Prime Suspects is back with Ep. 46, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn. In this one, the guys discuss: Highlights from the opening games of the NFL season and how Prime fared Bet365 generates more revenue in Kentucky than BetMGM, Caesars, and ESPN BET combined A look at the delayed launch of Penn’s ESPN BET app Watch the video version here . More: Register at PrimeSports.com Download the Prime Sports app Follow Prime Sports on Twitter/X Follow Joe Brennan on Twit...
Sep 10, 2024•21 min•Ep. 48
Prime Suspects is back with Ep. 45, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn. In this one, the guys discuss: New numbers from Arizona showing strong growth in handle, and why the guys are excited about expanding to the state later this year DraftKings’ acquisition of Simplebet, what it says about DraftKings' strategy, and what it means for the future of the "micro betting" category The imminent start of the 2024 NFL regular season, and what they expect to see both on t...
Sep 03, 2024•21 min•Ep. 47
Prime Suspects is back with Ep. 44, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn. In this one, the guys discuss: News that Kentucky surpassed revenue projections through the first 9 months since launch, and what the guys make of it given Prime Sports’ ambition to enter the state later this year Colorado Division of Gaming taking a moral stance against 100+ betting markets for being too "negative” The sweepstakes model coming into the spotlight in recent weeks, and how thi...
Aug 29, 2024•30 min•Ep. 46
Prime Suspects is back with Ep. 43, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn. In this one, the guys discuss: July’s mobile betting market share numbers in New Jersey, and what the guys make of Prime Sports cracking the top 10 list for the first time Notre Dame’s suspension of its mens swimming program for 2024-25 after it was revealed that athletes created an internal sportsbook - and why Joe and Adam have opposing takes on it MA Gaming Commission’s plans to hold anoth...
Aug 20, 2024•29 min•Ep. 45
Prime Suspects is back with Ep. 42, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn. In this one, the guys discuss: Their retrospective on the Olympics as a betting event now that it has concluded, including how the results fell for the sportsbook, and Prime Sports’ decision to pay out both sides of the gold medals market The Bet Bash re-hash, with their personal reflections on last week’s conference in Las Vegas, and key takeaways for Prime Sports as headline sponsor of the...
Aug 15, 2024•25 min•Ep. 44
In this special bonus episode of Prime Suspects, host Matt Landes joins Joe Brennan Jr. and Adam Bjorn for an in-person episode recorded live at Bet Bash on August 7, 2024. The guys give their takes on a few current topics, including: The NFL Hall of Fame game being called after 3 quarters, and reaction to how it was graded across regulated sportsbooks The DraftKings forthcoming surcharge in high-tax states, which the guys explore from several perspectives Recent comments from PENN suggesting th...
Aug 09, 2024•53 min•Ep. 43
Prime Suspects is back with Ep. 41, featuring Joe Brennan Jr. flying solo for this week's episode, with special guest Jesse Learmonth from the Betting Startups Podcast. In this one, the guys do a deep dive on the topic of innovation within the betting industry, and discuss: How operators are able to differentiate, and some examples of new approaches to both product and the player experience The growing ecosystem of betting tools, and why that category is where Joe would build if he started a new...
Aug 06, 2024•1 hr 20 min•Ep. 42
Prime Suspects is back with Ep. 40, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn. In this one, the guys discuss: How Prime Sports manages risk on markets with overwhelming favorites, and how it views players that seek to capitalize on those disparities News that DraftKings has sold VSiN back to its original owners, and what it says about the hopes of convergence between media and sports betting Next week's BetBash conference in Las Vegas (sponsored by Prime Sports), and th...
Jul 30, 2024•32 min•Ep. 41
Prime Suspects is back with Ep. 39, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn. In this one, the guys discuss: A preview of Olympics betting offerings at Prime Sports Recent struggles at other operators, with layoffs at ESPN Bet, Betfred exiting OH, and SuperBook shuttering outside NV The launch of the American Bettors' Voice by Billy Walters and Spanky, and the impact they expect it to have More: Register at PrimeSports.com Download the Prime Sports app Follow Prime Spo...
Jul 23, 2024•28 min•Ep. 40
Prime Suspects is back with Ep. 38, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn. In this one, the guys discuss: Betting market manipulation, head fakes, and how those influence Prime Sports' risk management DraftKings' $100k fine by NJDGE for reporting inaccuracies, whether the fine fits the crime New data from Illinois that prop, parlay, and in-play bets officially surpass 50% of handle, and what that means for the future of traditional betting markets More: Register at ...
Jul 16, 2024•30 min•Ep. 39
Prime Suspects is back with Ep. 37, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn. In this one, the guys discuss: Last week’s story of OddsJam co-founder Alex Monahan winning $60k with Betr as an example of finding positive expected value in the market Their selections of “must read” books on sports betting for people to further their education and understanding of key concepts The challenges of betting while traveling, and their perspective on getting down when you’re on ...
Jul 09, 2024•29 min•Ep. 38
Prime Suspects is back with Ep. 36, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn. In this one, the guys discuss: Low limits across sportsbooks for the NBA draft market, and why Joe and Adam have divergent views on it The unfolding saga of a lawsuit against Spanky, the role of beards, and where responsible gaming fits into the story Examples of some sportsbooks applying odds changes automatically, and in what cases the guys think that is an acceptable practice More: Registe...
Jul 02, 2024•35 min•Ep. 37
Prime Suspects is back with Ep. 35, hosted by Matt Landes, and features Joe Brennan Jr. flying solo for this week's episode. In this one, the guys discuss: Prime Sports' learnings from the first full NBA and NHL seasons, and how those learnings will be applied going into the new seasons next fall The difficulty of getting an edge as a professional sports bettor, and what it takes to be profitable long-term Recent news that the Tipico brand will be leaving the US market, and what that might porte...
Jun 25, 2024•25 min•Ep. 36
Prime Suspects is back with Ep. 34, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn. In this episode, the guys explore the new tax regime in Illinois as an overarching theme to discuss: News that ESPN market share dropped below 5% in MD despite its established brand, and how Prime Sports is thinking about brand building as a newer entrant Their reaction to Monday's news that the Supreme Court will not be hearing West Flagler and Associate’s legal challenge to the compact betw...
Jun 18, 2024•22 min•Ep. 35
In this special bonus episode, Joe and Adam join host Matt Landes for an extended discussion on a recent episode of Matt's podcast, Props & Hops . The guys have a wide-ranging conversation covering their legendary backgrounds in betting, the inside scoop on the historic PASPA repeal, and Prime Sports' unique value proposition to bettors. They also discuss the US gambling industry's biggest threats and opportunities, the virtues of whiskey and local beer on draft, and the balance between crea...
Jun 14, 2024•1 hr 19 min•Ep. 34
Prime Suspects is back with Ep. 33, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn. In this episode, the guys explore the new tax regime in Illinois as an overarching theme to discuss: The possibility of NJ (where Prime Sports operates) introducing a tiered tax rate similar to Illinois, and how they're thinking about potential impacts Opposition to the new tax by Illinois operators within the Sports Betting Alliance, and the likelihood they make good on threats to leave the ...
Jun 11, 2024•22 min•Ep. 33
Prime Suspects is back with Ep. 32, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn. The guys discuss: Kickoff of cricket's T20 World Cup, and what opportunities this presents for bettors at Prime Sports Their takes on the Matt Buchalter v. Caesars case in Ontario, and what people should make of the regulator's ruling Michigan sending a cease and desist letter to Bovada, and whether this could be a catalyst for other action against offshore operators More: Register at PrimeSp...
Jun 05, 2024•25 min•Ep. 32
Prime Suspects is back with Ep. 31, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn. The guys discuss: Why "the summer's just packed" with sporting events that other operators are not prioritizing The Massachusetts Gaming Commission's efforts to peel back the curtain on books limiting bettors, and what they make of sportsbooks deciding not to participate The current state of the tout industry, and what makes a pick service worth paying for More: Register at PrimeSports.com Do...
May 29, 2024•28 min•Ep. 31
Prime Suspects is back with Ep. 30, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn. The guys discuss: Releasing NFL Week 1 lines last week, and how those opening numbers get made at Prime Sports The potential removal of unders from prop betting menus in response to the recent Jontay Porter scandal April numbers coming out of NJ - which was Prime Sports' first full month in market - and what to expect on the road ahead More: Register at PrimeSports.com Download the Prime Spor...
May 21, 2024•30 min•Ep. 30
Prime Suspects is back with Ep. 29, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn. The guys discuss: Their travel reports from the last couple weeks, including Joe's trip to SBC Summit North America, and Adam's trip to the Kentucky Derby The 'betting tools' ecosystem, how they view many of the most popular apps used by bettors, and the role they might play with Prime Sports The pending opening of NFL regular season win totals, and what factors bettors should consider with t...
May 14, 2024•32 min•Ep. 29
Prime Suspects is back with Ep. 28, hosted by Matt Landes, and features a deep dive 1:1 discussion with Adam Bjorn. In this episode, the guys discuss: Stories from Adam's background as a bettor, including being run out of a country The issue of fairness in the the bookmaker/bettor relationship, and nefarious tactics from both sides of the counter Finding longterm value in betting markets as a bettor How Adam approaches player profiling as part of the overall risk management function Setting numb...
May 08, 2024•34 min•Ep. 28
Prime Suspects is back with Ep. 27, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn. The guys discuss: Prime Sports being named "one to watch" in the EGR US power rankings for 2024, and what that recognition means to each of them The issue of past-posting, as highlighted in a recent #GamblingTwitter thread involving Circa Sports News that Fanatics has assumed the #2 spot in NJ for operators in March, and the role that VIP customers play in that shift More: Register at PrimeSp...
Apr 30, 2024•21 min•Ep. 27
Prime Suspects is back with Ep. 26, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn. The guys discuss: How the recent string of favorites winning and home team dominance might influence Prime Sports' approach to risk management Handicapping the NFL draft, and booking such an asymmetric information-driven market like this Their thoughts on the discourse that the Jontay Porter ban has sparked about the state of legalized betting in the US More: Register at PrimeSports.com Downl...
Apr 23, 2024•26 min•Ep. 26
Prime Suspects is back with Ep. 25, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn. The guys discuss: A deep dive on arbitrage opportunities in New Jersey, and the role that Prime Sports plays in it Boban Marjanović's free chicken stunt, and whether intentionally missing a free throw in that context is tantam The seriousness of the "5 threats to the US sports betting industry", as outlined in a recent issue of Steve Ruddock's newsletter, Straight to the Point More: Register ...
Apr 16, 2024•31 min•Ep. 25
Prime Suspects is back with Ep. 24, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn. The guys discuss: The results from the first full week of Prime Sports being live in New Jersey Their takes on a recent report from Truist suggesting that over 30% of bettors are still betting offshore The continued speculation about a ban on betting college props, and why they don't think that will solve the underlying issue More: Register at PrimeSports.com Download the Prime Sports app Fol...
Apr 09, 2024•20 min•Ep. 24
Prime Suspects is back with Ep. 23, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn. The guys discuss: Prime Sports' long-awaited launch in New Jersey, and how the first few days have been since going live The Massachusetts Gaming Commission's announcement that they will look into some sportsbooks' practice of limiting winners News that 7 sportsbooks have gotten together to exchange information about problem gamblers, and the skeptical reaction that many observers have expres...
Apr 02, 2024•21 min•Ep. 23
Prime Suspects is back with Ep. 22, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn. The guys discuss: The home stretch of preparations ahead of Prime Sports' expected launch in New Jersey later this week Their points of view on the unfolding gambling scandal surrounding Shohei Ohtani How the first two rounds of March Madness went for Prime Sports, and what to expect for the Sweet Sixteen and Elite Eight More: Register at PrimeSports.com Download the Prime Sports app Follow P...
Mar 26, 2024•24 min•Ep. 22
Prime Suspects is back with Ep. 21, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn. The guys discuss: How the early action has looked at Prime Sports ahead of the March Madness tip-off The ongoing saga of the former head of DraftKings' VIP programme, who is now being accused of corporate espionage Their perspectives on a WSJ article that told the story of a psychiatrist that lost big using gambling apps, and what that story might tell us about the future of responsible gambl...
Mar 19, 2024•27 min•Ep. 21
Prime Suspects is back with Ep. 20, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn. The guys discuss: This week's launch of mobile betting in North Carolina, what they expect to see in that market, and if/when Prime Sports might enter it Recent discussion on Gambling Twitter about potential future problem gambling in the US as a result of aggressive marketing by sportsbooks Their approaches and strategies to betting this year's March Madness tournament ahead of next week's t...
Mar 12, 2024•30 min•Ep. 20
Prime Suspects is back with Ep. 19, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn. The guys discuss: Prime Sports's January results, and what they may tell us about the future The Sloan Conference coming and going last week with little fanfare in gambling circles This week's NEXT Summit on iGaming and sports betting More: Register at PrimeSports.com Download the Prime Sports app Follow Prime Sports on Twitter/X Follow Joe Brennan on Twitter/X Follow Adam Bjorn on Twitter/X ...
Mar 05, 2024•20 min•Ep. 19
