Profit by Design - podcast cover

Profit by Design

Dr. Sabrina Starlingwww.tapthepotential.com
You work hard in your business. On the Profit by Design Podcast, we ask the BIG question: What has your business done FOR YOU lately? Join Dr. Sabrina Starling, The Business Psychologist™ and founder of Tap the Potential weekly, as she brings you tips, tools and strategies to support YOU in making intentionally profitable AND sustainable business decisions to live the lifestyle you desire. After all, work supports life, not the other way around. Dr. Sabrina is the author of the The 4 Week Vacation® and the How to Hire the Best Series. Profit by Design is a Tap the Potential Production.
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Episodes

241: Get the Inside Scoop on Hiring A-Players Amidst Current Workforce Trends, Part 2

In last week’s Part 1 of this series, we took a close look at A-players, including who they are, what they are looking for, and how you can attract, train, and retain them. Don’t you want to become the employer of choice for the A-players you want to attract to your team? Join us now for Part 2 as we discuss creative solutions to bridge the gaps in this process. As in last week’s episode, Dr. Sabrina is joined today by Kaitlyn Beaver, Success Concierge at Tap the Potential. Kaitlyn has a strong ...

Apr 20, 202335 min

240: Get the Inside Scoop on Hiring A-Players Amidst Current Workforce Trends, Part 1

It is vital that small business owners have awareness of current workforce trends, especially as they relate to hiring A-players. In this episode, we present Part 1 of a two-part series on this relevant topic. Join us to learn more! Dr. Sabrina is joined by Kaitlyn Beaver, Success Concierge at Tap the Potential. Kaitlyn has a strong background in workforce development and marketing, and her strengths in these areas make her the perfect person with whom to discuss the challenge of hiring A-player...

Apr 13, 202333 min

239: Breaking Free from the Survival Trap

Have you ever felt like you were just spinning your wheels in your business? Have you felt that the very best effort you could give is never enough? This is called the “survival trap,” and that’s the focus of today’s show. I want to explain what the survival trap is, what it looks like in your business, and best of all, what you can do to break free. Join me! Many business owners have too many things on their plates, and they just can’t get everything done. This survival trap will stagnate your ...

Apr 06, 202327 min

238: Getting Out of Your Own Way to be Profitable

Are you undermining your ability to be profitable? You may be doing this without even realizing it! Let’s talk about how to get out of your own way and implement the Profit First principles, starting with the basics. Cash flow problems crop up from time to time, and they are probably caused by long-standing habits and patterns that can be changed to improve your profitability. That’s where I can help! There are “gremlins” in your head that are affecting your health, relationships, disposition, c...

Mar 30, 202336 min

237: Making Time for What Matters Most

Are you struggling to get everything done? A common problem for most business owners is finding time for the things that matter most in their lives. It’s a problem that only seems to grow bigger and bigger as the business grows. The time is NOW for you to take control of your time and your life, and I’m sharing key time management strategies in today’s show. Join us to learn more! I’m joined by one of the people who helped me wrangle my time management problems and come out on top. Melissa Swire...

Mar 23, 202339 min

236: Simple Ways to Show Team Members Appreciation Year Round

It’s so easy to focus on things that aren’t going well and those team members who are difficult, but what about those who are doing a great job and can be counted on every day? Are you showing them your appreciation? It is important to make an intentional effort to acknowledge your team members ALL the time because they are doing good things for your business. Don’t take them for granted, and don’t be the “boss on patrol” who always looks for the negative things. As I’m recording this episode, i...

Mar 16, 202324 min

235: Investing in Your A-Players

What is your plan for retaining A-players on your team? A-players are very valuable in our businesses, but attracting them is only the beginning; you need a solid, workable plan for their growth and development. Join us to learn more in today’s episode! Next to ourselves as business owners, our A-players are our greatest assets, and it is shameful that we often overlook the need to develop and retain them, assuring that they are as happy and productive as possible. There are simple ways to inten...

Mar 09, 202320 min

234: When Crisis Strikes: How to Use Crises to Strengthen Your Business

If you’ve been a business owner for any length of time, you will relate to today’s topic. We have all had those times when crisis strikes, like a severe illness in your family or team, a key team member quitting unexpectedly or even a global pandemic. We are usually moving along and making progress when these things happen, and we shift into survival mode, putting our heads down to do what we must to do keep the business afloat. The problem is that we drop our goals and our larger vision, which ...

Mar 02, 202320 min

233: Advancing with Key Performance Indicators

Profit Designers, we have reached the 100,000 downloads milestone that we’ve been talking about for a few weeks. Thank you to each and every listener! Because of this milestone and our commitment to being a gift from our gifts, we have the Tap the Potential Strategic Planner ready for you to download today. Use this link to get your FREE copy right now! Do you ever feel like your business is taking over your life? I want to share with you a simple way to feel in control and in the driver’s seat ...

Feb 23, 202342 min

232: How to Get Started with Key Performance Indicators

As I mentioned in Episode 231, we are approaching 100,000 downloads for the Profit by Design podcast. That’s a huge, exciting milestone! The key for me has been consistency and the ironclad commitment I made to put out an episode every week. In trying to keep the content relevant and timely, today’s show is about getting started with key performance indicators (KPIs), which is a topic that many business owners want to understand better. Join us to learn more! We are thankful for each and every l...

Feb 16, 202327 min

231: Be a Gift from Your Gifts with Dr. Sabrina Starling and Melissa Swire

As we approach the huge milestone of 100,000 downloads of the podcast, we thought it would be a great time to celebrate. Join us for this special episode! I’m joined today by our Lead Strategist at Tap the Potential, Melissa Swire. With “Being a Gift from Your Gifts” as one of our core values, Melissa embodies that in her work and life. She’s been working on a special project that I want her to share with us. Profit by Design is a Tap the Potential Production. Show Highlights: Why time managemen...

Feb 09, 202335 min

230: How to Be a Savvy Investor in Yourself

Many of the questions we hear at Tap the Potential center around the topic of coaching. “Is coaching worth the investment? Do I really NEED a coach? How in the world can I afford it?” Maybe it’s time to ask better questions! The real question to ask yourself is if you will benefit from coaching, and we are discussing this further in today’s show. Let’s talk about how you can invest in yourself while growing your owner’s pay and profit in your business. Profit by Design is a Tap The Potential Pro...

Feb 02, 202353 min

229: How to 10x Your Profit with A-Players

At Tap the Potential , we are known for getting spectacular results for our clients, producing more than a 3:1 return on investment in our Better Business Better Life coaching program. How do we deliver those results? Today’s show takes a closer look at one key component of our strategy. Join us to learn more! Hiring A-players, putting them in the right seats, and having them do the right work will make ALL the difference for your business. Every new hire can improve the quality of your team, an...

Jan 26, 202338 min

228: Be a Better YOU in 2023

In the last couple of weeks, I’ve had many conversations with business owners who are tired, rundown, and pretty frazzled. Does it sound like I’m describing you? We had a break from work over the holidays, but now we are back to the grind and facing the constant challenges of entrepreneurship. I want to help you be better in 2023, and it all comes down to your mindset and the actions you take regarding your mindset. Mindset is everything! Join me for solid solutions to get you back on track! Pro...

Jan 19, 202332 min

227: How to be a Better Human at Work with Dr. Jennie Byrne

Welcome to our first episode of 2023! My plan is for this year to be different and better in every way, and I wish the same for you! We are starting with an episode that’s packed with wisdom and practical tips to help us BE BETTER. I’m joined today by Dr. Jennie Byrne, author of a new book that will be helpful to entrepreneurs and business owners. In Work Smart: Use Your Brain and Behavior to Master the Future of Work, Dr. Jennie teaches people how to be better humans and better leaders. She is ...

Jan 12, 202353 min

226: Strategic Planning Series Part 4 of 4 Designing for Profit in 2023

Happy New Year! Here we are in 2023, ready to take on the challenges that come with a new year. We want your business to be profitable this year, and it won’t happen by accident. You have to take crucial steps for yourself and your team members to design profitability in 2023. Think about what’s possible, what thriving means for you and your team, and what your vision is for your business. Let’s take a closer look at what it means to design your business for profit. Profit by Design is a Tap the...

Jan 05, 202324 min

225: Strategic Planning Series, Part 3 of 4: Visioning Your Business

Continuing our annual Strategic Planning Series, today’s episode, Part 3, is about designing your compelling business vision to support your life. If you haven’t listened to the first two sessions, find those on our website , and download your Strategic Planning Workbook here. Get a pulse on where you are in your business by taking our free Better Business Better Life Assessment . This will be most helpful as you envision what’s possible for your business in 2023. Let’s talk about your business ...

Dec 29, 202222 min

224: Strategic Planning Series Part 2 of 4 - Be a Gift to Yourself

Today’s show continues with Part 2 of our Strategic Planning Series, an annual tradition normally reserved for our Tap the Potential clients. We are thrilled to gift it to you, our podcast listeners. Visit www.tapthepotential.com/plan to download the workbook that accompanies this series. As entrepreneurs, we often fail to take the time and create the space for reflection on the past and designing for the future. That’s what this series is all about, and the holiday season is the perfect time to...

Dec 22, 202224 min

223: Strategic Planning Series, Part 1 of 4: Practicing Resilience

Today’s show kicks off our Strategic Planning Series. This series is normally reserved for our clients at Tap the Potential , but for the next four weeks, this series is our gift to you, our podcast listeners. This end-of-the-year time is appropriate for reflection, which is something most entrepreneurs don’t take time to do. Reflection helps us determine what IS working that we need more of, along with what we need to stop doing. Let me help you figure out what to let go so you’ll have more tim...

Dec 15, 202225 min

222: How 1:1 Meetings with Team Members Bring More Trust, Efficiency, and Profit

Do you want more engagement from your team members? Getting to work from their strengths is the #1 driver for employee engagement. How do you, the business owner, know if your team members are working from their strengths? That’s what today’s show is all about! Join me for a closer look! There is one simple practice that can dramatically improve communication and help you hold team members accountable with clear expectations. The key is regular, one-to-one meetings with your team members. Even i...

Dec 08, 202228 min

221: How to Talk to Your Team About Profit

Each person matters! Team members play a significant role in making and keeping a company profitable. To be profitable, a company has to make more than it spends, and the team members who find ways to take care of our exceptional clients increase sales, save money, and add significant value to our services. A profitable company is a healthy company that becomes a pillar of the local economy, and small companies are responsible for 60-80% of all new jobs in the US. Isn’t it easy to see why each t...

Dec 01, 202226 min

220: Why We ALL Need to Practice More Gratitude

As Thanksgiving is upon us, I’m filled with gratitude for our Tap the Potential team. They bring their best every day to serve our clients, and they are committed to our mission to help entrepreneurs take their lives back. Our team is impressive, for sure! I’m also grateful for our clients over the years; every single business owner has helped me learn so much on this journey of 17+ years. For today’s show, I want to focus on ways we can all work gratitude into our daily experiences. An intentio...

Nov 24, 202224 min

219: What Thriving Entrepreneurs are Doing Differently From Those Who are Burning Out

What are you doing NOW to set yourself up for success in 2023? Imagine yourself one year from now in the same place, facing the same struggles and feelings of burnout. Wouldn’t that feel awful? I want to help make sure that does NOT happen to you. I want to show you strategies and steps you can take right now to set yourself up to be a thriving entrepreneur in 2023! It’s time to take an honest look at where you are and where you want to be in 2023. What steps do you need to take, and what suppor...

Nov 17, 202234 min

218: Explode Your Profitable Growth in 2023

Overcomplicating things is a common problem for business owners. We get in our own heads when we consider ways to grow our businesses in our attempts to bring in more revenue. In today’s episode, I want to explore a path to profitable growth that allows you to simplify, and anytime we reduce complexity, we free up time and a lot of mental space. Thinking about growing profitably is important as we gear up for strategic planning for 2023. We are zeroing in on Steps 2 and 3 of the Tap the Potentia...

Nov 10, 202231 min

217: Jumpstart Your Way to a 4 Week Vacation®

How does a four-week vacation sound? Does it sound impossible and far out of reach for you? The reality is that it can be achieved with a few small, but consistent steps forward in your business. Two of my key team members are joining me for today’s episode to discuss why a four-week vacation has huge significance for the business owner AND their team members. Let’s take a closer look! I am joined by Melissa Swire, Lead Strategist and Connect Team Lead at Tap the Potential and Darren Hopman, Suc...

Nov 03, 202236 min

216: Using Systems and Innovation to Create an Exceptional Client Experience

What kinds of experiences are your clients and customers having as they interact with your business? This is an important aspect of our business that we need to explore constantly. It’s easy to get caught up with the work and our team members, and we cannot overlook the experience that we are providing for our customers. Let’s do a deep dive into this topic together! What goes into creating a top-notch experience for your clients and customers? How do we make it happen? At Tap the Potential , we...

Oct 27, 202238 min

215: Celebrating Wins and Successes in BIG Ways Airs

At Tap the Potential , we celebrate EVERY win, big or small. Being in business is tough, so it’s important to maintain a positive, success-oriented mindset at every turn. As entrepreneurs, it’s an everyday occurrence to have problems and challenges before us that we need to solve. Do you want to focus on your problems or your successes? What we focus on, grows. THAT is why we focus on each win! Let’s take a closer look! Celebrating every win sets you on the path to identifying your sweet spot, f...

Oct 20, 202233 min

214: Meditation for Success in Business and Life with Rob Dube

Business owners are built to react, but sometimes we need to find ways to keep our emotions in check. Meditation is one practice that can help on multiple levels because we learn to slow down and do nothing. Having a business owner’s mindset to stay busy and on-the-go all the time does not serve us well. My guest today shares how business owners can use meditation to improve their sleep, lives, and overall perspective. From Blow Pops to Forbes Best Small Companies, Rob started his first business...

Oct 13, 202247 min

213: Creating the Right Culture in Your Business

How would you describe your business culture right now? Is it working to attract the right A-players who are a good fit for your team? It is a truly uncomfortable feeling when you have invested the time and energy into hiring someone and later realize that their core values don’t match up with the core values of your business. You have the opportunity to claim your immutable laws, make those the seeds of your business culture, and build a team with common values. You can turn your business into ...

Oct 06, 202219 min

212: Great Place to Work Spotlight with Ean Price Murphy

Joining Dr. Sabrina today is Ean Price Murphy, the newest business owner being featured in our Great Place to Work Spotlight. Ean is the founder of Moxie Bookkeeping, where they teach successful entrepreneurs a dead simple cash management system that works with their natural habits so they don’t have to learn accounting to become permanently profitable. They allow business owners to focus on impact rather than spreadsheets. Ean is a fellow certified Profit First Professional–Mastery Level, Xero ...

Sep 29, 202247 min
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