In My Book Building Brands on Purpose I described the fundamentals of creating a PROACTIVE marketing strategy. Since releasing this methodology to the world in 2021 I have discovered important improvements which help keep organisations on the same page, speaking the language of the board, c-suite and the marketing team. Keeping this vision and purpose front of mind, simple to understand and speaking the same language between departments and levels of seniority couldn’t be more important which wa...
Mar 13, 2024•19 min•Ep. 145
Chris sits down with cyber security expert Mike Ouwerkerk to discuss how to best protect your data online.
Mar 11, 2024•50 min•Ep. 144
Step 3. PROACTIVE Internal and Market Research Is it time to determine if yours and your teams personal values and purpose align with your brand? Here’s a little insight into a top down view of how this is achieved when building a brand on purpose using our PROACTIVE methodology. Workshopping with your team on your personal values and purpose can help align your key stake holders to your organisational values and purpose. Performing this task at the beginning of a marketing campaign / brand buil...
Feb 20, 2024•18 min•Ep. 143
Step 2: Proactive Marketing Strategy - Team Planner Working with a team or friends this planner is a simple way to break down each of the components of a marketing strategy into bite sized chunks - albeit there's still work to do beyond this. The reason this is so helpful is because solving a large problem like your marketing strategy needs to go through several processes/iterations and research phases before you reach your conclusion. This same strategic marketing template is how you can keep y...
Feb 20, 2024•31 min•Ep. 142
Let's begin processing your idea by answering key questions which you would be asked by a friend, colleague or investor. Using the PROACTIVE PROCESS you can process your idea into: Purpose - What is the purpose of this business idea or marketing campaign? Research - What research have you done? What experience do you have? Opportunity - What opportunity exists? Is there any competition? Is this the first of its kind? Audience - Who are you going to sell to? Content - What content are you going t...
Feb 20, 2024•12 min•Ep. 141
Chris welcomes Corporate Advisor and Innovation Expert Finbar O'Hanlon to the podcast to discuss human potential in the face of emerging technologies like AI.
May 22, 2023•57 min•Ep. 140
SWISH Sales Coaching Founder Ryan Tuckwood shares his perspective on the challenges faced by modern businesses, and reveals the practices that have seen him become so successful.
Apr 18, 2023•56 min•Ep. 139
Entertainment powerhouse Sue Porrett meets with Chris Hogan at the Pink Flamingo Spiegelclub on the Gold Coast to discuss the highs and lows of live performance.
Feb 23, 2023•25 min•Ep. 138
Listen as Sentrika Director Darryl Dyson discusses the finer points of self managed superannuation funds on this episode of the ProActive Podcast.* *This podcast does not constitute financial advice
Jul 28, 2022•54 min•Ep. 137
On this episode of the Proactive Podcast, Chris Hogan sits down with Mindset Coach Jess Cameron to discuss mindfulness, purpose, and being proactive.
Jul 28, 2022•50 min•Ep. 136
I was first introduced to Peter Cox and his method of replacing yourself in your business by my good friend and previous guest on the podcast Theo Vairaktaris. In reading Peter’s book, Your Business Shouldn’t Need You, I discovered that Theo amongst others have given a lot of thanks to Peter Cox for helping them build leadership teams within their business so that those businesses run without them. Having Peter on my show was epic - to say the least - and I can’t wait for the world to hear this ...
May 09, 2022•45 min•Ep. 135
Theo came from humble beginnings as a child growing up. Flexing his creative talents combined with a passion for a beautiful company P&L Theo has shown that he is a poster child for being a proactive man. I first met Theo at high school. A year ahead of me I’ve watched him for many years. We both then shared the same neighbourhood in Mermaid Beach on the Gold Coast for many years where I saw Theo's clothing business take off and so too his popularity for parties. But those days are behind us...
Mar 28, 2022•56 min•Ep. 134
Gaining consumer trust is one of the hardest parts of business, but new research from Trustpilot suggests there is a simple and powerful way to do so - by exhibiting positive company values. The study, released in late 2021, found that “49 per cent of Australians now consider a brand’s stance on social, political and environmental issues before buying products or services.” This trend likely emerged as a response to years of disingenuous messaging from companies, greenwashing, greed, and less th...
Mar 15, 2022•43 min•Ep. 133
Kasia and I met aboard a yacht whilst sailing in an annual charity race day on the Gold Coast Broadwater and immediately hit it off due to our mutual interest in workplace culture and organisational strategy. Kasia is the founder and director of Mindful Energy, who are specialists in defining or refining an organisation's vision, strategy and goals, aligning team members and business to deliver on strategic objectives. In this podcast, Kasia and I discuss culture, strategy, authenticity, leaders...
Mar 03, 2022•49 min•Ep. 132
E3 Physio are a Burleigh Heads based physiotherapy clinic dedicated to helping patients overcome knee, ankle, and foot pain. In this episode of the ProActive Podcast, E3 Co-Founders Catherine Ketsimur and Duncan Sanders sit down with Chris to discuss some of the biggest mistakes people make when getting back into exercise.
Dec 15, 2021•26 min•Ep. 131
Kyle Hubbard joins Chris on episode 130 of the Proactive Podcast to discuss plant based eating, his incredible weight loss journey, and the link between individual health and business performance.
Nov 29, 2021•54 min•Ep. 130
Broden Johnson sits down with Chris to share his journey to business success, his transparent approach to marketing, and the importance of shared values.
Oct 15, 2021•44 min•Ep. 129
The word “sustainable” gets thrown around a lot in the business world, but what does it really mean? Find out as Cerqular Co-Founder David Friedrichs discusses his groundbreaking business, which aims to follow in the footsteps of Amazon, for good.
Jul 20, 2021•33 min•Ep. 128
Amanda ‘Panda’ Williams is the guest on this episode of the ProActive Podcast. Listen as she delves into the importance of recognising your purpose, childhood adversity, and what drives her near boundless energy.
Jul 19, 2021•37 min•Ep. 127
Emily Johnson from Get Mentally Fit sits down with Chris to discuss the stigma around mental health, psychological safety, and siestas.
Jun 11, 2021•40 min•Ep. 126
In this clip from episode #125 of the ProActive Podcast, Meryl Johnston reveals the inspiration behind her business pursuits, as well as how she balances her career and lifestyle.
Mar 29, 2021•2 min
In this clip from episode #125 of The ProActive Podcast, Bean Ninjas Founder Meryl Johnston explores the multi-pronged approach she used to make her company a success.
Mar 29, 2021•3 min
In this clip from episode #125 of the ProActive Podcast, Meryl Johnston and Chris Hogan discuss curating an international business team, internships, and content marketing.
Mar 29, 2021•3 min
In this clip from episode #125 of the ProActive Podcast, Bean Ninjas' Meryl Johnston explains the importance of having perspective in your ambitions.
Mar 29, 2021•1 min
In 2016, Meryl Johnston founded an accounting business that now has roots in Australia, Serbia, the Philippines, Amsterdam, the UK, and the US. On this episode of the ProActive Podcast, find out how she built the Bean Ninjas empire while retaining her core value of ‘freedom’.
Mar 24, 2021•51 min•Ep. 125
Due to increasing levels of pollution in Australia, toxic algae is thriving in some of our nation's most relied-upon waterways. Dr Simon Tannock of AlgaEnviro sat down with Chris Hogan to discuss how natural solutions can help redress this issue.
Feb 22, 2021•36 min•Ep. 124
Cake Equity CEO Jason Atkins and MeMedia's Chris Hogan delve into the things that attract investors to a startup. Catch their full discussion on episode #122 of the PROACTIVE Podcast.
Jan 18, 2021•2 min
In this bonus clip from PROACTIVE Podcast #122, Cake Equity CEO Jason Atkins explores the realities of venture capital, and why it may not be right for everyone.
Jan 18, 2021•2 min
Jason Atkins from Cake Equity recently discussed all things 'startup' on the PROACTIVE Podcast. In this bonus clip, he reveals how to value businesses during these early stages.
Jan 18, 2021•1 min
In this bonus clip from episode #122 of the PROACTIVE Podcast, Cake Equity Founder Jason Atkins runs through one of the most common hurdles to budding startups - the deal.
Jan 18, 2021•2 min
