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Profitable Joyful Consulting

Samantha Hartleysamanthahartley.com
Welcome to Profitable Joyful Consulting, where you'll discover how to multiply revenues without exhaustion, working with perfect clients on transformational engagements. Host Samantha Hartley shares how talented and ambitious women consultants–just like you!–can build profitable and joyful consulting businesses. Samantha’s practical and motivating weekly episodes draw on her background in international marketing with The Coca-Cola Company, her 20 years as an independent consultant, and her work with successful women consultants in a wide variety of industries. Subscribe and make Profitable Joyful Consulting your go-to resource! Topics you care about: How to increase revenues without exhaustion. You already know how to grow by working long hours, but that’s not sustainable—or joyful! If you’re tired of the Revenue Roller Coaster, we’ve got proven strategies to help you double your revenues while avoiding burnout. How to work exclusively with Perfect Clients on “Transformational Engagements.” Bad-fit clients are neither profitable nor joyful. We dive into how you can attract, nurture, and retain perfect clients. You'll gain valuable insights about how to break the cycle of short-term projects that keep you living in the land of one-offs so you can create the high-impact, long-term, retainer-based consulting arrangements we call transformational engagements. What are the fundamentals for having both profit and joy in your consulting business? Samantha shares strategies for how to get started as a consultant, how to create a consulting brand and compelling messages that will help you to attract clients consistently, how to grow your consulting business with referrals and strategic alliances, how to scale with team and subcontractors, how to set fees for your services, how to write proposals that get accepted, how to leverage your impact with tools and technology, how to sell with integrity, and to make delivery more efficient while still getting results your clients will want to talk about in testimonials and case studies that will sell your services for you. WHEW! How to cultivate a mindset for success. Samantha brings concrete examples, client consulting success stories, and actionable tools to overcome limiting beliefs with powerful intentions, affirmations, and spiritual practices aligned with your values. The show’s format respects your time and attention with concise episodes! Most episodes in the themed 12-episode seasons feature Samantha sharing practical training taken from her work with clients that you, too, can implement right away in your consulting business. A few times each season, guest experts and fellow consultants stop by to keep you updated on the latest trends and innovations in areas like marketing strategy, pricing, or productivity. Hosted by: Samantha Hartley Like many of her clients, Samantha worked in a corporate environment we’d now call psychologically unsafe or even toxic. Even though creativity was “encouraged,” new ideas were considered threatening, and casual misogyny and harassment were ubiquitous. Nevertheless, she built a bridge from there to her first consulting clients and has been self-employed, working remotely, ever since. She remembers her lean years and how she used the exact strategies she teaches on the show to begin to attract clients consistently and learn to get results without overworking. In recent years, Samantha has followed her passion to focus on women consultants and female founders. When we lift up women, everyone benefits! Learn more here: https://samanthahartley.com/ If you're ready to unlock your full potential as a woman consultant, increase your profits, and experience the joy of a thriving consulting business, subscribe and turn on notifications. Join us for ideas and inspiration at Profitable Joyful Consulting. Your success story begins here. Download the free Definitive Guide to Winning 6-Figure Clients at 6FigureClients.com.
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Episodes

Cyber Security Awareness

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn cyber security practices to protect your business (and your clients’ businesses) from attack. It’s our job as consultants to see the blind spots for our clients. Even if your particular specialty doesn’t have anything to do with security, this is a major area of vulnerability for clients and corporations of all sizes. I live on Martha’s Vineyard, an is...

Jun 29, 202114 minSeason 6Ep. 61

Positive Affirmations For Confidence

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to build confidence in yourself, your business, and what you do. Confidence comes from within you, and yes, it’s possible to grow it. Clients frequently tell me that one of the biggest things they got from our work was confidence — confidence in their pricing, in asking full value for their services, in knowing who was the right fit for them, in kn...

Jun 22, 20219 minSeason 5Ep. 60

How to Build a Consulting Business (Around Your Life)

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to build your consulting business around your life. You may have heard the advice that you should build your business around your life and not the other way around. But what does it mean to have a lifestyle business? Is it even possible to have a big business that is built around your life, or does it really need to be the center of your life? In t...

Jun 15, 202124 minSeason 5Ep. 59

How to License Your Product or IP with Rose Meade Hart

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how (and why) to license your intellectual property (IP). Rose Meade Hart is a deal maker, executive coach to high profile executives, and value creation expert fluent in the art of change, entertainment, and media. She’s an expert in IP, and in this episode she shares what intellectual property is, how to license it, and why it matters. “You created s...

Jun 08, 202134 minSeason 5Ep. 58

How to Find Your Niche as a Consultant

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to find your niche as a consultant. You’ve probably heard that advice to niche down in your business. But what does that even mean? What are the risks of niching down? What else do you need to consider? How do you find your niche? When should you niche? In this episode of Profitable Joyful Consulting, I’m breaking it all down. You’ll get your niche...

Jun 01, 202114 minSeason 5Ep. 57

Win-Win Negotiation Strategies with Christine McKay

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to negotiate in your business. Christine McKay, a business negotiation strategist for 30 years, says “everything is negotiable except for mountains, rivers, oceans and your values.” She joins me in this episode to teach you how to hone your negotiation skills to make your business more profitable and joyful. A lot of us feel afraid of negotiation. ...

May 25, 202133 minSeason 5Ep. 56

You Should Hire A Coach with Samantha Hartley

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn why you should hire a coach (and how to decide who to hire). One of the frequent pieces of advice consultants get is that you should have a mentor or a coach - somebody to shepherd you as you grow your business. I think that’s good advice, but it can be really confusing. What’s the difference between a mentor, a coach, a counselor, and all the other ki...

May 18, 202132 minSeason 5Ep. 55

How to Trust Your Intuition with Lia Dunlap

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to trust your intuition in your business. We’ve probably all gotten the advice that you should use your intuition and trust your gut. But what the heck does that really mean? Can you always trust your intuition? Is it ever wrong? And how do you even do that - is there like a step by step process? In this episode, I’m joined by Lia Dunlap to dig int...

May 11, 202141 minSeason 5Ep. 54

How to Fire a Client

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how (and why) to fire a client. If you’ve ever been out with colleagues venting about a client and heard them say, “Wow, you should fire that client,” today’s episode is for you. I’ve had clients who’ve asked me, “How do I fire this client?” And I’ve had this experience myself, too. It’s important for you to know: you CAN fire a client. You’re not stuc...

May 04, 202114 minSeason 5Ep. 53

Storytelling for Business with Karen Eber

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to do storytelling right for your business with guest Karen Eber. Karen is the CEO and Chief Storyteller of Eber Leadership Group, a talent development boutique that helps companies reimagine how to transform their culture, build healthy leaders and teams, and leverage storytelling. Storytelling can help you be more effective as a consultant. So ma...

Apr 27, 202129 minSeason 5Ep. 52

Replace Yourself in Your Consulting Business

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to replace yourself in your business in order to grow. Being able to replace yourself in your business can help you focus on strategic initiatives so you can grow your business. My clients who’ve done this have usually been in the $250k - $750k range when they’ve replaced themselves and seen their business double from there. The possibilities for g...

Apr 20, 202117 minSeason 5Ep. 51

How to Know When to Fire Someone

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to know when to fire someone. Being in a situation where someone needs to be let go can make your business feel decidedly less joyful. I talk to consultants who have a lot of questions about firing someone. How do you discern when someone needs to go? How do you fire them calmly ... and kindly? How do you make the process easier and less painful fo...

Apr 13, 202119 minSeason 5Ep. 50

Consulting Skills: How to Give Advice Effectively

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to give advice effectively as a consultant. As consultants, we give advice for a living. But giving advice is not as simple as it may sound. If you’ve ever worked with clients who ask for advice but don’t take it, always say “no” to your suggestions, or just aren’t ready to hear what you have to say, this episode is for you. Inside it, I share how ...

Apr 02, 202117 minSeason 5Ep. 49

How to Network with Susan RoAne

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to use networking to grow your business. Some consultants dread networking, some consultants love it. But the fact is, networking is a marketing strategy that can help you grow your business exponentially when you do it right. A lot of people think networking is just working a room - mixing, mingling, introducing ourselves to people and introducing...

Mar 30, 202146 minSeason 4Ep. 48

A Free Sampling Strategy For Consultants

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to use a free sampling strategy to grow your business. Free sampling is basically giving things away for free as a way to grow your business. It’s not for everyone, and you need to be careful with this strategy (especially if you attract a lot of lookie-loos or end up giving away a lot of your energy). But when done judiciously, it can help you gro...

Mar 23, 202114 minSeason 4Ep. 47

LinkedIn Lead Generation with Direct Outreach

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to get clients on LinkedIn with direct outreach. Have you struggled to get quality connections, leads and clients from LinkedIn? While some consultants wait for prospects to notice their profiles or be wowed by their posts, many are using a humble and classic marketing approach called Direct Outreach. Starting messenger conversations can familiariz...

Mar 16, 202150 minSeason 4Ep. 46

TikTok Influencer Marketing with Amanda Jaeger

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to use TikTok for your business! If you’re on the internet at all, you’ve probably heard of the new social media platform TikTok. But what is it, do you need to be on it, and can you grow your business there? You might think TikTok is just full of kids doing dances (and there is plenty of dancing on there), but you can use TikTok as a professional ...

Mar 09, 202134 minSeason 4Ep. 45

Content Marketing Part 3: Creation

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to create content that converts. In the last couple of episodes, we’ve talked about content marketing strategy and planning. In this episode, I’m talking about how to actually create the content as easily and effectively as possible. Here’s my question for you: have you ever written a post that generated a client for you? I wrote a post years ago, ...

Mar 02, 202120 minSeason 4Ep. 44

Content Marketing Part 2: Planning

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to plan your content marketing. How do you decide what you’re going to write about? How do you figure out what to make videos about? How do you know what to share? I hear this struggle from consultants all the time when it comes to marketing: I just don’t know what to talk about. In this episode, I’ve got you covered. I share how to answer those qu...

Feb 23, 202113 minSeason 4Ep. 43

Content Marketing Part 1: Strategy

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to use a content marketing strategy to grow your business. Content marketing is a clear priority for expert brands, yet many struggle to keep up with what exactly that means for them and how to do it effectively. Generating fresh content takes a lot of work, and it needs to be done consistently. How can they get the benefits of this strategy withou...

Feb 16, 202110 minSeason 4Ep. 42

Email Marketing with Newsletters

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to use an email newsletter to grow your business. Email newsletters can activate past clients, share value, help potential clients see why they need you, and more. Sending newsletters is a powerful strategy to build revenue potential in your business. So yes, I promise, they ARE worth the time and energy you put into them (and really, they don’t ta...

Feb 09, 202117 minSeason 4Ep. 41

The Most Powerful Word in Marketing

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn what the most powerful word in marketing is (and why it matters). That word? You. Focusing on this word enables better communication, more effectiveness, better results for your business, and more. There are a lot of powerful words in marketing, but “you” is the most powerful word you can use. Learn to use it well and I know it will make your marketing...

Feb 02, 202112 minSeason 4Ep. 40

3 Marketing Strategies for Consultants

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to create a three-part client attraction system. A system is a repeatable process you do that gets predictable results. I find that many consultants don’t have systems in their marketing - they’re winging it, or they market when they feel like they need to. Sound familiar? But a sustainable marketing system can help you make more money with more ea...

Jan 26, 202121 minSeason 4Ep. 39

Persistence, Resistance & Managing Expectations

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn about the critical mindset shifts you can make to help you persist through failure, learn from resistance, and manage expectations. If you don't come from a marketing background, marketing can be a really heinous task. Especially if you’re doing it on your own, it can feel frustrating, disappointing, and like nothing ever works. But as you know, market...

Jan 19, 202114 minSeason 4Ep. 38

1 Page Marketing Plan

1-Page Marketing Plan On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to create a 1-page marketing plan for your business this year. Honestly, most of the consultants I’ve worked with don’t have a plan at all. But part of the secret sauce of a profitable, joyful business is a 1-page marketing plan that drives all your marketing. This plan also includes prioritizing yourself: because prioritizing...

Jan 12, 202114 minSeason 4Ep. 37

Your Word | Theme | Intention For The Year

EP36: Your Word | Theme | Intention For The Year On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to set clear intentions for your business with a word or theme for the new year. If you’re reading this: you made it! It’s 2021. I’m excited for this year to be so much better than 2020, and that’s the topic of this podcast episode. You are powerful and you can create more of what you want to see in ...

Jan 05, 202113 minSeason 3Ep. 36

Celebrate Your Success

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to grow your business by celebrating more! Celebration is a topic that’s very close to my heart. Rewarding yourself for the wins and successes you’ve gotten is one of the best ways to make the things you want to have happen in your business happen. And yet, so few consultants make celebration a regular practice. They forget, they feel awkward, they...

Dec 29, 202015 minSeason 3Ep. 35

How to be More Productive in your Business…But Not in a Soul-Sucking Way

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to be more productive in your business…but not in a soul-sucking way. When most people think about productivity, they’re thinking, “How can I get more done in less time, be more efficient and push harder?” And I don’t think you need another podcast episode talking about that. So in this episode, I talk about ways to do productivity differently - wa...

Dec 22, 202019 minSeason 3Ep. 34

Self-Leadership with CK Lin

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn about self-mastery and self-leadership with CK Lin. CK Lin helps entrepreneurs and high achievers get off the self-esteem roller coaster ride and create a life with more happiness, fulfillment and impact. The way he does that is by introducing new technologies to open the connection between the heart and the mind. In this episode, CK shares, “The organ...

Dec 15, 202036 minSeason 3Ep. 33

Visual Communication for Strategic Planning, Collaboration and Icebreakers

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to use visual communication effectively. Heather is a business strategy consultant, a graphic facilitator, and the best-selling author of Draw Your Big Idea. She was also the founder of Two Line Studios, which is a creative consulting and learning development studio. Heather founded Two Line Studios to help organizations unleash their creative geni...

Dec 08, 202031 minSeason 3Ep. 32
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