This is a portion of Paid Search Podcast episode 314 titled "Week 1 Checklist for New Google Ads Campaigns". In this clip, Jason and Chris talk about what to do on day 6. Check search terms Add negative keywords Add keywords (if needed) Check ad schedule/devices/location if struggling with search impression share Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast...
Jul 13, 2022•4 min
This is a portion of Paid Search Podcast episode 314 titled " Week 1 Checklist for New Google Ads Campaigns". In this clip, Jason and Chris talk about what to do on day 5. Check search terms. Add negative keywords. Add keywords (if needed) Check differences in SIS and positions. Adjust bids (if needed) Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast...
Jul 12, 2022•3 min
This is a portion of Paid Search Podcast episode 314 titled " Week 1 Checklist for New Google Ads Campaigns". In this clip, Jason and Chris talk about what to do on day 4. Check search terms. Add negative keywords. Add keywords (if needed) Search search impression share and positions. Keep SIS(rank) low Adjust bids (if needed) Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast...
Jul 11, 2022•5 min
This is a portion of Paid Search Podcast episode 314 titled " Week 1 Checklist for New Google Ads Campaigns". In this clip, Jason and Chris talk about what to do on day 3. Check search terms. Add negative keywords. Add keywords (if needed). Change match types or modify keywords (If seeing a lot of unqualified search terms). Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast...
Jul 08, 2022•4 min
This is a portion of Paid Search Podcast episode 314 titled " Week 1 Checklist for New Google Ads Campaigns". In this clip, Jason and Chris talk about what to do on day 2. Check search terms. Add negative keywords. Look for broad keywords to add. Add keywords (if needed) Add keywords based on value & risk. Adjust bids. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast...
Jul 07, 2022•10 min
This is a portion of Paid Search Podcast episode 314 titled " Week 1 Checklist for New Google Ads Campaigns". In this clip, Jason and Chris talk about what to do on day 1. Set the bids and the budget. Set keywords to phrase match. Wait. Don’t make big changes yet. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast...
Jul 06, 2022•10 min
This is a portion of Paid Search Podcast episode 313 titled "How to Improve Your Clickthrough Rate in Google Ads". In this clip, Chris and Jason talk about how negative keywords can help raise your clickthrough rate in Google Ads. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
Jul 05, 2022•3 min
This is a portion of Paid Search Podcast episode 313 titled "How to Improve Your Clickthrough Rate in Google Ads". In this clip, Chris and Jason discuss if you should pause low CTR keywords in Google Ads. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
Jul 04, 2022•4 min
This is a portion of Paid Search Podcast episode 313 titled "How to Improve Your Clickthrough Rate in Google Ads". In this clip, Chris and Jason discuss how to improve your ad copy to get a higher clickthrough rate in Google Ads. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
Jul 01, 2022•11 min
This is a portion of Paid Search Podcast episode 313 titled "How to Improve Your Clickthrough Rate in Google Ads". In this clip, Chris and Jason explain if a high clickthrough rate is good for quality score in Google Ads. About Quality Score - https://support.google.com/google-ads/answer/6167118 Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast...
Jun 30, 2022•13 min
This is a portion of Paid Search Podcast episode 313 titled "How to Improve Your Clickthrough Rate in Google Ads". In this clip, Chris and Jason talk about how ad positions in Google Ads affect the clickthrough rate. Links: About Quality Score - https://support.google.com/google-ads/answer/6167118 Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast...
Jun 29, 2022•3 min
This is a portion of Paid Search Podcast episode 313 titled "How to Improve Your Clickthrough Rate in Google Ads". In this clip, Chris and Jason discuss what a good clickthrough rate is in Google Ads. Links: About Quality Score - https://support.google.com/google-ads/answer/6167118 Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast...
Jun 28, 2022•9 min
This is a portion of Paid Search Podcast episode 313 titled "How to Improve Your Clickthrough Rate in Google Ads". In this clip, Chris and Jason talk about how much clickthrough rate determines success in Google Ads. Links: About Quality Score - https://support.google.com/google-ads/answer/6167118 Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast...
Jun 27, 2022•6 min
This is a portion of Paid Search Podcast episode 313 titled "How to Improve Your Clickthrough Rate in Google Ads". In this clip, Chris and Jason explain what a clickthrough rate is in Google Ads. Clickthrough rate definition - https://support.google.com/google-ads/answer/2615875 Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast...
Jun 24, 2022•5 min
This is a portion of Paid Search Podcast episode 312 titled "How to Get Better Leads from Google Ads Using What You Can Control to Your Advantage". In this clip, Jason and Chris discuss how loosening up your judgment of search terms that might not look right can potentially improve your leads. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
Jun 23, 2022•9 min
This is a portion of Paid Search Podcast episode 312 titled "How to Get Better Leads from Google Ads Using What You Can Control to Your Advantage". In this clip, Jason and Chris talk about the global, high-volume keywords that have to be a part of every campaign in Google Ads. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
Jun 22, 2022•6 min
This is a portion of Paid Search Podcast episode 312 titled "How to Get Better Leads from Google Ads Using What You Can Control to Your Advantage". In this clip, Jason and Chris explain how demographics influence lead quality in PPC campaigns. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
Jun 21, 2022•8 min
This is a portion of Paid Search Podcast episode 312 titled "How to Get Better Leads from Google Ads Using What You Can Control to Your Advantage". In this clip, Jason and Chris discuss the difference between lead forms and phone call leads in Google Ads. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
Jun 20, 2022•3 min
This is a portion of Paid Search Podcast episode 312 titled "How to Get Better Leads from Google Ads Using What You Can Control to Your Advantage". In this clip, Jason and Chris talk about how your landing page influences lead quality in Google Ads. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
Jun 17, 2022•4 min
This is a portion of Paid Search Podcast episode 312 titled "How to Get Better Leads from Google Ads Using What You Can Control to Your Advantage". In this clip, Jason and Chris explain how you can use ad copy to get better leads in Google Ads. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
Jun 16, 2022•4 min
This is a portion of Paid Search Podcast episode 312 titled "How to Get Better Leads from Google Ads Using What You Can Control to Your Advantage". In this clip, Jason and Chris discuss using search terms to influence lead quality in Google Ads. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
Jun 15, 2022•10 min
This is a portion of Paid Search Podcast episode 312 titled "How to Get Better Leads from Google Ads Using What You Can Control to Your Advantage". In this clip, Jason and Chris talk about the difference between the quantity of leads and the quality of leads in Google Ads. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
Jun 14, 2022•8 min
This is a portion of Paid Search Podcast episode 311 titled "Click Share Column Deep Dive". In this clip, Chris and Jason explain if they'll start using click share in light of their deep dive, and if so, how they plan to use it. About click share - https://support.google.com/google-ads/answer/6299696 Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast...
Jun 13, 2022•17 min
This is a portion of Paid Search Podcast episode 311 titled "Click Share Column Deep Dive". In this clip, Chris and Jason share strategies to help increase your click share in Google Ads. Remember, you need to get impressions before you can get clicks. Even if you have a high impression share, your click share may still be lower. If you're managing Shopping ads, remember that multiple Shopping ads from the same advertiser can show at the same time. About click share - https://support.google.com/...
Jun 10, 2022•6 min
This is a portion of Paid Search Podcast episode 311 titled "Click Share Column Deep Dive". In this clip, Chris and Jason discuss how click share works. Similar to impression share, Google Ads analyzes the ad auctions over the course of the day and includes all auctions that your ad showed in, and the auctions where your ad competed but did not show. About click share - https://support.google.com/google-ads/answer/6299696 Send us your questions here - https://paidsearchpodcast.com/contact-us/ Su...
Jun 09, 2022•8 min
This is a portion of Paid Search Podcast episode 311 titled "Click Share Column Deep Dive". In this clip, Chris and Jason talk about what the click share data can tell you about your Google Ads campaign. About click share - https://support.google.com/google-ads/answer/6299696 Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
Jun 08, 2022•2 min
This is a portion of Paid Search Podcast episode 311 titled "Click Share Column Deep Dive". In this clip, Chris and Jason define what click share is - the estimated share of all achievable clicks that you have received, and is available only for Search, Shopping, and Hotel campaigns. About click share - https://support.google.com/google-ads/answer/6299696 Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube....
Jun 07, 2022•5 min
This is a portion of Paid Search Podcast episode 311 titled "Click Share Column Deep Dive". In this clip, Chris and Jason explain why they decided to spend an episode talking about click share. About click share - https://support.google.com/google-ads/answer/6299696 Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
Jun 06, 2022•3 min
This is a portion of Paid Search Podcast episode 310 titled "The Secrets to Getting More Leads from Google Ads". In this clip, Jason and Chris discuss how to get more leads from Google by using more keywords. Make sure you're targeting all of your services—Double-check for keywords you missed by examining search terms. Also, consider using broad keywords. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube....
Jun 03, 2022•9 min
This is a portion of Paid Search Podcast episode 310 titled "The Secrets to Getting More Leads from Google Ads". In this clip, Jason and Chris discuss how you can attract more leads by changing your settings. Try altering your language, location, schedule, and audience settings. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
Jun 02, 2022•4 min
