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Profitable Joyful Consulting

Samantha Hartleysamanthahartley.com
Welcome to Profitable Joyful Consulting, where you'll discover how to multiply revenues without exhaustion, working with perfect clients on transformational engagements. Host Samantha Hartley shares how talented and ambitious women consultants–just like you!–can build profitable and joyful consulting businesses. Samantha’s practical and motivating weekly episodes draw on her background in international marketing with The Coca-Cola Company, her 20 years as an independent consultant, and her work with successful women consultants in a wide variety of industries. Subscribe and make Profitable Joyful Consulting your go-to resource! Topics you care about: How to increase revenues without exhaustion. You already know how to grow by working long hours, but that’s not sustainable—or joyful! If you’re tired of the Revenue Roller Coaster, we’ve got proven strategies to help you double your revenues while avoiding burnout. How to work exclusively with Perfect Clients on “Transformational Engagements.” Bad-fit clients are neither profitable nor joyful. We dive into how you can attract, nurture, and retain perfect clients. You'll gain valuable insights about how to break the cycle of short-term projects that keep you living in the land of one-offs so you can create the high-impact, long-term, retainer-based consulting arrangements we call transformational engagements. What are the fundamentals for having both profit and joy in your consulting business? Samantha shares strategies for how to get started as a consultant, how to create a consulting brand and compelling messages that will help you to attract clients consistently, how to grow your consulting business with referrals and strategic alliances, how to scale with team and subcontractors, how to set fees for your services, how to write proposals that get accepted, how to leverage your impact with tools and technology, how to sell with integrity, and to make delivery more efficient while still getting results your clients will want to talk about in testimonials and case studies that will sell your services for you. WHEW! How to cultivate a mindset for success. Samantha brings concrete examples, client consulting success stories, and actionable tools to overcome limiting beliefs with powerful intentions, affirmations, and spiritual practices aligned with your values. The show’s format respects your time and attention with concise episodes! Most episodes in the themed 12-episode seasons feature Samantha sharing practical training taken from her work with clients that you, too, can implement right away in your consulting business. A few times each season, guest experts and fellow consultants stop by to keep you updated on the latest trends and innovations in areas like marketing strategy, pricing, or productivity. Hosted by: Samantha Hartley Like many of her clients, Samantha worked in a corporate environment we’d now call psychologically unsafe or even toxic. Even though creativity was “encouraged,” new ideas were considered threatening, and casual misogyny and harassment were ubiquitous. Nevertheless, she built a bridge from there to her first consulting clients and has been self-employed, working remotely, ever since. She remembers her lean years and how she used the exact strategies she teaches on the show to begin to attract clients consistently and learn to get results without overworking. In recent years, Samantha has followed her passion to focus on women consultants and female founders. When we lift up women, everyone benefits! Learn more here: https://samanthahartley.com/ If you're ready to unlock your full potential as a woman consultant, increase your profits, and experience the joy of a thriving consulting business, subscribe and turn on notifications. Join us for ideas and inspiration at Profitable Joyful Consulting. Your success story begins here. Download the free Definitive Guide to Winning 6-Figure Clients at 6FigureClients.com.
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Episodes

Consulting Skills

Explore the skills you need to excel as a consultant and business owner as you build your business along The Path to $2M™ in this episode of Profitable Joyful Consulting. 👇 What are the skills you need to get results for your clients? What are the skills you need to grow your business to $2M+? Explore exactly what you need to be able to do to build the profitable, joyful business of your dreams in this episode. Key areas discussed: Dive into the key skills you need to grow your business and be ...

Aug 23, 202217 minSeason 11Ep. 121

My Clients' Favorite Performance Tips

What have my clients implemented in the area of performance, and what have they learned from me (and each other) about profitable, joyful consulting? Get the tips that have made a difference in their performance from our wonderful community here of consultants in this episode of Profitable Joyful Consulting. Key areas discussed: Get consultants’ top tips for improving business performance and evolving into the next better version of yourself in this episode on YouTube: https://youtu.be/fjWi4Fw8n...

Aug 16, 202211 minSeason 10Ep. 120

Sales Metrics for Consultants

Does having sales goals for your business motivate you - or stress you out? On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to use sales metrics to build a more profitable and joyful business. One of my clients let me know that every year since she’s started her business, she’s increased revenues from the year before. But instead of celebrating, she feels a sense of dread — because it increases ...

Aug 09, 202216 minSeason 10Ep. 119

Process Mapping for Consultants

Learn how to visually communicate your unique value proposition with process models, maps and frameworks 💥 So you have a ton of information in your head that you use to help your clients…but when you try to pull it all out of your brain to create something like a signature program or course, do you feel overwhelmed, chaotic, or frantic? Pulling the information out of your brain is 90% of the work of a scaled offering, and my guest Renée Hasseldine, founder of multi award-winning visual teaching...

Aug 02, 202250 minSeason 10Ep. 118

Diversity, Equity & Inclusion For Consultants ‌

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to contribute to diversity, equity, and inclusion efforts as a consultant. You can do diversity, equity, and inclusion in ways that aren’t "just obligatory” but are actually life-giving and create joy within the workplace. And whether you’re a DEI Consultant or not, there are ways you can support this work and contribute to creating more equitable ...

Jul 26, 202239 minSeason 10Ep. 117

Productivity Tools

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll discover five productivity tools that can add hours and hours back to your week. Because that’s really what tech and tools are about in your business — not about using whatever the shiny new thing is — but about freeing up your time so you can focus on what really brings you joy (within your business and outside of it). Key areas discussed: Learn how to use ...

Jul 19, 202216 minSeason 10Ep. 116

Transformational Engagements

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn what defines transformational engagements and what they could look like in your business. Most consultants do project-based work. They come in, work for three or six months, and solve a problem with a beginning, middle, and end. (And truthfully, we probably solve a smaller problem, which then leads to the discovery of new problems.) This can lead to on...

Jul 12, 202215 minSeason 10Ep. 115

Schrödinger's Client: Follow Up With Potential Clients

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to follow up with potential clients. Sometimes follow up can be scary. How can we do it without being a pest? What if the answer is no? How often should you follow up with potential clients, and when? Today on Profitable Joyful Consulting, I’m sharing a realistic perspective as well as the numbers and metrics you need for these questions and more s...

Jul 05, 202227 minSeason 10Ep. 114

How To Prepare Your Business For Illness

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to plan for any kind of impending absence in your business, whether it’s a health challenge, urgent family issue, or something else. Sometimes you need to have time away from your business urgently, and you need to be able to trust that everything won’t fall apart while you’re gone. As consultants we are the brand, but we also have to build somethi...

Jun 28, 202218 minSeason 10Ep. 111

SEO-Driven Content Marketing with Pam Foley

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn everything you need to know about data-driven content marketing for your consulting business. Joining me for this conversation is my client Pam Foley, an SEO copywriting expert, author, entrepreneur, and former attorney who helps B2B service businesses generate leads and sell more with persuasive storytelling and data-backed decision making. Content ma...

Jun 21, 202223 minSeason 10Ep. 112

When Clients Are Thinking About It

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to make the most of the time when you’re waiting for clients to make decisions. It’s frustrating when you have a lot of proposals out there and you don’t feel like there is anything you can do to speed up and get to “yes” faster. In this episode, you’ll learn what actions are actually helpful to take and how you can stay open to receiving during th...

Jun 14, 202212 minSeason 10Ep. 111

Business Success Metrics

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to assess the success of your consulting business. We assess success according to our own values. It matters what’s important to you. We’re not a huge company like McKinsey or a publicly traded company where we’re beholden to shareholders. We get to decide what success is for ourselves. In this episode, you’ll discover different elements to track a...

Jun 07, 202223 minSeason 10Ep. 110

Business Performance

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to look at how the various aspects of your business, including you, perform. Everything in your business performs (and it should). When you’re clear on how the parts of your business (including you) are performing, you can build a more profitable and joyful consultancy. Key areas discussed: Watch this episode on YouTube: https://youtu.be/Cj85ntX205...

May 31, 20228 minSeason 10Ep. 109

The Power of Ritual With Samantha Hartley & Michelle Bondesio

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, my guest Mich Bondesio and I teach you how to achieve better productivity and work-life balance through the power of ritual. With rituals, you create the work environment you want to have so you can be your best self. At the end of the day, rituals can help us stay grounded so we’re able to bring momentum to the work that we’re doing and build a profitable, joyful ...

May 24, 202225 minSeason 9Ep. 108

What To Do When You're Just Not Feeling It

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn what to do when you are unable to work or just don’t feel like working. If there’s no you, there’s no business. But there are so many things that can make us feel like not working, whether it’s burnout, mental health challenges, pushing yourself too hard, grief, the state of the world, or something else. Whatever brings this feeling on for you, learn h...

May 17, 202216 minSeason 9Ep. 107

How To Avoid Toxic Positivity In Your Business

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to avoid toxic positivity in your business with Nancy Settle-Murphy. Nancy is the president of Guided Insights, a Boston-based consulting, training and coaching firm. She helps distributed teams work more effectively by helping leaders and team members alike find new ways to build trust, cultivate healthy relationships, and collaborate more success...

May 10, 202234 minSeason 9Ep. 106

Personal Branding Tips

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to develop a personal brand to grow your business. As the owner of a consulting business, you need a personal brand in addition to the business brand. Your personal identity actually can help you grow your business. Social media is a requirement to grow your business, and the good news is - you can be your full self and bring that full self to your...

May 03, 202213 minSeason 9Ep. 105

How To Develop Confidence As A Consultant

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to grow your confidence with Message Strategist Sani Nielsen. As a consultant, you’re a deep expert in your field. But that doesn’t necessarily mean you don’t experience doubt - in yourself, your work, and maybe even your expertise. Worse, many talented women struggle with imposter syndrome which affects them when they try to get more clients, go b...

Apr 26, 202240 minSeason 9Ep. 104

Be Your Perfect Client

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn why it’s important for you to be a perfect client. Potential clients and even current clients can do things that make you crazy. Maybe they no-show for calls, ask for guarantees, haggle, ghost you, pass you around from meeting to meeting, miss payments, show up for calls unprepared, or don’t implement. Do you ever do any of these when you’re the client...

Apr 19, 202210 minSeason 9Ep. 103

Best Lead Generation Strategies For Your Strengths

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to choose the best lead generation strategies for your strengths. When you’re growing your business, your focus needs to be on lead generation. That’s business development, sales, and getting new clients. You might groan when you hear that (most people don’t love sales), but you CAN do lead generation in ways that are in alignment with your Joy &am...

Apr 12, 202227 minSeason 9Ep. 102

Should You Compare Yourself To Others?

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn about comparison in business. I used to work with someone in my business who would get super whacked out about other people in our same industry who were doing things really well. He would think it wasn’t fair and say, I don't think they're as smart as we are, how come they're more successful at those kinds of things? I let it roll off my back. I under...

Apr 05, 202215 minSeason 9Ep. 101

How I Started and Grew My Consulting Business

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this special 100th episode, you’ll learn how I started and grew my consulting business, as well as some of my favorite tips to make yours more profitable and joyful. Joining me for the conversation is consultant, copywriter, and message strategist Sani Nielsen to interview my journey out of me. Key areas discussed: Watch this episode on YouTube: https://youtu.be/Wf6coquimNw or y...

Mar 29, 202252 minSeason 9Ep. 100

Boundaries At Work With Melissa Dinwiddie & Kathy Klotz-Guest

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to set boundaries in life and work with creativity instigator Melissa Dinwiddie and storytelling and creativity strategist Kathy Klotz-Guest. We’re so used to hearing “no” as a bad thing. But when we say no to something we don’t want, we’re saying yes to ourselves. Boundaries are about choosing yourself, and that can make your business infinitely m...

Mar 22, 202240 minSeason 9Ep. 99

How to Deal with Burnout and Boredom in Your Business

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to deal with burnout and boredom in your business. As an innovative, creative thought leader on the cutting edge of your work, you're always growing, developing and evolving. That means it is absolutely critical that your business (including your clients, offers, and messages) evolves with you — otherwise, boredom usually ensues. Learn exactly how ...

Mar 15, 202215 minSeason 9Ep. 98

The Brand Called You: 10 Tips for Keeping The Talent (You) Happy

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to keep the talent in your business (a.k.a. you) happy. You are the brand in your business. It’s the brand called You, which means your identity is the business identity. People are buying you. They believe in you. They want to model you. They want the life you have. They want the values you represent. They want everything you offer for themselves....

Mar 08, 202217 minSeason 9Ep. 97

Systems For Consultants with Samantha Hartley & Dafne Tsakiris

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to develop and implement critical systems and workflow processes in your business. Nobody really wants to talk about or spend time on systems. It doesn’t feel like a good use of your time…until you realize how things are falling through the cracks and causing you to make mistakes. There are tons of growth opportunities available (and time you take ...

Mar 01, 202229 minSeason 8Ep. 96

Consulting Sales Process

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to successfully execute your sales process all the way from when you first meet someone to when the checks are signed and work starts. There are a lot of steps in the sales process. Are you clear on them? How are you handling each one? Whether you’ve been a consultant for a month or a decade, there’s always room for improving your sales process. I ...

Feb 22, 202215 minSeason 8Ep. 95

Occasion-Based Marketing — Times Your Clients Buy Your Services

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn everything you need to know about occasion-based marketing. Occasion-based marketing is a methodology I learned in my time at The Coca-Cola Company. There are specific occasions when people purchase and consume beverages, and understanding them gives us opportunities to market to them more specifically. It’s not just the beverage market that occasion-b...

Feb 15, 20228 minSeason 8Ep. 94

What's My Transformational Offer?

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to get out of the land of one-offs and into doing long-term transformational engagements with your clients. Are you stuck in the land of “one-offs?” You know, when you go in and do a short-term project here, a short-term training there, for client after client. Everyone who comes to you will order from your menu of things they can buy, and often it...

Feb 08, 202216 minSeason 8Ep. 93

Perfect Client Profile

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to create, develop, and maintain a perfect client profile. If you want to have a profitable, joyful business you should strive to work exclusively with perfect clients. Those are clients who exactly what they need is exactly what you do. They are a perfect fit for you, and how you recognize them very often is by creating, developing, and maintainin...

Feb 01, 202220 minSeason 8Ep. 92
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