PPC Daily episodes are clips from the Paid Search Podcast. New episodes come out every day Monday through Friday. Learn more at paidsearchpodcast.com.
This is a portion of Paid Search Podcast episode 310 titled "The Secrets to Getting More Leads from Google Ads". In this clip, Jason and Chris discuss how to get more leads by increasing your bid position in Google Ads. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 310 titled "The Secrets to Getting More Leads from Google Ads". In this clip, Jason and Chris discuss alternative advertising options in addition to Google Ads to increase your leads such as Search Partners, remarketing, or Bing. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 310 titled "The Secrets to Getting More Leads from Google Ads". In this clip, Jason and Chris discuss increasing your budget to get more leads in Google Ads. If your campaign is running perfectly, this is your only answer. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 310 titled "The Secrets to Getting More Leads from Google Ads". In this clip, Jason and Chris discuss how to get more leads that actually get acquired. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 309 titled "How Small Businesses Should Think About Advertising on Google Ads". In this clip, Chris and Jason talk about when it's time to grow your Google Ads budget. Wait until you understand what’s going on and are achieving profitability, then build on it. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast...
This is a portion of Paid Search Podcast episode 309 titled "How Small Businesses Should Think About Advertising on Google Ads". In this clip, Chris and Jason explain why it's best to keep it simple when you're starting a Google Ads campaign for your small business. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast...
This is a portion of Paid Search Podcast episode 309 titled "How Small Businesses Should Think About Advertising on Google Ads". In this clip, Chris and Jason discuss what budget you'll need to be successful in Google Ads for your small business. Choose an amount you're comfortable spending for 3 months. $1,000 or more is preferred, and $500 is doable. If you're under $500 you better have one, simple campaign. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to t...
This is a portion of Paid Search Podcast episode 309 titled "How Small Businesses Should Think About Advertising on Google Ads". In this clip, Chris and Jason share some thoughts on how long it should take to see good results in your Google Ads campaign. While it will vary by industry, by month 3 you should be running smoothly. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast...
This is a portion of Paid Search Podcast episode 309 titled "How Small Businesses Should Think About Advertising on Google Ads". In this clip, Chris and Jason talk about what success looks like on Google Ads for small businesses. There are so many benefits to Google Ads, including just getting data. You can also feel in control and be comfortable knowing what you’re getting. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - ...
This is a portion of Paid Search Podcast episode 309 titled "How Small Businesses Should Think About Advertising on Google Ads". In this clip, Chris and Jason explain why small businesses should advertise on Google. It’s where your customers are and it’s the future. Better start learning now. They’re searching for exactly what you offer. Track everything, even if that just means search terms. Flexible - start small, change budget, pause, experiment Send us your questions here - https://paidsearc...
This is a portion of Paid Search Podcast episode 308 titled " The Best Google Ads Q&A We’ve Ever Done". In this clip, Jason and Chris answer a listener's question about how to think about setting the target CPA in Google Ads. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 308 titled " The Best Google Ads Q&A We’ve Ever Done". In this clip, Jason and Chris continue their answer about setting values on conversions in Google Ads on primary and secondary conversions and dig into what values to set. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 308 titled " The Best Google Ads Q&A We’ve Ever Done". In this clip, Jason and Chris answer a listener's question about setting values on conversions in Google Ads on primary and secondary conversions. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 308 titled " The Best Google Ads Q&A We’ve Ever Done". In this clip, Jason and Chris answer a listener's question about the changes in how to manage the search terms report in Google Ads. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 308 titled " The Best Google Ads Q&A We’ve Ever Done". In this clip, Jason and Chris share their thoughts on dynamic keyword insertions. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 308 titled " The Best Google Ads Q&A We’ve Ever Done". In this clip, Jason and Chris answer a listener's question concerning how to best manage Google Ads Grant accounts to spend the full $10,000 budget. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 308 titled " The Best Google Ads Q&A We’ve Ever Done". In this clip, Jason and Chris share their thoughts about dynamic geographic insertion in responsive search ads. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 308 titled " The Best Google Ads Q&A We’ve Ever Done". In this clip, Jason and Chris answer a listener's question about how to make good results great with deeper optimizations in Google Ads. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 307 titled "Exciting Updates to Conversion Tracking in Google Ads". In this clip, Chris and Jason discuss primary vs. secondary conversions. “Include in conversion column” is gone and replaced with primary and secondary. Link: About primary and secondary conversion actions - https://support.google.com/google-ads/answer/11461796 Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube -...
This is a portion of Paid Search Podcast episode 307 titled "Exciting Updates to Conversion Tracking in Google Ads". In this clip, Chris and Jason explain how to set up lead form conversions in Google Analytics without any code. If Analytics is on your website, track Thank You page views without code. This magic only works for page loads. Google Analytics 4 is here, Universal Analytics is being sunsetted. Link: Prepare for the future with Google Analytics 4 - https://blog.google/products/marketi...
This is a portion of Paid Search Podcast episode 307 titled "Exciting Updates to Conversion Tracking in Google Ads". In this clip, Chris and Jason dive into one of the three most common ways to track leads when you run a lead generation campaign - calls made with Google Ads call extension. The Call Details Report provides the phone number, duration, time of call, and is it was answered or missed. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search...
This is a portion of Paid Search Podcast episode 307 titled "Exciting Updates to Conversion Tracking in Google Ads". In this clip, Chris and Jason dive into one of the three most common ways to track leads when you run a lead generation campaign - calls from the website. Many people don’t know about this. We don't consider it foundational, but you'll want to consider using it industry by industry. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Searc...
This is a portion of Paid Search Podcast episode 307 titled "Exciting Updates to Conversion Tracking in Google Ads". In this clip, Chris and Jason dive into one of the three most common ways to track leads when you run a lead generation campaign - calls from ads. We did a deep dive about call extensions in episode 306 . Make sure conversion action is created and applied at the call extension. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Pod...
This is a portion of Paid Search Podcast episode 306 titled "Call Extensions Deep Dive". In this clip, Jason and Chris dive into the topic of call extension bid adjustments in Google Ads. About call extensions - https://support.google.com/google-ads/answer/2453991 Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast...
This is a portion of Paid Search Podcast episode 306 titled "Call Extensions Deep Dive". In this clip, Jason and Chris talk about how call forwarding works within the call extension of Google Ads. About call extensions - https://support.google.com/google-ads/answer/2453991 Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast...
This is a portion of Paid Search Podcast episode 306 titled "Call Extensions Deep Dive". In this clip, Jason and Chris discuss how you can schedule your call extension so you only get calls when your business is open. About call extensions - https://support.google.com/google-ads/answer/2453991 Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast...
This is a portion of Paid Search Podcast episode 306 titled "Call Extensions Deep Dive". In this clip, Jason and Chris talk about setting your device preference in the call extension feature in Google Ads. About call extensions - https://support.google.com/google-ads/answer/2453991 Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast...
This is a portion of Paid Search Podcast episode 306 titled "Call Extensions Deep Dive". In this clip, Jason and Chris explain how your call extensions can appear. About call extensions - https://support.google.com/google-ads/answer/2453991 Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast...
This is a portion of Paid Search Podcast episode 306 titled "Call Extensions Deep Dive". In this clip, Jason and Chris clear up any confusion about whether or not your call extensions can show on desktop. About call extensions - https://support.google.com/google-ads/answer/2453991 Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast...
This is a portion of Paid Search Podcast episode 306 titled "Call Extensions Deep Dive". Call extensions don't appear with every ad impression. In this clip, Jason and Chris explain why you may not be seeing your call extension. About call extensions - https://support.google.com/google-ads/answer/2453991 Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast...
