PPC Daily | Talking Google Ads Monday Through Friday - podcast cover

PPC Daily | Talking Google Ads Monday Through Friday

Chris Schaefferpaidsearchpodcast.com

PPC Daily episodes are clips from the Paid Search Podcast. New episodes come out every day Monday through Friday. Learn more at paidsearchpodcast.com.

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Episodes

How to Simplify Campaigns That Are Too Complex in Google Ads

This is a portion of Paid Search Podcast episode 330 titled "The Focus Style Management in Google Ads". In this clip, Jason and Chris discuss some options to simplify Google Ads campaigns that are too complex. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Nov 16, 20229 min

How to Handle Competitors Outbidding You in Google Ads

This is a portion of Paid Search Podcast episode 330 titled "The Focus Style Management in Google Ads". In this clip, Jason and Chris explain how to handle competitors outbidding you in Google Ads. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Nov 15, 20225 min

How to Improve Your Conversion Rate in Google Ads

This is a portion of Paid Search Podcast episode 330 titled "The Focus Style Management in Google Ads". In this clip, Jason and Chris talk about how to improve your conversion rate in Google Ads using focus style management. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Nov 14, 20228 min

How to Improve Your Traffic Quality in Google Ads

This is a portion of Paid Search Podcast episode 330 titled "The Focus Style Management in Google Ads". In this clip, Jason and Chris discuss how to improve your quality traffic score in Google Ads using focus style management. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Nov 11, 20227 min

How to Identify Your Goal in Google Ads

This is a portion of Paid Search Podcast episode 330 titled "The Focus Style Management in Google Ads". In this clip, Jason and Chris answer a question from a listener about how to identify your problem in Google Ads so you can clarify your goals through focus style management. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Nov 10, 20223 min

Assets are an Easy Way to Make Your Google Ads Campaign Better

This is a portion of Paid Search Podcast episode 329 titled "Ad Extension Becoming Assets in Google Ads". In this clip, Chris and Jason explain how Assets are low-hanging fruit that can make your Google Ads campaign better. Link - New tools to create more engaging ads - https://blog.google/products/ads-commerce/create-engaging-ads/ Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodca...

Nov 09, 20228 min

When Will Ad Extensions Become Assets?

This is a portion of Paid Search Podcast episode 329 titled "Ad Extension Becoming Assets in Google Ads". In this clip, Chris and Jason talk about when the changes from Ad Extensions to Assets will take effect. Link - New tools to create more engaging ads - https://blog.google/products/ads-commerce/create-engaging-ads/ Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast...

Nov 08, 20225 min

Changes to the Combinations Report

This is a portion of Paid Search Podcast episode 329 titled "Ad Extension Becoming Assets in Google Ads". In this clip, Chris and Jason explain the combinations report which will show how your assets display with your headlines and descriptions. Link - New tools to create more engaging ads - https://blog.google/products/ads-commerce/create-engaging-ads/ Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.co...

Nov 07, 20224 min

The New Ads and Assets Menu

This is a portion of Paid Search Podcast episode 329 titled "Ad Extension Becoming Assets in Google Ads". In this clip, Chris and Jason break down the new ads and assets menu. Link - New tools to create more engaging ads - https://blog.google/products/ads-commerce/create-engaging-ads/ Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Nov 04, 20227 min

Ad Extensions Now Being Called Assets

This is a portion of Paid Search Podcast episode 329 titled "Ad Extension Becoming Assets in Google Ads". In this clip, Chris and Jason talk about why Google is changing the name of Ad Extensions to Assets. Link - New tools to create more engaging ads - https://blog.google/products/ads-commerce/create-engaging-ads/ Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast...

Nov 03, 20227 min

Am I Leaving Money on the Table with Google Ads?

This is a portion of Paid Search Podcast episode 328 titled "5 Questions to Ask Yourself About Google Ads Every Month". In this clip, Jason and Chris discuss different ways you can check each month to see if you're leaving money on the table with your Google Ads campaign. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Nov 02, 202210 min

Are There Any CORE Negative Keywords I Should be Adding?

This is a portion of Paid Search Podcast episode 328 titled "5 Questions to Ask Yourself About Google Ads Every Month". In this clip, Jason and Chris talk about adding core negative keywords to attract more relevant traffic. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Nov 01, 202212 min

Am I Missing Out on More Good Keyword Searches in Google Ads?

This is a portion of Paid Search Podcast episode 328 titled "5 Questions to Ask Yourself About Google Ads Every Month". In this clip, Jason and Chris talk about why you should check your keyword searches monthly to find out if you're missing out on some valuable traffic. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Oct 31, 20225 min

Am I Running Image Extensions? Could I Add More?

This is a portion of Paid Search Podcast episode 328 titled "5 Questions to Ask Yourself About Google Ads Every Month". In this clip, Jason and Chris explain why you should be running image extensions and why it's possible you should be adding more. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Oct 28, 20226 min

Should I Be Running Broad Keywords?

This is a portion of Paid Search Podcast episode 328 titled "5 Questions to Ask Yourself About Google Ads Every Month". In this clip, Jason and Chris discuss why you should be asking yourself monthly if you should be running broad keywords. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Oct 27, 202212 min

If and When You Should Use Frequency Capping

This is a portion of Paid Search Podcast episode 327 titled "Frequency Capping in Google Ads". In this clip, Chris and Jason share their opinions on if and when you should use frequency capping in your Google Ads campaign. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Oct 26, 20227 min

How to View Your Reach and Frequency Metrics on Display Campaigns

This is a portion of Paid Search Podcast episode 327 titled "Frequency Capping in Google Ads". In this clip, Chris and Jason break down how you can view your reach and frequency metrics on display campaigns in Google Ads. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Oct 25, 20224 min

How Unique Reach and Frequency Metrics are Calculated

This is a portion of Paid Search Podcast episode 327 titled "Frequency Capping in Google Ads". In this clip, Chris and Jason explain how unique reach and frequency metrics are calculated. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Oct 24, 20225 min

Frequency Capping for Video Campaigns

This is a portion of Paid Search Podcast episode 327 titled "Frequency Capping in Google Ads". In this clip, Chris and Jason talk about using frequency capping for your video campaigns. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Oct 21, 20225 min

Frequency Capping for Display Campaigns

This is a portion of Paid Search Podcast episode 327 titled "Frequency Capping in Google Ads". In this clip, Chris and Jason talk about frequency capping for display campaigns. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Oct 20, 20227 min

What is Frequency Capping in Google Ads?

This is a portion of Paid Search Podcast episode 327 titled "Frequency Capping in Google Ads". In this clip, Chris and Jason define frequency capping and how it can affect your Google Ads campaign. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Oct 19, 20226 min

How Leaving Final URL Expansion on in Your Performance Max Campaigns Can Lead to More Conversions

This is a portion of Paid Search Podcast episode 326 titled "Advanced Tips for Performance Max Campaigns on Google Ads". In this clip, Jason and Chris discuss why leaving final URL expansion on in your Performance Max campaign can lead to more conversions. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Oct 18, 20224 min

The Value of Adding a Variety of Quality Assets to Your Performance Max Campaign

This is a portion of Paid Search Podcast episode 326 titled "Advanced Tips for Performance Max Campaigns on Google Ads". In this clip, Jason and Chris explain why adding a variety of assets to your Performance Max campaign (such as text, images, videos, etc.) can be extremely valuable. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Oct 17, 20227 min

What Budget Should You Give Your Performance Max Campaign?

This is a portion of Paid Search Podcast episode 326 titled "Advanced Tips for Performance Max Campaigns on Google Ads". In this clip, Jason and Chris explain how to set your budget for a Performance Max campaign. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Oct 14, 20223 min

Defining Your Customers for Your Performance Max Campaign

This is a portion of Paid Search Podcast episode 326 titled "Advanced Tips for Performance Max Campaigns on Google Ads". In this clip, Jason and Chris talk about defining your customers in a Performance Max campaign. Should you focus on new customers or returning customers? Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Oct 13, 20227 min

Conversions and ROAS are the Most Important Things to Remember about Performance Max Campaigns

This is a portion of Paid Search Podcast episode 326 titled "Advanced Tips for Performance Max Campaigns on Google Ads". In this clip, Jason and Chris discuss why conversions and ROAS are the most important things to factor into your Performance Max campaign. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Oct 12, 20224 min

How Patient Should You be Before Judging the Success of Your Performance Max Campaign?

This is a portion of Paid Search Podcast episode 326 titled "Advanced Tips for Performance Max Campaigns on Google Ads". In this clip, Jason and Chris talk about how long you should wait before judging the success of your Performance Max campaign in Google Ads. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Oct 11, 20228 min

How Performance Max Works with Search Campaigns

This is a portion of Paid Search Podcast episode 325 titled " Introduction to Performance Max Campaigns". In this clip, Chris and Jason explain how Performance Max works with search campaigns in Google Ads. Link: About Performance Max campaigns - https://support.google.com/google-ads/answer/10724817 Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Oct 10, 20228 min

What Ad Assets Do You Use with Performance Max?

This is a portion of Paid Search Podcast episode 325 titled " Introduction to Performance Max Campaigns". In this clip, Chris and Jason walk through which ad assets to use in your Performance Max campaign. Link: About Performance Max campaigns - https://support.google.com/google-ads/answer/10724817 Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Oct 07, 20224 min

What is an Audience in Google Ads Performance Max Campaign?

This is a portion of Paid Search Podcast episode 325 titled " Introduction to Performance Max Campaigns". In this clip, Chris and Jason explain the different audience options in Performance Max campaigns. Link: About Performance Max campaigns - https://support.google.com/google-ads/answer/10724817 Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Oct 06, 20227 min
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