Prime Suspects is back with Ep. 76, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn. In this episode, the guys discuss: The close of March Madness, early season MLB betting trends, and a preview of the upcoming Masters. Gambling Twitter turning into reality TV, including boxing callouts and the Elf-Sean Perry saga Why content and betting remain disconnected, and what it will take for true innovation to thrive in a high-barrier industry Watch the video version here . More: Reg...
Apr 08, 2025•32 min•Ep. 78
Prime Suspects is back with Ep. 75, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn. In this episode, the guys discuss: March Madness continuing to favor the favorites and how Prime is handling the chalky results, plus early insights from Opening Day and strong MLB volume Controversy surrounding Jazz Sportsbook's payout practices, offering insights and warnings to its users Underdog Fantasy's recent achievement of 'unicorn' status with a valuation over $1 billion and challeng...
Apr 02, 2025•20 min•Ep. 77
Prime Suspects is back with Ep. 74, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn. In this episode, the guys discuss: March Madness betting trends at Prime Sports, including chalk-heavy early rounds and the rise of live action Sportradar’s acquisition of IMG Arena and what it signals for the future of official sports data The loophole-driven rise of sweepstakes and prediction markets—and how regulators are falling behind Watch the video version here . More: Register at Prim...
Mar 25, 2025•30 min•Ep. 76
Prime Suspects is back with Ep. 73, hosted by Matt Landis, and featuring Adam Bjorn and Prime Sports co-founder Joe Brennan Jr. In this episode, the guys discuss: Early betting action and insights on the NCAA men’s and women’s tournaments at Prime Sports Key takeaways from John Oliver’s Last Week Tonight segment on sports betting, including what it got right and wrong SportTrade CEO Alex Kane’s open letter to U.S. sports betting legislators and the feasibility of his proposed changes Watch the v...
Mar 18, 2025•36 min•Ep. 75
Prime Suspects is back with Ep. 72, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn. In this episode, the guys discuss: Ohio's third-biggest month in state history, surpassing $1 billion in betting handle The growing ubiquity of sports betting and its mainstream acceptance across the U.S. Adam and Joe’s perspectives on new ventures, payment processing, and infrastructure improvements for sportsbooks Watch the video version here . More: Register at PrimeSports.com Download the...
Mar 12, 2025•24 min•Ep. 74
Prime Suspects is back with Ep. 71, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn. In this episode, the guys discuss: Prime’s plan to attract recreational and parlay bettors with UX and interface upgrades. ESPN Bet’s struggles following Penn’s Q4 earnings and what it means for the partnership’s future. SpankOdds’ new bet tracking feature and its potential impact on the pick-selling ecosystem. Plus, a special announcement - Prime Suspects is now on Twitter! Follow @primesusp...
Mar 05, 2025•28 min•Ep. 73
Prime Suspects is back with Ep. 70, hosted by Matt Landes, and featuring Adam Bjorn and former Prime Sports co-founder Joe Brennan Jr. In this one, the guys discuss: Adam’s big win at the track in Jamaica and the story behind his horse, Barnaby Joe’s decision to leave Prime Sports, why now was the right time, and what’s next The growing regulated vs. unregulated betting market divide and potential solutions Proposed tax hikes on online gaming in New Jersey and the impact on operators Watch the v...
Feb 26, 2025•33 min•Ep. 72
Prime Suspects is back with Ep. 69, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn. In this one, the guys discuss: How the NBA and NHL All-Star Game format changes impacted betting activity A potential tax hike on online gaming in New Jersey and its implications for the industry Speculation on FanDuel and DraftKings entering the sports prediction market through partnerships Watch the video version here . More: Register at PrimeSports.com Download the Prime Sports app Follow ...
Feb 18, 2025•27 min•Ep. 71
Prime Suspects is back with Ep. 68, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn. In this one, the guys discuss: A full Super Bowl recap, including how Prime Sports fared on the big game The betting public’s misread on Kansas City and what lessons can be learned Major League Baseball’s latest gambling controversy and the push for federal betting regulation Watch the video version here . More: Register at PrimeSports.com Download the Prime Sports app Follow Prime Sports on ...
Feb 11, 2025•25 min•Ep. 70
Prime Suspects is back with Ep. 67, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn. In this one, the guys discuss: Early Super Bowl action at Prime Sports and the book’s biggest needs Ohio’s proposed tax hike on sportsbooks and its potential industry impact Nevada sportsbooks posting their first monthly football loss in over a decade The idea of sports leagues launching their own betting exchanges and why it likely won’t happen Plus, a special announcement about their upcomi...
Feb 04, 2025•30 min•Ep. 69
Prime Suspects is back with Ep. 66, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn. In this one, the guys discuss: Conference Championship weekend results, early Super Bowl action, and the return of Betcris under Planatech’s Arizona license Rufus Peabody’s Twitter thread on bet sizing and its lessons for bettors and bookmakers Super Bowl 59 poised to break betting handle records and strategies for finding edges in a crowded prop market Watch the video version here . More: Re...
Jan 28, 2025•37 min•Ep. 68
Prime Suspects is back with Ep. 65, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn. In this one, the guys discuss: A roller-coaster weekend of betting results, including a costly safety in the NFL divisional round Proposed legislation in Iowa and Massachusetts that could impact proxy betting and tax rates The evolving landscape of the MIT Sloan Sports Analytics Conference Watch the video version here . More: Register at PrimeSports.com Download the Prime Sports app Follow Pr...
Jan 21, 2025•25 min•Ep. 67
Prime Suspects is back with Ep. 64, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn. In this one, the guys discuss: A turnaround weekend at Prime Sports with better-friendly results FanDuel's $370M hit from parlay-heavy betting wins and its implications Predictions for the sweepstakes betting industry in 2025 The story behind the Prime Sports name and its unique origin Watch the video version here . More: Register at PrimeSports.com Download the Prime Sports app Follow Prime ...
Jan 15, 2025•14 min•Ep. 66
Prime Suspects is back with Ep. 63, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn. In this one, the guys discuss: A "bloodbath" betting weekend at Prime Sports to start 2025 Novig’s marketing shift: from sharp betting to attracting casual players DraftKings' new subscription service offering boosted odds for parlay bettors Watch the video version here . More: Register at PrimeSports.com Download the Prime Sports app Follow Prime Sports on Twitter/X Follow Joe Brennan on Twi...
Jan 07, 2025•21 min•Ep. 65
Prime Suspects is back with Ep. 62, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn for a special New Year’s Eve edition as they ring in 2025 together. In this episode, the guys discuss: Holiday scheduling challenges and how regional differences impacted Ohio and New Jersey markets. The Swish Analytics lawsuit over sports odds data and its potential ripple effects. Crypto.com ’s bold launch of prediction markets across all 50 states and what it means for regulation. Highlight...
Dec 31, 2024•35 min•Ep. 64
Prime Suspects is back with Ep. 61, hosted by Matt Landes, and features a deep dive 1:1 discussion with Adam Bjorn. In this episode, the guys discuss: How holiday sports schedules have turned Christmas week into a key moment for both bettors and bookmakers The current state of sweepstakes betting, its grey-market challenges, and what it means for player protections in the U.S. The evolving role of cryptocurrency in gambling, from cash grabs to potential state-level adoption Gambling Twitter’s be...
Dec 24, 2024•33 min•Ep. 63
Prime Suspects is back with Ep. 60, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn. In this one, the guys discuss: A rough NFL and college football weekend for Prime Sports OddsJam’s $160M sale to Gambling.com and what it means for betting tools in the industry Prime Sports' upcoming launch in Kentucky and their partnership with Churchill Downs Watch the video version here . More: Register at PrimeSports.com Download the Prime Sports app Follow Prime Sports on Twitter/X Foll...
Dec 17, 2024•20 min•Ep. 62
Prime Suspects is back with Ep. 59, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn. In this one, the guys discuss: The risk versus reward of this past weekend's $3.1M bet taken by Circa, plus Adam's weekend at the track in Jamaica Their reaction to new calls by two Senators calling for an antitrust investigation into DraftKings and FanDuel Robinhood's potential move into the U.S. sports betting market, and how threatening of a prospect that would be to industry imcumbents W...
Dec 10, 2024•27 min•Ep. 61
Prime Suspects is back with Ep. 58, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn. In this one, the guys discuss: Thanksgiving weekend's NFL action and betting trends College football playoff market fluctuations and notable odds Consolidation in sports betting: perspectives on leading vs. challenger brands Watch the video version here . More: Register at PrimeSports.com Download the Prime Sports app Follow Prime Sports on Twitter/X Follow Joe Brennan on Twitter/X Follow Ada...
Dec 04, 2024•19 min•Ep. 60
Prime Suspects is back with Ep. 57, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn. In this one, the guys discuss: David Hill's Rolling Stone feature examining whether the $11 billion online sportsbook bubble is about to burst. The role of courtsiding and past posting in sports betting and how Prime Sports manages these challenges. How regulatory environments and player profiling shape the betting landscape. Attrition trends in the market, the importance of retention, and th...
Nov 27, 2024•41 min•Ep. 59
Prime Suspects is back with Episode 56, hosted by Matt Landes, alongside Joe Brennan Jr. and Adam Bjorn. In this episode, the team covers: Ohio’s turnaround in betting performance: How anti-Ohio bets delivered record pregame results despite challenges with live play. Titanplay controversy on gambling Twitter: A discussion on a regulated operator’s decision to double the vig for specific customers and its implications for the industry. Jake Paul vs. Mike Tyson bout: The spectacle, its impact on t...
Nov 19, 2024•20 min•Ep. 58
Prime Suspects is back with Ep. 55, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn. In this one, the guys discuss: Adam’s recent winning football picks and strong live betting results for Prime Sports in Ohio and New Jersey Prime’s debut in Eilers & Krejcik’s app rankings, the critical feedback received, and their niche focus on experienced bettors Planned improvements for Prime’s app experience, including a new UI and simpler sign-up process DraftKings’ lowered revenue ...
Nov 12, 2024•18 min•Ep. 57
Prime Suspects is back with Ep. 54, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn. In this one, the guys discuss: The NFL weekend highlights for Prime Sports and big wins from the Breeders Cup How the short Dodgers-Yankees World Series impacted Prime Sports’ bottom line Current challenges for affiliates in sports betting, with a shift away from traditional CPA models Election betting’s growth and the future of regulated political betting in the U.S Watch the video version h...
Nov 05, 2024•27 min•Ep. 56
Prime Suspects is back with Ep. 53, hosted by Matt Landes, and features a deep dive 1:1 discussion with Adam Bjorn. On the week of the Sports Equinox, the guys discuss: Preparations on the Prime Sports trading floor ahead of the Sports Equinox Early action and results from the World Series, and expectations for the marquee Yankees/Dodgers series The arbitrage action that Prime Sports has seen in New Jersey Why pregame markets have generated better results than live markets for Prime Sports What ...
Oct 29, 2024•39 min•Ep. 55
Prime Suspects is back with Ep. 52, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn. In this one, the guys discuss: the 1-year anniversary since the launch of Prime Suspects, and their reflections through one year of podcasting NFL week 7 results for Prime Sports, including some insight from Adam on the breakdown between pregame and live action their analysis of DraftKings’ acquisition of Mustard Golf, and a general assessment of the growing popularity of golf betting the ag...
Oct 23, 2024•26 min•Ep. 54
Prime Suspects is back with Ep. 51, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn. In this one, the guys discuss: The results from week 6 of the NFL for Prime Sports, plus a look at how the MLB playoffs have been trending The possibility of Circa Sports entering California, with discussion around mobile vs in-person registration, and the complexities of mobile betting technology The upcoming start of the NBA regular season, including notable futures positions, and general e...
Oct 15, 2024•26 min•Ep. 53
Prime Suspects is back with Ep. 50, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn. In this one, the guys discuss: The football weekend that was for Prime Sports across both NFL and NCAA The launch of Prime Sports on SpankOdds, and a broader look at what goes into being added to an odds screen A recent quote from Fanduel CEO Amy Howe that the company is targeting 16% structural hold by 2030, and what the guys’ expectations are for a world in which operators are generating th...
Oct 08, 2024•21 min•Ep. 52
Prime Suspects is back with Ep. 49, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn. In this one, the guys discuss: FL Week 4 results for Prime Sports, and which games were most pivotal for the book The proposed SAFE Bet Act, the changes it is suggesting, how the legislative process is likely to play out, and what the guys expect to come out of it Next week’s G2E conference in Las Vegas, which will be attended by Joe and Adam along with 20k+ industry stakeholders Pete Rose’s ...
Oct 01, 2024•27 min•Ep. 51
Prime Suspects is back with Ep. 48, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn. In this one, the guys discuss: The chaotic NFL Week 3 results and its impact on Prime Sports Responding to a controversial comparison on legalized sports betting and discussing proposed regulatory changes The MLB Players Association's lawsuits against major sportsbooks for unauthorized use of player likenesses Watch the video version here . More: Register at PrimeSports.com Download the Prime...
Sep 24, 2024•29 min•Ep. 50
Prime Suspects is back with Ep. 47, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn. In this episode, the guys take a deep dive on last week's MA Gaming Commission hearing on limiting, including: Their high-level impressions of the discourse in the hearing, which included Joe as a participant The positions taken by many of the other operators at the hearing, their characterization of "advantage play", the justifications for lack of communication to bettors that have been limi...
Sep 17, 2024•59 min•Ep. 49
