PB023: Write a Post That Contains a Call to Action [Day 23 of 31 Days to Build a Better Blog]

How to Write a Post That Contains a Call to Action Today's episode is about how to ask your readers to go beyond just reading your blog and to DO something. Readers are often ready and willing, if only you asked. 'If you don't go after what you want, you'll never have it. If you don't ask, the answer is always no. If you don't step forward, you're always in the same place.' ― Nora Roberts In this Episode You can listen to today's episode above or in iTunes or Stitcher (where we'd also LOVE to get your reviews on those platforms if you have a moment). Today we talk about: Why extending a call to action to your readers is so powerful Examples of calls to action How to choose the best call to action to start with if you've never asked your readers to do anything Further Resources on How to Write a Post That Contains a Call to Action 12 Tips to Snap Readers out of Passivity with Calls to Action Hook, Line and Sinker: 7 Tips For a Killer Call to Action: WordStream How to Create a Great Call to Action: Amy Lynn Andrews Call to Action: The One Thing Every Blog Post Needs (and How to Do it): Tweak Your Biz 8 Types of CTA You Should Absolutely Try on Your Blog: Hubspot How did you go with today's challenge? What did you ask your readers to do? I'd love to see your post that calls your reader to some kind of action. Share a link to your post in the comments below. Pick up the 31DBBB eBook at 50% Off Don't Forget You can also grab the 31 Days to Build a Better Blog Workbook with a 50% discount using the coupon code PODCAST50 during the checkout process here. Finally - if you have a moment we'd love to get your feedback on the ProBlogger Podcast with this short survey which will help us plan future episodes. Full Transcript Expand to view full transcript Compress to smaller transcript view Welcome to ProBlogger Podcast episode 23 and day 23 of 31 Days to Build a Better Blog where today, I'm issuing you a writing challenge. I want to see you write a post today and the post needs to call your readers to some kind of action. Calls to action are a really important part of blogging. Today, you're going to practice that. I actually want to call you to two actions today. First, I want you to write a post with a call to action and also to leave a comment sharing that post with us. You can do that at problogger.com/podcast/23 where today's show notes are and there are (as always) opportunities to leave a comment. Hi, it's Darren from ProBlogger here. Welcome to Day 23 of 31 Days to Build a Better Blog. Today is another writing challenge. It's one that I know is going to stretch some of you. It's to write a post that calls your reader to some kind of action. At some point in the life of most blogs, the blogger behind it needs or wants to ask their readers to go beyond reading and to do something. While this might not be on a daily basis, it's something that's useful to learn how to do. And so, we're going to practice that today. The action you want your readers to take could be anything. It need not be a big ask either. Your challenge is to craft a post that asks your readers to do something. The goal here is to snap your readers out of passivity. Incidentally, I think the vast majority of blog readers are probably in a very, very passive state. My estimates on my own blogs are that less than 1% or even a fraction of 1% ever leave a comment or do anything. The vast majority of people are purely reading, if that. Only you really know what suits your readers to do. It could be a whole heap of things. Here are a few that you might want to try. It could be getting them to implement some ideas that you've written about or to do something that you're taught them to do. It could be subscribing to your RSS feed or your email newsletter. It could be getting them to follow you on social media.