In This Episode… In this week’s PR 360, we talk with Stephanie Solomon about writing books, self-publishing, purpose over profit, and more! She is a coach, hypnotherapist, and author. More of an "about me" would be an entrepreneur of all sorts. Stephanie owns a travel franchise, works full-time at an orthodontic office, and is a part-time coach in the dental field. She's also a hypnotherapist, helping people with anxiety and addictions. Last, Stephanie writes children's books that she donates a ...
Aug 03, 2022•30 min•Ep. 132
In This Episode… In this week’s PR 360, we talk with Kelly Lam, Founder of The Whole Purpose and Wellness Expert, about wellness communication, events, dogs, healthy competition, and more!. A little about Kelly: Kelly Lam is a wellness expert and founder of The Whole Purpose, a company that offers individuals and corporations an innovative approach to physical and emotional wellbeing through mindful wellness and purposeful communication. The Whole Purpose creates customized wellness programs for...
Jul 27, 2022•27 min•Ep. 131
In This Episode… In this week’s PR 360, we talk with Roberto Martinez, Founder of Braven Agency and a Google Coach, about coffee, digital transformation, Web 3.0., website optimization, and more. A little about Roberto: Roberto is the Founder and CEO of Braven Agency, a digital marketing agency, and SMRTS, a SMB success tracking software company. He is also Google’s California Digital Coach training and scaling diverse small businesses. In 2020, he was appointed by the Mayor of Los Angeles as th...
Jul 20, 2022•28 min•Ep. 130
In This Episode… In this week’s PR 360, we talk with Jason Bradwell about audits, formulas, tea, content, social media, and the transparency culture. A little about Jason: Jason Bradwell is on a mission to prove that B2B marketing doesn't have to be boring. With over a decade of experience working at private equity-backed and bootstrapped brands, he has built marketing functions from the ground up that have led to multi-million-dollar exits. Jason hosts B2B Better, a podcast on how companies can...
Jul 13, 2022•31 min•Ep. 129
In This Episode… In this week’s PR 360, we talk with Sean Lawless, Content Specialist at Global Results Communications. A little about Sean: Sean Lawless is a creative content specialist at Global Results Communications (GRC), responsible for conveying succinct client messaging across all channels, with a focus on writing impactful press releases, engaging blog posts, concise web copy and contributed bylines. A self-motivated leader with an extremely high capacity for retaining information, he i...
Jul 06, 2022•27 min•Ep. 128
In This Episode… In this week’s PR 360, we talk with Nicole M. Christopherson, a Real Estate Agent and Founder of NMC Realty. We discuss real estate, COVID, relocation, high-interest rates, content, and more! A little about Nicole: Nicole M. Christopherson is a highly respected and sought-after real estate expert who has been helping couples, families and individuals buy and sell distinctive homes since 2003. While a Southern California native, Nicole recently relocated to Austin, TX, from Newpo...
Jun 29, 2022•22 min•Ep. 127
In This Episode… In this week’s PR 360, we talk with Dan Quitério who specializes in social media marketing. We discuss social audio, espresso drinks, creating avid followers, social media, and more! A little about Dan: Dan Quitério’s 15-year marketing career has spanned both the agency and client sides, working for agencies 360i and Ogilvy, followed by roles with The WNET Group and Paramount. Specializing in social media marketing in the entertainment industry, the brands and clients he’s repre...
Jun 22, 2022•28 min•Ep. 126
In This Episode… In this week’s PR 360, we talk with Martha Garcia, Founder and CEO of I Am Collective. She specializes in creating powerful stories that turn customers from fans to advocates. We discuss stories, mediums, analytics, and how to use analytics with your storytelling. Learn about what is important for creating stories and more! A little about Martha: Martha M. Garcia is many things––a woman of color, an industry veteran, and an intricately layered, fully dimensional human being. Nam...
Jun 15, 2022•18 min•Ep. 125
In This Episode… In this week’s PR 360, we talk with Nicole Lazzaro who specializes in the gaming and mobile gaming space. We discuss mobile gaming, ads, gamification, and more! A little about Nicole: Nicole Lazzaro is President of XEODesign and XEOPlay. Nicole is the leading authority on emotion and player experience, a champion for the people-centric Metaverse, and designed the first iPhone game. With a Stanford degree in psychology, Nicole is the first person to use facial expressions to meas...
Jun 08, 2022•35 min•Ep. 124
In This Episode… In this week’s PR 360, we talk with KWORLD MEDIA CEO Fama Ndiaye about video, video SEO, web3, influencer marketing, virtual and physical influencers, and more! A little about Fama: Fama Ndiaye (originally from Senegal) began her career in Paris and New York, gaining unparalleled experience in the marketing space while establishing herself as a respected Korean beauty consultant. Currently working as the CEO of KWORLD MEDIA (a video marketing company and a digital platform dedic...
Jun 01, 2022•21 min•Ep. 123
In This Episode… In this week’s PR 360, we talk with Rosemarie Sanchez about ads, what has changed in the ad space, Web3, and how advertising and public relation must be combined. Here's a little about Rosemarie: Rosemarie Sanchez specializes in Marketing and Strategic Communication planning with 20+ years of experience in the Advertising Industry. She has worked at top advertising agencies, developing go-to-market plans for Fortune 500 clients. She received a Gold Effie for her work on Infiniti...
May 25, 2022•27 min•Ep. 122
In This Episode… On this week’s PR 360, we talk with Joe Martin about small businesses. What do PR pros need to know to be successful with small businesses? What are the pain points small businesses face? A little about Joe: He is currently the VP of marketing at Scorpion, a leading provider of technology and marketing to help small businesses grow. Formerly he was CloudApp’s GM and CMO and a Head of Marketing at Adobe. With over 15 years of experience in the industry and tech that makes it run,...
May 18, 2022•25 min•Ep. 121
In This Episode… On this week’s PR 360, we talk with Kaitlin Rodriguez - an expert in influencer marketing. We talk about influencer marketing, organic reach, paid reach, social audio, and more! Show Notes · [01:09] Are you a coffee or tea drinker? · [01:20] Any favorite coffee or tea brands? · [01:43] Can you summarize your expertise? · [02:16] What should PR pros know about organic reach in 2022? · [02:58] Are there any tips or advice for using organic reach with paid reach? · [03:46] When tal...
May 11, 2022•22 min•Ep. 120
In This Episode… On this week’s PR 360, we talk with Dave Lee, Co-Founder of International Podcast Day. We talk about podcasting, ads, YouTube, and social audio. We talk about the mix of the independent and branded podcasts, how brands should look at ads, and starting a podcast. Show Notes · [01:26] Are you a coffee or tea drinker? · [01:49] Any favorite coffee or tea brands? · [02:35] Can you summarize your expertise? · [04:38] How popular is the podcast industry? · [09:44] What should brands k...
May 04, 2022•41 min•Ep. 119
In This Episode… We talk with Molly McPherson, an APR crisis communications expert, about social media, social audio, audio releases, cancel culture, and more! Tune in to learn how companies can have both internal and external crises and how to navigate crises. Show Notes · [01:14] Are you a coffee or tea drinker? · [01:53] Can you summarize your expertise? · [03:09] How has crisis comms changed over the years? · [05:38] How do PR pros manage a crisis for a crowd? · [07:18] When is it the right ...
Apr 27, 2022•35 min•Ep. 118
In This Episode… We talk with Bill Coletti all about brand reputation and crisis communications. We talk about soft assets and cancel culture while discussing how to effectively manage a crisis. Should you have a hard and digital copy of a crisis plan? How does cancel culture impact a crisis? Show Notes · [01:17] Are you a coffee or tea drinker? · [02:41] Can you summarize your expertise? · [03:15] How has crisis comm changed over the years? · [04:42] How does corporate crisis impact a company's...
Apr 20, 2022•31 min•Ep. 117
In This Episode… We talk with Evan Hamilton from Reddit about customer experience. Customer experience is vital for a company. It can keep a customer happy and make them lifelong customers or turn them away forever. We talk about how to invest and not overinvest in the customer experience. We talk about NFTs, Web3, consumer advisory board, and more! Show Notes · [01:20] Are you a coffee or tea drinker? · [01:27] Any specific chia brands? · [01:55] Can you summarize your expertise? · [02:59] How ...
Apr 13, 2022•29 min•Ep. 116
In This Episode… We talk with Kirsten Agnello-Dean from Upwork about social media. We discuss how freelancers can use social media, TikTok and its organic reach, Web3 and what PR pros could implement now. We also talk about the features she would like to see from social media, the future of social media, how can struggling Social Media Managers keep creating content, and what features from social media companies surprised her. Show Notes · [01:24] Are you a coffee or tea drinker? · [01:37] Any s...
Apr 06, 2022•22 min•Ep. 115
In This Episode… We talk with Michelle Garrett all about Twitter and content. We discuss Twitter Spaces, the downvote feature, Twitter Chat, Web3, and social audio. We discuss how some parts of Web3 could be implemented today and the future of content. Plus, how long-form and short-form could be used to answer questions. Show Notes · [01:08] Are you a coffee or tea drinker? · [01:40] Can you summarize your expertise? · [02:20] Has the implementation of Twitter Spaces made Twitter Chat less popul...
Mar 30, 2022•24 min•Ep. 114
In This Episode… We talk with Shana Bull. A digital marketing expert, author, and mom. We discuss everything about being an author and marketing books, what’s important about marketing books, and what has changed since the pandemic. We also discuss Web3 and NFTs and how they could help with building a community. Show Notes · [00:46] Are you a coffee or tea drinker? · [01:28] What are your favorite tea brands? · [02:00] Can you summarize your expertise? · [06:28] How has marketing changed for boo...
Mar 23, 2022•34 min•Ep. 113
In This Episode… We catch up with Neal Schaffer about his new favorite coffee, his thoughts on social audio, what was the problems with Clubhouse, his opinions of Web3. We also talk about Twitter, Twitter Spaces, and the future of social media. Show Notes · [01:18] Since we’ve spoken, have you tried any new coffee? · [04:29] Can you summarize your expertise? · [11:56] Why Clubhouse is not as good as podcasts. · [13:24] What Clubhouse needed to do to keep being popular. · [15:06] Why Clubhouse ne...
Mar 16, 2022•45 min•Ep. 112
In This Episode… We talk with Justin Goldstein, the Founder of Press Record Communications, all about media relations. We discuss important topics about media relations, why you should always reply to a media contact within 48 hours, how to tackle misinformation, key tips for PR pros, and how to avoid common mistakes. Show Notes · [01:02] Are you a coffee or tea drinker? · [01:27] Can you summarize your expertise? · [02:21] What is the benefit of being proactive in client and media relations? · ...
Mar 09, 2022•20 min•Ep. 111
In This Episode… We talk with Adam Brady from the Anaheim Ducks about working in sports PR. We talk about NFTs, TikTok, Esports, Social Audio, Content Creation, and more. If you’re interested in sports PR or looking to get a better understanding of sports PR, this is the episode for you. Show Notes · [01:38] Are you a coffee or tea drinker? · [01:47] Can you summarize your expertise? · [03:33] Why did you decide to pursue a career in PR? · [05:32] Do you have any tips for PR pros in using TikTok...
Mar 02, 2022•25 min•Ep. 110
In This Episode… We talk with Melinda Pham about Global Results Communications' Tiger Team and its role in giving back and making a difference. This is an uplifting and positive episode about the importance of caring for the community. If your business or PR agency is interested in doing your part to support your community, this is the episode for you. Show Notes · [01:05] Are you a coffee or tea drinker? · [01:32] Can you summarize your expertise? · [02:51] Why did you decide to pursue a career...
Feb 23, 2022•14 min•Ep. 109
In This Episode… We talk with Corey Haines about new ways of rethinking your PR strategy and marketing. We talk about sustainable marketing, engineer marketing, and employee influencers. We talk about ways to implement these strategies and if companies should start a podcast or not. Show Notes · [00:56] Are you a coffee or tea drinker? · [01:35] Can you summarize your expertise? · [03:03] What do startups miss when it comes to marketing their products? · [05:38] Where do you find the equilibrium...
Feb 16, 2022•31 min•Ep. 108
In This Episode… We talk with Brian Hart about reputation management. In a society full of new controversies every week, brands need to walk a fine line between adding to the conversation and staying away from controversies. We talk about how to maintain an excellent reputation and what to do when things go bad. Show Notes · [01:17] Are you a coffee or tea drinker? · [02:32] Can you summarize your expertise? · [04:03] What have been the bigger themes in brand credibility? · [07:03] How can brand...
Feb 09, 2022•39 min•Ep. 107
PR 360 is a podcast interviewing the best and brightest minds in the public relations industry. We are on a mission to make our listeners the best PR pros. Join us on this journey to be the PR pros in the industry. Hosted on Acast. See acast.com/privacy for more information.
Feb 03, 2022•52 sec
In This Episode… We talk with John Cass about AI in the PR industry. We discuss the importance of AI, how AI can help create better content, why AI is important for SEO, what content is going to be popular in 2022, and what AI personality would he create. Show Notes [00:42] Are you a coffee or tea drinker? [01:19] Can you summarize your expertise? [02:20] AI seems to become more and more important for PR pros and marketers? [03:55] When you say, “language,” does that mean something like JavaScri...
Feb 02, 2022•21 min•Ep. 106
In This Episode… We talk with Tyllah, Founder and CEO of Touched By Ty Creative Agency and PrintGami about social media, podcasting, and content. We discuss how to build your brand on social media, what’s the best way to do it, trends, and more! If you are a small business owner or just getting into social media, this episode is for you! Show Notes [00:56] Are you a coffee or tea drinker? [01:49] What’s the best coffee drinker you’ve tasted? [04:28] Businesses should only weigh in on non-controv...
Jan 26, 2022•29 min•Ep. 105
In This Episode… We have a fun twist in this episode! Global Results Communications ' Jessica Levy interview the host of PR 360 Brett Deister. We get to know about his love for coffee, gaming, and what’s new in the podcasting industry. If you are interested in starting a podcast, this is the episode to listen to! Show Notes · [01:13] Are you a coffee or tea drinker? · [01:39] What’s the best coffee drinker you’ve tasted? · [02:15] How did you get into podcasting? · [03:15] How has the podcasting...
Jan 19, 2022•24 min•Ep. 104
