PB064: Content Marketing – Secrets From an Entrepreneur Who Has Used It to Build a Successful Business

Note: you can listen to this episode above or load it up in iTunes. How to Build Your Business with a Content Machine Today's episode is about how to build your business using content marketing. It's an interview with Dan Norris, a serial entrepreneur and popular blogger. Dan has used content marketing as his key strategy to building his successful businesses. He shares his experience and insider tips so that you can turn your blog into a successful business too. In This Episode You can listen to today's episode above or in iTunes or Stitcher (where we'd also LOVE to get your reviews on those platforms if you have a moment). Today's episode is sponsored by our event partner Telstra Business. Telstra business is there for advice on all your technology needs like cloud and communications, so you can do your thing. If you're in Australia visit your local Telstra Business Centre or 'Do Your Thing'. In today's episode: How Dan went from an unsatisfying office job to becoming one of Australia's most successful online entrepreneurs What is content marketing and why it is so powerful Real life examples of companies and individuals who do content marketing well The elements that a successful content marketing strategy needs What makes content great Why 'sharing' is the only metric Dan really looks at to evaluate the success of a piece of content Why Dan suggests going outside your niche can be a good strategy Why Dan doesn't have a reader 'avatar' to aim his content at The 3 types of content that always seem to work on the WP Curve blog Why Storytelling is such a powerful tool in content marketing What to do when you start to build traction The importance of having a 'great business' if you want to do great content marketing What 'monetization logic' is, and why it matters How to differentiate yourself as a blogger How to get content in front of people once you've created it How Dan has scaled his content marketing by building frameworks and identifying great tools to use. Further Reading and Resources for How to Build Your Business with a Content Machine Dan's Content Machine resources page (including some great free frameworks that he mentioned in the interview) Dan's book, 'Content Machine: Use Content Marketing to Build a 7-figure Business with Zero Advertising' Dan's website for WP curve The fantastic WP curve blog The Black Hops brewery website You can connect with Dan and more of his tips on: Twitter @thedannorris The 7 Day Startup Facebook Group Full Transcript Expand to view full transcript Compress to smaller transcript view Darren: Hi there and welcome to the ProBlogger Podcast episode 64, an episode I'm really excited about. It's my second ever interview and it's with Dan Norris. Some of you who know Dan, he's a serial entrepreneur who founded (among other companies) WP Curve, which is a service that gives you access to WordPress developers for unlimited small jobs. It’s also got an amazing blog which Dan and his team have used as part of their content marketing strategy to build his business.  Dan recently spoke at the ProBlogger event in Australia as part of our small business boot camp that we ran in partnership with Telstra Business. For those of you who are from an international audience who don't know Telstra, they're Australia's largest telco and have been a great supporter of ProBlogger. In this interview, I talked to Dan about content marketing and a bunch of some of the content that he presented in his presentation at the event. It was actually one of the most highly-rated sessions at the event this year. It's something I wanted to circle back to and share with a larger audience. In this interview, he gives some really great tips on how to create great content marketing, how to differentiate yourself from literally hundreds and...