This is a portion of Paid Search Podcast episode 330 titled "The Focus Style Management in Google Ads". In this clip, Jason and Chris discuss some options to simplify Google Ads campaigns that are too complex. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
Nov 16, 2022•9 min
This is a portion of Paid Search Podcast episode 330 titled "The Focus Style Management in Google Ads". In this clip, Jason and Chris explain how to handle competitors outbidding you in Google Ads. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
Nov 15, 2022•5 min
This is a portion of Paid Search Podcast episode 330 titled "The Focus Style Management in Google Ads". In this clip, Jason and Chris talk about how to improve your conversion rate in Google Ads using focus style management. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
Nov 14, 2022•8 min
This is a portion of Paid Search Podcast episode 330 titled "The Focus Style Management in Google Ads". In this clip, Jason and Chris discuss how to improve your quality traffic score in Google Ads using focus style management. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
Nov 11, 2022•7 min
This is a portion of Paid Search Podcast episode 330 titled "The Focus Style Management in Google Ads". In this clip, Jason and Chris answer a question from a listener about how to identify your problem in Google Ads so you can clarify your goals through focus style management. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
Nov 10, 2022•3 min
This is a portion of Paid Search Podcast episode 329 titled "Ad Extension Becoming Assets in Google Ads". In this clip, Chris and Jason explain how Assets are low-hanging fruit that can make your Google Ads campaign better. Link - New tools to create more engaging ads - https://blog.google/products/ads-commerce/create-engaging-ads/ Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodca...
Nov 09, 2022•8 min
This is a portion of Paid Search Podcast episode 329 titled "Ad Extension Becoming Assets in Google Ads". In this clip, Chris and Jason talk about when the changes from Ad Extensions to Assets will take effect. Link - New tools to create more engaging ads - https://blog.google/products/ads-commerce/create-engaging-ads/ Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast...
Nov 08, 2022•5 min
This is a portion of Paid Search Podcast episode 329 titled "Ad Extension Becoming Assets in Google Ads". In this clip, Chris and Jason explain the combinations report which will show how your assets display with your headlines and descriptions. Link - New tools to create more engaging ads - https://blog.google/products/ads-commerce/create-engaging-ads/ Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.co...
Nov 07, 2022•4 min
This is a portion of Paid Search Podcast episode 329 titled "Ad Extension Becoming Assets in Google Ads". In this clip, Chris and Jason break down the new ads and assets menu. Link - New tools to create more engaging ads - https://blog.google/products/ads-commerce/create-engaging-ads/ Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
Nov 04, 2022•7 min
This is a portion of Paid Search Podcast episode 329 titled "Ad Extension Becoming Assets in Google Ads". In this clip, Chris and Jason talk about why Google is changing the name of Ad Extensions to Assets. Link - New tools to create more engaging ads - https://blog.google/products/ads-commerce/create-engaging-ads/ Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast...
Nov 03, 2022•7 min
This is a portion of Paid Search Podcast episode 328 titled "5 Questions to Ask Yourself About Google Ads Every Month". In this clip, Jason and Chris discuss different ways you can check each month to see if you're leaving money on the table with your Google Ads campaign. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
Nov 02, 2022•10 min
This is a portion of Paid Search Podcast episode 328 titled "5 Questions to Ask Yourself About Google Ads Every Month". In this clip, Jason and Chris talk about adding core negative keywords to attract more relevant traffic. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
Nov 01, 2022•12 min
This is a portion of Paid Search Podcast episode 328 titled "5 Questions to Ask Yourself About Google Ads Every Month". In this clip, Jason and Chris talk about why you should check your keyword searches monthly to find out if you're missing out on some valuable traffic. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
Oct 31, 2022•5 min
This is a portion of Paid Search Podcast episode 328 titled "5 Questions to Ask Yourself About Google Ads Every Month". In this clip, Jason and Chris explain why you should be running image extensions and why it's possible you should be adding more. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
Oct 28, 2022•6 min
This is a portion of Paid Search Podcast episode 328 titled "5 Questions to Ask Yourself About Google Ads Every Month". In this clip, Jason and Chris discuss why you should be asking yourself monthly if you should be running broad keywords. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
Oct 27, 2022•12 min
This is a portion of Paid Search Podcast episode 327 titled "Frequency Capping in Google Ads". In this clip, Chris and Jason share their opinions on if and when you should use frequency capping in your Google Ads campaign. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
Oct 26, 2022•7 min
This is a portion of Paid Search Podcast episode 327 titled "Frequency Capping in Google Ads". In this clip, Chris and Jason break down how you can view your reach and frequency metrics on display campaigns in Google Ads. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
Oct 25, 2022•4 min
This is a portion of Paid Search Podcast episode 327 titled "Frequency Capping in Google Ads". In this clip, Chris and Jason explain how unique reach and frequency metrics are calculated. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
Oct 24, 2022•5 min
This is a portion of Paid Search Podcast episode 327 titled "Frequency Capping in Google Ads". In this clip, Chris and Jason talk about using frequency capping for your video campaigns. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
Oct 21, 2022•5 min
This is a portion of Paid Search Podcast episode 327 titled "Frequency Capping in Google Ads". In this clip, Chris and Jason talk about frequency capping for display campaigns. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
Oct 20, 2022•7 min
This is a portion of Paid Search Podcast episode 327 titled "Frequency Capping in Google Ads". In this clip, Chris and Jason define frequency capping and how it can affect your Google Ads campaign. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
Oct 19, 2022•6 min
This is a portion of Paid Search Podcast episode 326 titled "Advanced Tips for Performance Max Campaigns on Google Ads". In this clip, Jason and Chris discuss why leaving final URL expansion on in your Performance Max campaign can lead to more conversions. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
Oct 18, 2022•4 min
This is a portion of Paid Search Podcast episode 326 titled "Advanced Tips for Performance Max Campaigns on Google Ads". In this clip, Jason and Chris explain why adding a variety of assets to your Performance Max campaign (such as text, images, videos, etc.) can be extremely valuable. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
Oct 17, 2022•7 min
This is a portion of Paid Search Podcast episode 326 titled "Advanced Tips for Performance Max Campaigns on Google Ads". In this clip, Jason and Chris explain how to set your budget for a Performance Max campaign. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
Oct 14, 2022•3 min
This is a portion of Paid Search Podcast episode 326 titled "Advanced Tips for Performance Max Campaigns on Google Ads". In this clip, Jason and Chris talk about defining your customers in a Performance Max campaign. Should you focus on new customers or returning customers? Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
Oct 13, 2022•7 min
This is a portion of Paid Search Podcast episode 326 titled "Advanced Tips for Performance Max Campaigns on Google Ads". In this clip, Jason and Chris discuss why conversions and ROAS are the most important things to factor into your Performance Max campaign. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
Oct 12, 2022•4 min
This is a portion of Paid Search Podcast episode 326 titled "Advanced Tips for Performance Max Campaigns on Google Ads". In this clip, Jason and Chris talk about how long you should wait before judging the success of your Performance Max campaign in Google Ads. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
Oct 11, 2022•8 min
This is a portion of Paid Search Podcast episode 325 titled " Introduction to Performance Max Campaigns". In this clip, Chris and Jason explain how Performance Max works with search campaigns in Google Ads. Link: About Performance Max campaigns - https://support.google.com/google-ads/answer/10724817 Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
Oct 10, 2022•8 min
This is a portion of Paid Search Podcast episode 325 titled " Introduction to Performance Max Campaigns". In this clip, Chris and Jason walk through which ad assets to use in your Performance Max campaign. Link: About Performance Max campaigns - https://support.google.com/google-ads/answer/10724817 Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
Oct 07, 2022•4 min
This is a portion of Paid Search Podcast episode 325 titled " Introduction to Performance Max Campaigns". In this clip, Chris and Jason explain the different audience options in Performance Max campaigns. Link: About Performance Max campaigns - https://support.google.com/google-ads/answer/10724817 Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
Oct 06, 2022•7 min