This is a portion of Paid Search Podcast episode 306 titled "Call Extensions Deep Dive". In this clip, Jason and Chris explain the 3 levels of call extensions - account, campaign, and ad group level. About call extensions - https://support.google.com/google-ads/answer/2453991 Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast...
Apr 20, 2022•3 min
This is a portion of Paid Search Podcast episode 306 titled "Call Extensions Deep Dive". In this clip, Jason and Chris explain how the call extension feature works in Google Ads. About call extensions - https://support.google.com/google-ads/answer/2453991 Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast...
Apr 19, 2022•8 min
This is a portion of Paid Search Podcast episode 306 titled "Call Extensions Deep Dive". In this clip, Jason and Chris give an overview of the call extension feature in Google Ads. About call extensions - https://support.google.com/google-ads/answer/2453991 Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast...
Apr 18, 2022•5 min
This is a portion of Paid Search Podcast episode 305 titled "Performance Max Campaigns in Google Ads". In this clip, Jason and Chris discuss what they like about performance max including the ease of set up, ability to edit creative assets, and lower CPC. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
Apr 14, 2022•13 min
This is a portion of Paid Search Podcast episode 305 titled "Performance Max Campaigns in Google Ads". In this clip, Chris and Jason define what performance max is and does according to Google support. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
Apr 13, 2022•8 min
This is a portion of Paid Search Podcast episode 304 titled "How to Eliminate Google Ads Stress". In this clip, Chris and Jason discuss how you can think critically about conversion data in Google Ads. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
Apr 12, 2022•10 min
This is a portion of Paid Search Podcast episode 304 titled "How to Eliminate Google Ads Stress". In this clip, Chris and Jason share two secrets to using responsive ads - use ad copy you like and balance your needs with Google. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
Apr 11, 2022•7 min
This is a portion of Paid Search Podcast episode 304 titled "How to Eliminate Google Ads Stress". In this clip, Chris and Jason talk about how you can use broad keywords for success. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
Apr 08, 2022•5 min
This is a portion of Paid Search Podcast episode 304 titled "How to Eliminate Google Ads Stress". In this clip, Chris and Jason explain why it's detrimental to search in Google to see your own ads. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
Apr 07, 2022•6 min
This is a portion of Paid Search Podcast episode 304 titled "How to Eliminate Google Ads Stress". In this clip, Chris and Jason discuss how keyword match types can lead to success. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
Apr 06, 2022•7 min
This is a portion of Paid Search Podcast episode 304 titled "How to Eliminate Google Ads Stress". In this clip, Chris and Jason explain why search terms are the most important part of Google Ads. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
Apr 05, 2022•6 min
This is a portion of Paid Search Podcast episode 303 titled "Two Really Interesting Things That We’re Finding Out About Responsive Ads". In this clip, Chris and Jason interview the man who brought the advanced location feature to their attention, Ryan Suchit, who discussed how it works, if it's consistent, and his results so far. Check out Ryan Suchit’s YouTube channel - https://www.youtube.com/channel/UCBu-8pX2ff0HOurz7TxQEqA Ryan’s video about location insertion in responsive search ads - http...
Apr 04, 2022•9 min
This is a portion of Paid Search Podcast episode 303 titled "Two Really Interesting Things That We’re Finding Out About Responsive Ads". In this clip, Chris and Jason talk about an advanced location feature in responsive ads you may not be aware of and how it can save you time on your campaign builds. Article referenced: About location insertion for responsive search ads - https://support.google.com/google-ads/answer/9773001 Send us your questions here - https://paidsearchpodcast.com/contact-us/...
Apr 01, 2022•8 min
This is a portion of Paid Search Podcast episode 303 titled "Two Really Interesting Things That We’re Finding Out About Responsive Ads". In this clip, Chris and Jason talk about the effect of ad strength on responsive ads. Article referenced: About Ad Strength for responsive search ads - https://support.google.com/google-ads/answer/9921843 Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSea...
Mar 31, 2022•10 min
This is a portion of Paid Search Podcast episode 302 titled "Amazing Google Ads Q&A Episode". In this clip, Chris and Jason answer this question: Do you think NFTs will impact Google Ads or how we use them? Do you think companies will start to search for NFT specific marketing companies? Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast Subscribe to the newsletter - https://...
Mar 30, 2022•5 min
This is a portion of Paid Search Podcast episode 302 titled "Amazing Google Ads Q&A Episode". In this clip, Chris and Jason answer this question: I believe that the way I go about setting up google ads using SKAGs for an E-commerce store may be a bit old school. Do you guys have some advice on the best way to advertise products to B2B customers that will "in theory" drive the most conversions? Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Searc...
Mar 29, 2022•6 min
This is a portion of Paid Search Podcast episode 302 titled "Amazing Google Ads Q&A Episode". In this clip, Chris and Jason answer this question: Shopping has been the real game-changer for our little online store. This past weekend I launched our first dynamic retargeting campaign, where the specific product someone looked at is marketed back to them. Since we launched, I’ve been playing whack-a-mole constantly! I add websites to my exclusion list daily, hundreds of them. Now I check every ...
Mar 28, 2022•8 min
This is a portion of Paid Search Podcast episode 302 titled "Amazing Google Ads Q&A Episode". In this clip, Chris and Jason answer this question: I am a Google Ads freelancer with a couple of clients and I wanted to see if you would be interested in covering SaaS products a little more specifically. There are situations where I am targeting keywords that 100% target the services a client offers. I'll spend months trying to get it to work. They have a bunch of people reach the “book now” page...
Mar 25, 2022•9 min
This is a portion of Paid Search Podcast episode 302 titled "Amazing Google Ads Q&A Episode". In this clip, Chris and Jason answer this question: I’m running Google Ads campaigns in one location and was getting good results. I’ve scaled it out to more locations (national), ran exactly like I had it in my one location, but the conversion rate has completely dropped. How should I target a national campaign for good results? Send us your questions here - https://paidsearchpodcast.com/contact-us...
Mar 24, 2022•8 min
This is a portion of Paid Search Podcast episode 301 titled "Beginner's Guide to Google Ads" in which we explain how you can start your Google Ads campaign easily and safely. In this clip, Chris and Jason discuss how you can track your leads in Google Ads including calls from ads, website calls, and lead forms. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast Subscribe to the n...
Mar 23, 2022•4 min
This is a portion of Paid Search Podcast episode 301 titled "Beginner's Guide to Google Ads" in which we explain how you can start your Google Ads campaign easily and safely. In this clip, Jason and Chris chat about extensions - different parts of the ad that can show up under your ad copy such as call extensions, call-outs, site links, and structured snippets. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.yo...
Mar 22, 2022•1 min
This is a portion of Paid Search Podcast episode 301 titled "Beginner's Guide to Google Ads" in which we explain how you can start your Google Ads campaign easily and safely. In this clip, we're talking about responsive ads and Chris explains why it's unnecessary to include the name of your company in your ad. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast Subscribe to the ne...
Mar 21, 2022•2 min
This is a portion of Paid Search Podcast episode 301 titled "Beginner's Guide to Google Ads" in which we explain how you can start your Google Ads campaign easily and safely. Unfortunately, there is no fool-proof method for choosing keywords, but that's no reason not to start your campaign. In this episode, Chris and Jason talk about the value of testing to find high-value keywords. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on Yo...
Mar 18, 2022•5 min
This is a portion of Paid Search Podcast episode 301 titled "Beginner's Guide to Google Ads" in which we explain how you can start your Google Ads campaign easily and safely. In this episode, Jason and Chris talk about why they suggest using broad match with max clicks or phrase match for new account managers. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast Subscribe to the ne...
Mar 17, 2022•8 min
This is a portion of Paid Search Podcast episode 301 titled "Beginner's Guide to Google Ads" in which we explain how you can start your Google Ads campaign easily and safely. In this episode, Chris and Jason explain why they suggest Google Ads beginners start by using automated bidding with max clicks. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast Subscribe to the newsletter...
Mar 16, 2022•4 min
This is a portion of Paid Search Podcast episode 301 titled "Beginner's Guide to Google Ads" in which we explain how you can start your Google Ads campaign easily and safely. In this episode, Jason and Chris discuss location targeting and dig into some advanced options to help you effectively reach as wide an audience as possible in your service area. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/...
Mar 15, 2022•8 min
This is a portion of Paid Search Podcast episode 301 titled "Beginner's Guide to Google Ads" in which we explain how you can start your Google Ads campaign easily and safely. In this episode, Chris and Jason talk about why they encourage new users to turn off Search Partners and Display Network and focus their advertising on Google only. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearc...
Mar 14, 2022•6 min
This is a portion of Paid Search Podcast episode 301 titled "Beginner's Guide to Google Ads" in which we explain how you can start your Google Ads campaign easily and safely. Probably the question we hear most often is, "How much should we spend?" In this episode, Jason and Chris explain how to set your first month's budget. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast Subs...
Mar 11, 2022•5 min
This is a portion of Paid Search Podcast episode 301 titled "Beginner's Guide to Google Ads" in which we explain how you can start your Google Ads campaign easily and safely. Patience is key! In this episode, Chris and Jason discuss how long should you give your campaign before you expect to see results. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast Subscribe to the newslett...
Mar 10, 2022•3 min
Today's question comes from Carlos, in Colorado Springs, Colorado. Carlos wants to know how to get an edge in applying for entry level PPC marketing jobs. Thanks for listening! Please share this show with a friend and leave us a review on iTunes! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/ PSP Insider - https://paidsearchpodcast.com/insider/
Nov 27, 2018•5 min
