Zach Grossfeld - Auxoro and The Aux

“People were looking at the silly sex and dating stuff, and then were going back to the podcast and checking it out. Now I view tik tok as not only a tool to create, but a tool to draw people into the podcast.” Zach Grossfeld is the host of Auxoro and The Aux.

(0:39) Zach outsources his (excellent) show note writing to a fiverr freelancer (https://www.fiverr.com/knwhelmick). She uses the transcripts to add quotes from the episode to the show notes.

(1m 26s): Zach is on nearly every social media platform, and he also has a merchandise store. He started out his podcast in the music niche, and used the social media platforms that worked best for him.

(3m 30s):

Zach uses TikTok as a way to drive people to his podcast. He uploads 30 second insights from his podcast. He now has 212.6k followers! Don’t be serious on tiktok - have fun and experiment!

(7m 05s):

Auxoro is for guest conversations. The Aux is for 10-15 minute short clips. He speaks with intriguing and interesting people from all sorts of different fields, industries, and disciplines.

(10m 41s):

Zach grew his audience by being consistent on social media. Super important! Post once a day. And get your guests to repost by creating something unique and valuable that they will *want* to repost, like exciting art, or design, etc.

(14m 06s):

Zach got transcripts because they looked great on his website, they help with SEO, and it helps find quotes.

(16m 29s):

How to reach out to Zach and listen to the Auxoro podcast.

1 (17m 35s):

And lastly, where he got the name for his podcast (“Auxoro”) from - a mix of “aux” and “gold”

Find Auxoro and The Aux podcast on anywhere you listen to podcasts. Find it on tik tok and instagram @auxoro, facebook at @auxoromag. Subscribe to the newsletter at auxoro.com/thesource. 

To learn more about Podscribers, or to come on as a guest, please email me at eugene [at] podscribe [dot] ai. Thanks!