Outside-In Thinking
Feb 20, 2018•16 min•Season 1Ep. 2
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Episode description
In this episode I share the story of how I learned by accident about the most important principle of all persuasive communication: it’s not about you, it’s about the other person.
Continuing our cooking analogy from Episode 1, the chef prepares what the diner wants, not what he or she likes to make.
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