Profitable Joyful Consulting - podcast cover

Profitable Joyful Consulting

Samantha Hartleysamanthahartley.com
Welcome to Profitable Joyful Consulting, where you'll discover how to multiply revenues without exhaustion, working with perfect clients on transformational engagements. Host Samantha Hartley shares how talented and ambitious women consultants–just like you!–can build profitable and joyful consulting businesses. Samantha’s practical and motivating weekly episodes draw on her background in international marketing with The Coca-Cola Company, her 20 years as an independent consultant, and her work with successful women consultants in a wide variety of industries. Subscribe and make Profitable Joyful Consulting your go-to resource! Topics you care about: How to increase revenues without exhaustion. You already know how to grow by working long hours, but that’s not sustainable—or joyful! If you’re tired of the Revenue Roller Coaster, we’ve got proven strategies to help you double your revenues while avoiding burnout. How to work exclusively with Perfect Clients on “Transformational Engagements.” Bad-fit clients are neither profitable nor joyful. We dive into how you can attract, nurture, and retain perfect clients. You'll gain valuable insights about how to break the cycle of short-term projects that keep you living in the land of one-offs so you can create the high-impact, long-term, retainer-based consulting arrangements we call transformational engagements. What are the fundamentals for having both profit and joy in your consulting business? Samantha shares strategies for how to get started as a consultant, how to create a consulting brand and compelling messages that will help you to attract clients consistently, how to grow your consulting business with referrals and strategic alliances, how to scale with team and subcontractors, how to set fees for your services, how to write proposals that get accepted, how to leverage your impact with tools and technology, how to sell with integrity, and to make delivery more efficient while still getting results your clients will want to talk about in testimonials and case studies that will sell your services for you. WHEW! How to cultivate a mindset for success. Samantha brings concrete examples, client consulting success stories, and actionable tools to overcome limiting beliefs with powerful intentions, affirmations, and spiritual practices aligned with your values. The show’s format respects your time and attention with concise episodes! Most episodes in the themed 12-episode seasons feature Samantha sharing practical training taken from her work with clients that you, too, can implement right away in your consulting business. A few times each season, guest experts and fellow consultants stop by to keep you updated on the latest trends and innovations in areas like marketing strategy, pricing, or productivity. Hosted by: Samantha Hartley Like many of her clients, Samantha worked in a corporate environment we’d now call psychologically unsafe or even toxic. Even though creativity was “encouraged,” new ideas were considered threatening, and casual misogyny and harassment were ubiquitous. Nevertheless, she built a bridge from there to her first consulting clients and has been self-employed, working remotely, ever since. She remembers her lean years and how she used the exact strategies she teaches on the show to begin to attract clients consistently and learn to get results without overworking. In recent years, Samantha has followed her passion to focus on women consultants and female founders. When we lift up women, everyone benefits! Learn more here: https://samanthahartley.com/ If you're ready to unlock your full potential as a woman consultant, increase your profits, and experience the joy of a thriving consulting business, subscribe and turn on notifications. Join us for ideas and inspiration at Profitable Joyful Consulting. Your success story begins here. Download the free Definitive Guide to Winning 6-Figure Clients at 6FigureClients.com.
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Episodes

How to Get Published in Media

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn exactly how to get articles published in big media with Neil Gordon. A messaging expert who helps executives, influencers and thought leaders get six-figure book advances, be seen on shows like Ellen and Dr. Oz, and double their speaking fees, Neil Gordon knows exactly how to get consultants published in their dream publications. In this episode, he’s ...

Jan 25, 202238 minSeason 8Ep. 91

How To Receive What You Want

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn exactly how to receive what you want in your business. Is it difficult for you to achieve your goals? Do you find that some of them simply elude you, despite your best efforts? Your ability to receive is one of the things that either facilitates or blocks you from bringing in what you want to have in your business and your life. Having an obstacle to r...

Jan 18, 202219 minSeason 8Ep. 90

What's Working Now - Experiential Events

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn exactly what’s working right now in my consulting business to attract new clients. In this episode, I’m sharing techniques I used over the past year that have brought the most clients into my business! This is what’s working right now for me, and I think you might find that it could work for you as well. One of the big reasons it works is because you g...

Jan 11, 202211 minSeason 8Ep. 89

The Million-Dollar Dress™

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to create your most amazing year yet with an exercise I love called “The Million-Dollar Dress™.” Sometimes it’s hard to imagine what we want for our future, but a really fun visualization can sometimes help. I use this exercise with my clients all the time to create alignment and help them reach their goals. In this episode, I’m sharing it with you...

Jan 04, 202212 minSeason 8Ep. 88

Planning Your New Year

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to plan your next year successfully. The reflection I discussed in last week’s episode is the foundation for planning your business. Planning is powerful because it’s a space of pure potential of imagination, of dreaming - where you can really create whatever you want to have happen in your life and in your business. And I promise, your plan doesn’...

Dec 28, 202122 minSeason 8Ep. 87

End of Year Reflection

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to plan your business better by reflecting on the year that was. Reflecting on the previous business year is a key part of planning. As Charles Duhigg, author of The Power of Habit, says — the ultimate productivity hack is deep thinking. Deep thinking and reflection may be at the bottom of your list when you’re juggling client work, managing your t...

Dec 21, 202116 minSeason 8Ep. 86

Leaders Vs. Managers: Which Are You?

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn the differences between leadership and management. Management and leadership are both important skills, but managing is a totally different skill set from leadership. You need both components in your business, whether you hold them within yourself or hire them on. When you don’t have both (and many of my clients don’t when they come to me), it can caus...

Dec 14, 202116 minSeason 8Ep. 85

Organic Content Marketing

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to utilize organic posts as assets in your business. Organic posts can be videos, articles, text, drawings, any type of content that isn’t paid. Any of that content can become an asset in your business, because intellectual property is an asset and your organic posts are a form of IP. When organic posts become assets, those assets will bring value ...

Dec 07, 202114 minSeason 7Ep. 84

Marketing Your Consulting Services with Assessments

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to market your consulting services and grow your business with assessments. Assessments are one of the best ways to convince your clients to work with you - not because you have to convince them, but because they convince themselves. With assessments, you give the client an opportunity to evaluate themselves and reveal their real need for your serv...

Nov 30, 202114 minSeason 7Ep. 83

Business Boundaries: Awareness

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to develop your awareness of boundaries in your business. Joining me today for this conversation is Emily Baldwin, the co-owner of Pachacea, a healing private practice specializing in shamanic facilitation, meditation guidance, somatic experiencing and therapeutic yoga. She's also the co-owner of Sedona Payments, a digital payments and business con...

Nov 23, 202144 minSeason 7Ep. 82

End The Workday Successfully with Ashley Depaulis and Samantha Hartley

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to end your day on time with embodied success expert Ashley DePaulis. If you arrive home from work completely tapped out and struggle with ending your workday on time so you can invest in other areas of your life like your family, friends, and meaningful hobbies, this episode is for you. I struggled with this for years, too - I felt like I could ne...

Nov 16, 202135 minSeason 7Ep. 81

The Five Ones for Consultants

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to use The Five Ones to reduce distractions on your path to a million dollars in revenue. Do you want to hit a million dollars in your business? Many consultants do, and many others respond to this question with something like, “I don’t need to make a million dollars.” Now, nobody needs to make a million dollars. But you, as a consultant, have the ...

Nov 09, 202114 minSeason 7Ep. 80

Clients Ghosting You? What to Do Now.

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn what to do when potential clients ghost you. No one likes getting ghosted, and getting ghosted by a potential client is incredibly frustrating. So why does this happen? What can we do to prevent it? What can we do once we're already in that situation? Tune into this episode to find out. Key areas discussed: Watch this episode on YouTube: https://youtu....

Nov 02, 202119 minSeason 7Ep. 79

Advisory Consulting with Samantha Hartley

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to sell advisory services in your consulting business. For many consultants, the core of their consulting engagements is training. Some consultants think in order to shape their business around training, they have to have more curriculum, an army of trainers, and a whole e-learning component to reach more people. If that’s what you want to do, incr...

Oct 26, 202118 minSeason 7Ep. 78

Shift to an Abundance Mindset

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to cultivate an abundance mindset as a consultant. One of the biggest insights I ever had in my business was this: I can’t help a person grow their business unless they are personally willing to receive more and more money. That simple fact led to a lot of my work being not just about business growth, but about helping individuals open up to abunda...

Oct 19, 202117 minSeason 7Ep. 77

Environment For Success

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to create an environment for success in your business. One of the biggest insights I ever got in my business was about the power of environment. It’s critical to find the people who are at your level, who can identify with where you are on your journey. It’s also critical to find the people who are a few paces ahead of you on the journey to inspire...

Oct 12, 202115 minSeason 7Ep. 76

Speak Your Perfect Client's Language

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to speak the language of your perfect clients. Robert Collier was one of the best-known copywriters and direct marketers of the 20th century. His gift of wisdom to us is: “Always enter the conversation already occurring in the prospect's mind.” But what does that even mean? How do we know what the conversation is, and if we do, how do we enter it? ...

Oct 05, 202114 minSeason 7Ep. 75

How to Structure Your Work

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to structure your work week for a more profitable, joyful business. One of the biggest insights I ever got was about how to structure my consulting business for maximum profitability, joy, efficiency, and consistent lead flow. This was a revolutionary idea for me when I first heard it, and it’s been life-changing for many of my clients, too. So man...

Sep 28, 202111 minSeason 7Ep. 74

How to Handle Rejection

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to deal with rejection in your consulting business. Rejection is something we face all the time in our businesses. It’s the kind of thing you can either control or be controlled by, and I know a lot of people are dealing with it right now as they are with a lot of difficult emotions. In my second-ever consulting engagement, I had a great little gig...

Sep 21, 202118 minSeason 7Ep. 73

How to Say No in Business

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to say no in business. Saying no is hard, in business and otherwise, sometimes especially for women. Often we don’t say no until we feel we have no other choice, and we finally have to put our foot down. But you don’t need to wait until a final straw situation to say no. There is huge power in being able to own your no — for yourself, for your team...

Sep 14, 202119 minSeason 6Ep. 72

Build Trust in Client Relationships

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to build trust in client relationships. I had someone ask me on a webinar recently whether they should take their clients to lunch or to a ball game. I love that question because I think what they’re really asking is: how do I build trust with my clients? How do I create personal relationships which can improve the results of our work together? In ...

Sep 07, 202119 minSeason 6Ep. 71

Media Training with Susan Harrow

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll get a taste of media training - what you need to know before you get in that publication or in front of the camera. Susan Harrow of PRSecrets.com helps CEOs, entrepreneurs and business leaders multiply their revenue with media interviews by using messaging effectively. She joined me in this episode to teach you how to say the right things the right way when ...

Aug 31, 202131 minSeason 6Ep. 70

Consultants: Stop Overdelivering

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to break the habit of overdelivering. The compulsive desire to overdeliver is a challenge many consultants (including some of my clients) are stuck in. I see it especially with women. Here’s an example: I worked with an amazing three-woman firm of consultants who would co-develop programs together with their clients - every time, even though it was...

Aug 24, 202111 minSeason 6Ep. 69

Marketing, Lead Generation and Biz Dev for Consultants

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to get a steady flow of leads coming into your business. Many consultants don’t develop the skills to generate clients when they need them, and that puts them on the revenue rollercoaster. You know what that means: months of high highs and low lows, going all in on a client project only to scramble to replace that income when the project ends. It’s...

Aug 17, 20218 minSeason 6Ep. 68

Case Study Crossing the Million Dollar Mark

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how my client Kerry, an IT consultant, crossed the million dollar mark. Kerry has been with me for a journey across the million dollar mark. I know people are always curious - how do you get to $1M in your business? - so I had Kerry break it down for you in this episode. People associate growth with the number of hours worked, and I do my best to disab...

Aug 10, 202117 minSeason 6Ep. 67

How to Transition Clients From "Just You" to Your Team

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to transition clients from working with “just you” to working with your team. Sometimes clients will come to me and say, “My client only wants to work with me so I can never have anyone else come in and do part of the work with me. And also what I do is really high-level.” A lot of that is being stuck in beliefs that aren’t necessarily true. In thi...

Aug 03, 20217 minSeason 6Ep. 66

Should I Take This Client Or Speaking Gig?

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to answer the question: “Should I take this client or speaking gig?” I get these questions a lot: “Should I do this workshop?” “Should I take this client?” “What about this speaking engagement?” Consultants will follow those questions up with “They're not terrible. They're not absolutely awful and therefore immediately disqualified, but they're not...

Jul 27, 202118 minSeason 6Ep. 65

Standard Operating Procedures (SOP)

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to create empowering standard operating procedures (SOPs) for your consulting business. You might think SOPs are boring, but they are the building blocks of a well-run business. If you don’t have them, you can't imagine how big a difference they can make in your business! In this episode, I’m breaking down why we need SOPs, what exactly they are, w...

Jul 20, 202117 minSeason 6Ep. 64

Consulting Case Study: Cheryl

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll hear from my client Cheryl about how she’s applying concepts like signature systems, transformational engagements and perfect clients in her management consulting business. I’m bringing you this case study to demonstrate my favorite marketing technique, “I’ll Have What She’s Having” and to inspire you with Cheryl’s story as a management consultant growing he...

Jul 13, 202115 minSeason 6Ep. 63

Thought Leadership Strategy

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to become a thought leader in your area of expertise. Thought leadership is about … leading the thoughts of your target audience, right? You're helping them see the future and offering them new ideas around the work that you do. Becoming a thought leader is an amazing way to build your brand. It will shorten your sales cycle because the people who ...

Jul 06, 202116 minSeason 6Ep. 62
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