Annie Scranton is an expert in thought leadership and the owner of Pace PR, which represents a diverse roster of clients, including Hint Water, Fast Company, Albert, and ConsenSys. Before forming Pace PR, Annie worked for nearly a decade as a television producer, booking for major networks such as CNN, Fox News, CNBC, and MSNBC. Here, she shares how people in any industry can become thought leaders and gives some valuable tips on how to help make it happen. Key Takeaways: - Thought leadership 10...
Mar 08, 2023•25 min•Ep. 162
Camille Elizabeth Bergin is an aerospace engineer and science communicator known as @TheGalacticGal on social media, where she has earned over half a million followers. Here, we discuss how Bergin is working to make STEM education more inclusive by breaking down barriers to entry and encouraging young people to pursue their passions. Key Takeaways: - You don’t have to be a rocket scientist to have a career in STEM. - How to talk to kids about STEM. - Why space is vital to life on Earth. - How to...
Mar 01, 2023•29 min•Ep. 161
Our guest is Cahill Camden, the CEO of Digital Vision Media Group, an agency that helps Web3 and technology companies optimize growth. Here, he shares his thoughts on the positive things happening in the world of blockchain and how to steer clear of the hype. Later, he explains his latest startup, Press Jockey—a tool that allows businesses to get up to five times more press, with 90% less effort. Key Takeaways: - How to focus on the fundamentals in the rapidly changing Web 3.0 world. - The pract...
Feb 22, 2023•29 min•Ep. 160
Our guest is Sana A. Ahmed, a remote strategist whose focus is helping people build “monster” personal brands. Here, she shares her unique, counter-intuitive belief that by embracing the opposition and going against the tide, people can find their unique voices. Key Takeaways: - How to build a monster brand by discovering what you're against. - How to overcome the struggles of building a personal brand. - How to stand out by becoming a monster. - Why there’s nothing wrong with having a niche. Ep...
Feb 15, 2023•28 min•Ep. 159
Gustavo Arellano is a Los Angeles Times columnist, covering Southern California and beyond. Previously, he was an investigative reporter and editor at OC Weekly, where he penned a nationally syndicated column entitled “¡Ask a Mexican!” Here, Gustavo and Tod discuss how media organizations can better talk to the Latino community, why Orange County is underrated, and the dos and don’ts of Twitter. Key Takeaways: - Why is Orange County overlooked in the conversation about the Greater LA area? - Sho...
Feb 08, 2023•34 min•Ep. 158
Rob Aurelius is the founder of ARCG Media Group, a digital marketing agency specializing in social media, content creation, and promotions. Here, he discusses ARCG’s tenth anniversary and how his love of professional wrestling led him to represent its legends and rising stars. Finally, Rob shares his tips for cultivating a personal brand and discusses the launch of his new networking platform, the Nexus Group. Key Takeaways: - The importance of networking. - How Rob’s love of professional wrestl...
Feb 01, 2023•37 min•Ep. 157
Lisa Buffo, Founder & CEO of the Cannabis Marketing Association, discusses how she’s working to help the burgeoning cannabis industry overcome decades of misinformation about the product in a highly regulated environment. Buffo also explains the challenges of marketing a product with so many different uses. Key Takeaways: - How to change the public’s perception of cannabis in the face of historic misinformation. - How are states finding their footing as it pertains to cannabis regulations? -...
Jan 25, 2023•28 min•Ep. 156
In his second appearance on PR 360, Wing Lam, founder of Wahoo's Fish Taco, shares how he made it through the dog days of the pandemic by giving back to his community and frontline workers. He also discusses how inflation has affected the restaurant business and the unique way that surfing has helped him to be a successful businessperson. Key Takeaways: - How Wahoo's commitment to the community has helped it thrive - Lam's out-of-the-box approach to charity helped keep multiple restaurants open ...
Jan 18, 2023•33 min•Ep. 155
On today’s episode, we get to know our new host, Tod Perry, who shares how his career in media and love of podcasting led him to PR 360. This week’s guest is Lora Metzner, the Managing Director of Global Results Communications. After looking back at the world of PR during the Dot-Com Boom, Lora looks forward to the PR trends for 2023. Here, she shares how companies can do more with less, manage negative economic news, and better communicate with audiences during a down market. Key Takeaways: - H...
Jan 11, 2023•37 min•Ep. 154
In This Episode… Check out the latest episode of PR 360 to find out everything you need to know about TikTok ads. This week’s guest is Ashley Wright, an expert in the field of TikTok ads as well as the Founder of Smash Cactus Media. Ashley shares his insights on how to create engaging TikTok content and generate ROI for your brand. Don't miss out – subscribe now and be sure to tune in every Wednesday! Key Takeaways: - The importance of data when running TikTok ads - The difference between runnin...
Jan 04, 2023•24 min•Ep. 153
In This Episode… Are you a freelancer looking for ways to recession-proof your business or diversify your revenue streams? If so, this episode of PR 360 is for you! Samantha and Andrea, experts on all things freelancing, join us to discuss the challenges and trends of freelancing in the current climate. They also share their top tips on how to build a successful freelance business. Key Takeaways: · What it's like to be a freelancer · The struggles of freelancing · The importance of personal bran...
Dec 21, 2022•39 min•Ep. 152
In This Episode… Are you a communicator looking to better serve your audience? Then this episode of PR 360 is for you! In it, communication expert Melissa Hariri discusses the importance of communicators and the significance of having fun with branding and communications, as they are essential to keeping consumers engaged. So, if you're looking to learn more about communicators and how to better serve your audience, then be sure to tune in to this episode of PR 360! Key Takeaways: · The importan...
Dec 14, 2022•33 min•Ep. 151
In This Episode… This week on PR 360, we talk to Twitter expert Samantha Kelly about the best ways to use Twitter for your business. Twitter is a powerful tool if used correctly, and Samantha shares her insights on how to build a community of brand advocates and make people feel special. We also discuss the new Communities tab and Twitter Spaces, and how PR professionals can use them to their advantage. Don't miss this informative episode! Key Takeaways: 1. The important topics that you need to ...
Dec 07, 2022•31 min•Ep. 150
In This Episode… Host Brett Deister welcomes Andrew Ellison, a PR professional with a decade of experience working in journalism and broadcast news. Andrew talks about how the most important thing in PR is storytelling, while the ability to take in complex information and distill it down to a digestible form is also key. He discusses the pivotal roles speed and accuracy play in broadcast news, but notes that being concise and telling a story that will keep the viewer's attention is absolutely cr...
Nov 30, 2022•27 min•Ep. 149
In This Episode… Whether you're just getting started on social media or you're looking to take your personal brand to the next level, this episode of PR 360 is for you! Brett Deister is joined by social media marketer and content creator Harsh Devani to talk about all things personal branding and social media. With over 650,000 Instagram followers and as the author of Conquer Instagram Growth , Harsh knows a thing or two about building a personal brand. Key Takeaways: 1. What is personal brandin...
Nov 23, 2022•19 min•Ep. 148
Our Guest Today: In This Episode… PR 360 is the perfect podcast for anyone who wants to learn about the latest trends in public relations and marketing. This week, Brett Deister is joined by John McCartney, a PR professional with 20 years of experience. Together, they discuss the challenges of measuring the effectiveness of PR campaigns, the importance of the PESO model within boutique PR agencies, and the future of journalism. If you're looking for actionable advice on how to improve your PR st...
Nov 16, 2022•40 min•Ep. 147
In This Episode… If creating content that will really wow your audience is at the top of your wish list this holiday season, then you need to tune in to this episode of PR 360. Our special guest this week is content marketing expert Rosemary Egbo. Listen as she and host Brett Deister discuss her top tips on creating content that is both informative and engaging. Key Takeaways: · How to create content for the holiday season · The importance of using platforms like TikTok and Instagram Live · The ...
Nov 09, 2022•33 min•Ep. 146
In This Episode… Are you an entrepreneur who is looking to craft a compelling story? Do you want to learn how to position yourself as a thought leader or become more influential? If so, then this episode of the PR 360 is for you! Today, host Brett Deister speaks with Vivienne Okafor, a content creator and storyteller who teaches entrepreneurs and service-based business owners how to clarify their brand stories and communicate them effectively to build meaningful connections online. Key Takeaways...
Nov 02, 2022•29 min•Ep. 145
In This Episode… Recent events have shown that even in an industry as big as gaming, no one is immune from susceptibility to leaks. In this podcast, PR 360 host Brett Deister discusses the implications of leaks in the gaming industry with Andrew McCrea, Public Relations Manager at Gearbox Entertainment. McCrea explains how communicators can ensure their audience is informed and able to help spread the truth in the event of a leak. Key Takeaways: · How the gaming industry has been affected by lea...
Oct 26, 2022•29 min•Ep. 144
In This Episode… In this episode, host Brett Deister interviews renowned content strategy and marketing expert Robert Rose about the value of trust and how it has shifted the PR industry. Speaking from his 30 plus years of industry experience, Robert highlights the opportunity for corporate storytellers to create a deeper level of trust with their audience through transparency and accountability. He notes that companies are moving away from being the "first” to share. Instead, it's all about bei...
Oct 19, 2022•33 min•Ep. 143
In This Episode… In this conversation, host Brett Deister and his guest Ken Marshall discuss SEO strategy, content strategy, and the importance of understanding B2B and B2C marketing. Ken shares his background in the industry—as well as his love of coffee. The pair talk about how SEO can be used as a strategy to increase business outcomes rather than just a tactic. Ken also discusses how companies can get started with SEO and how it can be used to improve website visibility and traffic. The most...
Oct 12, 2022•32 min•Ep. 142
In This Episode… Host Brett Deister interviews Marketing Professional Mauricio Osorio about his experience in B2C and B2B marketing. During our discussion of coffee and tea, we talk about how coffee retailers have faced supply chain and inflation issues in the past two years. To message customers about these issues, retailers have used the word 'unprecedented' to describe the current situation. Retailers have also attempted to ease some of the fears customers have about these issues. We go on to...
Oct 05, 2022•39 min•Ep. 141
In This Episode… In this episode of PR 360, Brett Deister and Brianne Garrett discuss storytelling and how it can be used to communicate with customers and employees. Garrett shares her experience as a journalist and editor, and offers tips on how to craft effective stories. In the conversation, the speaker discusses the importance of telling stories with intention. They note that stories which align with the goals of the journalist and are authentic in portrayal are more likely to be successful...
Sep 28, 2022•19 min•Ep. 140
In This Episode… This week, we talk about personal branding with Christine Gritmon, a personal branding expert and senior editor of the Social Media Pulse Community. Learn how you should start your personal brand, what things to avoid, and more in this episode! Episode Timeline · 00:56 - Are you a coffee or tea drinker? · 01:09 - Are there any specific coffees that you like? · 01:44 - Can you summarize your expertise to our listeners? · 02:17 - What are the benefits of crafting a personal brand?...
Sep 21, 2022•46 min•Ep. 139
In This Episode… In this week’s PR 360, we talk with Pearson Brown about content, Google Search changes, video, events, social audio, and more! A little about Pearson: Pearson has more than 20 years of experience in public relations and marketing for companies and clients in a variety of industries, from advertising and media to technology and nonprofits, with a heavy focus on health and wellness. Currently, Pearson is Director of Marketing and Communications for health and wellness advertising ...
Sep 14, 2022•25 min•Ep. 138
In This Episode… Search engine optimization is an important tool for your business' success and learning how to do it well is a science and an art. This week, we talk about SEO, GA4, video search, link building, and more with Eric Seropyan! Eric Seropyan is an SEO and SEM expert and founder of ThisIsMySouthBay.com . Eric’s expertise is unique in that he specializes in both international and hyperlocal SEO helping founders, entrepreneurs, business leaders, and small business owners make sense of ...
Sep 07, 2022•24 hr•Ep. 137
In This Episode… Social media is an important tool but can be a lot to handle. In this week’s PR 360, we talk with Jon-Stephen Stansel, Director of Social Media at Chaotic Good Studios, about social media and its future. A little about Jon-Stephen: Jon-Stephen Stansel is a social media professional with almost a decade of experience in managing, building, and creating content for brand social media accounts. He has run social media accounts for Amazon Prime's Invincible animated series, Hyper RP...
Aug 31, 2022•29 min•Ep. 136
In This Episode… Blogs and email newsletters can be a lot to handle. We talk about how to do it all with Momina Asif in this week's PR 360 episode. Momina is a freelancer with expertise in email newsletters and blog posts Episode Timeline · [01:20] Are you a coffee or tea drinker? · [01:35] Do you have any favorite teas? · [02:11] What is truck driver tea? · [02:33] Can you summarize your expertise? · [03:33] Should PR pros create blog posts in 2022? · [05:14] Where should businesses post their ...
Aug 24, 2022•25 min•Ep. 135
In This Episode… In this week’s PR 360, we talk with Asees Singh about supply shortage messaging, product launches, internal communications, and more! A little about Asees: Asees Singh is head of global communications at Linksys where she oversees external and internal communications. She works with internal stakeholders across regions to develop and execute a global corporate and product PR strategy supporting Linksys’s entire portfolio of consumer and enterprise products. Show Notes · [00:45] ...
Aug 17, 2022•27 min•Ep. 134
In This Episode… It is important to position your marketing strategies to potential customers to interest them in purchasing your products and services. In this week’s PR 360, we talk with Brandt Hill about product marketing, the jitters, inflation, being creative, and more! He is Director of Product Marketing at Salesforce. A little about Brandt: Brandt is an experienced Product Marketer with expertise in go-to-market strategy, sales programs, messaging, events, and creative campaigns and activ...
Aug 10, 2022•19 min•Ep. 133
