PPC Daily | Talking Google Ads Monday Through Friday - podcast cover

PPC Daily | Talking Google Ads Monday Through Friday

Chris Schaefferpaidsearchpodcast.com

PPC Daily episodes are clips from the Paid Search Podcast. New episodes come out every day Monday through Friday. Learn more at paidsearchpodcast.com.

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Episodes

How to Measure Call Ad Clicks

This is a portion of Paid Search Podcast episode 359 titled "How to Measure Click Types in Google Ads." In that episode, Chris clears up a common misunderstanding about where your money goes in Google Ads and explains how to measure click types to best optimize your ads. In this clip, he explains how to measure clicks from call ads. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodc...

May 29, 20233 min

How to Measure Lead Form Asset Clicks

This is a portion of Paid Search Podcast episode 359 titled "How to Measure Click Types in Google Ads." In that episode, Chris clears up a common misunderstanding about where your money goes in Google Ads and explains how to measure click types to best optimize your ads. In this clip, he discusses how to measure lead form asset clicks. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchP...

May 26, 20232 min

How to Measure Price Asset Clicks

This is a portion of Paid Search Podcast episode 359 titled "How to Measure Click Types in Google Ads." In that episode, Chris clears up a common misunderstanding about where your money goes in Google Ads and explains how to measure click types to best optimize your ads. In this clip, he talks about how to measure price asset clicks. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPod...

May 25, 20233 min

How to Measure Display Network Clicks

This is a portion of Paid Search Podcast episode 359 titled "How to Measure Click Types in Google Ads." In that episode, Chris clears up a common misunderstanding about where your money goes in Google Ads and explains how to measure click types to best optimize your ads. In this clip, he discusses how to measure clicks from the display network. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePa...

May 24, 20234 min

How to Measure Google Search Partner Clicks

This is a portion of Paid Search Podcast episode 359 titled "How to Measure Click Types in Google Ads." In that episode, Chris clears up a common misunderstanding about where your money goes in Google Ads and explains how to measure click types to best optimize your ads. In this clip, he explains how to measure clicks from Google Search Partners. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/The...

May 23, 20233 min

How to Measure Driving Direction Clicks

This is a portion of Paid Search Podcast episode 359 titled "How to Measure Click Types in Google Ads." In that episode, Chris clears up a common misunderstanding about where your money goes in Google Ads and explains how to measure click types to best optimize your ads. In this clip, he talks about how to measure clicks from driving directions. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/TheP...

May 22, 20233 min

How to Measure Image Extension Clicks

This is a portion of Paid Search Podcast episode 359 titled "How to Measure Click Types in Google Ads." In that episode, Chris clears up a common misunderstanding about where your money goes in Google Ads and explains how to measure click types to best optimize your ads. In this clip, he discusses how to measure image extension clicks. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchP...

May 19, 20233 min

How to Measure Clicks from the Site Link Under the Ad

This is a portion of Paid Search Podcast episode 359 titled "How to Measure Click Types in Google Ads." In that episode, Chris clears up a common misunderstanding about where your money goes in Google Ads and explains how to measure click types to best optimize your ads. In this clip, he explains how to measure clicks from the site link under the ad. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c...

May 18, 20235 min

How to Measure Call Extension Clicks

This is a portion of Paid Search Podcast episode 359 titled "How to Measure Click Types in Google Ads." In that episode, Chris clears up a common misunderstanding about where your money goes in Google Ads and explains how to measure click types to best optimize your ads. In this clip, he talks about how to measure clicks from call extensions. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaid...

May 17, 20233 min

How to Measure Headline Clicks

This is a portion of Paid Search Podcast episode 359 titled "How to Measure Click Types in Google Ads." In that episode, Chris clears up a common misunderstanding about where your money goes in Google Ads and explains how to measure click types to best optimize your ads. In this clip, he discusses how to measure headline clicks. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast...

May 16, 20232 min

Types of Click Interactions

This is a portion of Paid Search Podcast episode 359 titled "How to Measure Click Types in Google Ads." In that episode, Chris clears up a common misunderstanding about where your money goes in Google Ads and explains how to measure click types to best optimize your ads. In this clip, he gives an overview of the different types of interactions in Google Ads. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtu...

May 15, 20234 min

Can You Control Lead Value with Max Conversions?

This is a portion of Paid Search Podcast episode 358 titled "Answers to Your Google Ads Questions." In this clip, Chris answers a question about controlling lead value with max conversions. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

May 05, 20238 min

Seeing Great Results with a Max Conversion Target CPA

This is a portion of Paid Search Podcast episode 358 titled "Answers to Your Google Ads Questions." In this clip, Chris the following question about max conversion target CPA - When the goal is to generate leads, do you still see great results with a max conversions target CPA if it gets less than 30 conversions a month? Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast...

May 04, 20238 min

Should I Use SKAGs for Competitor Campaigns?

This is a portion of Paid Search Podcast episode 358 titled "Answers to Your Google Ads Questions." In this clip, Chris answers a question about using single-keyword ad groups for competitor campaigns. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

May 03, 20239 min

How do I Add a Logo as an Asset to my Ads?

This is a portion of Paid Search Podcast episode 358 titled "Answers to Your Google Ads Questions." In this clip, Chris answers a question about adding logos as an asset. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

May 02, 20234 min

Google Recommended Keywords in a Service-to-Keyword Ad Group Strategy

This is a portion of Paid Search Podcast episode 358 titled "Answers to Your Google Ads Questions." In this clip, Chris answers a couple of questions regarding service-to-keyword ad groups - When deploying a service-to-keyword ad group strategy, what should be done with Google-recommended keywords that overlap the ad groups? Should I start applying all Google-recommended keywords and later pause any underperforming or duplicated ones? Send us your questions here - https://paidsearchpodcast.com/c...

May 01, 202310 min

Should I Exclude Locations I Don’t Want?

This is a portion of Paid Search Podcast episode 356 titled "Unbelievably Good Google Ads Q&A About Locations, Match Types, Impressions & More!" In this clip, Jason and Chris answer a question about excluding locations. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Apr 21, 20234 min

Should I Run Phrase and Exact Match Keywords for the Same Keyword?

This is a portion of Paid Search Podcast episode 356 titled "Unbelievably Good Google Ads Q&A About Locations, Match Types, Impressions & More!" In this clip, Jason and Chris answer a question about running phrase and exact match keywords for the same keyword. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Apr 20, 202310 min

Should I Pin Headlines in Responsive Ads?

This is a portion of Paid Search Podcast episode 356 titled "Unbelievably Good Google Ads Q&A About Locations, Match Types, Impressions & More!" In this clip, Jason and Chris answer a question about pinning headlines in responsive ads. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Apr 19, 202310 min

What to do When Your Google Ads Results Start Getting Worse

This is a portion of Paid Search Podcast episode 356 titled "Unbelievably Good Google Ads Q&A About Locations, Match Types, Impressions & More!" In this clip, Jason and Chris answer a question about what to do when your established Google Ads campaign results start getting worse. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Apr 18, 20237 min

Dealing with Different Time Zones

This is a portion of Paid Search Podcast episode 356 titled "Unbelievably Good Google Ads Q&A About Locations, Match Types, Impressions & More!" In this clip, Jason and Chris answer a question about dealing with different time zones. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Apr 17, 20237 min

Can You Have Too Few Keywords in Google Ads?

This is a portion of Paid Search Podcast episode 356 titled "Unbelievably Good Google Ads Q&A About Locations, Match Types, Impressions & More!" In this clip, Jason and Chris answer a question about having too few keywords in Google Ads. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Apr 14, 20235 min

How to Make the Most Google Ads for Your Small Business if Your Website is Really Bad

This is a portion of Paid Search Podcast episode 355 titled "There’s Always a Solution with Google Ads". In the episode, Chris and Jason talk through four different scenarios they run into with advertisers that aren't getting the results they want in Google Ads. In this clip, they discuss how to make the most Google Ads for your small business if your website is really bad. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - h...

Apr 13, 20237 min

How to Run Google Ads for Your Small Business with a Really Small Budget

This is a portion of Paid Search Podcast episode 355 titled "There’s Always a Solution with Google Ads". In the episode, Chris and Jason talk through four different scenarios they run into with advertisers that aren't getting the results they want in Google Ads. In this clip, they discuss how to run Google Ads for your small business with a really small budget. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.yo...

Apr 12, 20237 min

How to Get in Front of the Deepest Funnel Traffic in Google Ads

This is a portion of Paid Search Podcast episode 355 titled "There’s Always a Solution with Google Ads". In the episode, Chris and Jason talk through four different scenarios they run into with advertisers that aren't getting the results they want in Google Ads. In this clip, they discuss how to get in front of the deepest funnel (ready-to-buy) traffic. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.co...

Apr 11, 20238 min

How to Test Different Landing Pages with Google Ads

This is a portion of Paid Search Podcast episode 355 titled "There’s Always a Solution with Google Ads". In the episode, Chris and Jason talk through four different scenarios they run into with advertisers that aren't getting the results they want in Google Ads. In this clip, they discuss how to test different landing pages. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast...

Apr 10, 20237 min

Where to Start if You are New to Google Ads

This is a portion of Paid Search Podcast episode 351 titled "Awesome Google Ads Q&A About Match Types, Negatives, SKAGS, E-commerce, and More!" In this clip, Jason and Chris answer a question about how to get started if you want to make Google Ads management your career. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Mar 28, 20234 min

Getting Bad Leads from Google Ads

This is a portion of Paid Search Podcast episode 351 titled "Awesome Google Ads Q&A About Match Types, Negatives, SKAGS, E-commerce, and More!" In this clip, Jason and Chris answer a question about eliminating bad leads from Google ads. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Mar 27, 20235 min

E-Commerce Google Ads Account Structure

This is a portion of Paid Search Podcast episode 351 titled "Awesome Google Ads Q&A About Match Types, Negatives, SKAGS, E-commerce, and More!" In this clip, Jason and Chris answer a question about e-commerce google ads account structure. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Mar 24, 20233 min

Multiple Performance Max Campaigns

This is a portion of Paid Search Podcast episode 351 titled "Awesome Google Ads Q&A About Match Types, Negatives, SKAGS, E-commerce, and More!" In this clip, Jason and Chris answer a question about running multiple Performance Max campaigns. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Mar 23, 20233 min
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