Professional Photographer - podcast cover

Professional Photographer

Professional Photographers of Americawww.ppa.com
Welcome to the Professional Photographer podcast by PPA! Our goal is simple: to empower you in building a thriving photography business. In today's dynamic market, mastering the art of photography is just the beginning. You also need a solid grasp of entrepreneurship essentials like: sales, marketing, pricing, cash flow, negotiation, mindset, and planning. Join us as we chat with successful photographers and business leaders who share their invaluable insights. You'll discover exciting new ways to achieve your financial goals and sleep better at night! About Professional Photographers of America (PPA) PPA is the world’s largest nonprofit association for professional photographers, serving over 35,000 professional photographers in more than 50 countries. PPA's mission is to create a vibrant community of successful professional photographers by providing education, resources and upholding industry standards of excellence. Learn more at: https://www.ppa.com. About Imaging USA Start your year energized at the premier photography conference & expo. Spark your creativity and learn new skills to grow your business alongside a community of fellow photographers. No matter where you are in your career, you’ll gain actionable insights that have a real impact on your business. https://www.imagingusa.com.
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Episodes

You're Not Going to Make it Unless You Adapt...Here's How with Liza Gershman

Join Pat Miller and Liza Gershman, the Founder, Liza Gershman Creative Agency and Featured VSCO Creator, on a journey through the ever-changing world of photography in this enlightening episode. As the industry experiences rapid shifts, staying stagnant is not an option for photographers who wish to thrive. Liza shares her journey of adapting to changes, honing her craft, and redefining success in a constantly shifting market. Episode Highlights 🎤💡: (09:27) - Fame is Overrated (12:58) - Create...

Mar 18, 202546 minSeason 1Ep. 34

Photography Business Growth Secrets Shawn Lee Uses to Thrive | Podcast Supershow

Discover the bright world of photography with Sean Lee in this must-see episode of Professional Photographers of America. Learn about Sean's unique drive and creative thinking, as well as how to use inclusivity and community to advance your studio into 2025 and beyond. Episode Highlights 🎤💡: (02:19) - Rock That (04:11) - Enthusiasm (05:08) - United Behind the Lens Connect with Pat Miller ⬇ LinkedIn | Website Connect with Shawn Lee ⬇ LinkedIn | Website | Facebook | Instagram Thank you to our sp...

Mar 15, 202519 min

Content Authenticity with Santiago Lyon

Join host Pat Miller in a captivating episode as he sits down with Adobe's Head of Advocacy & Education, Santiago Lyon, who shares insights that could revolutionize the photography world. In an age where digital manipulation runs rampant, Santiago unveils how the Content Authenticity Initiative (CAI) might just be the answer photographers have been waiting for. Episode Highlights 🎤💡: (05:55) - Trust & Transparency (08:55) - The C2PA Standard (18:46) - Vernacular Connect with Pat Miller...

Mar 11, 202538 minSeason 1Ep. 33

Photography Business Success: David Trust’s Expert Tips for Photographers | Podcast Supershow

Are you ready to take your photography business to new heights? Join Pat Miller as he sits down with PPA CEO David Trust for a thought-provoking episode that explores the intricate blend of artistry and entrepreneurship in the photography world. Episode Highlights 🎤💡: (07:57) - Learning Business Tools (10:02) - Trust Yourself and Your Skills (10:35) - Work Ethic and Discipline Connect with Pat Miller ⬇ LinkedIn | Website Connect with Brent Watkins ⬇ LinkedIn | Website Thank you to our sponsor,...

Mar 08, 202518 min

How to Add A Little Volume For Big Bucks with Brent Watkins

Ever wondered why some portrait photographers seem to struggle with income consistently? In a world where artistry often clashes with commerce, Pat dives deep with Brent Watkins, a seasoned pro who’s redefining what it means to thrive in the photography business. Episode Highlights 🎤💡: (07:32) - Sports & School (16:45) - Sales Speech (28:22) - Business Questions Connect with Pat Miller ⬇ LinkedIn | Website Connect with Brent Watkins ⬇ Facebook | Instagram | LinkedIn | Website...

Mar 04, 202533 minSeason 1Ep. 32

Free Exposure to Grow Your Photography Business with Tracy Beavers

Get ready to transform your photography business without breaking the bank, as Pat Miller invites visibility expert Tracy Beavers for an unmissable episode on leveraging social media and email marketing, absolutely cost-free. Episode Highlights 🎤💡: (03:57) - Social Media Marketing (10:37) - Cover Photo (13:33) - Market Research Connect with Pat Miller ⬇ LinkedIn | Website Connect with Tracy Beavers ⬇ Facebook | Instagram | LinkedIn | Website...

Feb 25, 202531 minSeason 1Ep. 31

Productivity Calendar for Creatives with Julie Miller Davis

Pat Miller chats with productivity expert Julie Miller Davis in this episode designed to revolutionize how photographers manage their time and business. In this transformative session, Julie showcases how proper planning can lead to surprising freedom and efficiency, opening up more time for creativity without sacrificing business success. Episode Highlights 🎤💡: (08:24) - Create a Schedule (11:36) - What You Do or Don't Do (27:56) - Routine Connect with Pat Miller ⬇ LinkedIn | Website Connect ...

Feb 18, 202528 minSeason 1Ep. 30

Bridging Cultures in Business with Marco Ríos

Pat Miller chats with speaker and growth specialist Marco Ríos in a thought-provoking episode that explores the intricacies of engaging with the Hispanic market. This conversation dismantles common misconceptions and provides actionable insights for businesses seeking genuine connections with Hispanic communities. Episode Highlights 🎤💡: (16:07) - Create the Experience (21:50) - Be Authentic (24:25) - Show That You Care Connect with Pat Miller ⬇ LinkedIn | Website Connect with Marco Ríos ⬇ Face...

Feb 11, 202536 minSeason 1Ep. 29

Small Business Legal Questions with Carolyn Jahnke

Join Pat Miller as he hosts legal expert Carolyn Jahnke in an invaluable episode perfect for photographers who seek to protect their business assets and operations. This conversation isn't just important; it's essential for ensuring your photography studio has the legal foundations it needs to thrive. In this episode, Carolyn reveals the often-overlooked aspects of running a photography business—from the necessity of contracts and the formation of LLCs to the importance of insurance and copyrigh...

Feb 04, 202531 minSeason 1Ep. 28

One on One with the PPA CEO David Trust

Join Pat Miller in a captivating conversation with guest David Trust, CEO of Professional Photographers of America (PPA), where they explore the evolving landscape of professional photography amidst the rise of artificial intelligence. This episode will challenge your understanding of AI's role in photography and its implications for preserving the art's authenticity. Episode Highlights 🎤💡: (11:00) - Its Not All About Business (25:58) - AI Discourse (47:16) - Photography, Small Businesses, and...

Jan 28, 202551 minSeason 1Ep. 27

The Power of the Pivot in Photography with Myron Fields

Pat Miller hosts a discussion with wedding photography maestro Myron Fields, owner of MFields Photography, where they go deep into the enriching world of pivoting within the photography business. This conversation will challenge your thinking and inspire you to explore the unexplored avenues in your photography career. Episode Highlights 🎤💡: (09:38) - Curiosity and Honing Your Skills (10:31) - Explore What Interests You (19:02) - Love What You Make Connect with Pat Miller ⬇ LinkedIn | Website ...

Jan 21, 202522 minSeason 1Ep. 26

Grow Your Business with Relationship Marketing & The Loyalty Loop with Robert Hughes

Pat Miller hosts marketing expert and Loyalty Loop advocate, Robert Hughes, in an episode that redefines success in the photography business. Transitioning from art as a hobby to a professional endeavor requires more than just passion—it's about strategic mastery. Episode Highlights 🎤💡: (14:26) - Clear Communication (16:22) - Education Sales Mindset (25:09) - Three Components of a Successful Business Connect with Pat Miller ⬇ LinkedIn | Website Connect with Robert Hughes ⬇ LinkedIn | Website |...

Jan 14, 202534 minSeason 1Ep. 25

The Secrets to High Ticket Sales with Whitney and David Scott

Pat Miller welcomes David and Whitney Scott in a transformative episode that explores the art of creating a high-end photography business. In a world where technical skill is abundant, David and Whitney unveil the secrets behind turning a photography studio into an investment-level entity, focusing on personal artistry over mere functionality. Episode Highlights 🎤💡: (04:02) - Believe In Your Brand (15:45) - Care About Your Work (24:57) - Think Like Your Ideal Client Connect with Pat Miller ⬇ L...

Jan 07, 202548 minSeason 1Ep. 24

Building a Strong LinkedIn Presence for Photographers with Donna Serdula

Discover the untapped potential of LinkedIn for professional photographers in this enlightening episode with LinkedIn expert Donna Serdula. Forget what you think you know about social media – Donna reveals how LinkedIn can be a game-changer for photographers looking to expand their reach and secure high-profile clients. Episode Highlights 🎤💡: (07:45) - LinkedIn Profile (13:37) - LinkedIn Recommendations (19:05) - Quality Posts Connect with Pat Miller ⬇ LinkedIn | Website Connect with Donna Ser...

Dec 31, 202438 minSeason 1Ep. 23

Elite Photography Positioning with Precious L. Williams

Join Pat Miller and guest Precious L. Williams in an episode where they explore the art and science of strategically positioning your photography business. Precious brings unparalleled insights that have garnered her 7 National Business Awards, revealing the transformative power of perception and branding in the photography world. Episode Highlights 🎤💡: (10:39) - Branching Out (21:31) - Business Cycles (23:00) - Make the Decision Connect with Pat Miller ⬇ LinkedIn | Website Connect with Precio...

Dec 24, 202432 minSeason 1Ep. 22

Creating Customer Magic with Darren Ross

Pat Miller engages Darren Ross, Founder of Service Freak and the mastermind behind the Magic Castle Hotel's legendary reputation for customer service, in an episode focused on transforming ordinary customer interactions into unforgettable experiences. This episode will have you rethinking the essence of client relationships and the profound impact of thoughtful gestures. Episode Highlights 🎤💡: (07:32) - Customer Service (17:11) - Bold Ideas (24:32) - Customer Experience Connect with Pat Miller...

Dec 17, 202435 minSeason 1Ep. 21

Unleashing the Power of Everyday Interactions with Lindsay Vastola

Pat Miller welcomes Lindsay Vastola, Founder of VastPotential and a communication expert, for a transformative episode that uncovers the emotional and communicative dynamics shaping our daily lives. Get ready to rethink how you handle stress and strengthen connections, both at work and in your personal life. Episode Highlights 🎤💡: ( 03:49) - Work Life Balance (25:40) - Panel of Buttons (29:32) - Getting in Your Zone Connect with Pat Miller ⬇ LinkedIn | Website Connect with Lindsay Vastola ⬇ Li...

Dec 10, 202440 minSeason 1Ep. 20

Breaking into Sports and Volume Photography Business with Alison Carlino

Pat Miller chats with the Alison Carlino, owner of Carlino's Photography in Texas, in an engaging episode that reveals the secrets to combining quality with high-volume photography. This conversation is sure to challenge your ideas about balancing scale and excellence while providing practical tips to succeed in the competitive world of volume sports photography. Episode Highlights 🎤💡: ( 09:56 ) - On-site Organization ( 14:50 ) - Team Photos ( 21:21 ) - Attention to Detail Connect with Pat Mil...

Dec 03, 202440 minSeason 1Ep. 19

Balancing Business Ambitions and Family Life with Tiffany Crenshaw

Pat Miller sits down with Tiffany Crenshaw, owner of Animal House Photography, who has found a way to successfully balance a growing photography business with a busy home life. Episode Highlights 🎤💡: ( 04:52 ) - Creating a Business That Supports Our Lives, Not Defines Them. ( 12:45 ) - Boosting Focus and Productivity with Brain Dumps and Time Blocking. ( 14:12 ) - A client management system enhances service and streamlines communication. Connect with Pat Miller ⬇ LinkedIn | Website Connect wit...

Nov 26, 202431 minSeason 1Ep. 18

Protecting Your Photography Business with Christina Peters

Pat Miller talks with award-winning fine art and commercial photographer, Christina Peters, about protecting your photography aspirations. If you're serious about turning your passion into a sustainable business, this is one episode you can't afford to miss. Episode Highlights 🎤💡: ( 16:54 ) - Photography Business Regulations ( 27:46 ) - Photography Contracts ( 38:55 ) - Copywriting Your Work Connect with Pat Miller ⬇ LinkedIn | Website Connect with Christina Peters ⬇ LinkedIn | Website...

Nov 19, 202450 minSeason 1Ep. 17

Pricing and Profit Strategies for Photographers with Rhea Whitney

Pat Miller welcomes wedding and lifestyle photographer, Rhea Whitney, who unpacks the challenges of running a successful photography business. If you’ve ever felt overwhelmed by juggling your creative side with the demands of running a business, this conversation will change the way you approach both your craft and your company. Episode Highlights 🎤💡: (16:23) - Thought Work (22:51) - Your Work is Worth It (33:58) - Analyzing Demand Connect with Pat Miller ⬇ LinkedIn | Website Connect with Rhea...

Nov 12, 202441 minSeason 1Ep. 16

Building a Purpose-Driven Photography Business with Tim Walden

Pat Miller welcomes Tim Walden, a leader in relationship photography, to discuss his incredible journey from rescuing a struggling family business to becoming a well-known figure in the industry. This episode is more than just business advice—it's a guide to bringing passion and purpose into your photography to create a unique and profitable brand. Episode Highlights 🎤💡: (07:28) - Clarity is the Key To Finding Your Style (15:07) - Passion & Purpose (22:41) - Defining the Purpose of Your Ar...

Nov 05, 202459 minSeason 1Ep. 15

Understanding the Photography Business with Heather Crowder

Pat Miller chats with Heather Crowder, owner and photographer at The Lightbox Studio & Heather Crowder Portrait Studio, to explore how adding volume photography to your business can be a game-changer. If you're looking for ways to expand your income and reach more clients, you won’t want to miss this conversation! Episode Highlights 🎤💡: (17:14) - Finding Your Style (35:01) - Profit in the Volume (37:37) - Clear Outcome Connect with Pat Miller ⬇ LinkedIn | Website Connect with Heather Crowd...

Oct 29, 202441 minSeason 1Ep. 14

Mastering Photography Mindset with Pete Coco

Pat Miller hosts the inspiring Pete Coco in an engaging episode that unpacks the profound impact of mindset on personal and professional success in photography. This episode promises to shift your perspective on the intertwined relationship between mental conditioning, artistic growth, and business success. Episode Highlights 🎤💡: (08:45) - Focusing Your Skills (14:38) - A Successful Mindset (21:02) - Self Belief Connect with Pat Miller ⬇ LinkedIn | Website Connect with Pete Coco ⬇ LinkedIn | F...

Oct 22, 202452 minSeason 1Ep. 13

From Passion to Profit: Charge What You're Worth with Mary Fisk-Taylor

In this episode of the Professional Photographer podcast, Pat Miller sits down with Mary Fisk-Taylor, a 30-year photography industry veteran, to discuss the often-difficult topic of pricing your work. Mary shares her journey of transitioning from pure passion to running a profitable photography studio, offering advice on overcoming the fear of charging what you're truly worth. She emphasizes the importance of balancing creativity with data-driven business decisions to ensure long-term sustainabi...

Oct 15, 202443 minSeason 1Ep. 12

Leadership, Philosophy, and PPA's Future with Mark Campbell

Pat Miller chats with Mark Campbell, President of Professional Photographers of America (PPA), about the organization’s bright future and the meaningful philosophy that drives his approach to photography and leadership. Get ready for a conversation that challenges conventional thinking and offers valuable lessons for both life and business. Episode Highlights 🎤💡: (06:20) - Why Education is Vital for Photographers (13:23) - Understanding Client Needs (26:34) - The Importance of Photography + Fi...

Oct 08, 202432 minSeason 1Ep. 11

Niche Branding and Overcoming Fear with Shawon Davis

Pat Miller has a heartfelt conversation with branding strategist and photographer Shawon Davis. They explore the intricate world of branding and the powerful impact of mindset in this compelling episode. If you’ve ever felt held back by fear or wondered how to carve out a niche in a saturated market, you won't want to miss this conversation. Episode Highlights 🎤💡: (03:53) - Define Brand Identity (07:12) - Passion and Problem-Solving (30:19) - Value Client Experience Connect with Pat Miller ⬇ L...

Oct 01, 202436 minSeason 1Ep. 10

Building Strong Professional Relationships in Photography with Shola Richards

Pat Miller talks with author and keynote speaker Shola Richards about the importance of professional relationships and how they can shape the success of your photography business in this episode. Shola sheds light on how empathy and connection aren’t just nice-to-have skills—they’re the foundation of a thriving business. Episode Highlights 🎤💡: (3:37) - The Importance of Connecting with Your Clients (12:31) - Communicating Effectively (15:37) - Finding Common Ground in Conversations Connect wit...

Sep 24, 202422 minSeason 1Ep. 9

Beyond the Lens: The Human Element in Photography with Ronan Ryle

Pat Miller welcomes industry visionary Ronan Ryle in a groundbreaking episode that shifts the focus from the technical art of photography to the emotional core of the client experience. If you think photography is all about capturing the perfect shot, this episode will change your perspective and reveal how powerful emotional connections can elevate your business. Episode Highlights 🎤💡: (15:24) - Delivering Value to Your Clients (24:03) - Finding Your Passion and Purpose (31:23) - Creating the...

Sep 17, 202438 minSeason 1Ep. 8
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