Profit by Design - podcast cover

Profit by Design

Dr. Sabrina Starlingwww.tapthepotential.com
You work hard in your business. On the Profit by Design Podcast, we ask the BIG question: What has your business done FOR YOU lately? Join Dr. Sabrina Starling, The Business Psychologist™ and founder of Tap the Potential weekly, as she brings you tips, tools and strategies to support YOU in making intentionally profitable AND sustainable business decisions to live the lifestyle you desire. After all, work supports life, not the other way around. Dr. Sabrina is the author of the The 4 Week Vacation® and the How to Hire the Best Series. Profit by Design is a Tap the Potential Production.
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Episodes

121: Strategic Planning Series: “Gift to Yourself” Exercise

At Tap the Potential, we are very aware that your business is happening within the context of your life, and what a challenging year 2020 has presented for many of us, both professionally and personally. Tap the Potential’s year-end tradition for our clients in the Better Business, Better Life™ program is to take them through in-depth strategic planning to prepare for the year ahead—helping them build a business that gives them their life back. Last week , in the first part of this four-part end...

Dec 31, 202019 minEp. 121

120: Strategic Planning Series: Building Your Resiliency

At Tap the Potential, we are keenly aware that your business is happening within the context of your life, and what a challenging year 2020 has presented for many of us, both professionally and personally. Tap the Potential’s year-end tradition for our clients in the Better Business, Better Life™ program is to take them through in-depth strategic planning to prepare for the year ahead, and helping to build a business that gives them their life back. We are all eagerly looking forward to a much b...

Dec 24, 202038 minEp. 120

119: Making Your Business a Great Place to Work with John Briggs

Today we’re joined by John Briggs of Incite Tax. John is featured as a case study in Dr. Sabrina’s latest book, How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members . Currently, John has 26 team members and his business is growing. Needless to say, hiring is a top focus at Incite Tax. John does a lot to make his business a great place to work and to develop his team. On today’s episode, John shares some of his insights around the importance of one-to-...

Dec 17, 202046 minEp. 119

118: Building the Team Who Supports You with Donna Leyens

Dr. Sabrina’s latest book in her How to Hire the Best series, How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members , is all about creating a business that gives the business owner more time for what matters and more money in their bank account than they’ve ever had! One of the most important things you can do to that end is knowing how to attract and retain those A-players that will help you reach your goals. One of Profit By Design’s favorite guests ...

Dec 10, 202054 minEp. 118

117: Finding Joy in the Success of Your Team Members with John Hanson

John Hanson and his team have built a phenomenal company culture with the guidance of Dr. Sabrina’s first book in her How to Hire the Best book series and Tap the Potential, and he joins Dr. Sabrina today to share his story with you. You are sure to be inspired while you listen in to what John is up to now that his business doesn’t depend on him. Be prepared for some tangible tips you can apply in your own business and plenty of ‘a-ha!’ moments. John Hanson is the owner of a "The Maids" franchis...

Dec 03, 202051 minEp. 117

116: Gratitude, Networking, & Onboarding Your A-Players

Listen in for a sneak preview of the last chapters of How to Hire the Best: The Entrepreneur’s Ultimate Guide to Attracting Top-Performing Team Members , Dr. Sabrina’s latest book in her How to Hire the Best series. On today’s show, Dr. Sabrina sits down with two of Tap the Potential’s strategists, Darren Hopman and Stacey Seguin. They discuss the strategies around attracting A-players to an organization by effectively networking outside of our own networks, plus Dr. Sabrina has some great onboa...

Nov 26, 202057 minEp. 116

115: Building the Work Culture That Inspires A-Player Loyalty with Steve Bousquet

Dr. Sabrina invited Steve Bousquet back to the show to hear more about how he has grown his team from twelve team members to twenty-seven team members over the last few years using strategies that are taught in Dr. Sabrina’s How to Hire the Best book series. Today, Steve shares his entrepreneurial story, his highs and lows when it comes to building a team, and how he has had to grow personally in order to grow his team. If you’re needing some ideas on how to attract and retain the A-players to y...

Nov 19, 202056 minEp. 115

114: Being the Leader You Need to Be

When you think about hiring someone to work for you, do you consider them employees or team members? In this Chapter Five sneak preview of How to Hire the Best: The Entrepreneur’s Ultimate Guide to Attracting Top-Performing Team Members , Dr. Sabrina’s latest book in her How to Hire the Best series, learn how a simple mindset shift can make a huge difference in how you make your hiring decisions and how those decisions bring value to your business plans. Dr. Sabrina also shares tips on leading w...

Nov 12, 202048 minEp. 114

113: Building a Sustainable A-Player Pipeline

If you’re stumped on how to create that consistent and dependable pipeline that brings those A-players to your team, don’t miss this exciting (and informative!) conversation between Dr. Sabrina and Stacey Seguin as they provide us with a Chapter Four sneak preview of How to Hire the Best: The Entrepreneur’s Ultimate Guide to Attracting Top-Performing Team Members, Dr. Sabrina’s latest book in her How to Hire the Best series. Stacey Seguin, a valued team member of Tap the Potential, interviews Dr...

Nov 05, 20201 hr 13 minEp. 113

112: Transitioning to a Sustainable Business with Don Zerby

Dr. Sabrina’s guest today is Don Zerby, who owns Ecolawn. Don has been following the How to Hire the Best , Profit First , and The Pumpkin Plan systems for at least four years now and today he is sharing his story of his first hire after reading How to Hire the Best, as well as how he has integrated what he has been learning from the Better Business, Better Life™ program at Tap the Potential. Fully implementing Tap the Potential’s solution has allowed Don to create a business that is giving him ...

Oct 29, 202032 minEp. 112

111: Culture: The Untapped Potential

If you’re interested in learning how work culture can improve profitability by 756% over a ten to eleven-year period, don’t miss this exciting discourse of the first chapter of How to Hire the Best: The Entrepreneur’s Ultimate Guide to Attracting Top-Performing Team Members, Dr. Sabrina’s latest book in her How to Hire the Best series. Stacey Seguin, a valued team member of Tap the Potential, interviews Dr. Sabrina in this peek inside the book that addresses one of the biggest hurdles that entre...

Oct 22, 20201 hr 10 minEp. 111

Bonus Episode: Special Message Honoring Emotional Health Awareness Month

Dr. Sabrina, The Business Psychologist™ is passionate about the overall wellness of entrepreneurs, and their businesses. Her business, Tap the Potential , is hard at work every day making sure that 1.) They practice what they preach, and 2.) Through the Better Business, Better Life™ program, entrepreneurs are working to elevate their own roles, while engaging team members and building proper systems so that the owner can take back their life—living the mantra, “Work supports life, not the other ...

Oct 17, 202013 min

110: Fall Back In Love with Your Business Sneak Peek #1 with Stacey Seguin

On today’s episode, Tap the Potential’s valued team member, Stacey Seguin, returns to the show to interview Dr. Sabrina about her upcoming book, the latest in her How to Hire the Best series! Listen in as Stacey and Dr. Sabrina discuss How to Hire the Best: The Entrepreneur’s Ultimate Guide to Attracting Top-Performing Team Members, the story behind the book, and just why business owners are falling back in love with their businesses. Don’t miss this exciting conversation with its many nuggets o...

Oct 15, 202047 minEp. 110

109: What’s Your Creative Entrepreneur Type? with Lisa Robbin Young

Lisa Robbin Young joins Dr. Sabrina and Mike Bruno for a discussion around creatives and the unique challenges they might encounter as entrepreneurs. As you’ll hear Lisa explain, all entrepreneurs are creatives, but not all creatives are entrepreneurs. Lisa shares how to find out where we fall on the creativity spectrum and how we can use this to our business advantage. But first, we’re kicking this conversation off with the amazing story of how Profit First has led to the success that Lisa is e...

Oct 08, 202058 minEp. 109

108: Vision 2021 with Stacey Seguin

Stacey Seguin, valued team member of Tap the Potential, joins Dr. Sabrina for today’s show. As the Tap the Potential lead strategist Stacey specializes in Profit First and Pumpkin Planning . She supports Tap the Potential’s clients with guidance toward advancing their company goals, while assisting them through business challenges they encounter on their entrepreneurial journey. It’s that time of year when clients are renewing their engagement with Tap the Potential beyond their first year, and ...

Oct 01, 20201 hr 9 minEp. 108

107: Motivate the Unmotivated with Matt Granados

One of the greatest challenges we face as business owners is when we feel that desire to motivate others. Motivation comes from within and it can feel really hard to figure out how to motivate someone else when we might struggle with it ourselves on occasion. On today’s episode, Dr. Sabrina sits down with Matt Granados to chat about motivating team members who had plenty of drive and ambition when they were first hired but have somehow lost their spark and drive along the way. Listen in to this ...

Sep 24, 202043 minEp. 107

106: From Debt to Profitability with Tina Smith

Joining Dr. Sabrina and her co-host, Mike Bruno, today is Tina Smith, of Connect to Creative. Tina is a client in the Better Business, Better Life™ program at Tap the Potential, and she is also a Breakthroughs on the Bayou Retreat alumna who has taken the 4 Week Vacation™ pledge. Tina has taken her business from debt to profitability and she will be sharing the unique roles that marketing and website presence play as you map your own road to success. If you're looking for a breath of fresh air, ...

Sep 17, 202055 minEp. 106

105: SYSTEMology with David Jenyns

What kind of systems do YOU have in place for your business? Dr. Sabrina welcomes the master of systems, David Jenyns, back to the show. When he last sat down to chat with Dr. Sabrina in Episode 54 , he revealed the power in having systems set in place for our businesses, particularly when it comes to setting our businesses up for a 4 Week Vacation. Since then, David has released a new book, SYSTEMology , and on today’s show he and Dr. Sabrina will be digging in to some of the mind-blowing insig...

Sep 10, 20201 hr 1 minEp. 105

104: Authentic Negotiating with Corey Kupfer

On today’s episode, Dr. Sabrina and Mike Bruno sit down with Corey Kupfer for a paradigm-shifting conversation. Listen in for powerful questions that will change your mindset and get you thinking in bigger ways, including how you can discover opportunities for improving your negotiating and deal-making skills. Corey Kupfer is a rarity among attorneys—he both understands and appreciates how business people think. He is an expert strategist, dealmaker, and business consultant with more than 30 yea...

Sep 03, 20201 hrEp. 104

103: The 4—No, Wait!—7 Week Vacation! Why It’s Possible (and Important) to Step Out of Your Business

On today’s episode, join Dr. Sabrina and Mike Bruno as they reconnect after Dr. Sabrina’s seven-and-a-half week vacation. Listen in as they discuss the positive outcomes of the vacation and Mike’s exciting new project, Employee Zero. In true "work supports life" fashion, they converse about all of the other fun and exciting things they’ve been focusing on over the last couple of months. Plus, you’ll get a sneak peek at what’s happening in the near future at Tap the Potential! Profit by Design is...

Aug 27, 202050 min

102: The Mental Health Benefits of Organization with Andrea Walker

In Episode 6 of this special series on self-care and strategy for entrepreneurs, Dr. Sabrina, The Business Psychologist™, welcomes Andrea Walker of Smartly Organized, and together they will be discussing the mental health benefits of getting organized in terms of what we, as entrepreneurs, can do to take care of our mental health. Andrea is a Breakthroughs on the Bayou Retreat alumna and you’ll be hearing some of the strategic moves she’s been using in her own business. You don’t want to miss ou...

Aug 20, 202043 minEp. 102

101: From Hiring Challenges to Growth Opportunities with Sarah Martin and Erin Longmoon

If you’ve ever had significant challenges in your business that keep you from growing, you’ll want to listen in for a good dose of inspiration! Dr. Sabrina and her co-host, Mike Bruno, are joined today by their guest, Sarah Martin, who has growth opportunities; yet, faces significant hiring challenges in her business. Also joining the show is a previous guest, Erin Longmoon of Zephyr Recruiting. Together, they will be diving in to generate some ideas for how Sarah can move forward and put a perm...

Aug 13, 202055 minEp. 101

100: The Magic of Differentiation with Mark Levy

Welcome to the 100th episode of the Profit By Design Podcast! Mark Levy joins Dr. Sabrina and Mike Bruno for a discussion about connection, differentiation, the lessons Mark has learned from being a magician that help him to be such an effective strategist, and much more. We are very excited to have him be our 100th guest! Prepare to be inspired by this lively and insightful conversation! Mark Levy is the founder of Levy Innovation LLC, a strategy and differentiation firm. He differentiates comp...

Aug 06, 20201 hr 4 minEp. 100

99: The Value of Job Costing in Managing Your Gross Profit Margin with Diane Gilson

Diane Gilson joins Dr. Sabrina and Mike Bruno on today’s episode to discuss the value of using job costing to manage your gross profit margin, which translates into more money that you keep. Although this conversation centers around job costing in the construction industry, there are valuable nuggets of information for those listening who may be in other industries, such as how to be a more effective business owner. Listen in for an inside look at how to design a business that supports the lifes...

Jul 30, 202046 minEp. 99

98: Understanding Pricing and Value with Stephen King

On today’s episode, Stephen King, president and CEO of GrowthForce, joins Dr. Sabrina and her co-host, Mike Bruno, for an illuminating conversation around pricing. Should you discount during this economic downturn? Listen in to this discussion to hear compelling reasons why you should NOT discount, and what you should be doing, instead. Top executive at a Fortune 500 company. Bootstrapped CEO. Venture-backed tech startup founder. Non-profit fundraiser. It’s safe to say Stephen King is not your t...

Jul 23, 202041 minEp. 98

97: Lead Your Business, Lead Your Family with Darren Hopman

Darren Hopman, Success Team Lead at Tap the Potential, joins Dr. Sabrina in conversation with an inside look at Tap the Potential and how they walk their talk with the things they teach their clients and how they utilize these philosophies in their own lives. Darren loves learning about businesses and how businesses came to be. He loves the stories of how the business is affecting the lives of people. Business is about more than money. It is about improving the lives of everyone involved. Listen...

Jul 16, 202046 minEp. 97

96: Done in Five Years: Securing Your Financial Future with Linda Stapf

On today’s show, Dr. Sabrina sits down with Linda Stapf, CPA and Financial Advisor with Stapf Financial Services. Linda is a Breakthroughs on the Bayou Retreat alumna. She has been to several of the Breakthroughs on the Bayou 4 Week Vacation™Retreats. She was very inspired by the activity that the participants did with Sir Steven Wilkinson for their VIP day. As they played “Gator Tank”, Linda observed different business owners getting very excited all of a sudden over the possibility of selling ...

Jul 09, 202046 minEp. 96

95: The Right Clients Bring Peace and Personal Growth with Andrew Tvardzik

On today’s episode, Dr. Sabrina, The Business Psychologist™, introduces us to Andrew Tvardzik. Andrew and his family have been a part of the Better Business, Better Life™ program for the last two years. During this conversation, you will hear about the transformation that has been taking place in their business, and Andrew shares the challenges that they’ve experienced and how they are overcoming those challenges. You may be surprised at how rapidly it’s possible to experience a higher quality o...

Jul 02, 202046 minEp. 95

94: Stealth Health: Take Back Your Power and Unravel the Mystery of You with Dr. Nancy Trimboli

In Episode 7 of this special series on self-care and strategy for entrepreneurs, Dr. Sabrina, The Business Psychologist™, sits down for a conversation with Dr. Nancy Trimboli, a significant person in the Tap the Potential community who has long advocated for entrepreneurial health. It’s imperative that we take care of ourselves during this coronavirus event in order to stay mentally and physically healthy during isolation. This better enables us to make the good decisions now that will help driv...

Jun 25, 202045 minEp. 94

93: Be Fulfilled with Tony Grebmeier

In Episode 4 of this special series on self-care and strategy for entrepreneurs, Dr. Sabrina, The Business Psychologist™, chats with Tony Grebmeier, Founder of the Be Fulfilled community. Tony shares ways to move us toward our dreams, despite all of the different hardships that we’re experiencing in our personal lives and in our businesses during this coronavirus event. Together, Dr. Sabrina and Tony explore how to determine our need for self-care, ways we can serve others, and new ideas for gra...

Jun 18, 202043 minEp. 93
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