“Another way to think about [podcasting SEO] is to give your page all the contextual clues it needs to point people/Google to that page. Things like making sure you have a title that people are searching for, a meta-description or SEO snippet that'll show up in search results, and a description that your target audience will care about and find interesting.” Amanda Natividad is the Head of Marketing at Growth Machine and the host of the Growth Machine Marketing Podcast. (0:57) - Quick intro to A...
Apr 19, 2021•29 min•Season 1Ep. 12
“I really like just being down in the trenches with people. Discord is a place to have moments where a topic springs up in a channel, and for the next hour you have one of the most heartfelt, beautiful conversations.” Michael Garfield is the host of the Future Fossils podcast, Complexity podcast, and the social media director at the Santa Fe Institute. (0m 42s): How Michael came to host both the complexity podcast and the future fossils? Michael learned on stage that not only was he a musical pe...
Apr 12, 2021•47 min•Season 1Ep. 11
“He'd say, are you hungry? We'd say, no, we're full. Oh, no, you sure you're not hungry? No, we're definitely full. Oh, I’m going to call my mother because she cooks better than my wife. And then three hours later, we would be sat eating into the night. So when I say 'oh, I traveled in Iraq,' people think that it must have been so dangerous. But it was the most welcoming place I've ever been to. And it also changed me because I hadn't been to many, say, dangerous destinations before that. I wasn...
Apr 06, 2021•20 min•Season 1Ep. 10
“I’m building that community of heart-centered sales people, because my movement with that show is to try to change 'sales' from an icky, sleazy, pushy job to one that comes from a place of, 'Hey, I really care about you. I'm committed to you.' There's an element of love ('heart-centered') where I want to help you with whatever it is that you're struggling with, using my solution.” Connie Whitman is a master seller, an entrepreneur, a coach, and the host of two podcasts. (0:37) Who Connie is - s...
Mar 29, 2021•24 min•Season 1Ep. 9
“We also are not perfect at podcasting or anything we do. So we have a bell that we will ring. So if we make a mistake, there's a bell that rings and then we have to take a drink. So it's in line with the podcast. And I think people are really enjoying playing along at home.” Amy Faulkner hosts the Dead Men of Whiskey Podcast 0:22 - How Amy started a podcast about the History of Whiskey. Her goal was to tell the interesting stories behind all of the creators of whiskey. 2:58 - She promoted the s...
Mar 22, 2021•10 min•Season 1Ep. 8
“People were looking at the silly sex and dating stuff, and then were going back to the podcast and checking it out. Now I view tik tok as not only a tool to create, but a tool to draw people into the podcast.” Zach Grossfeld is the host of Auxoro and The Aux. (0:39) Zach outsources his (excellent) show note writing to a fiverr freelancer ( https://www.fiverr.com/knwhelmick ). She uses the transcripts to add quotes from the episode to the show notes. (1m 26s): Zach is on nearly every social medi...
Mar 15, 2021•20 min•Season 1Ep. 7
“What I noticed with Podscribe was that you guys were hustling, grinding, finding things out, and your pricing was extremely competitive. But you had focus, and an aptitude and a passion to help podcasters excel. That's what I saw when I wanted to sign up.” Sean Sullivan is the host and producer of Converge Coffee, and an entrepreneur. [0:26] Sean started out Converge Coffee with a focus on marketing in tech. Now, customer experience is what needs focus today because it forms a large part of bra...
Mar 08, 2021•14 min•Season 1Ep. 6
“I’m always one conversation away from changing my life.” Ben Killoy is a father, a podcast producer, an entrepreneur, a life coach, and a veteran. 0:29 Ben pivoted into podcasting in Jan 2020 after losing his job. Others were quickly asking him for help only a few months after he started his first podcast! The skills you learn as a podcaster are very valuable. You don’t need to be an expert. You just need to know a bit more than someone to help them. 2:01 Return on Objective (ROO): How do all o...
Mar 01, 2021•26 min•Season 1Ep. 5
"I help trucking companies crash less." Chris Harris is a trucking safety professional based in Ontario, Canada, and our guest on this week's episode. 0:24 Chris looked for a way to get more business come in for his trucking safety company, so he started a podcast and uploads to youtube and facebook too! 02:45 He has several websites - DOT (in Ontario it’s called the CVOR) and he bought the url for cvor.ca . 3:33 People find his show through word of mouth, SEO, and transcriptions. His audience: ...
Feb 22, 2021•11 min•Season 1Ep. 4
"Where the heart meets the mind." That's the motto of the Positive Mind Center, a comprehensive mental health counselling and psychotherapy center based in Manhattan. Niseema Dyan Diemer LMT is the SEP Director of Business Development at the center, and Connie Shannon is the administrative assistant of the center. :23 The Positive Mind Podcast used to be a radio show, now it’s also a podcast! It talks about mental health topics. Their audience ranges widely, but referrals is how a lot fo people ...
Feb 15, 2021•17 min•Season 1Ep. 3
"Education through storytelling." That's the mission of Heidi Snyderburn's company Birth Story Media. Heidi's a birth doula, an entrepreneur, an author, and a podcaster. Her podcast is a free platform for women to gain education and empowerment for their births. 2:25 A birth doula (not spelled dula or doola) means “woman servant.” Throughout most of time, humans would birth with other women, up until the early 20th century. A doula is a birth coach who helps you emotionally and physically throug...
Feb 08, 2021•19 min•Season 1Ep. 2
“It’s taken 8 hours to do a transcript down to like 90 minutes to edit” [15:09]. Jackie started the GREEN Organic Podcast to learn how to grow organic food, to teach others about it, and to keep her grocery bill low. Learn more about how Jackie, how she uses her transcripts, and why she calls Pete (our founder) the “man who gave her her weekends back." [3:09] She calls her audience the “Green Future Growers.” They’re generally 24-35 years old, and are farmers, backyard gardeners, and everyone in...
Feb 01, 2021•20 min•Season 1Ep. 1
