surprising mindset shift that needs to happen for you to be profitable. Many farmers believe something went wrong when they don't sell out. Whether it's selling only 8 of 20 peony shares or just 2 of 30 cow shares, the problem isn't your marketing strategy—it's your mindset. What You'll Learn: Why...
May 01, 2025•23 min
Are you stuck in the cycle of seasonal farm income followed by mounting debt? In Episode 242, we tackle one of the biggest reasons farms fail: poor cashflow management. Discover why creating sustainable cashflow is a learned skill - not a reflection of how good a farmer you are. I share my own 16-year journey from accidental success with a raw milk dairy to teaching hundreds of farmers how to transform their financial reality. Learn the six steps that have helped my clients pay off mortgages and...
Apr 24, 2025•25 min
Free Master Class: 5 Crucial Mistakes Farmers Make That's Costing Thousands What if the REAL reason you can't get out of debt has nothing to do with your income or spending habits? In today's brand-new podcast episode, I share a coaching breakthrough with a farmer who was STUCK in a pattern that was keeping her in debt — despite her farm actually being profitable. She couldn't figure out why she wasn't taking action on the very things that would help her pay off debt faster...until our coaching ...
Apr 17, 2025•23 min
Free Master Class this Spring: 5 Crucial Mistakes Farmers Make That's Costing Thousands Emilie’s husband was frustrated with her farm’s chaos - disorganized, unprofitable, and causing tension in her marriage. 😱 He wanted her to quit. "I'm not shutting down until I sell what I grew." 💪 That was Emily Harris' determined response when her husband suggested she quit farming completely. As a mom of three little ones (ages 5, 3, and 1!), and a flower farmer, something had to give. Emilie found my Fa...
Mar 27, 2025•48 min
Free Master Class this Spring: 5 Crucial Mistakes Farmers Make That's Costing Thousands Just a couple miles from me, a farmer with wonderful pastured chickens, eggs and dairy products has announced they’re quitting farming at the end of the month. With just 30 days notice, they’ve left our community hanging - scrambling to find the milk that our kids love and the pastured chickens and eggs that we rely on for our own health. This happens far too often - For 25 years, I’ve watched farmer after fa...
Mar 20, 2025•18 min
Free Master Class this Spring: 5 Crucial Mistakes Farmers Make That’s Costing Thousands I'm sitting here at my desk, still thinking about yesterday's conversation that broke my heart. A farmer jumped on a call with me in tears. She's done everything she thought possible to become profitable: Spent $15,000 on a gorgeous website Creates perfect Instagram reels that get tons of shares and comments Drives an hour each way to premium farmers markets every weekend Has professional photos of every prod...
Mar 13, 2025•30 min
Free Master Class this Spring: 5 Crucial Mistakes Farmers Make That's Costing Thousands You gotta hear this!🔥 We're barely halfway through Farm Marketing Boot Camp and farmers are SELLING OUT. Not all 53 farmers are selling out, of course, but it IS possible to learn how to brand your farm and see immediate success.✨ 🤔 How are the farmers in Boot Camp doing this? The powerful branding exercise we do in the first week of class jump-starts their marketing. 🎙️ Today on the podcast, I'm sharing o...
Mar 06, 2025•28 min
Free Master Class this Spring: 5 Crucial Mistakes Farmers Make That's Costing Thousands What if I told you the most successful farmers I work with are doing the OPPOSITE of what seems logical? 🤔 In fact, they're turning DOWN opportunities left and right... and making more money than ever. Sounds crazy, right? I mean, isn’t the right opportunity actually a gold mine?? Here's the thing: In today's world of infinite possibilities - new/different products, new ways to show up on social, invites to ...
Feb 27, 2025•32 min
Free Master Class this Spring: 5 Crucial Mistakes Farmers Make That's Costing Thousands Did you know… our bodies are built to handle stress? (it's in our DNA!). Yes, it should be a normal part of our lives.🤯 The problem arises because we’ve never been taught how to manage it properly. When we don't know how to process everyday farm stress in the moment, it snowballs into anxiety and overwhelm, ultimately leading to burnout. Here's the truth: I've learned from both my own farming journey and wat...
Feb 13, 2025•39 min
Free Master Class this Spring: 5 Crucial Mistakes Farmers Make Yes, you read that right –- Valerie 10x’d her farm stand sales in 4 months.💪⚡ No exaggeration. Listen to Valerie’s 10X Story on the Profitable Mindset Podcast After hearing me mention how you make far more money hosting your farm stand for just a few hours a week INSTEAD of being open 24/7 - she was intrigued. She was also scared because it seemed counterintuitive. But she joined Farm Marketing Boot Camp last summer, trusted the pro...
Feb 06, 2025•48 min
Free Master Class this Spring: 5 Crucial Mistakes Farmers Make that Cost Thousands If you’ve ever wondered, “Why is there no money left even though my sales keep going up?” You are so not alone! We’ve all been there! Making more and more in sales, but we never get ahead financially.🤦♀️ I’ve accidentally broken the code on how to learn to pay ourselves on our farms, and I’m sharing the exact steps with you today. In today’s episode of the Profitable Mindset Podcast, I explain that farmers will ...
Jan 31, 2025•25 min
Sign up and Attend Farm Marketing Week HERE - Free Marketing Coaching January, 2025 Vanessa, a mom of 3, had no farming experience when she quit her teaching job to start their pastured meat farm in Michigan. Like many of us, she plowed her way through learning to farm - making mistakes, recovering from mistakes, and trying again. Yet she was still stressed and overwhelmed and lacked confidence in herself and her farm. This inspired her to join my coaching program and turn it all around - to the...
Jan 09, 2025•31 min
Sign up and Attend Farm Marketing Week HERE - Free Marketing Coaching January, 2025 I’ve got a very special farmer for you to meet today on the Profitable Mindset podcast. Brandy Keller has a law degree, is raising kids, and has now embarked on her dream of building a farm to help others connect and ground themselves. YES, you heard right - she uses her farmland and animals to improve the world. To give people enriching experiences, something that’s missing from so many of our lives in today’s b...
Jan 03, 2025•45 min
Sign up and Attend Farm Marketing Week HERE - Free Marketing Coaching January, 2025 If I could help you get anything you want on your farm, what would that be? MOST people say time and money... not necessarily in that order. What most farmers usually DON'T tell me is they need more fulfillment. But too many farmers contact me for help because they've figured out how to make money in their business... ...but their farm also sucked all of the joy out of them. And they come to me to announce everyt...
Dec 27, 2024•26 min
