PB117: Case Study – How One Blogger Used a Blog Post, SlideShare Deck, Lead Magnet, Email Sequence and a Webinar to Earn Over $28,000

Note: this episode can be listened to in the player above or on iTunes or Stitcher. A Blogger Shares How She Made $28,000 Using The 4 Stages of Warming Her Readers Up Today I’m wrapping up the mini series we have been going through that is all about warming your readers up. We have been talking about how to take readers from being completely unaware of who you are or cold to being fully engaged with you or warmed up. I’m going to wrap this series up by sharing a case study of how one blogger, who had a relatively small list of readers, used the principles that we have been talking about in this series to generate over $28,000. She did this by using a single blog post, a SlideShare presentation, a lead magnet, an email sequence, and a webinar. Recap of Episodes in Warming Your Readers Up Series Episode 112 I walk you through the 4 stages of warming your readers up First getting their attention Second getting them interested Third getting a connection Four getting engagement Episode 113 This episode was all about getting that first eyeball on your site Using Guest Content (and how to work out where you could put it) Creating Shareable content on your own blog (gave tips on how to work out what to create) I spoke about Repurposing content Talked a little about SEO - particularly in search engines beyond Google like iTunes, App Store etc Episode 114 All about getting people to look twice at you and your blog. Getting them interested, and getting them to realize that you are doing something relevant to them. How to make a big promise about how you’ll relieve a pain or help bring about a gain I shared some tips on how to differentiate yourself I talked about creating ‘fist pump content’ that gives readers a quick win Spoke about how to funnel readers to this quick win content through your site navigation, start here pages or portals Shared some tips on using social proof to make people look twice Episode 115 All about getting a connection with your readers. How to get them to subscribe, and I shared practical strategies on that. Using pop ups, welcome mats and other ways to call readers to subscribe Creating great lead magnets through creating content specific upgrades (gave you some examples of this) Talked about how to create lead magnets that create momentum and build anticipation Talked about the importance of content that builds desire and content that builds anticipation Talked about cross promotion of your connection points to get secondary points of connection Episode 116 All about deepening engagement with your readers Particularly emphasises how to ‘onboard’ your readers How to create content that promotes engagement and a sense of belonging How to use ‘content events’ to build engagement Today, I want to give you a case study that picks up on many of the strategies that I’ve talked about, so you can see how these might come together to help your readers flow through these stages. To walk us through it I want to introduce you to Donna Moritz from SociallySorted.com.au I was sharing these 4 stages of warming up readers on my FB page a few weeks back, and Donna shared with me a great example of how she brought them together. In Today’s Episode Donna Moritz Shares How She Made $28,000 Using The 4 Stages of Warming Her Readers Up Donna’s Blog Post - 21 Pro Tips for a Packed House at Your Webinar or Live Event Using Visual Marketing She knew big blog posts were effective, she was asked to be an affiliate for Amy Porterfield, so she decided to create a “firecracker” blog post to get the most webinar attendees She knew people interested in this topic would be interested in the event, priming readers for a topic The post took a couple of weeks of collecting information from influencers, then about a day to write To get the attention of influencers,