Prime Suspects - podcast cover

Prime Suspects

Prime Sportsprimesports.com
Sports betting and business chat with industry veterans Joe Brennan Jr and Adam Bjorn from PrimeSports.com
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Episodes

Ep. 135: Prime Suspects - June 3, 2026

Prime Suspects is back with Ep. 135 featuring Joe Brennan Jr. and Adam Bjorn, guest-hosted by Jack Fitzpatrick. Hear the guys discuss: Updates on Prime Sports’ regulatory approvals, market access changes, and ongoing restructuring process Why the World Cup could deliver record betting volume and what bookmakers are expecting from the tournament The outlook for the U.S. Men’s National Team, plus dark horse contenders including Japan, Mexico, Senegal, Ecuador, and Norway World Cup betting strategi...

Jun 03, 202626 minEp. 138

Ep. 134: Prime Suspects - May 26, 2026

Prime Suspects is back with Ep. 134, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn. Hear the guys discuss: NBA & NHL playoff exposure, Knicks Finals hype, heavy Spurs action, and how Prime Sports and Betcris are managing futures liability DraftKings closing its Wrigley Field sportsbook, the struggles of retail betting venues, and why mobile convenience continues dominating the industry Prediction markets offering action on controversial events sportsbooks avoided, includ...

May 26, 202623 minEp. 137

Ep. 133: Prime Suspects - May 18, 2026

Prime Suspects is back for Ep. 133, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn. Hear the guys discuss: A Preakness Stakes recap detailing Napoleon Solo’s 10-to-1 upset victory , how laying the favorites resulted in a strong day for the bookmaker , and early thoughts on the upcoming third leg of the Triple Crown Sporttrade's sudden exit from online sports betting and whether state-by-state licensing models can truly survive when pitted against a federal framework DraftKing...

May 18, 202623 minEp. 136

Ep. 132: Prime Suspects - May 13, 2026

Prime Suspects is back for Ep. 132, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn. Hear the guys discuss: NBA and NHL conference semifinal betting trends and the "rest versus rust" debate for advancing teams like the Knicks, Thunder, and Hurricanes Suspicious betting patterns at UFC 328 and how social media "whispers" can easily manipulate large markets without actual substance New Jersey’s legislative push for a 10% World Cup surcharge and a "twisted" bill that would punish...

May 13, 202621 minEp. 135

Ep. 131: Prime Suspects - May 5, 2026

This episode recaps the Kentucky Derby, including Golden Tempo's longshot win, and delves into why prediction markets avoided the event due to legal and regulatory concerns, particularly regarding federal vs. state oversight. It also discusses FanDuel's F1 partnership, leveraging prediction markets in restricted states, and the broader trend of sports leagues potentially pushing for federal regulatory frameworks. The hosts then analyze the expected consolidation within prediction markets and current NBA/NHL playoff betting exposure.

May 05, 202624 minEp. 134

Ep. 130: Prime Suspects - April 28, 2026

Hosts discuss NBA and NHL playoff betting trends, plus the chaotic NFL Draft and the gap between market signals and outcomes. They analyze Caesars' acquisition of the Westgate SuperBook and its implications for Las Vegas consolidation. A deep dive into the SportRadar controversy covers short seller allegations, global betting markets, and the company's Q1 earnings miss. The episode concludes with Kentucky Derby betting angles and an outlook on operators like DraftKings facing increasing competition from prediction markets.

Apr 28, 202630 minEp. 133

Ep. 129: Prime Suspects - April 21, 2026

Prime Suspects is back with Ep. 129, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn. Hear the guys discuss: NBA & NHL playoff trends, with favorites dominating, increased physicality, and betting angles like unders Ohio’s $5M action vs. Kalshi and the growing impact of prediction markets on the industry Advertising, rising acquisition costs, and why “coopetition” is unlikely in a competitive market NFL Draft betting insights and how AI/data are shrinking bettor edges Watc...

Apr 21, 202636 minEp. 132

Ep. 128: Prime Suspects - April 15, 2026

Prime Suspects is back with Ep. 128, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn. Hear the guys discuss: Masters takeaways, including trading strategy, live betting volatility, and why Rory’s path created strong book results World Cup as the defining moment for Prime, with all hands on deck across product, CRM, and marketing ahead of kickoff Regulatory headlines from Ohio and beyond, and why proposed restrictions highlight ongoing tension between lawmakers and operators AI...

Apr 15, 202629 minEp. 131

Ep. 127: Prime Suspects - April 7, 2026

Prime Suspects is back with Ep. 127, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn. Hear the guys discuss: Michigan’s championship run and March Madness betting results, including sportsbook exposure, futures liability, and rising betting volume Early futures odds for next season and how bookmakers approach long-term markets FanDuel’s PokerStars rollout and the current state of online poker in the U.S. A Masters betting preview, including market insights, value strategies, a...

Apr 07, 202625 minEp. 130

Ep. 126: Prime Suspects - April 2, 2026

Prime Suspects is back with Ep. 126, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn. Hear the guys discuss: March Madness betting insights, including UConn’s comeback, Final Four action, and sportsbook exposure across key matchups DraftKings Replay and the rise of hybrid betting products using historical sports data Early reactions to MLB’s automated ball-strike system and its impact on betting and fan experience The state of horse racing in the U.S., including industry chall...

Apr 02, 202626 minEp. 129

Ep. 125: Prime Suspects - March 25, 2026

Prime Suspects is back with Ep. 125, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn. Hear the guys discuss: March Madness betting insights, including live vs. pregame trends and key Sweet 16 exposures The Unabated–Gambly merger and its implications for betting tools, affiliates, and innovation Early MLB futures markets, sharp vs. public action, and where bettors may find value to start the season Watch the video version here . More: Register at PrimeSports.com Download the Pr...

Mar 25, 202627 minEp. 128

Ep. 124: Prime Suspects - March 17, 2026

Prime Suspects is back with Ep. 124, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn. Hear the guys discuss: Muted betting activity on the World Baseball Classic and NFL futures, and why sharper bettors are prioritizing short-term opportunities over long-term holds The investment landscape for prediction markets, with soaring valuations clashing against regulatory risks and unclear long-term viability Backlash to The Atlantic’s “degenerate gambling” article, with criticism aro...

Mar 17, 202626 minEp. 127

Ep. 123: Prime Suspects - March 2, 2026

Matt, Joe Brennan Jr., and Adam Bjorn discuss the latest in sports betting, including the growing prominence of live betting and preparations for March Madness. They analyze Flutter/FanDuel's Q4 results, scrutinizing the impact of parlays and bonusing on profitability, and debate Massachusetts' new, controversial rules on limiting player accounts and their operational implications. The hosts also break down DraftKings' upcoming "super app" unifying sportsbook, prediction, and casino markets, and reflect on the general lack of true innovation within the industry, advocating for creative solutions beyond regulatory risk-pushing. Finally, they look ahead to exciting events on the sporting calendar, including the Big East Tournament and the start of the F1 season.

Mar 02, 202629 minEp. 126

Ep. 122: Prime Suspects - February 23, 2026

Prime Suspects is back with Ep. 122, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn Hear the guys discuss: Winter Olympics betting results, strong hold despite lower volume, and standout moments from ice hockey and other events Super Bowl fallout, live betting swings, and how the game’s outcome impacted sportsbook profitability The rise of prediction markets, liquidity challenges, valuations, and growing concerns around insider trading and integrity What’s next on the bettin...

Feb 23, 202627 minEp. 125

Ep. 121: Prime Suspects - February 18, 2026

Prime Suspects is back with Ep. 121, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn Hear the guys discuss: Post–Super Bowl market slowdown, seasonal betting cycles, and how sportsbooks adapt once football ends Arizona’s proposed betting tax hike, political pressure on the industry, and why sports betting remains an easy target Prediction markets, regulatory gray areas, DraftKings earnings, and shifting market narratives Esports, niche sportsbook challenges, and Winter Olympi...

Feb 18, 202630 minEp. 124

Ep. 120: Prime Suspects - February 9, 2026

Prime Suspects is back with Ep. 120, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn. Hear the guys discuss: Super Bowl betting recap, sharp vs public positioning, late-game chaos, and what the result meant for sportsbook profitability Why Kenneth Walker became one of the biggest storylines of the game including MVP and key player prop outcomes How live betting and late Patriots money shifted markets in the final stretch The latest industry headlines, including prediction mar...

Feb 09, 202625 minEp. 123

Ep. 119: Prime Suspects - February 2, 2026

Prime Suspects is back with Ep. 119, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn. Hear the guys discuss Sharp vs public splits on Seahawks–Patriots, where the money is landing across the spread, total, and moneyline Early Super Bowl prop market signals, standout two-way action, and why Kenneth Walker has emerged as a key betting storyline What recent crypto moves by Coinbase and DraftKings could mean for regulated U.S. betting and the long-term push to bring offshore mone...

Feb 02, 202622 minEp. 122

Ep. 118: Prime Suspects - January 26, 2026

Prime Suspects is back with Ep. 118, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn. Hear the guys discuss: The fallout from the NFL Conference Championship games, how Prime Sports and Betcris fared, sharp vs. public action, weather-driven line moves, and key lessons from live betting performance The evolving role of prediction markets in sports betting, whether sportsbooks should view them as real competition, how regulators may respond, and why the hype may be outpacing re...

Jan 26, 202627 minEp. 121

Ep. 117: Prime Suspects - January 19, 2026

Prime Suspects is back with Ep. 117, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn. Hear the guys discuss: How NFL playoff results and early Conference Championship lines revealed sharp vs. public sentiment Key takeaways from ICE Barcelona, including why innovation, payments, and prediction markets remain uneven across the industry The growing conversation around AI, automation, and personalization in sports betting and where reality still falls short of the hype How major c...

Jan 19, 202635 minEp. 120

Ep. 116: Prime Suspects - January 12, 2026

Prime Suspects is back with Ep. 116, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn. Hear the guys discuss: State-by-state results from New Jersey, Ohio, Kentucky, and Arizona, and what they reveal about sharp action and market efficiency The long-term viability of Prime’s sportsbook model amid tightening markets and regulatory pressures College Football Playoff, National Championship, and NFL Wild Card market reactions, including early sharp money Divisional Round betting t...

Jan 12, 202624 minEp. 119

Ep. 115: Prime Suspects - January 5, 2026

Prime Suspects is back with Ep. 115, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn. In this episode, the guys discuss: A strong start to 2026 for Prime Sports and Betcris following NFL Week 18 and the CFP quarterfinals, including standout hold percentages across multiple states and reflections on trading adjustments and volume trend Lessons from Circa Survivor and NFL futures markets, including strategy takeaways, the lack of a dominant Super Bowl favorite, narrative-driven ...

Jan 05, 202637 minEp. 118

Ep. 114: Prime Suspects - December 29, 2025

Prime Suspects is back with Ep. 114, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn. In this episode, the guys discuss: Behind the scenes on Prime Sports and how things may play out over the coming weeks A year-in-review on prediction markets, regulation, and taxes Looking ahead to 2026, covering the forces shaping the next cycle Watch the video version here . More: Register at PrimeSports.com Download the Prime Sports app Follow Prime Sports on Twitter/X Follow Prime Suspect...

Dec 29, 202531 minEp. 117

Ep. 113: Prime Suspects - December 22, 2025

Prime Suspects is back with Ep. 113, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn. In this episode, the guys discuss: A “Rockefeller Center” week for Prime Sports and Betcris across College Football Playoff Round 1 and NFL Week 16, including bowl volatility, live betting swings, and a James Madison backdoor cover that saved the week DraftKings’ parlay-void situation in Massachusetts, what it signals about operator discretion, consumer trust, and the regulatory gray areas be...

Dec 22, 202526 minEp. 116

Ep. 112: Prime Suspects - December 15, 2025

Prime Suspects is back with Ep. 112, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn. In this episode, the guys discuss: How Prime Sports and Betcris fared across NFL Week 15, including volatile Sunday results, late-game recoveries, and the challenges of managing sharp money and teaser-heavy exposur Joe’s breakdown of College Football Playoff fallout, Notre Dame’s exclusion, bowl opt-outs, and the financial incentives quietly driving playoff and conference decisions A wide-ran...

Dec 15, 202528 minEp. 115

Ep. 111: Prime Suspects - December 8, 2025

Prime Suspects is back with Ep. 111, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn. In this episode, the guys discuss: How Prime Sports and Betcris fared across CFP Conference Championship Weekend and NFL Week 14, including strong live results, a hockey stumble, and one sharp bettor who crushed favorites all week Adam’s early-season read on the NBA market, volume trends, late-game spikes, futures action on Detroit, and which teams are surprising (or not) seven weeks into the...

Dec 08, 202530 minEp. 114

Ep. 110: Prime Suspects - December 1, 2025

Prime Suspects is back with Ep. 110, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn. In this episode, the guys discuss: Adam’s Black Friday heartbreak as the Eagles’ loss eliminates his final Circa Survivor entry, plus why he’s already planning a 2026 syndicate and how the books fared across NFL, NCAA, CBB, and live betting last week Ohio Governor Mike DeWine’s sudden regrets over legalized sports betting, Joe’s take on the political motivations behind it, and broader industr...

Dec 02, 202523 minEp. 113

Ep. 109: Prime Suspects - November 24, 2025

Prime Suspects is back with Ep. 109, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn. In this episode, the guys discuss: A difficult week for the books across CFB, NFL, and CBB, plus Adam’s Circa Survivor setback after a costly Raiders pick FanDuel and DraftKings withdrawing from the AGA, what it signals about the association’s declining influence, and how operators view industry representation today The intensifying prediction market boom from Kalshi’s massive valuation to co...

Nov 25, 202524 minEp. 112

Ep. 108: Prime Suspects - November 17, 2025

Prime Suspects is back with Ep. 108, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn. In this episode, the guys discuss: The fallout from Prime Sports’ bankruptcy protection filing, including why it’s a reset rather than a shutdown, Joe’s perspective as co-founder, and how player balances and operations are being stabilized A busy week across CFB and NFL, with breakdowns of Week 12 and Week 11 results, teaser-heavy action, Adam’s remaining Circa Survivor entries, and early sha...

Nov 17, 202524 minEp. 111

Special Episode: Prime Suspects - November 12, 2025

Prime Suspects returns with a special episode hosted by Matt Landes and featuring Adam Bjorn, who shares major news about Prime Sports and what’s next for the company and its players. In this episode, the guys discuss: The announcement that Prime Sports has filed for bankruptcy protection, why it’s a reset, not a shutdown , and how player balances and wagers remain fully secure How Plannatech, as Prime’s lead secured lender, will restructure operations, reduce costs, and attract new investment t...

Nov 12, 202529 minEp. 110

Ep. 107: Prime Suspects - November 10, 2025

Prime Suspects is back with Ep. 107, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn. In this episode, the guys discuss: The fallout from ESPN Bet’s collapse and what it says about the future of media & betting partnerships DraftKings’ move into prediction markets and whether regulators are ready for it The latest college football and NFL action, plus updates on Adam’s Circa Survivor picks and how the books fared over the weekend Watch the video version here . More: Regist...

Nov 10, 202523 minEp. 109
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