Australian disability support has experienced something of a revolution of late thanks to the NDIS. On this episode of the ProActive Podcast, Michael Metcalf explains how he created Kynd, a platform that allows those in need to best capitalise on this new, life-changing approach to care.
Raising capital and managing equity for a startup isn't the easiest thing in the world. Thankfully, Jason Atkins from Cake Equity is here to help make the process a piece of ... well, cake. Check them out at https://cakeequity.com/.
Therapeutic uses for hemp have drawn keen interest in Australia lately. On this episode of the ProActive Podcast, Chris Hogan sits down with CANNABELLA Skincare Co-Founder Matt Stiegler, who explains why this once banned plant has become such a hot commodity in cosmetics and medicine.
Keyword research is, well, key, when looking for ways to connect with potential audiences. Doing your homework when it comes to SEO allows you to reach the right people and create long-term marketing assets that pay dividends for your business.
For the uninitiated, marketing liabilities and marketing assets can be tricky to distinguish. Listen as MeMedia Founder Chris Hogan explains how to create assets that pay off for your business long-term.
Failing to prepare is preparing to fail. Marketing through a strategic, multi-channel approach will help create assets for your business, instead of liabilities.
Sharing your product, service, or idea with the world can be an exciting time, but it’s important to do your homework before you jump into the market. Conducting appropriate research will allow you to better understand your niche, purpose, and the needs of the consumer.
Data analysis allows you to adjust and improve your performance effectively, ultimately increasing revenue. Without it, you're simply not being market-led.
Marketing and sales go together like beetroot and sandwiches. That is to say, perfectly! Focussing solely on sales without any form of marketing won't satisfy your cravings long term, so combine the two well and the taste of success will consistently follow.
Consistnecy is vital when it comes to marketing your business. Watch as MeMedia Founder Chris Hogan explains the importance of having a uniform strategy and tone of voice.
Brand identity extends far beyond just a logo. Listen as Chris Hogan delves into what branding truly entails.
A lot of confusion exists around the world of SEO. Explore the basics of SEO and how to best go about maximising traffic to your website with MeMedia Founder Chris Hogan.
Keywords aren’t the only way to boost a website’s SEO. Listen as Chris Hogan explains how to get the most out of your meta titles and meta descriptions.
When it comes to SEO keywords, sometimes less is more. MeMedia Founder Chris Hogan explains how to avoid the common marketing mistake of keyword stuffing.
Knowing when to use capitals can be tricky, but that doesn't always have to be the 'case'. Listen as Chris Hogan explains the importance of proper formatting.
Setting a consistent tone of voice for your business is an important step in creating and maintaining a solid relationship with your clients, as Chris Hogan explains.
Expecting results from your marketing requires more than just a single person marketing team. Theres the copywriting, graphic design, camera operator, video editor, website design, website development, social media distribution, social media advertising, Google advertising, data analysis... did I miss anything? Oh yeah. A marketing strategy, tone of voice, brand guidelines, and team leader to overlook everything. I hope you build an awesome team.
Sometimes a little can go a long way when it comes to SEO. You could be producing mountains of content but if you haven't fixed some of the most common SEO mistakes, like not personalising the templated headings, then you're going to hinder your results.
To be truly successful in attracting customers, it's important not to put all your eggs in one basket. Listen as MeMedia's Chris Hogan explains how to avoid this common marketing mistake.
On this episode of The PROACTIVE Podcast, Chris Hogan sits down once again with Larissa Rose - Director of environmental consultancy company Glowing Green. Larissa offers insights into how to manage internships, the rise of environmentalism in the face of global challenges, and the importance of purpose both professionally and personally. This is a must-listen for anyone looking to instil more meaning in their business.
James Bartle is the founder of Outland Denim, a clothing company determined to help put an end to worker exploitation and human trafficking. Listen as he discusses with Chris Hogan how consumerism can be a force for good, the need for businesses to have a purpose, and why there’s hope in the fight against slavery.
Sacrifice, the Olympic Games, and winning a boat race with two cracked ribs. These are just some of the topics Chris Hogan discusses with Olympian and competitive sailor Ky Hurst on this episode of the PROACTIVE Podcast. Find out what it takes to perform at the pinnacle of professional sport, and how Ky manages the expectations of himself and others.
This inspiring episode of the PROACTIVE Podcast features author, TEDx speaker, and accountant Harvee Pene. Listen as we explore the who, what, and why of motivation, finding inspiration when times seem their darkest, and the importance of goal setting. This one is perfect for anyone in need of a little motivation and to find out what building a brand on purpose meant for Harvee Pene.
Published Dec 19, 2019 MEET MATT BOYCE FROM THE CONNECTION PROJECT We discussed parental and teenage social issues due to on-demand supply of smartphones and social media. Defining what purpose amongst our youth can mean. Movember & Mental Health and why growing a mo is great for creating awareness within ourselves and with those close to us. The connection project and how such a simple initiative can bring people together. Mental Health vs Mental Illness and so much more. Where do you sit w...
Published Dec 17, 2019 DON'T MAKE THESE SAME MARKETING MISTAKES IN 2020 2019 has been another pivotal year in terms of Social Media Tactics and how marketers like Kirsty Chapman and us here at MeMedia have had to constantly stay on the ball. One of my favourite topics of discussion on Get Fact Up is marketing and who better to do it with than a fellow marketer with her finger on the pulse of digital. Kirsty Chapman is an experienced marketer, executing outstanding digital campaigns in the proper...
Published Dec 3, 2019 MEET MICK HASE, FOUNDER OF SIP4SIP COFFEE Mick is one of those guys. You know the ones. Quietly spoken, humble all round good bloke and also a clever businessman. I hadn't met Mick in person until today when he rocked up to the studio in typical Gold Coast style. Wearing his Sip4Sip Coffee shirt, shorts, sneakers and big smile. I soon found out that he's had not 1 but many businesses and is continue to developing more which are focused around the UN Sustainable Development ...
Published Nov 23, 2019 DR TANYA UNNI IS A REMARKABLE WOMAN. Growing up in India then finally moving to Australia Dr Tanya co-founded Amtan Medical, which now boasts eight medical centres across the Gold Coast. During her time as a Doctor and mother of 2, Tanya discovered a passion for dermatology and founded Skin Lab & Beauty clinics, which combine evidence-based medical solutions with advanced beauty techniques. One of the most intriguing things about Tanya, is her positive outlook. While I...
Published Nov 11, 2019 VIDEO TRANSCRIPT Chris Hogan - Good day world, Chris Hogan coming to you from Burleigh Heads studio here at MeMedia, for episode 111 of Get Fact Up, and I have with me guest today Mike Clark, who is the Queensland state leader for the Key Person of Influence. And if you haven't heard of the Key Person of Influence, basically you might know of a guy by the name Dan Priestly, who's an Australian who moved offshore and developed a great programme called the Key Person of Infl...
Published Nov 4, 2019 VIDEO TRANSCRIPT Chris Hogan - G'day world, Chris Hogan coming to you live from MeMedia studio, here with Burleigh Heads for episode 110 of Get Fact Up. I have with me today this beautiful guest, Larissa Rose. Who I met probably only two weeks ago, from a LinkedIn little message and we realised we were pretty close to one another geographically. Larissa's from Glowing Green Australia. I'm gonna attempt an intro here on what Larissa's all about. Basically sustainability and ...
