This is a portion of Paid Search Podcast episode 346 titled " Outstanding Google Ads Q&A about Optimization, Ad Group Negatives, Huge Account Management, and More". In this clip, Jason and Chris answer a listener's question about following a Google Ads management optimization routine. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast...
Feb 08, 2023•6 min
This is a portion of Paid Search Podcast episode 344 titled "What's Going On?" where Chris and Jason discussed some things that have had a high level of impact on their campaigns. In this clip, the guys discuss why conversions are so vital for your Google Ads campaigns. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast...
Feb 07, 2023•10 min
This is a portion of Paid Search Podcast episode 344 titled "What's Going On?" where Chris and Jason discussed some things that have had a high level of impact on their campaigns. In this clip, the guys discuss how bidding strategies have evolved in Google Ads. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast...
Feb 06, 2023•5 min
This is a portion of Paid Search Podcast episode 344 titled "What's Going On?" where Chris and Jason discussed some things that have had a high level of impact on their campaigns. In this clip, the guys discuss why it's important to keep options open in Google Ads. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
Feb 03, 2023•8 min
This is a portion of Paid Search Podcast episode 344 titled "What's Going On?" where Chris and Jason discussed some things that have had a high level of impact on their campaigns. In this clip, the guys discuss why they've learned it's best not to fight the Google Ads system. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
Feb 02, 2023•15 min
This is a portion of Paid Search Podcast episode 344 titled "What's Going On?" where Chris and Jason discussed some things that have had a high level of impact on their campaigns. In this clip, the guys discuss Google Ads in 2022. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
Feb 01, 2023•4 min
This is a portion of Paid Search Podcast episode 342 titled "How to Lower Your Cost per Conversion - Part 1: Cost per Click ". In this clip, Jason and Chris talk about how improving your quality score can lower your cost per conversion. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
Jan 31, 2023•6 min
This is a portion of Paid Search Podcast episode 342 titled "How to Lower Your Cost per Conversion - Part 1: Cost per Click ". In this clip, Jason and Chris discuss how changing your bidding strategy can help lower your cost per conversion. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
Jan 30, 2023•4 min
This is a portion of Paid Search Podcast episode 342 titled "How to Lower Your Cost per Conversion - Part 1: Cost per Click ". In this clip, Jason and Chris how broadening your targeting can lower your cost per conversion. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
Jan 27, 2023•8 min
This is a portion of Paid Search Podcast episode 342 titled "How to Lower Your Cost per Conversion - Part 1: Cost per Click ". In this clip, Jason and Chris talk about lowering your bids will lower your cost per conversion. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
Jan 26, 2023•10 min
This is a portion of Paid Search Podcast episode 341 titled "Fundamental Truths About Google Ads That Will Never Change". In this clip, Chris and Jason explain why they think the answer to finding out if something will work in Google Ads is to run an experiment. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
Jan 25, 2023•3 min
This is a portion of Paid Search Podcast episode 341 titled "Fundamental Truths About Google Ads That Will Never Change". In this clip, Chris and Jason discuss the power of ad copy and assets - they're the only chance you have to communicate with the search user. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
Jan 24, 2023•3 min
This is a portion of Paid Search Podcast episode 341 titled "Fundamental Truths About Google Ads That Will Never Change". In this clip, Chris and Jason explain the value of search terms and why they will always matter in Google Ads. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
Jan 23, 2023•2 min
This is a portion of Paid Search Podcast episode 341 titled "Fundamental Truths About Google Ads That Will Never Change". In this clip, Chris and Jason explain why you can't control how much you personally see your ad. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
Jan 20, 2023•3 min
This is a portion of Paid Search Podcast episode 341 titled "Fundamental Truths About Google Ads That Will Never Change". In this clip, Chris and Jason discuss cost per conversion being defined by the cost per click and conversion rate. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
Jan 19, 2023•3 min
This is a portion of Paid Search Podcast episode 341 titled "Fundamental Truths About Google Ads That Will Never Change". In this clip, Chris and Jason share their thoughts on the Google Ads "black box" and how it's expanding. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
Jan 18, 2023•7 min
This is a portion of Paid Search Podcast episode 341 titled "Fundamental Truths About Google Ads That Will Never Change". In this clip, Chris and Jason discuss lifetime value as the gold standard of Google Ads knowledge. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
Jan 17, 2023•6 min
This is a portion of Paid Search Podcast episode 341 titled "Fundamental Truths About Google Ads That Will Never Change". In this clip, Chris and Jason talk about clicks and conversions coming from the top ad positions. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
Jan 16, 2023•8 min
This is a portion of Paid Search Podcast episode 341 titled "Fundamental Truths About Google Ads That Will Never Change". In this clip, Chris and Jason talk about launching your Google Ads campaign with simplicity. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
Jan 13, 2023•2 min
This is a portion of Paid Search Podcast episode 339 titled " The Best Google Ads Strategies for Small Business Owners Trying to Generate Leads". In this clip, Jason and Chris walk through the best conversion actions in Google Ads for small businesses. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
Jan 12, 2023•4 min
This is a portion of Paid Search Podcast episode 339 titled " The Best Google Ads Strategies for Small Business Owners Trying to Generate Leads". In this clip, Jason and Chris explain how to choose the best keyword for your small business Google Ads campaign. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
Jan 11, 2023•6 min
This is a portion of Paid Search Podcast episode 339 titled " The Best Google Ads Strategies for Small Business Owners Trying to Generate Leads". In this clip, Jason and Chris discuss the best bidding strategy in Google Ads for small businesses. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
Jan 10, 2023•8 min
This is a portion of Paid Search Podcast episode 339 titled " The Best Google Ads Strategies for Small Business Owners Trying to Generate Leads". In this clip, Jason and Chris explain what they consider to be the best campaign type for small businesses. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
Jan 09, 2023•9 min
This is a portion of Paid Search Podcast episode 338 titled "Decisions You have to Make in Google Ads – Part 2". In this clip, Chris and Jason explain why they always start with some broad match keywords in their Google Ads campaign. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
Jan 06, 2023•11 min
This is a portion of Paid Search Podcast episode 338 titled "Decisions You have to Make in Google Ads – Part 2". In this clip, Chris and Jason discuss the best bidding strategies for various types of campaigns in Google Ads. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
Jan 05, 2023•20 min
This is a portion of Paid Search Podcast episode 337 titled "Decisions You have to Make in Google Ads – Part 1". In this clip, Jason and Chris explain the importance of exact match keywords in Google Ads. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
Jan 04, 2023•9 min
This is a portion of Paid Search Podcast episode 337 titled "Decisions You have to Make in Google Ads – Part 1". In this clip, Jason and Chris discuss what to consider before running a performance max campaign in Google Ads. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
Jan 03, 2023•7 min
This is a portion of Paid Search Podcast episode 337 titled "Decisions You have to Make in Google Ads – Part 1". In this clip, Jason and Chris talk about the pros and cons of running a brand keyword campaign in Google Ads. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
Jan 02, 2023•16 min
This is a portion of Paid Search Podcast episode 336 titled "5 Step Google Ads Checklist for Small Business Owners to Figure Out How Good They’re Doing ". In this clip, Chris and Jason discuss how small business owners should structure their Google Ads campaigns. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
Dec 30, 2022•6 min
This is a portion of Paid Search Podcast episode 336 titled "5 Step Google Ads Checklist for Small Business Owners to Figure Out How Good They’re Doing ". In this clip, Chris and Jason explain why too many bid adjustments are a sign of a bad Google Ads campaign. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
Dec 29, 2022•9 min
