Ep. 118: Prime Suspects - January 26, 2026
Episode description
Prime Suspects is back with Ep. 118, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.
Hear the guys discuss:
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The fallout from the NFL Conference Championship games, how Prime Sports and Betcris fared, sharp vs. public action, weather-driven line moves, and key lessons from live betting performance
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The evolving role of prediction markets in sports betting, whether sportsbooks should view them as real competition, how regulators may respond, and why the hype may be outpacing reality
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UFC betting under the Paramount partnership, strong volume trends, and integrity concerns after a fight was pulled due to suspicious betting activity
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Broader industry innovation, from Underdog’s automated savings product tied to wagering behavior to global betting trends highlighted by strong Australian Open handle driven by U.S.-friendly start times
Watch the video version here.
More:
Register at PrimeSports.com
Download the Prime Sports app
Follow Prime Sports on Twitter/X
Follow Prime Suspects on Twitter/X
Follow Joe Brennan on Twitter/X
Follow Adam Bjorn on Twitter/X
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