PPC Daily | Talking Google Ads Monday Through Friday - podcast cover

PPC Daily | Talking Google Ads Monday Through Friday

Chris Schaefferpaidsearchpodcast.com

PPC Daily episodes are clips from the Paid Search Podcast. New episodes come out every day Monday through Friday. Learn more at paidsearchpodcast.com.

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Episodes

How Small Business Owners Should Think About Location Settings

This is a portion of Paid Search Podcast episode 336 titled "5 Step Google Ads Checklist for Small Business Owners to Figure Out How Good They’re Doing ". In this clip, Chris and Jason discuss how small business owners should think about location settings in their Google Ads campaigns. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Dec 28, 20225 min

How Small Business Owners Should Think About Search Terms

This is a portion of Paid Search Podcast episode 336 titled "5 Step Google Ads Checklist for Small Business Owners to Figure Out How Good They’re Doing ". In this clip, Chris and Jason discuss why how small business owners should think about search terms. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Dec 27, 20226 min

Tracking Leads is the Most Important Part of Google Ads for Small Business Owners

This is a portion of Paid Search Podcast episode 336 titled "5 Step Google Ads Checklist for Small Business Owners to Figure Out How Good They’re Doing ". In this clip, Chris and Jason explain why tracking leads is the most important part of Google Ads for small businesses. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Dec 26, 20224 min

Does Performance Max Work Well for All Industries?

This is a portion of Paid Search Podcast episode 334 titled "The Best Google Ads Q&A Episode We’ve Ever Done". In this clip, Jason and Chris answer a question from a listener about using performance max for various industries. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Dec 23, 202210 min

How Do You Qualify the Quality of the Lead Using the Search Term?

This is a portion of Paid Search Podcast episode 334 titled "The Best Google Ads Q&A Episode We’ve Ever Done". In this clip, Jason and Chris answer a question from a listener about how to qualify the quality of a lead using the search term. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Dec 22, 20228 min

How to Choose Your First Bids for Manual Bidding?

This is a portion of Paid Search Podcast episode 334 titled "The Best Google Ads Q&A Episode We’ve Ever Done". In this clip, Jason and Chris answer a question from a listener about choosing your first bids for manual bidding. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Dec 21, 20228 min

Should I Block Competitor Searches?

This is a portion of Paid Search Podcast episode 334 titled "The Best Google Ads Q&A Episode We’ve Ever Done". In this clip, Jason and Chris answer a question from a listener about blocking competitor searches. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Dec 20, 20226 min

Is Smart Bidding + RSA + Broad Match Ideal?

This is a portion of Paid Search Podcast episode 334 titled "The Best Google Ads Q&A Episode We’ve Ever Done". In this clip, Jason and Chris answer a question from a listener about smart bidding with RSA and broad match. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Dec 19, 202211 min

When to Use/Not Use Dynamic Search Ads

This is a portion of Paid Search Podcast episode 333 titled "Dynamic Search Ads Introduction". In this clip, Chris and Jason discuss when to use/not use dynamic search ads. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Dec 16, 20226 min

How Ad Headlines are Created in Dynamic Search Ads

This is a portion of Paid Search Podcast episode 333 titled "Dynamic Search Ads Introduction". In this clip, Chris and Jason talk about how ad headlines are created in dynamic search ads. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Dec 15, 20224 min

How Dynamic Search Ad Targeting Works

This is a portion of Paid Search Podcast episode 333 titled "Dynamic Search Ads Introduction". In this clip, Chris and Jason explain how dynamic search targeting works in Google Ads. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Dec 14, 20226 min

The Benefits of Dynamic Search Ads

This is a portion of Paid Search Podcast episode 333 titled "Dynamic Search Ads Introduction". In this clip, Chris and Jason discuss the benefits of using dynamic search ads. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Dec 13, 20224 min

What are Dynamic Search Ads?

This is a portion of Paid Search Podcast episode 333 titled "Dynamic Search Ads Introduction". In this clip, Chris and Jason define dynamic search ads. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Dec 12, 20224 min

Pros and Cons of Remarketing on Search Campaigns

This is a portion of Paid Search Podcast episode 332 titled "Pros and Cons of the Search Campaigns that We Run in Google Ads". In this clip, Jason and Chris break down the pros and cons of remarketing on search campaigns. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Dec 09, 20221 min

Pros and Cons of Funnel-Adjacent Campaigns

This is a portion of Paid Search Podcast episode 332 titled "Pros and Cons of the Search Campaigns that We Run in Google Ads". In this clip, Jason and Chris break down the pros and cons of funnel-adjacent campaigns. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Dec 08, 20223 min

Pros and Cons of Brand Campaigns

This is a portion of Paid Search Podcast episode 332 titled "Pros and Cons of the Search Campaigns that We Run in Google Ads". In this clip, Jason and Chris break down the pros and cons of brand campaigns. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Dec 07, 20223 min

Pros and Cons of Shopping Campaigns

This is a portion of Paid Search Podcast episode 332 titled "Pros and Cons of the Search Campaigns that We Run in Google Ads". In this clip, Jason and Chris break down the pros and cons of shopping campaigns. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Dec 06, 20222 min

Pros and Cons of Dynamic Search Campaigns

This is a portion of Paid Search Podcast episode 332 titled "Pros and Cons of the Search Campaigns that We Run in Google Ads". In this clip, Jason and Chris break down the pros and cons of dynamic search campaigns. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Dec 05, 20224 min

Pros and Cons of Performance Max campaigns

This is a portion of Paid Search Podcast episode 332 titled "Pros and Cons of the Search Campaigns that We Run in Google Ads". In this clip, Jason and Chris break down the pros and cons of Performance Max campaigns. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Dec 02, 20223 min

Pros and Cons of Search Campaigns with Broad Match and Target CPA

This is a portion of Paid Search Podcast episode 332 titled "Pros and Cons of the Search Campaigns that We Run in Google Ads". In this clip, Jason and Chris break down the pros and cons of search campaigns with broad match and target CPA. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Dec 01, 20225 min

Pros and Cons of Search Campaigns with Manual Bids and Either Broad Match Only or Phrase Match Keywords Only

This is a portion of Paid Search Podcast episode 332 titled "Pros and Cons of the Search Campaigns that We Run in Google Ads". In this clip, Jason and Chris break down the pros and cons of search campaigns with manual bids and either broad match only or phrase match keywords only. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Nov 30, 20228 min

Pros and Cons of Search Campaigns with Manual Bids and Exact Match Keywords Only

This is a portion of Paid Search Podcast episode 332 titled "Pros and Cons of the Search Campaigns that We Run in Google Ads". In this clip, Jason and Chris break down the pros and cons of search campaigns with manual bids and exact match keywords only. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Nov 29, 20223 min

Pros and Cons of Search Campaigns with Manual Bids and Phrase and Exact Match Keywords

This is a portion of Paid Search Podcast episode 332 titled "Pros and Cons of the Search Campaigns that We Run in Google Ads". In this clip, Jason and Chris break down the pros and cons of search campaigns with manual bids and phrase and exact match keywords. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Nov 28, 20229 min

Secret Settings Lightning Round

This is a portion of Paid Search Podcast episode 331 titled "Secret Settings in Google Ads". In this clip, Chris and Jason run through several settings including conversion count, “get directions” conversions, keyword final URL, mobile URL in a responsive ad, location settings, search partners, and language. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Nov 25, 20225 min

Optimized Targeting in Display Campaigns

This is a portion of Paid Search Podcast episode 331 titled "Secret Settings in Google Ads". In this clip, Chris and Jason discuss using optimized targeting in display campaigns. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Nov 24, 20226 min

Ad Suggestions Automatically Added to Campaigns

This is a portion of Paid Search Podcast episode 331 titled "Secret Settings in Google Ads". In this clip, Chris and Jason give their recommendations on automatically adding ad suggestions to campaigns. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Nov 23, 20224 min

Auto-Apply Recommendations

This is a portion of Paid Search Podcast episode 331 titled "Secret Settings in Google Ads". In this clip, Chris and Jason talk about the benefits of using Google Ads auto-apply recommendations. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Nov 22, 20226 min

Final URL Expansion in Performance Max

This is a portion of Paid Search Podcast episode 331 titled "Secret Settings in Google Ads". In this clip, Chris and Jason discuss final URL Expansion in Performance Max campaigns. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Nov 21, 20228 min

Turning Off/On Mobile Apps in Display Campaigns

This is a portion of Paid Search Podcast episode 331 titled "Secret Settings in Google Ads". In this clip, Chris and Jason talk about the pros and cons of turning on/off mobile apps in display campaigns. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Nov 18, 20225 min

Secret Settings Overview

This is a portion of Paid Search Podcast episode 331 titled "Secret Settings in Google Ads". In this clip, Chris and Jason give an overview of secret settings in Google Ads that you may not be aware of. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Nov 17, 20223 min
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