PPC Daily episodes are clips from the Paid Search Podcast. New episodes come out every day Monday through Friday. Learn more at paidsearchpodcast.com.
This is a portion of Paid Search Podcast episode 321 titled "How to Get to the Top of Google Ads." In this clip, Chris and Jason address why advertisers want to be in the top position on Google Ads. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 320 titled "3 Ways to Improve Quality Score." In this clip, Jason and Chris talk about how to improve your landing page for a higher quality score. Link: 5 ways to use Quality Score to improve your performance - https://support.google.com/google-ads/answer/6167130 Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast...
This is a portion of Paid Search Podcast episode 320 titled "3 Ways to Improve Quality Score." In this clip, Jason and Chris discuss if too specific ad copy can lead to a lower quality score. Link: 5 ways to use Quality Score to improve your performance - https://support.google.com/google-ads/answer/6167130 Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast...
This is a portion of Paid Search Podcast episode 320 titled "3 Ways to Improve Quality Score." In this clip, Jason and Chris talk about how to improve your clickthrough rate in Google Ads. Link: 5 ways to use Quality Score to improve your performance - https://support.google.com/google-ads/answer/6167130 Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast...
This is a portion of Paid Search Podcast episode 320 titled "3 Ways to Improve Quality Score." In this clip, Jason and Chris talk about how to make ads more relevant to keywords in Google Ads. Link: 5 ways to use Quality Score to improve your performance - https://support.google.com/google-ads/answer/6167130 Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast...
This is a portion of Paid Search Podcast episode 320 titled "3 Ways to Improve Quality Score." In this clip, Jason and Chris talk about how often you should optimize to improve your quality score. Link: 5 ways to use Quality Score to improve your performance - https://support.google.com/google-ads/answer/6167130 Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast...
This is a portion of Paid Search Podcast episode 319 titled "The 3 Rules of Google Ads Management." In this clip, Chris and Jason discuss the third priority when managing a Google Ads campaign - segments. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 319 titled "The 3 Rules of Google Ads Management." In this clip, Chris and Jason discuss the second priority when managing a Google Ads campaign - quality of traffic. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 319 titled "The 3 Rules of Google Ads Management." In this clip, Chris and Jason discuss the first priority when managing a Google Ads campaign - bids and budget. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 318 titled "Interesting Experiments to Run in Google Ads Right Now." In this clip, Jason and Chris talk about testing small ideas with Google Ads experiments. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 318 titled "Interesting Experiments to Run in Google Ads Right Now." In this clip, Jason and Chris talk about testing landing page performance in Google Ads with an experiment. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 318 titled "Interesting Experiments to Run in Google Ads Right Now." In this clip, Jason and Chris talk about testing a huge increase in bids with an experiment in Google Ads. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 318 titled "Interesting Experiments to Run in Google Ads Right Now." In this clip, Jason and Chris talk about running an all-broad keyword experiment campaign in Google Ads. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 318 titled "Interesting Experiments to Run in Google Ads Right Now." In this clip, Jason and Chris talk about running ad variation experiments in Google Ads. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 318 titled "Interesting Experiments to Run in Google Ads Right Now." In this clip, Jason and Chris talk about running an experiment in Google Ads to test bidding strategy. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 318 titled "Interesting Experiments to Run in Google Ads Right Now." In this clip, Jason and Chris discuss why they like running experiments in Google Ads. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 317 titled "What’s the Best Bidding Strategy in Google Ads?" In this clip, Chris and Jason explain how to run a successful manual bidding strategy in Google Ads. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 317 titled "What’s the Best Bidding Strategy in Google Ads?" In this clip, Chris and Jason explain how to use a target impression share bidding strategy in Google Ads. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 317 titled "What’s the Best Bidding Strategy in Google Ads?" In this clip, Chris and Jason explain how to run a maximize conversion value bidding strategy in Google Ads. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 317 titled "What’s the Best Bidding Strategy in Google Ads?" In this clip, Chris and Jason explain how to use a maximize conversions bidding strategy in Google Ads. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 317 titled "What’s the Best Bidding Strategy in Google Ads?" In this clip, Chris and Jason talk about how to run a maximize clicks bidding strategy in Google Ads. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 317 titled "What’s the Best Bidding Strategy in Google Ads?" In this clip, Chris and Jason discuss the current state of bid strategies in Google Ads. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 316 titled "What Do You Do When Broad Match Keywords are Working Amazingly in Your Google Ads Account?" In this clip, Jason and Chris give options for adding phrase and exact match keywords to your Google Ads campaigns and the pros and cons of each. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 316 titled "What Do You Do When Broad Match Keywords are Working Amazingly in Your Google Ads Account?" In this clip, Jason and Chris discuss options for an entirely broad account Google Ads campaign. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 316 titled "What Do You Do When Broad Match Keywords are Working Amazingly in Your Google Ads Account?" In this clip, Jason and Chris talk about what it looks like when broad keywords work amazing in Google Ads. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 315 titled "The Second-Best Google Ads Q&A We've Ever Done!" In this clip, Chris and Jason talk about using remarketing lists on search campaigns and if we should use target rather than observation. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 315 titled "The Second-Best Google Ads Q&A We've Ever Done!" In this clip, Chris and Jason give their thoughts on using similar audiences in Google search. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 315 titled "The Second-Best Google Ads Q&A We've Ever Done!" In this clip, Chris and Jason discuss their thoughts on Bing and if managers should be utilizing it more. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 315 titled "The Second-Best Google Ads Q&A We've Ever Done!" In this clip, Chris and Jason talk about what happens when you have the same keyword in two different Google Ads campaigns. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 314 titled " Week 1 Checklist for New Google Ads Campaigns". In this clip, Jason and Chris talk about what to do on day 7. Check search terms Add negative keywords Add keywords (if needed) Check spend of ad groups based on the value of traffic Adjust bids (if needed) Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast...
