Profit by Design - podcast cover

Profit by Design

Dr. Sabrina Starlingwww.tapthepotential.com
You work hard in your business. On the Profit by Design Podcast, we ask the BIG question: What has your business done FOR YOU lately? Join Dr. Sabrina Starling, The Business Psychologist™ and founder of Tap the Potential weekly, as she brings you tips, tools and strategies to support YOU in making intentionally profitable AND sustainable business decisions to live the lifestyle you desire. After all, work supports life, not the other way around. Dr. Sabrina is the author of the The 4 Week Vacation® and the How to Hire the Best Series. Profit by Design is a Tap the Potential Production.
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Episodes

211: Maximize Your Strategic Growth and ROI with Christeen Era

Welcome to today’s episode! Dr. Sabrina is joined today by Christeen Era, who has been on the podcast several times, most recently to celebrate the launch of her book, Profit First for Lawn Care and Landscape Businesses . She has a knack for attacking problems head-on, and she goes a step further by creating tools and resources and putting systems in place to solve those problems in the future. In making these tools available to others, Christeen showcases her genuine desire to help others solve...

Sep 22, 202241 min

210: Get Out of the Survival Trap and Love Your Business and Your Life Again!

The irony of being a business owner is that sometimes we look happy and successful on the outside while we are maxed out and struggling to keep up with the demands. As the business grows, we have to become good leaders and grow our business or face burnout as we have to do more and more to keep everything going. How about you? Are you a business owner who feels overwhelmed, frustrated, and incompetent? We call this the survival trap, and I can teach you how to get out of it and start enjoying yo...

Sep 15, 202220 min

209: View and Run Your Company Like a Financial Asset

This podcast is designed around bringing the best thought leadership around business to small business owners, and we want to bring value by covering a wide and diverse range of topics. Ryan Tansom is here to share his Intentional Growth™principles to help us understand the true value of our businesses. Join us to learn more! Ryan Tansom started his entrepreneurial career at his family business as the executive VP and was responsible for the strategic, operational, and financial strategy of the ...

Sep 08, 202248 min

208: Beat Burnout and Improve Your Quality of Life!

Every successful business owner goes through a time when it feels like the business has taken over their life. When you have steady income generation, there is a critical transition at which you have to shift your mindset, grow in leadership, and develop a responsible team—so you aren’t doing everything. This is the way to free up your time and mental load so your business isn’t consuming your life. That’s what we are all about at Tap the Potential ! Join us to learn more in this episode! Our FR...

Sep 01, 202224 min

207: Prevent Quiet Quitting with a Results-Oriented Work Environment

COVID has brought numerous changes to the workplace, most notably the huge uptick in the number of people working remotely. It’s time to let go of our outdated concepts about productivity and engagement and embrace a different framework. When it comes down to it, the most important thing is not the number of hours we put into our work but how effective and productive we are during that time. Let’s take a fresh look at how we can measure productivity and engagement from our team members by focusi...

Aug 25, 202222 min

206: Are Your Employees Quiet Quitting?

How’s the culture in your business? It’s a precious and vital asset, and it’s your job, as the owner, to grow, nurture, and protect your culture. Today we are taking a closer look at how you can protect your culture so you can become an employer of choice for the A-players you want to attract to your team. Join me now to learn more! When it comes to A-players, your business culture matters MUCH more than the pay you offer them. It just makes sense to get it right! There is one major threat to th...

Aug 18, 202230 min

205: How a Coaching Culture Can Change Everything in Your Business

Are YOU the bottleneck in your business? If nothing gets accomplished until YOU move something forward, then the sad truth is clear. If you are the bottleneck, you can probably look around and see many things piling up, which likely causes a lot of frustration. It doesn’t have to be this way! Things can change when you have team members who take responsibilities off your plate and can take on the roles of decision-makers and problem-solvers. It all starts with a coaching culture. Let’s take a cl...

Aug 11, 202237 min

204: Great Place to Work Spotlight with Dr. Nancy Trimboli

In today’s Great Place to Work Spotlight , we feature a business owner who started in a place of struggle and stress but totally transformed her business in just a few years. Through the principles she learned in our How to Hire the Best course, she’s created a Great Place to Work for herself and her dedicated team members. We welcome Dr. Nancy Trimboli back to the podcast! She’s a health expert and chiropractor with over 25 years of experience. Her practice, Trimboli Chiropractic, has undergone...

Aug 04, 202250 min

203: Using Icebreakers and Team Development to Create Your Job Culture

Business owners are busy! One area that often gets overlooked and pushed aside is team development. We have found some simple ways to work on team development with our Tap the Potential team, and we are pulling back the curtain to give you an inside look at what’s working for us. We hope this episode is helpful for you and your business! Dr. Sabrina is joined today by Melissa Swire, the Lead Strategist at Tap the Potential. She joined the team in 2019 and carries forward her passion for helping ...

Jul 28, 202248 min

202: Rethink Your Hiring Process

Who is your ideal team member? What are their characteristics? How can working for you be exactly what they are looking for in achieving their hopes and dreams? What are you doing to attract them? You can’t just sit back and wait for them to find you, but you need an intentional, deliberate, and well-crafted system. Want to know more? Let’s talk about finding and attracting those ideal team members. Join me to find out how to streamline the time-consuming hiring process so that your valuable tim...

Jul 21, 202228 min

201: Are You Making These Costly Mistakes When Onboarding New Team Members?

Almost 9 out of 10 entrepreneurs are experiencing symptoms of burnout. They think their business cannot run effectively without them and have no system for attracting A-players. Our Better Business Better Life Assessment found these results by surveying 225 entrepreneurs. It all comes down to hiring, onboarding, and team development, and each of these plays a huge role in your profitability. Let’s dive into this topic together! Retaining A-players is an overlooked area in the business world toda...

Jul 14, 202229 min

200: Great Place to Work Spotlight with Sarah Martin

Wow! Here we are, celebrating Episode 200 with today’s Great Place to Work spotlight. My guest, Sarah Martin, joined us previously in Episode 101. As a small business owner who has experienced unique hiring challenges, Sarah has taken small steps forward to put systems in place and work on culture and leadership. In learning how to hire the best, she has supported and developed her team in unusually creative ways. I hope Sarah’s story inspires you to see what’s possible in YOUR business! Sarah M...

Jul 07, 202248 min

199: What A-Players Really Want From You

Today’s episode continues our focus on hiring. This has become a monumental challenge right now for business owners who are feeling the pain in many ways. Small business owners everywhere are losing team members to other jobs that promise higher wages. The truth is that even without paying significantly higher wages, there are creative ways to attract and retain A-players to your team. Let’s take a closer look! Don’t forget to join us next week as we celebrate Episode 200! We will feature a very...

Jun 30, 202227 min

198: A-Player Problems: How to Attract Them, Train Them, and Keep Them

Many Profit Designers like you are struggling to hire, grow, and retain their best team members. You are not alone! Business owners are in a desperate state to hire the quality help that they need. The COVID pandemic has plunged us into a never-ending cycle of business owners having to step in and do more because of the depleted team—and increased customer dissatisfaction due to the level of service they are receiving. Can you resonate? Let me help! Solving this problem for small business owners...

Jun 23, 202226 min

197: Creating the Life You Want as a Family Business Owner with Andrew Tvardzik

Andrew Tvardzik of Cedar Ridge Log Homes has just graduated from Tap the Potential’s Better Business Better Life program, and we are celebrating with him! We are excited about what Andrew has accomplished since his new journey began in 2018. Running a family company presents many unique challenges and requires deeper-level work to promote growth and development. Besides increasing overall profitability and being able to take four-week vacations, Andrew has seen revenue growth of 5x! Andrew’s sto...

Jun 16, 202249 min

196: Invest in Yourself for Entrepreneurial Success

I have often wondered what distinguishes successful entrepreneurs from those who continue to flounder in survival mode. This distinction is essential to understanding the secrets to success, and we can even call it the “secret sauce” to entrepreneurial success. Join me today as I share my reflections over my 16 years of building my business and coaching other entrepreneurs. Don’t make the same mistakes I made! Listen to–and learn from–the advice of others who have forged ahead on the entrepreneu...

Jun 09, 202232 min

195: Visioning Your Future Success in Business and Life with Sir Steven Wilkinson

The biggest difference between business owners who thrive and those who continually struggle is a clear and compelling vision. My guest today is sharing how to develop a specific vision for your business and your life, and how to get ALL your team members on board. Join us to learn more! Sir Steven Wilkinson found himself pivoting through the COVID pandemic to gain clarity and increase his writing and consulting work. As a business finance and investment expert, he takes on the role of a critica...

Jun 02, 202253 min

194: Know Your Endgame

Every business journey brings bumps and bruises along the way, but keeping your end goals in mind brings clarity in the face of distractions. In today’s episode, a fellow Profit First professional shares her lifelong entrepreneurial journey–and she’s not finished yet! Even though her focus is on the boutique business space, her tips, insights, and lessons learned apply across all types of businesses. Ciara Stockeland began owning and operating businesses in her early teens. As a serial entrepren...

May 26, 202244 min

193: How to Make Your Time Worth $10,000 an Hour Part 3

Welcome back for part three of this four-part series! In the last two episodes, I shared how to avoid the most common and costly missteps when working on your business. I also talked about how to multiply your profit by 100-900% in less than 12 months while freeing up more of your time. The greatest value in focusing on $10,000 an hour activities is the impact on your quality of life as a business owner. At Tap the Potential, we support our clients in designing business plans that align with the...

May 19, 202229 min

192: How to Make Your Time Worth $10,000 an Hour (Revised and Expanded) Part 2 of 3

In Part 1 of this three-part series, I shared the $10,000 an hour mindset and the downloadable chart of $10,000 an Hour Activities. Visit www.tapthepotential.com/10k to get your copy of the chart and the workbook accompanying this series. These resources will be helpful to you over and over again as you move forward with a $10,000 an hour mindset. Today’s episode features a mind-blowing golden nugget with significant ramifications for your business. I wish I had known the secret to free up my ti...

May 12, 202238 min

191: How to Make Your Time Worth $10,000 an Hour, Part 1

This episode takes a deep dive into a popular topic within our community of Tap the Potential business owners: how to make your time worth $10,000 an hour. I have been teaching on this subject for several years, and as one of our most requested trainings, it’s a valuable tool for working most effectively on your business. One of the most rewarding aspects of this awareness is that it is just as useful for team members as for business owners, helping everyone get clarity about the most valuable u...

May 05, 202234 min

190: Are Your A-Players Burning Out?

Let’s talk about you. How are you doing with managing your stress? Right now, world events bring a lot of anxiety and stress, and we are still recovering from the COVID pandemic and its impact on our businesses. In addition, I from hear from many of you that hiring continues to be a challenge and that you are doing everything you can with a “lean and mighty” team. It is important to do a check-in with yourself and your team, especially regarding burnout. Join me for a closer look at burnout, ene...

Apr 28, 202229 min

189: The Secret to Retaining A-Players

As a business owner, you know that A-players love to learn, grow, and be challenged. Don’t expect to have A-players if you keep them in a stagnant role where they are not challenged! Join me in this episode where we dive deeper into retaining A-players by creating challenges and opportunities for their advancement. Show Highlights: Can you relate to Bill? He is a business owner facing the problem of a revolving door for entry-level employees–because he doesn’t have a plan for advancement for A-p...

Apr 21, 202227 min

188: Branding, the Soul of Your Business with Mallika Malhotra

Branding means everything in today’s business world. Branding done the right way will force you out of your comfort zone–and that’s OK! Dr. Sabrina is thrilled to be joined by today’s guest who explains why branding is the soul and passion of your business and how you can be a boss at the branding game. Mallika Malhotra is an award-winning brand strategist, a confidence-stirring mentor and speaker, and the founder of The Brand Attraction Society. After years of working in corporate advertising f...

Apr 14, 202239 min

187: Narrowing Your Focus to Build a Better Team with Erich Kolb

Today’s episode highlights another “Great Place to Work.” My guest learned the ugly truth of entrepreneurship the hard way, so he made a big pivot and changed everything to align his business with the dream life he wanted. He is an alumnus of our How to Hire the Best course, which showed him what he was doing wrong and could do better. Now, he is moving in the right direction with his team of A-players to make his business even more profitable. Erich Kolb owns Seagreen Lawn Care and Irrigation i...

Apr 07, 202251 minEp. 187

186: Be Different with Full Circle Marketing with Wayne Mullins

We are diving into all things marketing with today’s guest, but this is not your typical marketing conversation. He is a friend who has inspired me, and he has recently released his newest book, Full Circle Marketing: Transform Your Marketing and Turn Customers into Evangelists. Learn more about rethinking your marketing mindset in today’s episode! Wayne Mullins is a husband, father of four, founder, entrepreneur, and author. Over the past 20 years, he has had the privilege of scaling multiple c...

Mar 31, 202241 minEp. 186

185: How to Leverage Your Wins and Successes

At Tap the Potential, we understand that being an entrepreneur is tough! So we always look for opportunities to do the happy dance! Today, I will be sharing what we do at Tap the Potential to support a healthy and resilient mindset. Stay tuned to find out how to stay strong and maintain a positive outlook- even throughout the hard times! Paying attention to your wins and successes has tremendous value for making your business more profitable. It will also give you more time for the things that m...

Mar 24, 202223 minEp. 185

184: Becoming the Employer of Choice for A-players with Adam McKee

We are shining the Great Places to Work spotlight on Adam McKee and Contemporary Woods. Adam has been through our How to Hire the Best course , and he is being intentional in working to become the employer of choice to attract the A-players he wants. He is proof that simple changes can improve the culture of a business. Adam McKee has been a craftsman his whole life, learning to build and wire homes from an early age through working with his dad and grandfather. He continued learning craftsmansh...

Mar 17, 202241 minEp. 184

183: Creating a Work Environment for A-players with Rob Minnick

As we highlight another “Great Place to Work,” we are joined by a repeat guest on the podcast. He is using metrics with his team members and implementing the principles he has learned to recruit and retain A-players for his business. Along with the normal business challenges, he is seeing success and big changes since working with us at Tap the Potential over the past year. Rob Minnick is CEO and president of Minnicks, Inc. and Minnick Training Center. He has 39 years of experience in the heatin...

Mar 10, 202244 minEp. 183

182: Why Moore Green is a Great Place to Work

We love working with business owners who are dedicated to creating “Great Places to Work.” They are committed to creating opportunities for their team members and giving back to their communities. Today’s spotlight shines on a living, breathing example of that commitment! Blake Moore began working in the family lawn fertilizer business when he was 11 years old. While he enjoyed working outside and being with friends and family, he wasn’t sure lawn care was his future. While pursuing an accountin...

Mar 03, 202243 minEp. 182
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