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Profitable Joyful Consulting

Samantha Hartleysamanthahartley.com
Welcome to Profitable Joyful Consulting, where you'll discover how to multiply revenues without exhaustion, working with perfect clients on transformational engagements. Host Samantha Hartley shares how talented and ambitious women consultants–just like you!–can build profitable and joyful consulting businesses. Samantha’s practical and motivating weekly episodes draw on her background in international marketing with The Coca-Cola Company, her 20 years as an independent consultant, and her work with successful women consultants in a wide variety of industries. Subscribe and make Profitable Joyful Consulting your go-to resource! Topics you care about: How to increase revenues without exhaustion. You already know how to grow by working long hours, but that’s not sustainable—or joyful! If you’re tired of the Revenue Roller Coaster, we’ve got proven strategies to help you double your revenues while avoiding burnout. How to work exclusively with Perfect Clients on “Transformational Engagements.” Bad-fit clients are neither profitable nor joyful. We dive into how you can attract, nurture, and retain perfect clients. You'll gain valuable insights about how to break the cycle of short-term projects that keep you living in the land of one-offs so you can create the high-impact, long-term, retainer-based consulting arrangements we call transformational engagements. What are the fundamentals for having both profit and joy in your consulting business? Samantha shares strategies for how to get started as a consultant, how to create a consulting brand and compelling messages that will help you to attract clients consistently, how to grow your consulting business with referrals and strategic alliances, how to scale with team and subcontractors, how to set fees for your services, how to write proposals that get accepted, how to leverage your impact with tools and technology, how to sell with integrity, and to make delivery more efficient while still getting results your clients will want to talk about in testimonials and case studies that will sell your services for you. WHEW! How to cultivate a mindset for success. Samantha brings concrete examples, client consulting success stories, and actionable tools to overcome limiting beliefs with powerful intentions, affirmations, and spiritual practices aligned with your values. The show’s format respects your time and attention with concise episodes! Most episodes in the themed 12-episode seasons feature Samantha sharing practical training taken from her work with clients that you, too, can implement right away in your consulting business. A few times each season, guest experts and fellow consultants stop by to keep you updated on the latest trends and innovations in areas like marketing strategy, pricing, or productivity. Hosted by: Samantha Hartley Like many of her clients, Samantha worked in a corporate environment we’d now call psychologically unsafe or even toxic. Even though creativity was “encouraged,” new ideas were considered threatening, and casual misogyny and harassment were ubiquitous. Nevertheless, she built a bridge from there to her first consulting clients and has been self-employed, working remotely, ever since. She remembers her lean years and how she used the exact strategies she teaches on the show to begin to attract clients consistently and learn to get results without overworking. In recent years, Samantha has followed her passion to focus on women consultants and female founders. When we lift up women, everyone benefits! Learn more here: https://samanthahartley.com/ If you're ready to unlock your full potential as a woman consultant, increase your profits, and experience the joy of a thriving consulting business, subscribe and turn on notifications. Join us for ideas and inspiration at Profitable Joyful Consulting. Your success story begins here. Download the free Definitive Guide to Winning 6-Figure Clients at 6FigureClients.com.
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Episodes

Spirituality In Business: Entrepreneurs, Seekers, and Business as Spiritual Path

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll get clarity on your business as a spiritual journey with Spiritual Director Christopher Carrick. Christopher and I have observed that entrepreneurs are more likely than the average person to be spiritual seekers. Many of my clients have a spiritual connection to some divinity, something greater than them — outside of a traditional religious institution. They...

Dec 01, 202037 minSeason 3Ep. 31

How to Get More Client Testimonials

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to get more client testimonials for your consulting business. We all know that testimonials are gold in your business and that your happy clients want to give you testimonials. They want to say good things about you and help you to get more clients like them. But the sticking point happens when it turns into an obligation for them. We want to ask f...

Nov 24, 20208 minSeason 3Ep. 30

Why You Need a Virtual CFO For Your Business

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn why you need a virtual CFO for your business with guest Patty Lawrence. Patty, my long-time client and friend, is the Consulting CFO and Founder of TurboExecs. She works with results-oriented business owners to reveal the story behind the numbers with financial tools that skyrocket profitability, productivity and remove barriers to growth and profits. ...

Nov 17, 202042 minSeason 3Ep. 29

6 Tips for Stress-Free Consulting Client Management

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to have a more profitable and joyful business through stress-free client management. We’ve talked in the past about both selecting perfect clients and getting results through your clients. Client selection is the number one determiner of profitability (and I would add: joy) in your work with clients. But once you have that client on board, the next...

Nov 10, 202020 minSeason 3Ep. 28

The Power of Intention For Consultants

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to use the power of intention in your consulting business. Gary Zukav says, ”Intention is the heart of creating authentic power.” The truth is, there’s so much that we don’t control in running a business. But you can control your attitude and your intentions, and doing so can be a huge source of power in your business. Key areas discussed in this e...

Nov 03, 202016 minSeason 3Ep. 27

Social Media Marketing With Mari Smith

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to grow your business through social media marketing with Mari Smith. Often referred to as the Queen of Facebook, Mari Smith is widely known as the premier Facebook marketing expert and a top social media thought leader. Mari is a top keynote speaker, corporate social media strategist and brand ambassador for numerous leading organizations. She's a...

Oct 27, 202033 minSeason 3Ep. 26

Gary Ware on the Business of Breakthrough Play

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to use play - yes, PLAY - to become more creative, achieve your goals, and experience more joy in your business. Of all the consulting niches I’ve come across, Strategic Play Consultant Gary Ware’s is my favorite! He joins me to share his experience helping clients with team building and problem-solving through “purposeful play” — something that’s ...

Oct 20, 202055 minSeason 3Ep. 25

Stop The Revenue Rollercoaster

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to stop the revenue rollercoaster. You'll never be able to grow your business joyfully if you're constantly fighting the peaks and valleys of feast and famine. I see the revenue rollercoaster happening with people like my client Liz. Liz has many small clients and one huge client. After closing that huge client, she’d coast for so long that she’d s...

Oct 13, 202012 minSeason 2Ep. 24

Video Marketing is Hot!

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to grow your business with videos. Video marketing is effective, efficient, and powerful — and yet so many consultants hesitate to use video at all or as much as they should. There are many reasons for that, like… “Making videos is hard.” “Making videos isn’t convenient.” “There’s never enough time to make videos. I can’t fit that into my week.” “A...

Oct 06, 202015 minSeason 2Ep. 23

Visioning To Grow The Business You Want

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to grow your business by using visioning and vision statements. Visioning is about envisioning the future and then engineering your path towards it. When you see what you want to have happen in your business, you can get insights and ideas into how to build it. This technique has huge opportunities, but a lot of people aren’t using it. And those th...

Sep 29, 202019 minSeason 2Ep. 22

Strategic Alliances

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to grow your business with strategic alliances. The truth is, there are not many shortcuts in business. You really just have to put in the work. Many people you might think of as overnight successes have been working for seven to ten years before you ever hear of them. With that being said, this is one of the few methods where you can quickly tap i...

Sep 22, 202017 minSeason 2Ep. 21

Grow Your Business with Case Studies

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to use case studies to build your business. Last week, I talked about getting results for your clients. This week, I’m sharing about how to promote those results and use them to grow your business. This is one of my favorite marketing techniques. I call it, “I’ll have what she’s having.” (You might remember this line from the movie “When Harry Met ...

Sep 15, 202014 minSeason 2Ep. 20

Results that Get More Clients

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to build your business by getting results for your clients. Years ago when I was in the third year of my consulting business, I was taking a marketing class. One of the assignments was to write down some success stories. I was horrified to realize that I didn't have any success stories. And the reason I didn't have them? My clients weren’t unhappy,...

Sep 08, 202015 minSeason 2Ep. 19

Strategic Visibility

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to grow your business with strategic visibility. Is your business brand visible? When your audience needs a leadership consultant or a finance person or help with their IT, do you come to mind for them? Being visible is a key way to grow your business. Because your audience doesn’t have psychic powers. They’re not going to just find you one day. Yo...

Sep 01, 202013 minSeason 2Ep. 18

Build Your Business with a Team

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to build your business with a team. You are the talent in your business. You're the genius. Everything we can do to take care of you and free you up to do your genius thing is what we want to do. One way to do that is with a team. Working with a team can help you grow your business - even if you’ve been bootstrapping and feel like you don’t need a ...

Aug 25, 202028 minSeason 2Ep. 17

Overcoming Self-Sabotage With Christopher Carrick

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to overcome self-sabotage. What would be possible for you if you didn’t get in your own way? What kind of results could you get for your business and for your clients? I had a client who was writing her speeches the night before big keynotes, and they never went as well as she wanted them to. I once had the habit of making really bad hiring mistake...

Aug 18, 202048 minSeason 2Ep. 16

Proposals That Get a YES!

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to write proposals that get you a yes almost every time. Do you often waste hours and hours on proposals that end up getting rejected? Only to receive back terse emails like, “It’s out of our budget” or “We’ve decided to go in another direction?” This is the reality for too many consultants. Let’s stop wasting time on proposals only to hear a no. D...

Aug 11, 202016 minSeason 2Ep. 15

Create Signature Systems

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to grow your business with signature systems. If delivering work to your clients takes too much effort... If all the results your clients get depend on things you do personally... If you’re looking for more leverage in your business ... you need to create a signature system. I can guarantee that you already have a signature process - it just might ...

Aug 04, 202022 minSeason 2Ep. 14

A Daily Marketing Habit

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to start a daily marketing habit to create more consistent action - and revenue. People think that you grow your business with sales and marketing, but there are many, many different ways to grow your business. Some of them are unexpected or unusual. In this episode of the Profitable Joyful Consulting podcast, I’m talking about forming habits as a ...

Jul 28, 202011 minSeason 2Ep. 13

Delivering Client Work With Ease

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to deliver client work with ease. Ted is frustrated by clients who always want to see him in person. The travel there and back eats up valuable time he could be spending elsewhere. And many times the meetings could be done remotely or even by email. When Beth lands big new engagements, she’s excited, but then it sinks in just how much work she now ...

Jul 21, 202021 minSeason 1Ep. 12

Pricing Your Consulting Services With Samantha Hartley

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to price your consulting services. There are many ways to price your services. When I was a brand new baby consultant, the client asked me what my daily rate was. I didn’t have one and had no idea how to come up with one. I had just gotten the price for some tickets for a vacation that were $1,050 a day. I thought, “That sounds like a good number.”...

Jul 14, 202023 minSeason 1Ep. 11

Self-Care: The Secret Of Successful Consultants

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to create a more profitable and joyful life and business with consistent self-care. Do you remember several years back when millennials were first of the age that they could start to make their own decisions in their lives? A lot of them decided instead of going to college or work right away that they would travel. So we had all these millennials w...

Jul 07, 202020 minSeason 1Ep. 10

Crafting $100K Offers

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to craft high-ticket offers. High-ticket can mean different things in different industries. In the Internet marketing world, for example, a high ticket offer is anything over $5,000. But in the consulting world, $100,000 isn't actually that large size of the engagement. I've worked personally on helping clients to craft offers from $100K to $500K t...

Jun 30, 202013 minSeason 1Ep. 9

Selling With Integrity: Beliefs

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to sell with integrity and finally feel good about selling. I was inspired to talk about this by a sales meeting I had with someone this week where I was in the position of being sold to. I'd brought my husband to hear about a program I was super excited about, and I asked the person running it to tell us a little more about the program. He stammer...

Jun 23, 202017 minSeason 1Ep. 8

Jaw-Dropping Self-Introduction with Samantha Hartley

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to answer the frequently-asked question, “What do you do?” Over the last several years, there's been a backlash against elevator pitches as being inauthentic, awkward, and reducing someone to their profession. Of course, there are many facets to a person, not just their work. But we still need to be able to explain our work and the value of our wor...

Jun 16, 202019 minSeason 1Ep. 7

How To Create A Business Model For Your Consulting Business

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to create a sustainable, profitable business model for your consulting business. In an address at the University of Arkansas, Sam Walton said, “If you have four, you’ll never be poor.” He was referring to revenue streams, and I agree with him. In this episode, I’m going to talk about the four kinds of revenue streams that you can put together in yo...

Jun 11, 202017 minSeason 1Ep. 6

Get Better Results & Profit More With Transformational Engagements

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this week’s episode, you’ll learn how to use what I call “transformational engagements” to deliver more value, get better results and finally get off the revenue roller coaster in your consulting business. When I first started as a consultant, I was frustrated because I would go in and do a project to solve a particular problem. Like most consultants, I’d work on a project basis...

Jun 02, 202013 minSeason 1Ep. 5

Timeless Marketing That Works with Robert Middleton

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn timeless marketing strategies that work with me and my guest Robert Middleton. When the pandemic hit, many consultants were concerned about the future of their businesses. The truth is: you don't have to look for difficult, impossible to do marketing techniques in order to grow your business. You do NOT have to be in-person to network or to sell. Times...

May 26, 202038 minSeason 1Ep. 4

Branding Your Consulting Business with Samantha Hartley

The core question in creating your brand for your business: what do you want to be known for? You definitely don't want to be known as someone who bites off more than you can chew. Keeping the promise of your brand is crucial. In this week's episode, Samantha Hartley shares her illuminating strategies for building a successful brand. Part One of ‘Branding Your Consulting Business’ Some small businesses don't use the term brand. There are companies that talk about brands multiple times in a day. ...

May 19, 202025 minSeason 1Ep. 3

How to Find Clients for Your Consulting Business

Many entrepreneurs don't realize that business growth requires working with perfect clients. That’s the key to sustaining a profitable and joyful business. How perfect your clients are, how aligned they are, and how they bring out the best in you. That is 100% what makes or breaks your business. The million-dollar question is, how and where do you find them? Do you want to turn even your former employer as your client? Let's make that possible! In this week's episode, Samantha Hartley talks abou...

May 12, 202032 minSeason 1Ep. 2
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