65. Why Margins Are Linked To Marketing With Russ Stephens
Episode description
In episode 65 of the Professional Builders Secrets podcast, we’re joined by Co-founder of the Association of Professional Builders Russ Stephens. Throughout this episode, Russ dives into the most effective strategies when it comes to marketing and how successful marketing practices have a direct impact on increasing net margins.
INSIDE EPISODE 65 YOU WILL DISCOVER
- How much builders should be spending on marketing
- The biggest blind spots most builders miss when marketing
- A step-by-step guide to scaling
- The business model that is helping builders thrive in today’s industry
- The key resources builders need to help them ramp up their business
- And much, much more.
Listen to the full episode to uncover how the professional builders that are investing a larger percentage of their revenue into marketing are enjoying bigger profits due to the law of supply and demand.
ABOUT RUSS STEPHENS
Co-founder of the Association of Professional Builders, Russ is a data analysis expert who has introduced data-driven decision making to the residential construction industry. Russ is also a proud member of the Forbes Business Development Council.
Connect with Russ: linkedin.com/in/russstephens
TIMELINE
- 3:33 Supply and demand ratio in marketing
- 7:48 How to ramp up your marketing
- 14:07 Should every building company scale?
- 25:46 A business model set up for success
- 32:11 The key resources builders need
LINKS, RESOURCES & MORE
Professional Builders Secrets Book: associationofprofessionalbuilders.com/professionalsecretsbook
APB Website: associationofprofessionalbuilders.com
APB on Instagram: instagram.com/apbbuilders/
APB on Facebook: facebook.com/associationofprofessionalbuilders
APB on YouTube: youtube.com/c/associationofprofessionalbuilders
Join the Professional Builders Secrets Facebook group for builders & connect with professional builders world-wide: facebook.com/groups/builderssecrets