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prehype

prehype | Henrik Werdelinprehype.com
A podcast where we speak to people who have done something unique and entrepreneurial. Anything from product development to social engineering to how to launch new ventures while staying sort of sane. This podcast is often a 'walk-and-talk' conversation between entrepreneurs in the Prehype family – people building something out of nothing. Prehype co-creates new ventures with VCs and corporations. The Prehype Podcast is hosted by Henrik Werdelin, the founder of BarkBox and Prehype.
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Episodes

New research: Get better ideas with AI (with Kian Gohar, Jeremy Utley, David McRaney, Henrik Werdelin)

Co-production with Beyond the Propmpt and the "You Are Not So Smart" podcast. David McRaney and Henrik Werdelin sit down to discuss the surprising results of a new study into what happens when groups of people work together to brainstorm solutions to problems with the help of ChatGPT. Based on their new research, Stanford's Jeremy Utley and best-selling author Kian Gohar have created a new paradigm for getting the most out of AI-assisted ideation, which they call FIXIT. In this episode, we dive ...

Feb 20, 20241 hr 9 minEp. 36

Starting Businesses and Entrepreneurial Resourcefulness with Founding Prehype Partner and BARK Co-Founder - Henrik Werdelin

Henrik Werdelin is the co-founder of BARK (BarkBox) as well as Founding Partner of Prehype, a venture development firm headquartered in New York with offices in London and Copenhagen. His latest book is The Acorn Method - about how companies can grow in an ever-changing environment. Henrik has been part of the startup scene since 2005 as both an investor, founder, and advisor. His experience ranges from being an Entrepreneur in Residence at Index Ventures to working with, advising or investing i...

Nov 09, 202229 minEp. 33

Building a new business from within a large one: How Ryder built the Airbnb for commercial trucks.

Building a new business from scratch is hard under any circumstance - adding the complexity of doing it inside a company can be daunting. Through our work at prehype we meet internal entrepreneurs who are attempting to build these new businesses from within a company - this podcast series aims to capture what they did and what they learned. In this episode, we sit down with Romain Rousseau who is one of the co-founders of COOP by Ryder. COOP is the attempt at creating an “Airbnb for trucks” - as...

Nov 22, 202041 minEp. 31

Why new IA platform GPT3 is worth paying attention to for entrepreneurs and non techs. A blog post summery and discussion.

Produced by: Henrik Werdelin Henrik: twitter.com/werdelin and hellohenrik.com Prehype: prehype.com Manuel Araoz: twitter.com/maraoz and maraoz.com/ Nicholas Thorne: twitter.com/thorneny and medium.com/@thorneny Damion Janski Instagram: d.a.m.j.a.n.s.k.i and http://damjanski.com M.Araoz’s original article: OpenAI's GPT-3 may be the biggest thing since bitcoin Click here to BUY Henrik’s book The Acorn Method...

Aug 12, 202017 minEp. 30

New format: Audio summeries of must read blog posts. First, how to be good at everything from Super Organizers

While Henrik currently cannot walk and talk with people for the podcast, we are shaking things up with a new format. For the next number of weeks, we will be sourcing and condensing interesting blog posts into audio format here, for your listening pleasure. First up, we are taking a dive into Henrik’s 8+1 Method of moving through life with intention while managing two growing businesses and a family. Henrik first shared this system with Dan Shipper of Super Organizers, in October of 2019. Henrik...

Jul 27, 20204 minEp. 29

How companies can grow in uncertain times - a new book about entrepreneurship inside organizations

As cities shut down and people engage in social distancing, we are taking a new approach to his podcast. In this episode, meet Henrik in the comfort of his own home while he introduces you to his latest project, a book called The Acorn Method. Enjoy a sample of the first few pages of the audio book and begin to explore his concept of building businesses within your existing business. Similar to how oak trees regenerate by dropping acorns that become new trees, you need to learn how to build a fo...

Apr 27, 202011 minEp. 28

Best of 2019 - highlights from incredible entrepreneurs building scalable solutions in industries ranging from Space, over AI, Fashion and Food delivery

In 2019 Henrik Werdelin invited you to be a fly-on-the-wall for conversations recorded in the streets of New York with people at the top of their uniquely entrepreneurial game. Revisit the best, biggest, most ridiculous and ‘ear-catching’ moments of Henrik’s 2019 walk and talks. From AI machine learning to meditation and culture hacking to the birth of the celebrity pet, the 2019 Prehype Podcast covered it all! Have a look back with this 2019 compilation episode and Happy New Year. Ian Hogarth -...

Jan 03, 202029 minEp. 27

How a Pet Brand got 11m Social Followers with BarkBox’s Stacie Grissom

Henrik Werdelin gets coffee, with people who are doing something uniquely entrepreneurial. You are invited to be a fly-on-the-wall for a conversation recorded in the streets of New York. In this episode, Stacie Grissom and Henrik take a walk down BARK memory lane while discussing rise of Content in Social, Authenticity, value of testing new platforms, and staying true to your brand. Stacie Grissom is an entrepreneur, dog lover and dog mom to Pimm , roof top cocktail garden connoisseur and Direct...

Oct 30, 201929 minEp. 26

How to Reinvent Retail with Community and Experiences

Henrik Werdelin gets coffee, with people who are doing something uniquely entrepreneurial. You are invited to be a fly-on-the-wall for a conversation recorded in the streets of New York. In this episode, Global Fragrance and Beauty Innovation Lead at CHANEL, Julie Thibault and Henrik grab a bite of modern nostalgia at an “ice cream cereal bar” in New York's Little Italy, where they discuss the changing landscape of retail. Hear about how store experiences design is the next in sales and communit...

Sep 27, 201928 minEp. 25

Making decapitated swan floats and other Fame Producing Products. A walk with Mr. MSCHF, the white hat troll behind many of the internet famous memes

Henrik Werdelin walks, talks and grabs coffee with people who are doing something uniquely entrepreneurial. In this episode, Gabe Whaley and Henrik Werdelin wonder New York’s streets and creating mischief while discussing the need for a soul in marketing as we lean in further to the decentralized nature of commerce and content landscape. Gabe Whaley is the guy who has created a lot of the internet memes you know with his sensational storytelling, attention and fame machine MSCHF. Learn more abou...

Aug 06, 201931 minEp. 24

How to build entrepreneurial persistence

Henrik Werdelin walks and talks and grabs coffee with people who are doing something uniquely entrepreneurial. You are invited to be a fly-on-the-wall for a conversation recorded in the streets of New York. In this episode, Henrik chats with Noah Glass about the importance of persistence, family and the ability to happily embrace the 'suck' and make it in the long game! This Noah Glass is not the co founder of Twitter. This is Noah H Glass, founder and CEO of Olo. For the past decade Noah has qu...

Jun 21, 201935 minEp. 23

Why and how to build corporate incubators

Henrik Werdelin walks, talks and grabs coffee with people who are doing something uniquely entrepreneurial. In this episode, Bradley Horowitz and Henrik Werdelin wander New York’s High Line while exploring the importance of building new companies inside big organizations and how Google and other big companies are doing corporate incubation. Bradley Horowitz is is an American entrepreneur and internet executive. He is a vice president at Google. He is one of the few who have been a succesful foun...

May 12, 201941 minEp. 22

The importance of designing products for the channel they are sold in - and how you can 'out-amazon' Amazon

Henrik Werdelin walks, talks and grabs coffee with people who are doing something uniquely entrepreneurial. In this episode Noah Fram-Schwartz and Henrik Werdelin wonder the streets of Tribeca and Soho discussing the increasing need to design products for the channel they are sold in, how to use data to discover what products to make and the power of seeing things outside their intended purpose. Noah Fram-Schwartz is an entrepreneur who loves building things, is obsessed with 3-D printing, and h...

Apr 10, 201926 minEp. 21

Mindfulness as a technology for entrepreneurs - a walk in Central Park with Dan Harris

Dan Harris is the Co-Anchor of @Nightline and weekend @GMA and author/co-founder/host of @10percent Happier (book + app + podcast). You can read more from him here http://twitter.com/danbharris and here https://www.10percenthappier.com/ Please share if you like it. Produced by: Henrik Werdelin Henrik: twitter.com/werdelin and hellohenrik.com Prehype: prehype.com

Feb 21, 201929 minEp. 20

Artificial Intelligence, world politics and the entrepreneur's role in it all - a talk with Ian Hogarth

Henrik Werdelin walks, talks and grabs coffee with people who are doing something uniquely entrepreneurial. In this episode, Ian Hogarth and Henrik take a walk down memory lane in the back streets of east London, while discussing the future geopolitical landscape of Artificial Intelligence, its ever-expanding reach across industries, and its role as perhaps the last general purpose technology. Ian Hogarth is one of the leading experts in the field of AI and its impact on politics and society. He...

Jan 30, 201928 minEp. 19

Mental models and entrepreneurship - a talk with Noah Brier

Henrik Werdelin walks, talks and grabs coffee with people who are doing something uniquely entrepreneurial. In this episode, Noah Brier and Henrik Werdelin brave the New York winter rain to discuss the importance of mental models and which ones are most applicable for entrepreneurs. Noah Brier is an entrepreneur who loves Mexican food and hot sauce and is the founder of Percolate. He is a well-respected thinker within technology, innovation, and marketing. You can read more of Noah's thinking on...

Dec 28, 201834 minEp. 18

Entrepreneures and the New Space Age - a talk with Max Haot

Henrik Werdelin walks and talks and grabs coffee with people who are doing something uniquely entrepreneurial. You are invited to be a fly-on-the-wall for a conversation recorded in the streets of New York, in this case in the pouring rain. In this episode, Max Haot and Henrik Werdelin discuss the changing landscape of space exploration- and how the entrepreneurs have the potential to leapfrog NASA in the New Space Age. Max Haot is an entrepreneur who believes contribution to space exploration i...

Nov 23, 201826 minEp. 17

A new kind of non profit startup - a walk and talk with Alex Godin.

Henrik Werdelin gets coffee, or rides elevators in this case, with people who are doing something uniquely entrepreneurial. You are invited to be a fly-on-the-wall for a conversation recorded in the streets of New York. In this episode, Alex Godin and Henrik discuss how to apply entrepreneurship to philanthropy – and how Alex is taking his experience building startups and applying it to launch a non-profit meal kit service called Lemontree for low-income households. Alex Godin is an entrepreneur...

Oct 24, 201822 minEp. 16

The pros and cons of startup life vs a corporate job. A walk and talk with Scott Belsky (ep 16)

This is a new format where Henrik Werdelin gets coffee with people who are doing something uniquely entrepreneurial. You are invited to be a fly-on-the-wall for a conversation recorded in the streets of New York. In this first episode, it's a chat with Scott Belsky about selling your company and the pros and cons of running your own startup versus being part of a large company like Adobe. Scott Belsky is an entrepreneur, investor, author, and Chief Product Officer at Adobe. twitter.com/scottbels...

Oct 01, 201833 minEp. 15

Can you do more than one startup at the same time? (ep 15)

In this episode, we discuss focusing on one startup versus trying to build several at once. Star entrepreneurs like Elon Musk seem to be able to manage building a range of companies at the same time - but what are the pros and cons and what are some of the learnings from people who have tried to do it. Around the mic in this episode are serial entrepreneurs Henrik (Joost, Hotpotato, Prehype, BarkBox), Saman (ManagedByQ, Caspian) and Nicholas (Basno, StandupGiraffe, Rad.Rapport). Participants: Ni...

Apr 06, 201726 minEp. 14

The important question that innovation teams in Nokia and Kodak failed to answer (ep 14)

In this episode, prehype's managing partner Henrik Werdelin discuss the question that most innovation teams fail to answer, namely; What business are we actually in. He is joined by Thomas Wedell-Wedellsborg who is the co-author of Innovation as Usual, a Harvard Business Review Press book on the art of driving innovation in regular organizations. Thomas has worked with managers in nearly all parts of the globe. His research has been featured in Harvard Business Review, The Sunday Times, The Tele...

Mar 10, 201726 minEp. 13

Why corporations should change how they do venture capital (Ep 12)

Increasingly larger companies are looking to the startup space to fast track access to talent, markeds, technology or data. Often this is done by setting up a corporate venture unit. In todays podcast, prehype partners Stacey Seltzer, Stuart Willson and Henrik Werdelin discuss some of the best practices of corporate VC based on their experience managing programs for various fortune 500s. For more on coke's program listen to 'How Coca-Cola is pioneering the use of venture investments to push inno...

Jan 27, 201720 minEp. 12

Inside the first 200 days of making a startup - with the founders of Umi Kitchen (Ep 11)

The first 200 days of a startup is where you create the DNA of the company for many years to come. Culture, initial tech decision, first hires, and early customers’ feedback are the elements that either make or break a company. In this episode, we look back at the last 200 days of building the startup Umi.Kitchen. The podcast is a 'best of' a podcast series that Henrik Werdelin did for Forbes that looked at the key startup lessons gained over 10 dinners with the founders of the New York startup....

Sep 06, 201621 minEp. 11

Lessons from making an innovation unit from Dow Jones Chief Innovation Officer

"Desktop is the new newspaper." A year ago Dow Jones / The Wall Street Journal asked their Chief Innovation Officer Edward Roussel to set up a new innovation unit. In this podcast he explains what he has learned over the past year - and gives key lessons on what he is glad he did - and what he would redo if he could. Produced by: Henrik Werdelin More info on Edward: twitter.com/edwardroussel and http://www.dowjones.com/team/edward-roussel/ Prehype: prehype.com Henrik: twitter.com/werdelin and he...

Jul 12, 201632 minEp. 10

Jeff Raider on shaking up old industries with new tech and a reimagined customer experience (Ep. 9)

In grad school, Jeff Raider started a little eyeglasses company called Warby Parker. Less than three years later, he found himself at the helm of a men's shaving startup - and a razor blade manufacturing plant in Germany. In this episode, get in Jeff's mind as he talks about vertical integration in the startup world, what it's like to run two (insanely successful)companies with your best friends and why you might find Jeff standing in a bathroom studying what you do... Hosted by: Henrik Werdelin...

Dec 14, 201533 minEp. 9

YC's Aaron Harris - on the future of mobile interfaces and the rise of chat based apps (Ep 8)

Things get philosophical this week as we explore the nuances of the "hidden" mobile interface with Aaron Harris - all around good guy, founder of Tutorspree, partner at Y Combinator, and champion of the digital sabbath. Listen to Aaron's thoughts on chat as the native mobile interface, the obsolescence of beautiful design, and how the bar for speed and convenience keeps getting higher. Produced by: Henrik Werdelin More info on Aaron: https://twitter.com/harris and http://www.aaronkharris.com Pre...

Oct 28, 201535 minEp. 8

Michael Roderick - relationship design and how to use your access and connections better (Ep 7)

Michael specializes in relationship design for founders, authors, and speakers interested in playing a bigger game. He works with people to leverage their existing networks for the purpose of getting higher paid engagements, speaking opportunities, and interviews. We sat down to talk about why networking is considered a bad word and what are tools you can use to become a connector rather than a networker. Produced by: Henrik Werdelin. More info on: Michael: www.smallpondenterprises.com Prehype: ...

Sep 29, 201537 minEp. 7
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