Blocking Websites in a Dynamic Remarketing Campaign - podcast episode cover

Blocking Websites in a Dynamic Remarketing Campaign

Mar 28, 20228 min
--:--
--:--
Download Metacast podcast app
Listen to this episode in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more

Episode description

This is a portion of Paid Search Podcast episode 302 titled "Amazing Google Ads Q&A Episode". In this clip, Chris and Jason answer this question: 

Shopping has been the real game-changer for our little online store. This past weekend I launched our first dynamic retargeting campaign, where the specific product someone looked at is marketed back to them. Since we launched, I’ve been playing whack-a-mole constantly! I add websites to my exclusion list daily, hundreds of them. Now I check every site individually to ascertain legitimacy. This is a losing game, I don’t have the time to eliminate hundreds of websites every day! So, isn’t it better to just not let Google do automatic placements, make a list of websites that I know are legitimate websites, and only target those?
    
 Send us your questions here - https://paidsearchpodcast.com/contact-us/
 Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
 Subscribe to the newsletter - https://paidsearchpodcast.substack.com/

For the best experience, listen in Metacast app for iOS or Android