Private Practice Podcast

The #1 Copywriting Shift Therapists Must Make to Attract More Clients

If you're tired of posting and getting crickets, this episode is going to change how you think about writing copy for your therapy practice. I share a powerful content creation process I used this week that led to 30 aligned pieces of content in just a few hours and none of it came from AI or a template. This process is about tapping into your actual experience, getting into energetic alignment, and writing from a place of wisdom and service. This episode is for therapists in private practice wh...

12 Website Mistakes That Are Stopping Your Clients From Booking

Your website should be your hardest-working employee but for many therapists, it’s doing the exact opposite. In today’s episode, I break down 12 common website mistakes I see on therapists' sites that are actively stopping clients from booking. If you’ve ever felt confused about why your site isn’t generating inquiries, this is for you. We’ll unpack everything from why you shouldn’t offer “discovery calls” (unless you know how to run them), why “fit” language can trigger rejection-sensitive clie...

The Real Reason You're Not Getting Clients (Hint: It's Not Your Fees)

Are you telling yourself the story that “clients can’t afford my fee”? In this episode of the Private Practice Podcast, I break down the common money stories and mindset blocks that keep women in private practice stuck in undercharging, overworking, and feeling undervalued. If you've ever doubted your pricing, questioned your worth, or worried about raising your fees—this episode is a must-listen. I’ll walk you through the evidence-backed truth about affordability using the bell curve principle ...

Struggling to Get Supervision Clients? What Every Therapist Needs to Know Before Marketing This Offer

If you're a therapist stepping into the world of supervision, this episode is your behind-the-scenes guide to doing it profitably, ethically, and without all the confusion. I dive into real questions from our therapist community, including “Do I need a new website just for supervision?”, “How do I take payments for group supervision?”, and “Why is no one booking my supervision sessions?” This episode is perfect for you if you're newly qualified as a supervisor, or thinking of expanding your priv...

How to Get an Influx of Clients for the Private Practice

If you’ve been wondering why clients aren’t booking in or why your referrals have dried up, this episode is for you. I dive deep into one of the most common questions I get asked: How do I get a surge of clients into my private practice? Whether you’re just starting out or trying to fix a slow patch, this episode is packed with strategies that are working right now in July 2025. In this episode, you’ll hear a heartfelt voice note from a Practice Momentum member and learn what really shifted thin...

Why You’re Still Stuck (Even Though You’re Doing All the Right Things in Your Private Practice)

If you’re a therapist in private practice who’s ticking every box but still not seeing the momentum, this episode is for you. I dive into the real reasons why progress can feel slow, even when you’re showing up, investing in your growth, and doing what the experts tell you. I share the mindset blocks that even seasoned professionals carry, like the fear of being seen, or the pressure to be perfect before launching something new and how they sabotage your momentum without you realising. This epis...

Feeling Behind in Private Practice? Here’s What That Feeling Really Means

Have you ever felt like you’re falling behind in private practice? Like everyone else has it all figured out while you’re still trying to keep your head above water? In today’s episode, I unpack what that feeling really is and why it’s not a sign that you’re failing. In fact, it might be a powerful nudge from your nervous system that it’s time to pause, get curious, and recalibrate. This episode is for therapists, counsellors, social workers, psychologists and play therapists who feel like the o...

The Subtle Mindset Shift That Helps Me Love My Business Again

Episode 503 | The Subtle Mindset Shift That Helps Me Love My Business Again If you’re a therapist in private practice and lately you’ve been feeling disconnected, uninspired, or just tired of the day-to-day, this episode is for you. I created this episode because I had one of those days. The kind where everything feels harder than it should: emails feel heavy, marketing feels pointless, and even your client work feels like it’s pulling more from you than it’s giving back. And when you’re in priv...

Why Hiring a Marketer is Not a Great Idea (and What to do Instead)

See the special something I made to support you in getting support over here (hint: scroll down!) Sign the Petition here In this episode, you'll learn why hiring external marketing companies is often problematic, has resulted in therapists having to remove entire websites and Google My Business pages and start from scratch (at their own expense) and more but don't panic because I'll share with you what to ask and check BEFORE you hire someone (if you're going to and there's no reason why you sho...

National Standards | Interview with Philip Armstrong | CEO VMHPAA

Sign the petition and have your voice heard Join the VMHPAA In this interview (which you can watch on YouTube), I interview Philip Armstrong, the CEO of the Vocational Mental Health Professionals Association of Australia about the draft National Standards. We talk about: The origin of the National Standards for Counsellors and Psychotherapists Implications for Counsellors with a vocational qualification, such as a Diploma or Advanced Diploma Removal of ability to run a private practice Removal o...

National Standards Reflections

5 Signs You Have a Sustainability Problem in Your Practice

Register for the next intake of Practice Momentum here and secure one o f just 20 places . Order a Website Wellness Check here . Feast and famine of clients and finances is normal for private practices that do not have sustainability foundations incorporated into their business model. Not having them in place happens as a result of not realising you need them and or not knowing where to go to learn them. The sustainability that I created and share with the women therapists inside Practice Moment...

Why Your Freebie Isn't Getting Downloaded and How to Change That

Waitlist for Practice Momentum is here Order a Website Wellness Check here In this episode, learn why your freebie on your website isn't getting downloaded and how to fix it!

How to Get Clients From Your Website

Getting clients from your website can be tricky so in this shorter episode, I'll walk you the five most common hiccups to getting clients from your website as a therapist in private practice so that you know what to focus on and change. Of course, if you'd like my help with it, let me know or simply click below to order a Website Wellness Check for $45AUD, delivered to your inbox in 48hrs. https://sales.brooklynstorme.com/website-wellness-check-up-aud/

Overcoming Money Blocks as a Therapist in Private Practice

If you've ever cringed at the thought of processing a cancellation fee or chasing up an outstanding invoice, if you avoid charging the fee should because you worry clients won't book if you do, or if you feel like you're doing everything right in the practice but still not seeing the financial rewards, this episode might be just what you're looking for. I'll walk you through my own money block experience (I didn't even realise I had it, but hey, there it was!) and show you what life is like on t...

How to Attract the Right Client For Your Practice to Your Practice

How to attract the right client for your practice, to your practice without it costing a cent! In this episode I'll walk through a simple strategy that anyone can use to fill your diary more quickly with the presentations that are perfect for your practice - and it's easier than you think! Join the Private Practice Certification here Join the waitlist for Practice Momentum here Join the Ultimate Private Practice Community (free) here...

Manifesting in private practice

Write a Social Media That Converts

Write a social media post that converts. In this episode, I'll share the way I'm posting and what I write in them and give you a kind of formula or framework so that you can give it a go too. I think if you've been posting on socials but not getting many inquiries, this will be really helpful. Join my free community for therapists in private practice here. Join the Practice Momentum waitlist here for the July 2025 intake . Places are capped at 10 people. Thanks!...

Get Clients From Your Facebook Business Page

Learn what's working (and what's not!) when it comes to posting on your Facebook Business page as it relates to getting clients. Click here to join my free community for private practice therapists Click here to apply for Practice Momentum and get on the waitlist for the Jul 2025 intake - available to the first 10 approved applicants only...

6 Ways Good Therapists Are Leaving Money on the Table in Private Practice

In this episode, you'll hear about six ways that really good therapists are leaving money on the table so that you can identify any that might be reflected in your business and update them! The doors to the Diploma Counsellor Society are open. Join here for the next 72 hours. Get on the waitlist for Practice Momentum here. We start on July 15th 2025....

Why You Should Question Your Supervisor If They Tell You This

In this episode, we'll unpack the bad advice to supervisees given by some supervisors when it comes to setting fees. This topic is so important to me because with the counselling workforce in Australia being 79.8% female and with an average of 55yrs, your money matters SO much and you need to be able to look after yourself. I'm going to share the advice you should question, show you how to question it and give you correct information about setting the right fee for your practice. If you hold a D...

It All Starts With You Deciding What You Want - Let Me Explain!

In this episode, you'll hear about something that's often not really discussed in the world of business when it comes to private practice, which is in itself, interesting. The shifts you want to see, feel and experience all begin not with a goal or your action steps, but instead from your decision to have, do or be the thing. I'll unpack it for you in this episode and I've included self-coaching questions that you can use the next time you need to make a decision in the business but are feeling ...

The Business Model That's Going to Change the Landscape of Private Practice

I am so excited to share this episode with you - you'll hear about something brand new and exciting that can actually give private practice owners (especially women in business) the peace of mind they've been craving when it comes to the business finances. I'm soooo excited for this! I also provide an update on the 100K roadmap in this episode. I hope you love it! For more info on the Diploma Counsellor Society waitlist: https://sales.brooklynstorme.com/dcs-waitlist/ For more info on Practice Mo...

What’s really keeping your practice stuck—and how to shift it (without another course)

If your private practice feels like it’s hit a wall—even though you’re doing all the things—this episode is for you. We’re unpacking the real reasons your business might feel like a lot right now (hint: it’s not because you’re doing it wrong), and how to finally move forward without adding more to your plate. ✨ I also share why I created the Strategic Shift Session —a private, half-day to get your next move mapped out, with strategy, support, and real-time clarity. No fluff. No pressure. Just mo...

100K in One Quarter? How I Did It and How You Can Too

I'm really excited to share this episode with you - to show you what exactly happened, how it happened and what it didn't require of me, so that you can start to shift your mindset too about what's possible for you in your private practice. Join my free therapist community here Give me your website and I'll show you what's missing so you can get more clients Book a business assessment and find out what's getting in the way of the money flowing in Jump on the waitlist for Practice Momentum...

Bad Advice Private Practice Owners Constantly Receive

1 Hack, 3 Common Challenges in PP

Is This the Key Youve Been Looking For?

Money Mapping For Your Private Practice

Secure one of the last 7 remaining places in Practice Momentum Read the Booked Solid Therapy Blog here Join my free community, The Ultimate Private Practice here In today's episode, you'll hear about just one of the strategies I teach my Momentum clients that starts bringing in extra money within the first few weeks - and you'll hear about things that can get in the way! It's all here for you in this episode of the Private Practice Podcast. Thank you for being here. #privatepractice #psychologis...

How to Market to Couples, Finding Clients in Rural Remote Areas, Pausing Your Practice

Click here to read more about Practice Momentum Click here to join my free community, The Ultimate Private Practice Click here to get my eyes on your website In this episode, I'll answer your questions on things like how to market your private practice to couples, how to find clients in regional, rural or remote areas, what to do when you want to hit pause on taking new clients in the business, what's the best insurance for your practice and more! It's all here for you in the Private Practice Po...