PPC Daily | Talking Google Ads Monday Through Friday - podcast cover

PPC Daily | Talking Google Ads Monday Through Friday

Chris Schaefferpaidsearchpodcast.com

PPC Daily episodes are clips from the Paid Search Podcast. New episodes come out every day Monday through Friday. Learn more at paidsearchpodcast.com.

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Episodes

How Much Control Do You Have in a Performance Max Campaign?

This is a portion of Paid Search Podcast episode 325 titled " Introduction to Performance Max Campaigns". In this clip, Chris and Jason discuss the control you have in a Performance Max campaign. Link: About Performance Max campaigns - https://support.google.com/google-ads/answer/10724817 Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Oct 05, 20224 min

Performance Max Campaigns Explained

This is a portion of Paid Search Podcast episode 325 titled " Introduction to Performance Max Campaigns". In this clip, Chris and Jason explain what Performance Max campaigns are and how they affect your Google Ads. Link: About Performance Max campaigns - https://support.google.com/google-ads/answer/10724817 Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast...

Oct 04, 202210 min

What’s Going on with Performance Max in Google Ads?

This is a portion of Paid Search Podcast episode 325 titled " Introduction to Performance Max Campaigns". In this clip, Chris and Jason talk about what's going on with Performance Max after recent changes in Google Ads. Link: About Performance Max campaigns - https://support.google.com/google-ads/answer/10724817 Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast...

Oct 03, 20227 min

How Do You Convert a SKAG Campaign into a Theme-Focused Campaign?

This is a portion of Paid Search Podcast episode 324 titled " When to Make Changes in Google Ads and Other Questions - Google Ads Q&A " In this clip, Jason and Chris talk about converting a SKAG campaign into a theme-focused campaign. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Sep 30, 20225 min

Will Changing the Budget on a Target CPA Bidding Campaign Restart the Learning Phase?

This is a portion of Paid Search Podcast episode 324 titled "When to Make Changes in Google Ads and Other Questions - Google Ads Q&A". In this clip, Jason and Chris discuss if changing the budget on a target CPA bidding campaign will restart the learning phase. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast...

Sep 29, 20227 min

Is There a Way to Improve the Position Metrics for Max Conversion Bidding Strategy?

This is a portion of Paid Search Podcast episode 324 titled "When to Make Changes in Google Ads and Other Questions - Google Ads Q&A". In this clip, Jason and Chris talk about ways to improve position metrics for a max conversion bidding strategy. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast...

Sep 28, 20226 min

How Do You Get Rid of Long, Unwanted Search Terms? Do You Worry about Them if They have 0 Clicks?

This is a portion of Paid Search Podcast episode 324 titled "When to Make Changes in Google Ads and Other Questions - Google Ads Q&A". In this clip, Jason and Chris explain how to get rid of unwanted search terms and if they're concerned with them if they aren't getting clicks. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast...

Sep 27, 202210 min

How Often Do You Use Experiments in Testing New Settings, Bid Strategies, Ads, etc?

This is a portion of Paid Search Podcast episode 324 titled "When to Make Changes in Google Ads and Other Questions - Google Ads Q&A". In this clip, Jason and Chris talk about how often they use experiments when testing new settings, bid strategies, etc. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast...

Sep 26, 20226 min

When to Make Changes to an Account? Is There a Statistical Percentage You Should Wait For?

This is a portion of Paid Search Podcast episode 324 titled "When to Make Changes in Google Ads and Other Questions - Google Ads Q&A " In this clip, Jason and Chris explain if there's a statistical percentage of time you should wait before making changes to a Google Ads account. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast...

Sep 23, 20225 min

Setting Up Conversions is Easy with the New Google Tag

This is a portion of Paid Search Podcast episode 323 titled "The New Google Tag Looks Amazing!" In this clip, Chris and Jason explain how easy setting up conversions is with Google Tag. Links: About the Google tag - https://support.google.com/tagmanager/answer/11994839 Simplifying measurement with the Google tag - https://blog.google/products/ads-commerce/simplify-measurement-with-google-tag/ Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Pod...

Sep 22, 20224 min

Centralized Sitewide Tagging with the New Google Tag

This is a portion of Paid Search Podcast episode 323 titled "The New Google Tag Looks Amazing!" In this clip, Chris and Jason discuss centralized sitewide tagging with Google Tag. Links: About the Google tag - https://support.google.com/tagmanager/answer/11994839 Simplifying measurement with the Google tag - https://blog.google/products/ads-commerce/simplify-measurement-with-google-tag/ Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast o...

Sep 21, 20222 min

Combining Tags with the New Google Tag

This is a portion of Paid Search Podcast episode 323 titled "The New Google Tag Looks Amazing!" In this clip, Chris and Jason explain combining tags with the new Google Tag. Links: About the Google tag - https://support.google.com/tagmanager/answer/11994839 Simplifying measurement with the Google tag - https://blog.google/products/ads-commerce/simplify-measurement-with-google-tag/ Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouT...

Sep 20, 20223 min

User-Provided Data is Coming with the New Google Tag

This is a portion of Paid Search Podcast episode 323 titled "The New Google Tag Looks Amazing!" In this clip, Chris and Jason talk about the user-provided data coming with Google Tag. Links: About the Google tag - https://support.google.com/tagmanager/answer/11994839 Simplifying measurement with the Google tag - https://blog.google/products/ads-commerce/simplify-measurement-with-google-tag/ Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podca...

Sep 19, 20225 min

Cross Domain Traffic is Coming with the New Google Tag

This is a portion of Paid Search Podcast episode 323 titled "The New Google Tag Looks Amazing!" In this clip, Chris and Jason discuss cross-domain traffic coming with Google Tag. Links: About the Google tag - https://support.google.com/tagmanager/answer/11994839 Simplifying measurement with the Google tag - https://blog.google/products/ads-commerce/simplify-measurement-with-google-tag/ Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on...

Sep 16, 20224 min

Where is the New Google Tag Available & Automatic Event Detection

This is a portion of Paid Search Podcast episode 323 titled "The New Google Tag Looks Amazing!" In this clip, Chris and Jason explain where the new Google tag is available and the addition of automatic event detection. Links: About the Google tag - https://support.google.com/tagmanager/answer/11994839 Simplifying measurement with the Google tag - https://blog.google/products/ads-commerce/simplify-measurement-with-google-tag/ Send us your questions here - https://paidsearchpodcast.com/contact-us/...

Sep 15, 20226 min

What is Changing with the New Google Tag?

This is a portion of Paid Search Podcast episode 323 titled "The New Google Tag Looks Amazing!" In this clip, Chris and Jason talk about the changes coming with the new Google tag. Links: About the Google tag - https://support.google.com/tagmanager/answer/11994839 Simplifying measurement with the Google tag - https://blog.google/products/ads-commerce/simplify-measurement-with-google-tag/ Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast ...

Sep 14, 20223 min

The Importance of Setting Up Conversions on New Google Ads Accounts

This is a portion of Paid Search Podcast episode 323 titled "The New Google Tag Looks Amazing!" In this clip, Chris and Jason discuss the importance of setting up conversions on new Google Ads accounts. Links: About the Google tag - https://support.google.com/tagmanager/answer/11994839 Simplifying measurement with the Google tag - https://blog.google/products/ads-commerce/simplify-measurement-with-google-tag/ Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to th...

Sep 13, 20224 min

Remarketing is Powerful

This is a portion of Paid Search Podcast episode 322 titled "Recent Google Ads Surprises." In this clip, Jason and Chris talk about the power of remarketing in Google Ads. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Sep 12, 20226 min

How to Get More Volume with Performance Max (Multiple Campaigns?)

This is a portion of Paid Search Podcast episode 322 titled "Recent Google Ads Surprises." In this clip, Jason and Chris explain how to get more volume with performance max with multiple campaigns. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Sep 09, 202211 min

Results We’re Seeing with Max Conversion Bidding

This is a portion of Paid Search Podcast episode 322 titled "Recent Google Ads Surprises." In this clip, Jason and Chris discuss the results they've seen with max conversion bidding. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Sep 08, 20227 min

Have You Seen Broad Keywords with 10/10 Quality Scores?

This is a portion of Paid Search Podcast episode 322 titled "Recent Google Ads Surprises." In this clip, Jason and Chris talk about their experience seeing broad keywords with 10/10 quality scores. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Sep 07, 202213 min

The State of Google Ads

This is a portion of Paid Search Podcast episode 322 titled "Recent Google Ads Surprises." In this clip, Jason and Chris discuss the current state of Google Ads. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Sep 06, 20226 min

Is the Absolute Top Percentage 100% of the Time Possible in Google Ads?

This is a portion of Paid Search Podcast episode 321 titled "How to Get to the Top of Google Ads." In this clip, Chris and Jason discuss whether or not it's possible to get the absolute top percentage 100% of the time in Google Ads. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Sep 05, 20223 min

Focusing Too Much on Quality Score in Google Ads

This is a portion of Paid Search Podcast episode 321 titled "How to Get to the Top of Google Ads." In this clip, Chris and Jason talk about why you shouldn't focus too much on quality score in Google Ads. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Sep 02, 20223 min

Running Out of Budget When You Show Number 1 in Google Ads (Low Impression Share)

This is a portion of Paid Search Podcast episode 321 titled "How to Get to the Top of Google Ads." In this clip, Chris and Jason discuss running out of budget when you show number one in Google Ads. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Sep 01, 20226 min

Real-World Google Ads Management for the Number 1 Position

This is a portion of Paid Search Podcast episode 321 titled "How to Get to the Top of Google Ads." In this clip, Chris and Jason break down real-world Google Ads management for the number one position. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Aug 31, 20228 min

How Showing Up in the Top Position in Google Ads Affects Your Budget and Impression share

This is a portion of Paid Search Podcast episode 321 titled "How to Get to the Top of Google Ads." In this clip, Chris and Jason address why advertisers want to be in the top position on Google Ads. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Aug 30, 20224 min

How to Find Your Ad Position in Google Ads

This is a portion of Paid Search Podcast episode 321 titled "How to Get to the Top of Google Ads." In this clip, Chris and Jason explain how to find your ad position in Google Ads. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Aug 29, 20225 min

How the Google Ads Auction Impacts Your Ad Position (Understanding Ad Rank)

This is a portion of Paid Search Podcast episode 321 titled "How to Get to the Top of Google Ads." In this clip, Chris and Jason talk about how the Google Ads auction impacts your ad position. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Aug 26, 20226 min

Determining Which Keywords to Show Up Number One on Google Ads

This is a portion of Paid Search Podcast episode 321 titled "How to Get to the Top of Google Ads." In this clip, Chris and Jason discuss how you can determine which keywords to show up number one on Google Ads. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Aug 25, 20226 min
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