188. Builders' SEO in 2025 With Bassem Ghali

Professional Builders Secrets brings you an exclusive episode with Bassem Ghali, Founder of Green Lotus Marketing. In this episode, Bassem unpacks the evolving landscape of SEO and how residential builders can adapt to the rise of AI, zero-click searches, and hyper-local optimisation.

This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0

INSIDE EPISODE 188 YOU WILL DISCOVER

• How AI’s evolving features are reshaping SEO
• Why hyper-local SEO is a game-changer for builders
• The key website platforms that give builders a competitive edge
• How to build a solid foundation for your website that Google loves
• The dangers of using AI-generated content without human oversight
• And much, much more.

ABOUT BASSEM GHALI

Bassem is a digital marketing strategist and speaker with more than 20+ years of experience managing online marketing strategies for some of Canadian and international corporations, including Canadian Tire, VistaPrint, Remax Canada, Egypt Air, Xplornet, Direct Energy, and Toronto Star.

Connect with Bassem: linkedin.com/in/bassemghali/

TIMELINE

• 3:24 The apple tree SEO analogy
• 4:49 The Rise of Google AI Overviews & Zero-Click Searches
• 9:51 Why hyper-local SEO is essential for builders
• 18:01 How to rank on Google and ChatGPT
• 22:22 The four steps to a successful SEO strategy
• 35:19 Why using AI to write your website could destroy your rankings

LINKS, RESOURCES & MORE

APB Website: associationofprofessionalbuilders.com

APB Rewards: associationofprofessionalbuilders.com/rewards/

APB on Instagram: instagram.com/apbbuilders/

APB on Facebook: facebook.com/associationofprofessionalbuilders

APB on YouTube: youtube.com/c/associationofprofessionalbuilders