In This Episode… We talk with Bloomberg’s Head of Innovation Communication Chaim Haas about influencer marketing within a company. We talk about why it’s important to find the right employees and show their excellence. We talk about tips to get them to say what’s important and not anything confidential. Show Notes · [00:50] Are you a coffee or tea drinker? · [01:27] Can you give a brief overview about your expertise? · [03:11] How have you enhanced the tech and investment side of Bloomberg? · [0...
Jan 12, 2022•34 min•Ep. 103
In This Episode… We talk with Ally.io’s Director of Content Lucy Hitz about SaaS and content. We discuss how to create great content for your SaaS company, how to keep the content in line with guidelines and standards, what the future looks like for SaaS, and more! Show Notes · [01:09] Are you a coffee or tea drinker? · [01:34] Can you summarize your expertise? · [04:00] How can small marketing teams use content to market to their audience? · [06:23] Are there any types of tools you use? · [09:3...
Jan 05, 2022•32 min•Ep. 102
In This Episode… We talk with Fit Body App’s CMO Lia Haberman about the influencer industry. We discuss the issues of finding influencers as a small team, how influencer marketing is changing, and how changes in content and social media affect influencer marketing. Show Notes · [00:52] Are you a coffee or tea drinker? · [01:38] Can you give a brief overview of your expertise? · [02:35] Are we going to see influencer marketing become more niched? · [04:11] So, influencers will use their own websi...
Dec 22, 2021•36 min•Ep. 101
In This Episode… We talk with Peter Shafer about the polling industry. We talk about asking the right questions, the fallout from the 2016 elections and the polling industry, what question annoys Peter, and the future of the polling industry. Show Notes •[00:56] Are you a coffee or tea drinker? •[01:28] Can you summarize your expertise? •[02:42] How PR pros use data effectively? •[05:13] How do you get the most out of polling when people have a tendency to lie? •[07:59] Could you use Twitter Pol...
Dec 15, 2021•33 min•Ep. 100
In This Episode… We talk with Alice Wilks about SEO, link building, and content. We talk about the changes in SEO, how to do link building effectively, content, the future of Digital PR, and how traditional PR pros can make the transition to Digital PR. Show Notes · [00:42] Are you a coffee or tea drinker? · [01:17] Can you give a brief overview about your expertise? · [02:24] How Digital PR changed since the pandemic? · [03:26] How important is SEO link building? · [04:22] What should you not d...
Dec 08, 2021•17 min•Ep. 99
In This Episode… We talk with Deevo about content creation, photography, podcasting, coffee, and chocolate. We discuss the importance of niching your audience. The photography industry and where it is heading, plus, what PR pro should look for when it comes to hiring a photographer. Show Notes · [01:46] Are you a coffee or tea drinker? · [03:15] Can you give a brief overview about your expertise? · [04:36] What does the photography industry look like right now? · [06:40] Should photographers swi...
Dec 01, 2021•46 min•Ep. 98
In This Episode… We talk with Matt Prince about the impact of Taco Bell on the culture. We talk about what it goes into creating cultural moments, how listening affects those moments, how to change it when it needs to change, and helping young PR pros. Show Notes · [01:01] Are you a coffee or tea drinker? · [02:45] Can you summarize your expertise? · [04:59] How did your team create these cultural moments? · [08:32] Did you use tools to listen to those touch points? · [10:50] Do you listen to so...
Nov 24, 2021•30 min•Ep. 97
In This Episode… We talk with Tressa Robbins about content creation, content management, social media, podcasts, drop-in/drop-out audio and more. We talk about personal branding and being careful about what you say on social media. Don’t miss this episode! Show Notes · [00:56] Are you a coffee or tea drinker? · [01:42] Can you summarize your expertise? · [03:35] What do brands need to know to be in good standing in social media? · [07:22] What are some of the new trends coming to social media? ·...
Nov 17, 2021•39 min•Ep. 96
In This Episode… We talk with Dan Fiehn about leadership in PR. We talk about successful digital strategies, keeping up with emerging trends. We also talk about convincing people of your PR vision, and how to get people on board with new digital trends. Show Notes · [00:40] Are you a coffee or tea drinker? · [01:20] Can you give a brief overview about your expertise? · [02:48] What does it take to create a successful digital strategy? · [04:29] How do leaders create the vision for the digital st...
Nov 10, 2021•21 min•Ep. 95
In This Episode… We talk with Stella Bayles about PR and SEO. We talk about measuring what’s important, about what not to do when creating reports, how influence marketing is changing PR, and how to listen to your customers. Show Notes · [00:46] Are you a coffee or tea drinker? · [01:35] Can you summarize your expertise? · [03:06] How do PR pros accurately measure? · [04:38] What is better engagement or reach? · [07:14] Is PR and influence marketing about finding your niche? · [10:09] How import...
Nov 03, 2021•30 min•Ep. 94
In This Episode… We talk with Joe McLeod about crisis communication. In every busy business, there needs to be a crisis plan. This week we discuss how to create an effective crisis plan, how the pandemic has changed it, what’s the difference been an issue and a crisis, things to avoid, and appealing to their emotion of logic. Show Notes · [00:51] Are you a coffee or tea drinker? · [03:28 ] Can you give an overview of your expertise? · [05:42] What is an effective crisis comm plan? · [09:13] How ...
Oct 27, 2021•29 min•Ep. 93
In This Episode… We talk with Amy Vernon, Director, Brand & Digital Strategy for Kaiju Capital Management, about online communities. We discuss how to build highly engaged communities, how to build internal communities, how to turn trolls into fans, and owning versus renting for online platforms. Show Notes · [00:56] Are you a coffee or tea drinker? · [01:05] Do you have any favorite coffee brands? · [02:11] Can you summarize your expertise? · [03:41] How do you create highly engaged communi...
Oct 20, 2021•36 min•Ep. 92
In This Episode… We talk with Pikkal & Co.’s Prarthana Sibal about podcasting. Podcasting has become enormously popular, and the pandemic proved podcast are here to stay. We talk about what PR pros should spend their time on, making sure you have the right host, the data on how popular podcasting is, and the future of podcasting. Show Notes · [00:51] Are you a coffee or tea drinker? · [01:17] Can you summarize your expertise? · [02:31] How can PR pros use podcasting to build awareness? · [05...
Oct 13, 2021•21 min•Ep. 91
In This Episode… We talk with Golden Rule Charity’s President Paula Robison for a second episode about Golden Rule Charity. We discuss about grants, content, fundraising vs. funder, choosing a board member, the future of non-profits, and caused based marketing. Show Notes · [00:46] Are you a coffee or tea drinker? · [01:18] Can you explain your expertise? · [02:42] How has Golden Rule helped those in need? · [04:17] How does Golden Rule recruit their board members? · [08:20] Can you explain the ...
Oct 06, 2021•24 min•Ep. 90
In This Episode… We talk with Rootstrap’s Patrick Ward about digital transformation. We discuss how important it is for businesses to be more digital, how the sales person is your website, renaming influencer marketing, PR pros having FOMO, content, and looking at PR teams as small media companies! Show Notes · [00:43] Are you a coffee or tea drinker? · [01:58 ] Can you give a brief overview of your expertise? · [02:56] How important is digital transformation for businesses? · [05:55] So digital...
Sep 29, 2021•42 min•Ep. 89
In This Episode… We talk with G8 Strategies Ira Gostin about investor relations. Every PR pro should tune in to get tips and tricks about investor relations. How important a crisis plan is for investor relations, and how to message effectively about shortages and inflation. Show Notes · [00:42] Are you a coffee or tea drinker? · [02:11] Can you give an overview about your expertise? · [03:52] What are some pitfalls PR pros should avoid when doing investor relations? · [05:31] How do you communic...
Sep 22, 2021•25 min•Ep. 88
In This Episode… We talk with Kitcasters’ Co-founder Brandy Whalen about podcasts. It’s an interesting industry that has exploded over the past two years. We talk about, the commitment it takes to produce a podcast, tools, metrics, Clubhouse, the difference between Clubhouse and podcasts, and more! Show Notes · [00:50] Are you a coffee or tea drinker? · [01:55] Can you give a brief overview of your expertise? · [02:49] What do brands not understand about podcasting? · [04:21] Brand do not unders...
Sep 15, 2021•27 min•Ep. 87
In This Episode… We talk with a great entertainer MSS Francois. We talk about skills, audio, video, editing, Clubhouse, audio content, marketing, and more! Show Notes · [00:45] Are you a coffee or tea drinker? · [01:44] Can you give a brief overview of your expertise? · [03:40] How do you keep your show new and interesting for people to keep watching or listening? · [04:54] Should independent creators create their own shows or networks? · [05:54] What have your learned from creating your own sho...
Sep 08, 2021•19 min•Ep. 86
In This Episode… We talk with Dr. Rissy’s Writing and Marketing’s Owner Morissa Schwartz about content, book publishing marketing, and social media marketing. We discuss the future of social media marketing, thoughts about Clubhouse, virtual events, video content, and live streaming. Show Notes · [00:45] Are you a coffee or tea drinker? · [01:28] Can you give a brief overview of your expertise? · [02:33] How can PR pros and marketers keep up with all the top trends? · [04:08] Should PR pros be h...
Sep 01, 2021•21 min•Ep. 85
In This Episode… We talk with Keith Renninson about his TRIP communication system, Star Trek references, life, how to avoid burnout, and more. If you are looking for a boost or uplifting message, this podcast episode is for you. Show Notes · [00:52] Are you a coffee or tea drinker? · [02:10] Can you give a brief overview of your expertise? · [03:02] Creative fields you have to be mentally tough? · [03:54] How do you use the TRIP communication system? · [16:19] What key tips can you do, to have a...
Aug 25, 2021•37 min•Ep. 84
In This Episode… We talk with EPAM Systems Global Marketing Head Julie Hansberry about digital marketing transformation. We discuss how the pandemic has accelerated it. What businesses need to do to be successful at it. Why getting away from tech is the best for your work and creativity! Show Notes · [01:00] Are you a coffee or tea drinker? · [01:16] Can you give a brief overview of your expertise? · [02:43] Have you seen a big shift in digital marketing transformation? · [03:57] What have compa...
Aug 18, 2021•20 min•Ep. 83
In This Episode… We talk with Gold Rule Charity’s President Paula Robison about non-profits and e-payments. In these unusual times, nonprofits need to have a solution to accept payments online. We talk about the future of those, how nonprofits can use them, PR pros rule in this, content, and cryptocurrency. Show Notes · [00:42] Are you a coffee or tea drinker? · [01:15] Can you give a brief explanation about your expertise? · [02:22] What is going to be the most important aspect for PR pros to m...
Aug 11, 2021•19 min•Ep. 82
In This Episode… We talk with Tracy Lamourie about coffee, tea, podcasting, Clubhouse, media relations, live streaming, and more! If you’re looking or are in the entertainment industry this is the episode for you! Show Notes · [00:44] Are you a coffee or tea drinker? · [02:40] Can you give a brief overview of your expertise? · [03:47] What are things that PR pros need to make in these changing times? · [06:28] Should PR pros use something like an RSS reader to easily find information? · [08:18] ...
Aug 04, 2021•35 min•Ep. 81
In This Episode… We talk with Lumino’s Rhiannon Ruff about Wikipedia. Yes, the site you use for research but forget to use for your brands. We discuss the reasons why you should use it, why it’s important to put accurate information, why it’s biased, and how it helps brand reputation. If you are wanting to jump into Wikipedia, this is a great episode for you! Show Notes · [00:52] Are you a coffee or tea drinker? · [02:09] Can you give a brief overview of your expertise? · [03:34] How can brands ...
Jul 28, 2021•23 min•Ep. 80
In This Episode… We talk with SureCo Chief Marketing Officer Donald Nosek about campaigns, content, team building, how to communicate with introverts and extroverts. Also, how ads will change. Show Notes · [00:50] Are you a coffee or tea drinker? · [01:18] Can you give a brief overview of your expertise? · [05:24] How do you message properly when you’re going to offend one group or the other? · [05:57] How does strategize campaigns for your for-profit business benefit your non-profit? · [07:07] ...
Jul 21, 2021•26 min•Ep. 79
In This Episode… We talk with Tina Loncaric about non-profits. We discuss grassroots outreach, how the pandemic has affected non-profits. We also discuss consulting PR, skills sets for PR pros, and more! Show Notes · [00:44] Are you a coffee or tea drinker? · [01:00] Can you give a brief overview of your expertise? · [01:47] How has grassroots outreach changed since the pandemic? · [03:31] Is there going to be a bigger push into digital grassroots campaigns? · [04:48] Has the pandemic helped or ...
Jul 14, 2021•12 min•Ep. 78
In This Episode… We talk with TradePending’s Chief Marketing Officer Matthew Davis about messing, supply chain issues, used car market, virtual events, tech startups, and more. If you’re in the tech startup industry this is a great episode to learn about how to market your software and why one-on-one meetings are great for connecting with journalists. Show Notes · [00:35] Are you a coffee or tea drinker? · [01:12] Can you give a brief description of your expertise? · [02:20] How can PR pro craft...
Jul 07, 2021•23 min•Ep. 77
In This Episode… We talk with Awario’s Elizabeth Shydlovich about SMM, SEO, and content creation. We talk about organic reach, how social media has become pay-to-play, and what the future of SEO and SMM look like. Show Notes · [00:54] Are you a coffee or tea drinker? · [01:25] Can you give a brief description of your expertise? · [01:59] Is SMM getting harder or more expensive? · [04:14] Is it hard for small businesses or big brands to get organic reach? · [05:27] Is SEO, SMM, and content closel...
Jun 30, 2021•17 min•Ep. 76
In This Episode… We talk with Incture’s Sowmya Moni about go-to-market strategies, education content, influencers, authentic storytelling, and how to be simple when explaining products to customers. It’s important to keep things simple and to keep your message authentic! Show Notes · [01:06] Are you a coffee or tea drinker? · [01:49] Can you give a brief overview of your expertise? · [03:11] How has marketing enterprise tech changed in 2021? · [04:51] How have shortages hurt marketers? · [06:37]...
Jun 23, 2021•27 min•Ep. 75
In This Episode… We talk with Darek Connole about events. We discuss the future of events, why hybrid events are here to stay, crisis communication, and bad event food! Show Notes · [00:44] Are you a coffee or tea drinker? · [01:55] Can you give our audience more info about your expertise? · [03:46] Will there be a huge comeback for events and how will they change? · [07:45] Are we going to see more hybrid events in the future? · [11:05] How do you write speeches tailored to virtual events? · [1...
Jun 16, 2021•28 min•Ep. 74
