Stitcher's Closure, and Naomi Mellor on the International Women's Podcast Awards - podcast episode cover

Stitcher's Closure, and Naomi Mellor on the International Women's Podcast Awards

Jun 30, 20231 hr 5 minSeason 2Ep. 30
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(This description mostly by Buzzsprout's CoHost AI)

Are you ready to get the inside scoop on the world of podcasting? We're shedding light on the closure of Stitcher, a pioneering podcast app, and its ripple effects, particularly on listeners outside the US. We're venturing back to the app's beginnings, and its unique user experience. Sirius XM's future plans for the Stitcher brand also feature in our conversation. 

In the same breath, we turn our sights to the evolution of podcast advertising. Acast's new self-service platform is on the agenda, as is an in-depth analysis of Max Cutler's candid insights on the future of podcasting and his appeal for more resourceful shows. We're also highlighting the latest data on podcast consumption, with statistics from Australia, legal developments in New Zealand, and fresh research from Spain. 

Our discourse further extends to the latest events in the industry, featuring everything from MediaCorp's podcast talent hunt in Singapore to Daniel Ek's new role at Spotify. We won't leave out the exciting news on upcoming podcast awards. Buckle up for a fascinating journey into the ever-evolving world of podcasting.

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Transcript

James Cridland

It's Friday , june 30th 2023 .

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The last word in podcasting news . This is the Pod News Weekly Review with James Cridland and Sam Suthey .

Sam Sethi

I'm James Cridland , the editor of Pod News , and I'm Sam Suthey , the CEO of PodFounds .

James Cridland

In the chapters today . A Stitcher Closure in Time Saves Jobs . Acast launches , host Red Ads . Twitter switch away from Spotify . Podcast trends , too can , value for value , cross the chasm to mass adoption And also .

Naomi Mellor

Hi , it's Naomi Mellor here , co-founder of the International Women's Podcast Awards . Thanks so much to Pod News . I'll be on later on chatting about this year's awards entries and everything else you need to know .

James Cridland

She will . This podcast is sponsored and hosted by Buzzsprout . Last week , 3,261 people started a podcast with Buzzsprout . Podcast hosting made easy with powerful tools and remarkable customer support . And now AI to help you publish your show . And by Pod News Live in London this September . Tickets are available now at podnewsnet slash live .

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From your daily newsletter , the Pod News Weekly Review .

Sam Sethi

So , James , let's kick off with Stitcher . A closure saves jobs . Well , it's just a pun on a stitch in time saves time really . Yes , thank you . Thank you for that , that was really easy to read . Yes , early morning tongues were stifling , but Stitcher Radio , as it was once called , is one of the oldest podcast apps .

It was founded in 2008 before even Apple's App Store even existed , and Stitcher , sadly , will close on August , the 29th . Come on , what's going on with Stitcher then ? Why have they closed it ?

James Cridland

Well , you know . It's almost quite sad , so I posted earlier on in the week a full history of the app . It is , as you say , one of the oldest apps . It was founded in 2007 . Wikipedia says 2008 .

Wikipedia is wrong , so one of the things that I've unearthed is a demo of Stitcher Radio , as it was called when it launched , running in a web browser in July 2008 .

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That's before the Apple App Store , hi we're Stitcher and we want to show you how easy it is to use our personalized internet radio .

James Cridland

You know I don't feel particularly impressed at my UX on the websites that I do , but it's way better than the pretty dreadful UX that Stitcher was originally . Wow gosh .

Sam Sethi

When you're finished listening , just press done at the top left corner .

James Cridland

But it was a news-based internet radio service . Basically , it then started incorporating podcasts as well . It did a ton of things that were really bad for podcasting . It was adding adverts all over the place , not sharing any of that money , of course , with the creators , But also it was doing an awful lot of caching and re-encoding of the audio files .

Now I have to say , as a listener , that was super helpful because we were all running old , useless mobile phones at that point .

I remember driving around the country in the UK listening to Stitcher Radio and listening to a relatively poor sounding version of the podcast that I used to listen to a lot , but of course it was downloading much fewer amounts of data and therefore it worked quite well in the car .

They ended up being in 50 different cars , which is quite a thing , but yes , it is going away as of the end of .

Sam Sethi

August , which a lot of people are quite sad about . Actually , i mean , i've never used the Stitcher app I'll be honest and so I can't say I'm going to miss it , but I'm more interested in James . Why have Sirius , the owner of Stitcher , done this now ? Why now ? And what are they thinking they're going to gain from closing it ?

James Cridland

Well . So what they want to do is they've got the Sirius XM app , which is their flagship app , which is undergoing a redesign . It's going to have a brand new look and feel towards the end of the year And they obviously want to push as many people to that as possible .

Basically , the listeners are either going to be encouraged to use the Sirius XM app or the app from Pandora . Now , you and I don't live in the US , so therefore , actually , we won't be able to use the Sirius XM app , nor will we be able to use Pandora , because neither of those are available outside of the US .

So bit of a waste of time really , because essentially , stitcher will go away and we won't be able to use either of the companies to replacements . But I don't suppose that the company cares about us particularly much . There's no job losses here .

The people who were working on the Stitcher app are now working on the Sirius XM app , so that kind of makes a bit of sense . The Stitcher name won't go away And in fact , there's a new podcast coming out in just a couple of weeks Better Tomorrow with Hannah Brown And that is from Stitcher Studios with a Stitcher logo on it .

So the Stitcher brand doesn't go away . It's still being used for the Stitcher Studios stuff , but in terms of a podcast app , yes , it's gone .

Sam Sethi

Well , i have reached out to Brad Smith . He used to head up SimpleCast , who's now heading up much of the work at Sirius XM , and hopefully he'll be on the show next week as well . It'd be good if he was . Yeah , we can find out what they really want to do with it . Then Now you also mentioned that and I can't remember this and it seems only last week .

So a similar podcast app from a similar company , acast , closed in March 2022 . Now , that passed me by . Did we even talk about that ? I ?

James Cridland

think you know , the plan with these apps , with Stitcher and with Acast , was that they were going to hide things behind a paywall . But it's actually better and rather easier just to rely on things like Apple podcasts and , indeed you know , acast Plus and those sorts of services , rather than the complication of running your own app .

So Acast closed the Acast app last year and they basically said look , we believe in open podcasting , why on earth would we run our own app ? And I think that's a pretty good view to have . And certainly you know what Stitcher have said is that the reason why their ad business is doing so well is that their podcasts are available everywhere .

So they're basically saying you know , there's no need for us to have an app , so we might as well close it . Acast still do run an app . They still run radio public , or at least they got a kind of half running that , because while the radio public app is available on Android , i did notice that it's no longer available on iOS .

So if you have a typhoon you won't be able to use it , and I'm not quite sure why that is , and I've pointed that that's out to the good folks at Acast And that seems to have come as a surprise to them . So not quite sure what's going on there .

But I mean , the one thing I would say about the Stitcher app is that it was , at one point , the number one app on Android , the number two app on iOS .

The last time we looked it was about number six or number seven , but it only had one point , i think 1.3% of the market , so really wasn't very , very big towards the end And it was losing quite a lot of users . So I think people are just , you know , getting used to using either either Apple podcasts or Spotify for their podcast playback .

Sam Sethi

So now , I don't have a Stitcher app , or I never had one , but if you did have a Stitcher app , what would you recommend people do next ?

James Cridland

change . So I think that Stitcher is being used by old folk who fear change .

That's what I think is actually happening here , and so my advice to any podcaster is if you have a sensible amount of people listening to your show on Stitcher , then you should probably say something in your show And you should probably help those listeners to find out a new podcast app that they might want to download and use .

Now , obviously , there's lots of new podcast apps at podnewsnet slash new podcast apps , but if I was going to recommend something that was quite similar to Stitcher , then I guess on iPhone , i would recommend the Apple podcasts app , kind of , and on Android , i would probably recommend the antenna pod app or pocket casts .

Pocket casts is a freemium , but you do have to pay if you want to use all of the features , and it's a very good app . If you want a free app , though , antenna pod is completely open source and is a really nice app , so worthwhile giving that one ago , but I think it's just worthwhile .

If you do have a lot of users on Stitcher , it is worthwhile just letting them know about that , because I think it's important just to hold people's hands . I think Will it be missed .

Sam Sethi

James , it seems it's a sensible decision to close it . It doesn't seem like it's many people going to be using it .

James Cridland

No , i mean , I think it's a sensible for this show . By the way , 0.51% of all downloads in June were from Stitcher , so yeah , not a whole lot , to be honest , but I think it is a loss . It's a big name .

That was once , as I say , a number one podcast app on on Android , and so I think , from that regard , it's very sad when you see some of the original OG brands going away in terms of podcast apps .

Sam Sethi

Well , anyway , let's move on . Acast has launched a self-service podcast advertising platform for host read advertising . In addition to pre-recorded ads , the tool also includes AI-driven tools to help advertisers discover new podcasts to advertise with . What have they done , James ?

James Cridland

Yeah , this is pretty cool . Actually , it's a self-serve podcast advertising platform , so it means that anybody can jump in and buy advertising across the Acast network more than 100,000 shows on there But this is the first time that they have made what they rather confusingly call sponsorships what the rest of the world calls host read advertising .

You can pop in and buy those from their self-service portal , alongside the pre-recorded ads that you've always been able to buy in that way . So pretty good news , I think . If you're an Acast creator , what the tool also allows you to do is it's got some AI Drink .

It's got some AI , which means that advertisers will find new podcasts to advertise on , because they'll be matched up with additional shows .

And I think that's one of Acast's problem And , frankly , one of everybody's issues is that there are a couple of really big shows that everybody wants to advertise on and then nobody really knows about the long tail , and I think if Acast can manage to monetize the long tail , then they should do pretty well , given that they've got a quite fearsomely long long

tail , if you saw what I mean . So , yeah , i think it's a clever plan .

Sam Sethi

Well done Acast . Now Twitter , which is owned by Leela Port , is switching away from Spotify . The company is now using a pod scribe and is testing Libsyn's advertised cast instead of Megaphone . They say advertised cast has a higher fill rate . Plus , we hope to partner with them on the host red ad side of the business , says Lisa La Port .

Now she's the CEO of Twitter . This week in tech is , i think , what it stands for . I wonder if Twitter would be better off partnering with Acast and you host red ads . But hey , why have they moved away from Spotify and why have they started looking at Libsyn ?

James Cridland

Well , it's interesting because they've moved away from Spotify in terms of attribution . They're not using Spotify's tools anymore . They're now using pod scribe and they've moved away from Spotify instead of using Megaphone , using Libsyn's advertised cast .

They have been testing a bunch of different dynamic ad insertion tools and an advertised cast appears to be the one that they've ended up going with Again . Another one of the OGs , leela Port , has been doing podcasts since podcasts were brand new .

Always interesting seeing Leela Port jumping in and saying we're using this particular company and this is why Yeah , Again , I do listen to some of Leo's shows .

Sam Sethi

This week in Google there's one that I do listen to . He is really struggling with advertising . He says it every week . Hopefully this will keep them afloat , because it does sound like they are struggling big time .

James Cridland

Yeah , they have made a couple of closures to shows quite recently as well . There's no doubt that advertising at the moment is in a difficult place . I think part of that is that certain sections of the press are just pouring doom and gloom over the podcast industry .

The closure of Stitcher has been taken by some of the press as being the world is collapsing , the ceiling is falling in . I'm really not sure that I'm seeing that . Yes , spotify is changing a few things . Yes , there are some changes in strategy . Yes , advertising is having a hard time , but it's not the end of the world .

I think another friend of the show , elsie Escobar , was saying this on Twitter that it's really all of these changes at places like Spotify and Stitcher and everything else are almost irrelevant for the majority of individual podcasters who are just continuing on . So , yeah , i think we have to be careful how we report all of this .

Sam Sethi

Well , let's talk about reporting all of this , because I'm going to go through some podcast trends that have been occurring and just sort of get your take on it . James , now former head of Spotify's podcast Max Cutler , spoke to the founder magazine recently about what's next in podcasting and it appears he gently criticised Spotify .

It's a mistake to go after Hollywood talent and discussing the slowness of decisions at the company . Okay , well , that's one way , but the thing that did jump out to me was he said that shows that are resourceful rather than entertaining are what's next . I didn't understand what he meant by resourceful .

James Cridland

I think he's basically saying that the future is daily news podcasts , rather than humorous Hollywood celebrities talking to their mates and you know . so stuff that actually informs as well as as well as entertains .

You know , i think that's what he was saying , but I thought it was an interesting thing to see him basically stand up and say we shouldn't have gone after Hollywood talent . Or rather , he didn't quite say that . He said it's a mistake to go after Hollywood talent , but obviously that's what Spotify did .

So therefore , it's very clearly he's you know , having a pop at Don Ostroff and that sort of thing .

Sam Sethi

Well , looking at some other trends , podcast ad monetization company AudioBoom issued a profit warning . Shares fell over 27% . The company has adjusted the approach taken to calculating its minimum guarantee offers for podcast partners . Now AudioBoom seemed to be doing well . Is this a worry as well ?

James Cridland

Yeah , i think AudioBoom is seeing , just like everybody else , is a bit of difficulty , a bit of softness when it comes to podcast advertising , as I believe the phrase that people go with . Clearly , they have felt the need to issue a warning about the amount of money that is coming in . They do say that they will , you know , continue .

you know that they're doing very well and you know , and they've got lots of positive numbers in there . It's just that their revenue is going to be lower than they previously thought And I suppose you know that is , of course , what's spooked the market there down 27% overnight for their shares .

And Eric Newsom ended up saying something he has taken a good look at the pod track data And he reckons that the average monthly audience for individual shows in 2023 is half of what it was in 2019 . And total downloads are down , he says . Now he's quoting pod track data , it looks as if he's only quoting February's pod track data , year on year on year .

But he reckons that because publishers are pulling back on new shows , that's actually harming the podcast industry , because it's the new shows that drive more downloads , because people go and check them out and find new shows to go and have a listen to . He reckons it's a bit of , you know , self harm .

you know that they're actually damaging their own business by pulling back on new shows . Really interesting newsletter that Eric ended up putting together .

Sam Sethi

I'm not wanting to be the merchant of doom , but news statistics show for value . For value It seems to show that while the amount of sats being given to podcasters is growing , the number of people using it has fallen over the past three months . Who put this data together , james ?

James Cridland

Well , this data actually comes from the podcast index itself And , to be fair , it's data that shows the 1% that podcast index gets . So , on pod fans , for example , automatically 1% of all of the support for podcasts goes to the podcast index , because you're a very nice man , and 1% to pod news , which is even nicer .

So thank you for that , you're very welcome . But also there are a bunch of other apps that are giving 1% to the podcast index to help run that . Now that means that they have a bunch of stats and some of the stats are really good .

So sats per sender the amount of money that each individual person is giving is going up , is on the increase , which is nice . Sats per transaction is going up as well . Transactions per sender is slightly going up , but that's all very well if you've got lots of people giving those payments . But unfortunately the daily unique sender numbers are going down .

Now they're going down slightly . They're down from about what 430ish to about I don't know 350 , i would guess looking at this graph per day .

So the numbers were never particularly high anyway , but actually seeing those numbers going down is a little bit of a concern , i think , and I think just worthwhile at least raising the alarm that the amount of people using this is going down And we should probably be aware of that . What do you think in terms of that ?

Because you're kind of staking your future in terms of the pod fans on your platform , on sats and that form of support .

Sam Sethi

I'm not worried at all . Actually , this trend reminds me of the early days of Amazon . I don't know if you remember , james . You'd go onto Amazon , you'd put stuff into a basket . There was a low level of trust .

You'd ring up a call center , you'd give them your credit card number and eventually people did move across to the idea of putting their credit card online . And then one click came and now no one thinks about it And the size of the basket will increase , which is what Amazon found . And I think what the trend that I took was .

The size of the value , of the amount paid in sats , is increasing . So people are going oh , i mean , we've seen it ourselves . Did you get my sat , one sat sent right Because the worry was that you know he's going to go into the bank account and they're going to have to remortgage .

And we now say I mean , look , i listened to and you do as well Friday night with Adam and Dave and the numbers in there . I mean they hit over a million sats in the show a couple of weeks ago And I think they're regularly getting close to that .

So those people that are comfortable with the whole model of value for value and paying in sats are beginning to increase their amounts . Those are still early adopters , are . You know ? some people are going oh , i don't know if I want to bother , and I think The real irony here is that we haven't sold the value of what Sats are .

I know Adam thinks we don't need to market this , but the fact it's peer-to-peer , the fact that it's instant , the fact there's no fees , there's no advertising , no subscriptions required , again , those sorts of values that give V for V are the differentiator between the current ways of monetizing , which are ad-driven , sponsor-driven We just talked about host red ads and

then , of course , you know subscriptions , which I don't think really work personally . So I think it's a time where apps like mine haven't really hit the market . Fountain's doing brilliantly , i think . Podverse , podfriend are still putting all the features in , like ourselves . So I think we are not at full pace .

I think we are behind the curve in terms of where I think we'll be in six or 12 months . So no , i'm not worried , otherwise I wouldn't be starting a business . But having said that , i do think we as an industry on the open side , or just the podcasting side that use this , need to do a better job of explaining to non-tex . Really , what's going on ?

So you know , in the crossing the chasm the famous Geoffrey Moor book I think we are the visionaries , with the early adopters and the early majority , those pragmatists that we need to bring on next . I don't know if we are bringing them on and that's the problem .

I would say this and you'll never hear me say it normally , but I was thinking about it When I was at Netscape and we were trying to bring the browser through and you know , oh , look , it's HTTP , it's a URL . You know , people didn't understand .

In fact , it was Microsoft including the browser in the operating system and not having to get a disk from AOL or try and find it on the front cover of a PC magazine and load up your browser . That actually crossed the chasm for browsing . And I wonder , with Spotify , because it won't be Apple , will they ?

you know , with their fixed revenue model , that's not working . Their pricing model is awful , they're not profitable , they're going to have to change . Will they be the company that adopts value for value , that jumps us across the chasm into the mass adoption ?

James Cridland

Yeah , well , there's a question I mean . interestingly , john Spurlock brought out some numbers which I'm hoping to do a story on over the next couple of days , from OP3 , from the open prefix project . He looked at all of the downloads that was going on in the podcast marketplace in May .

Now this is two OP3 enabled shows which are relatively geeky , relatively new podcast apps . you know consuming them , but Fountain is a top 10 podcast app on both Android and on Apple . Podverse is number five in this list for Apple users , which is great Number 12 for Android users . So you know there's definitely something going on here .

You know Castamatic as well , doing relatively well for toy phones . So I think that there's definitely something going on here , certainly in terms of the OP3 universe of quite geeky shows . So , yeah , you know , i mean I do hope that it's getting there .

I would say and perhaps we'll come back to this a little bit later but I would say that you know , i think half of the problem is that it's all tied in with Bitcoin and SATs and all of that stuff , and that's a real leap of faith , whereas if it was using Fiat money then I think you know , it is at least easier to explain to people how the thing works

. Put five dollars in here and we'll share it with your favourite shows .

Sam Sethi

Wasn't there a company ? you tried to do that , though , james .

James Cridland

There was yeah , i'm trying to remember its name . A nice man called Pete ran it , and that seemed to go not very far as well . But I think if you were to tie in both the Bitcoin stuff and the , but also add some Fiat money on top of there , i think that that may be the way of going .

So , actually , you know , you can pay directly with Bitcoin if you want to , or you can leave all of that complication to the app , and the app deals with all of that , and you just give it some , you know , some pound sterling or some US dollars or whatever .

Sam Sethi

Yeah , it might well happen . Other similar trends that were from that same dataset which I thought was quite interesting was a significant increase in the use of the value block within podcasting , the use of funding , transcripts and chapters , So people are beginning to start to use it . I would say I'm not really bashing hosts , but clearly I am bashing hosts .

They need to adopt some of this stuff faster so that their customers can actually use it . I mean , you and I adopted the pod role , I think literally the day after it was announced , and yet I still see no host implementing something as simple as the pod role . That would just be another way of just bringing people into discovery of new podcasts .

Why are they ?

James Cridland

so slow . I mean yes , exactly , and I mean it could be that you end up with some podcast apps actually beginning to be hosting companies , because being a hosting company frankly isn't that complicated .

The complicated stuff is the support and everything else surrounding it , but the actual tech of being a podcast hosting company is not difficult And actually that way , if they were to do that I mean you know Spotify is already doing that And that way they can actually do some more interesting things with some of their tech .

Spotify only yesterday , talking about how many people are using video podcasts , or what they're calling video podcasts at least , is now more than 100,000 video podcasts on that platform , and the reason why that works on Spotify is that it's a proprietary thing on Spotify because it works much better than the Apple Podcasts equivalent , where you have to have a separate

RSS feed which is just confusing and just clogs the directory up . So perhaps we'll see podcast apps becoming hosts as well for some of those shows that actually want to enhance their shows in that way .

Sam Sethi

Now in the podcast journal this week , James , you had some other trends that you were highlighting . What were they ?

James Cridland

So this is the podcast business journal , which comes out every single week , and this week has a really interesting interview with two people who are working on podcasts for aeroplanes . There's a bunch of different podcasts available on your in-flight entertainment And if you've ever wanted to get your podcast available there , then it's a great interview for you .

But anyway , what the podcast business journal at podcastbusinessjournalcom also has is it's got a bunch of data around podcast creation And that data is quite worrying because the amount of podcasts being actively updated are declining .

It's declined by over 3% in the last three months And again , i mean I'd love to give positive stories , but actually the amount of shows being made appears to be going down , which is a bit of a worry .

Sam Sethi

Yeah , let's not be doomongers . Actually , cara Swisher on Pivot did say all about the Hollywood decline and all of the advertising decline . He said podcasting has been given back to the podcast , which I think is quite true .

James Cridland

Yeah , no , i can well see that , and I think we also shouldn't forget , of course , that in the wider world , outside of our own bubble , interest rates are at an all-time high .

If you have a mortgage on your house , you're having to pay thousands and thousands more every single year , and that's having a real impact , plus , of course , the inflation in terms of food pricing and everything else .

It could just be that there's no fundamental issue with podcasting here , but it could just be that , actually , the rest of the world is having a bit of a hard time of it right now , and perhaps that's part of the plan , while talking about the rest of the world .

Sam Sethi

Let's have a zip around the rest of the world Now . In your backyard it says here Australia leads the world when it comes to podcast listening . Come on , James Edison Research Infinite Dial 2023 Australia study Little bit sort of skewed , or is that true ?

James Cridland

No , that's entirely true . What I like about the Edison Research Infinite Dial is that it's the gold standard data that is comparable , deliberately made comparable between individual countries . It comes out in the US , canada , the UK , australia , new Zealand , and you can see that Australia now has the highest figures ever .

Now it used to be four or five years ago that Australia was trailing the US by a couple of years . Now Australia seems to be consuming podcasts even more than Americans do 33% of Australians listening to a podcast every month . That figure for the US is 42% , so it's one percentage point higher .

A third of Australians listening to a podcast every week compared to the US is 31% . So very good , exciting figures coming out of this country . Also , they ask which platform listeners use most often for podcasts , and Spotify is number one with 34% . Youtube don't eat me , todd Cochran , don't eat me , todd Cochran Number two with 24% .

Of course , that doesn't have any podcasts on it And Apple Podcasts number three with 11% .

So , yeah , interesting seeing that , and obviously Apple Podcasts is always going to do particularly badly in these certain numbers because they , unaccountably , don't have an Android app And Android has about a 52% share in this country , and so therefore , Apple Podcasts will always be doing relatively badly in comparison to Spotify and to YouTube .

One day they will realise this and start launching an app for Android . I mean , they're not stupid , clearly , but anyway , that's going on here in Australia .

In New Zealand , there was exciting legal stuff where a takedown order was made against a true crime podcast called The Trial , which is about a trial which is still going on And rather astonishingly for somebody that grew up in the UK where that's very illegal . Anyway , that takedown order failed .

It's the first time that takedown order has been sought against a podcast in the country and there's going to be a retrial for this particular trial , which I'm not going to talk about because it's a trial which is going on , but that trial is happening on August 21st .

But you can hear the extra shows that were threatened in The Trial's podcast feed if you're a fan of that . A couple of other interesting things There's some new research that's come out from Spain which says that everybody loves podcasts .

Basically , 97% of listeners say their perception of a brand improves or remains positive when it is advertised in a podcast , say A-cast . Well , they would say that , wouldn't they ? But actually this was some other research that A-cast paid for Another piece of study that came out of Spain from a university .

There looked at a bunch of original podcasts to discover that more than two-thirds of them were hidden behind a paid subscription wall . So Amazon Music , audible , kuanda , ivooks , sonora , podium , podimo an awful lot of paid for podcasts in Spain , seemingly , so some really interesting stuff there .

Podimo seemingly doing very well because they have a recording studio in Madrid . A-cast is doing some stuff in Denmark with a podcast studio called Podster , which is very interesting , which is taking shows which have been successful in other countries and translating them into different languages , which is nice .

And in Singapore , media Core , which seems to own all of the media in Singapore , they're holding a podcast talent hunt competition . There's a $5,000 top prize , which sounds very high , but it's $5,000 Singaporean dollars and therefore is not very much . How much is that in Great British Pounds ?

It's just under £3,000 , so not particularly great , but anyway hey don't sniff at it .

Sam Sethi

I mean , i only failed to qualify because of my age , otherwise it would have been interesting ?

James Cridland

Yes , because it's only for people aged 15 to 25 . So you're just on the top end of that . Hey damn . So there we go . Anyway , that's around the world , and there's quite a lot of entertaining jobs , including a change of job role for Daniel Eck . This is interesting .

Sam Sethi

Yeah , i spotted this on Twitter yesterday . He was saying that's Spotify . I've had the same title for 17 years , but I'm on my eighth or ninth job . My current iteration shares more of the leadership role , with a couple of people with it in Spotify , taking on a lot of the day-to-day work .

Yes , he's moving over to a more strategic role , which we heard a little while back And he was just pinging out to his Twitter followers to say how many jobs have you had while running your own company ? So yeah , daniel's moving into a different role .

James Cridland

Yes , or moving into or has already moved into by the looks of that .

Sam Sethi

May well be . Maybe all of the reduction in the Hollywood exclusives is down to Daniel . Maybe that's his new strategic role , yeah .

James Cridland

Yeah , well , it's interesting . I mean , he's still obviously the CEO , but he seems to be doing a different role . What else is going on NYPR , which is the owner of WNYC Studios ? they are getting rid of bonuses for the leadership team this year . They won't be taking any interns either and they will be doing more cost cutting to come .

According to an internal email which Sky Pillsbury , the squeeze , has seen Sky Pillsbury , of course , was on this show a couple of weeks ago , if you want to go back and take a listen to that There's a new boss in the UK for the Radio Academy , which is the kind of charity for the radio and audio community that helps push things forward , runs , awards and

everything else . It's the first woman , the first person of colour . I believe her name is pronounced Eradna Tayyal Leach , but I may well have got that hideously wrong . But really good to see somebody that isn't a middle-aged white bloke in charge of that organisation .

I used to be a trustee of that , which is nice , and there's a new CEO isn't there at Libsyn .

Sam Sethi

Yes , there is James . He's John W Gibbons . He's been appointed the interim CEO for podcast hosting at Libsyn . He joined the company back in January 2022 and he was previously CEO of Pocket Cus . In fact , i just looked online at LinkedIn . At Pocket Cus , he's still listed down as their CEO .

Maybe they want to change that , but anyway , it takes off from Bradley Terpac , who will remain with the company . He's got a significant stock investment And the good news , james , is John is going to come on the show next week and tell us all about his new role and what their plans are for Libsyn .

James Cridland

Excellent . I'm looking forward to that . And if you're looking for a job , Pod News has podcasting jobs across the industry and across the world . They're free to post . It'll just take two minutes to add a new role . PodNewsnet slash Jobs is the place to go .

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The tech stuff . Tech stuff On the Pod News Weekly Review .

James Cridland

Yes , it's the stuff you'll find every Monday in the Pod News newsletter . Here's where we do all of the tech talk , all kinds of new and exciting things going on Veritonic , doing audio attribution , joining Magellan AI and PodScribe . In doing that There's a new tool called Scribbler which produces summaries of podcasting and stuff like that .

But value for value for conference speeches , sam .

Sam Sethi

Right , adam and Dave are presenting at the Bitcoin 2023 event later this year in Amsterdam And Adam's very keen to show the value time split tag , which is a way of injecting music , in this case into your value block for a period of short period of time .

And Stephen Bell's done something very clever , because Adam was talking about well , if you could do that an injection for a musician into a show when you're running it live , could you do something like having people on stage who happen to be the guest and the hosts , and then you could , you know , basically any sats coming in for that live presentation could be

split to the guest ? And they demoed it last week on the Friday night show with Adam and Dave . And , yeah , stephen B , i think , absolutely blew Adam's mind away because he was using something called the Split Kit , which is developed to actually change who was getting the money in real time based on who was talking .

So , yeah , that's what they're working on A little bit beyond my brain cell there , but , yeah , sounds like it'll be a very interesting demo anyway , Yes , it's impressive that .

James Cridland

So yeah , so that's going on . And also , should we have a look at some awards coming up ? Indeed , yes , let's do that . The second annual signal awards you've got today to enter . If you haven't entered by the end of the day , then tough , but yes , those are going on . right now . There is also the People's Choice podcast awards .

The nominations are opening on Saturday , july the 1st . If you register , you can take part in that . It's the 18th year for the People's Choice podcast awards . It's run by Todd Cochran and it honors podcasters globally in 30 categories , which is very cool .

The British podcast awards is also open voting for its listeners choice awards , and you can vote for any podcaster , even this one , so you can do that if you like . I would vote for something more deserving , but maybe that's a thing . There goes that one vote . Yeah , exactly .

The Independent podcast awards have been announced in the UK and you can enter now for those . The awards will be held in London on October the 12th , and the podcasting seriously awards fund can help if you find it difficult to enter . And this year's International Women's podcast awards will be hosted in London on Monday , the 6th of November 2023 .

The entries are open now and you've got until mid-September to enter . What more can you tell me about this , sam Sethi ?

Sam Sethi

Well , i reached out to the organizer , the wonderful Naomi Mellor . She was up at our Manchester event and I asked Naomi why she felt they needed a specific women's podcast awards .

Naomi Mellor

So this is the third year of the International Women's podcast awards , which aims to encourage women and people of diverse genders across the industry , from all over the world , to have their work judged and brought forward , either by themselves or by other people , and we opened the entries on Monday of this week , which was the 26th of June .

We've had a flood in already , which is really wonderful . I have been perennially surprised , but also delighted , about how many entries we had in year one and year two And this is year three .

So , yeah , we're pretty happy and we are really looking forward to hearing what people have been producing over the last year , both as hosts and behind the scenes , as writers , editors , producers , etc . As well .

Sam Sethi

Now , when does the entry close ? When have people got time to enter this award ?

Naomi Mellor

So , although we are global , we are very aware of school summer holidays . A lot of people who are entered into the awards have childcare responsibilities of various types , and at the moment , we are looking forward to the school summer holidays in Europe .

The States and Canada have already had their summer holidays in swing , and so for that reason , we are open for quite a while , until Friday , the 22nd of September , to facilitate people working around time off for childcare etc . And also some people just need a bit of downtime over the summer .

We know that a lot of people in the UK go away in August and they just want to have a nice time off . So yeah , we've got that going . So Friday , the 22nd of September is the date that you need to think about .

Sam Sethi

And what is that ? Just as a quick reminder , what is the actual date of the event then ?

Naomi Mellor

So the actual event is happening on Monday , the 6th of November . There's a live event in London and we also have a global live stream for anyone who can't join is in person but would like to come to the awards as well .

Sam Sethi

Now why do you need an international women's podcast award ? Aren't there enough awards ? There's the Ambis the Brits , there's the Irish podcast awards . Why , specifically , a women's podcast award ?

Naomi Mellor

So I started this in 2021 and I first had the idea during the pandemic , i'd come out of another industry and have a background working in sports , amongst other things , and there has been a lot of work to try and level the playing fields , i guess , in a lot of other industries , and I was really aware of the Brits podcast awards and all the really good work

that both Matt and Matt have done there and of lots of other awards internationally , but it felt that there wasn't a single central place where women and people of diverse genders could have their work celebrated in particular , and it just made sense to me at the time that we're a huge worldwide family in podcasting .

I know , sam , that you really like the idea of podcasting remaining a really strong community I do as well And I think , allowing people to put themselves forward within that community , even if they haven't had five million downloads or have got , you know , 60,000 Instagram followers or whatever .

We really celebrate the work that people are doing and the moment of audio brilliance that they've created , and I wanted to make something that was really accessible , really friendly , really welcoming And , quite honestly , was for people who didn't think that was the kind of thing that they were into , and I really love the fact that every year people come forward and

say I've never entered an awards before , but I've put myself forward this year .

Sam Sethi

That's a great idea Because , i mean again , those big awards tend to be given to the big companies and the people who put as much time or energy into it but don't have the budgets , don't get recognised . So , naomi , if I wanted to enter , clearly I'm the wrong gender . But if a person wanted to enter of a female nature , is there any support ?

because it can get quite expensive entering awards .

Naomi Mellor

Yeah , definitely .

So we've been really lucky with the last couple of years and again this year , the podcasting Seriously Fund , which a lot of your listeners will be aware of with that supports independent podcasters in Canada , the US , australia and the UK , particularly people of colour , queer , trans creators And that allows people to reclaim awards entry fees of up to $200 a time .

It's an amazing fund that's backed by quite a lot of big organisations in North America and we have been really fortunate to have that , not just for our awards , but for lots of different awards across the globe , and I would definitely encourage people to have a look at that .

It's on podcastingseriouslycom and is run by an incredible woman who does so much work behind the scenes . Last year , we were really fortunate that Amazon Music and Wondery backed us with a bursary fund to allow people to have tickets who wouldn't have been able to otherwise attend , both online and in person .

This year , we're looking to extend that out so that we can provide tickets again where costs are a barrier , because we understand that , even if you're based in the UK , getting yourself to London on a train or by car or whatever , and then getting a hotel if you need one , it turns into a really costly business , and we're really aware of that , and equity is

something that's really important to me and for me , part of that is funds being a barrier to people , and I don't want that at any point for this award . So , yeah , we are hoping to again provide help for tickets , both online and in person . One of my other strong aims is to be able to provide help for people to enter as well .

Obviously , the podcasting seriously fund is there , but outside of that , we really want to be able to help people ourselves and have a bursary available for that too . So watch this space on that one . Sam , we're getting there and we will be able to have some announcements coming to you soon .

Sam Sethi

Now I note that you haven't got all the categories for this year . The category shortlist will be out in October . What are some of the categories that you might be looking to have for the awards ?

Naomi Mellor

Yeah , so we have quite a small number of categories . We've only had a maximum of 10 for the last couple of years , and there's various reasons for that . But partly the first year that I decided to start this , I'd been to a very long awards show and I was like I don't want to log awards show And so I've all been to those ?

Clip

Yeah , exactly .

Naomi Mellor

It wasn't in the podcasting industry , i'm just going to say now , but I had been to something with the job that I was in at the time and it was a great evening , but it was very , very , very long And I was kind of like we're just going to have just a small number . So we had eight in year one and 10 last year .

Categories wise , we'll be having 10 or 11 this year And the categories will be roughly the same as last year . So what we reward I mentioned briefly previously is moments of audio brilliance . So we are not super interested in how many downloads you've had or how many social media followers you have .

As I said , what we're interested in is this moment of audio that you are going to submit .

And the reason that we came up with that in the beginning was because I just kept having these little intimate moments walking along , listening to a podcast , or doing something in my house listening to a podcast , where I was like I have to tell somebody about this , i'm not the next person about what I've just heard , or I'm still thinking about it hours later

or still laughing to myself , or whatever it was . And so that was where that idea came from , and this year we are having two new categories , one of which is related to storytelling , and that can be around fiction or nonfiction interview panel , whatever it is .

The other thing about our categories is , i should say , they are quite open to interpretation , so we tend to get quite a lot of variety in each one , which is amazing .

So the storytelling and the other one which I am delighted we are putting on this year is for podcasts in a language other than English , and we've got a section of the judging panel where who are going to be solely looking at podcasts that are produced outside of the English language .

They will come with a transcript in English for people to be able to read alongside whilst they listen .

But we know that there is so much incredible work out there happening which , for those of us who , i'm slightly ashamed to say , don't speak other languages well enough to be able to listen to something , then I really want to be able to discover and to really help to celebrate their shows as well .

Sam Sethi

Can I just say Jürgen Klopp , the Liverpool manager , learnt to speak English by watching editions of Friends . There you go .

James Cridland

Yeah .

Sam Sethi

So you should all listen to other foreign language podcasts with subtitles on and try and learn . Maybe that's our way forward .

Naomi Mellor

I think that's not a bad one , because I've got friends who have really helped their learning of other languages by watching TV shows . Friends seems to be a common one . A couple of other people have told me about various kids shows , that they've watched cartoons , etc . But I think there is a future there for podcasts .

If anyone out there can subtitle shows for people to listen to , i think there's a really good niche market there . I think personally , but it's very exciting and we're delighted to be able to extend that open to just a really wider number of countries and a wider area of the world .

We've got some fantastic contacts in some really varied and brilliant locations in the podcasting community And they have been incredible about saying well , you know , there's this one language , but there's also X number of dialects that go along with that , and I think that's incredibly exciting .

Sam Sethi

Now look assuming because you did mention there was a panel of judges , and this is my last question that you're not going to be the sole judge , Who else have you got enlisted to help you ?

Naomi Mellor

So we do have a large panel of judges , and the reason for that is that we don't judge anything internally or shortlist anything internally .

So I always love to say to people it's nothing to do with me , you know , submit your entry , but then I don't get to decide who is shortlisted , which is a great relief to everyone , i'm sure , but also allows me to have a degree of independence , which is brilliant . We have judges from across the world . They come from both within the industry and without .

We have been incredibly lucky that we've been supported by a lot of quite large organizations from within the podcast realm previously And we've had judges coming from places like PRX , tink Media , acast , podbean , you name it . We've been there , broccoli , there's so many people out there and I have put out calls for judges once or twice . We've invited people .

I would expect to have somewhere between probably 50 and 60 this year . So , yeah , we're very lucky And that means that we can say to everyone who enters that your podcast will be heard by ears who are independent , and that's very important to me . I don't really feel that I should be the person deciding anything , because I'm not the judge .

I'm just the person that organizes this .

Sam Sethi

Well , well done . Quick reminder , then , so you can enter for the awards now . Closure of the awards entry is on Friday , the 22nd of September . The actual awards ceremony is in London at the conduit on Monday , the 6th of November .

And keep your eyes and ears out for further news about sponsors and the bursary , and I'm sure you'll be talking more about other things before that date as well .

Naomi Mellor

I will . And the one final thing I'm just going to add to them is that you can nominate other people , and so we get a lot of really amazing allies from across the world saying , well , i can't enter or I don't want to , but ex-person who works with me or I know has done an amazing show , let me put theirs forward , and that is a really big privilege .

And it's also a really amazing thing that we've seen growing over the last couple of years as well .

Sam Sethi

Naomi Mellor . Thank you so much and well done for putting on the awards .

Naomi Mellor

Thank you , sam , it's been lovely to chat .

James Cridland

Naomi Mellor from the International Women's Podcast Awards . Things and events going on include the podcast movement in Denver in August , which I'm going to looking forward to our cast . The Arkansas podcast festival in September . Podcast day Asia , September the 6th in Kuala Lumpur in Malaysia , which I'm going to as well .

There's the London podcast festival in early September as well , which is always good to end up going to , And , of course , pod news live in London happening on the 27th of September . We would love to see you there . It's the day before the British podcast awards . Who are some of the speakers for that ?

Sam Sethi

Sam Well we've got Ross from ACAST , we've got Dino Sofos from Persephoneka , we've got Jack Davenport from The Rest is History and The Rest is Politics , we've got Jake Warren from Message Heard , we've got speakers from Listen , from Chalk and Blade . I mean , the list is pretty impressive actually .

James Cridland

Excellent , excellent . And our big surprise speaker is he still there , he or she still ?

Sam Sethi

still . you know It's in negotiation . I will reveal that one to you as well . James , I'm not going to jinx this . We've got an 80% thumbs up 80% or 18% , no 80 . I mean , it's positive , it's very positive . There's diaries being shuffled as we speak , but if I can pull this one off , yeah , i'll be very chuffed .

James Cridland

Yeah , well , anyway , you can get your tickets for this event . Podnewsnet slash live is where to get your tickets for that . Podnewsnet slash live would be a good thing . And there are more events , both paid for and free , at podnews virtual events or events in a place with people . Podnewsnet slash events is where to go .

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Boostergram , boostergram , corner , corner , corner On the Pod News Weekly Review .

James Cridland

Oh , it's our favorite time of the week . How excellent . And yes , we've got a bunch of stats , haven't we ?

Sam Sethi

Yes , we have Gene Bean said best of luck on podcast validate , verify , authorize , whatever it will be . I think we're going to verify . He's saying claiming a podcast on contracts is another place that would benefit from this , And he sent us 4,096 stats . I think all the podcast apps would benefit from this .

James , you were talking about how you've just had to do it through Apple and it's a pain , And it is a general pain when you have to claim a podcast and nobody really wants to do it on 15 directories . But if all you had to do was click one button and it happened , it would make it so much quicker .

James Cridland

It would absolutely So . Yes , as Gene Bean says , best of luck on that If you can get that working . Bravo , james Bravo . Now I do know who this came from , but I've forgotten . Anyway , that was to do with me being rude about Joe Rogan . So there you go , 10,000 stats from there . So thank you . Anonymous person .

And talking about that , scott , thank you for 1,420 sets . Wow , what a hateful man you are . I love to see Joe Rogan piss you off so much that you act like this . A little child . Well , thank you for the sets 1,420 sets that you've just paid me for that . That's very kind of you , scott . If you get it , you get a .

Sam Sethi

Exactly . If you're going to slack me off , give me some money while you do it . Yes , dave Jones sent us 20,000 stats . Thanks , dave , oh God , thanks Dave for the interesting word . Interseen battles over terminology is the spice of life . Okay , i need to look at what that word means , shane I think it's Intonysine .

James Cridland

I think Intonysine battles , yes , but I think that relates to the Todd Cochran Rob Greenleys spat last week of basically Todd shouting over Rob for three quarters of an hour on what a podcast is Don't eat me , todd Cochran , don't eat me , todd Cochran . I think that's quite a thing .

He doesn't listen to this particular show , clearly , because otherwise I'm sure he would have mentioned my little jingle . But still , what else have we got ? Kyren from the Mere Mortals podcast . Very kind of you , sam .

The first episode of season three of the value for value podcast should be out now , which will be a more digestible form of that long episode I did . He says lots of luck with getting the verify tag through And a row of ducks , double two , double , two sats . And he also says what the hell went into your sink , james .

Exactly , i also like to pour superglue down there , but I normally stop at one or two bottles . I'll tell you what it was It was .

You can get this fiber dietary supplement , which is just like basically husks of some plant or other , which we got for the dog And we got about halfway through and then it started going bad and it got bugs in it And so my wife decided she would throw it down the sink .

What we didn't really appreciate and what she certainly didn't is that of course , it expands to about four times its size and then bungs everything up completely . So it was quite a thing . So , yes , $2,500 later . Yes , it's an expensive thing . And Matt Cundle all the way from Canada . 515.0 sats , which must mean something . Great episode .

And enjoyed hearing Sky Pillsbury as a guest host the other week . Yes , she was excellent . She even did the whole recording in a pillow fort thing And she put a duvet over her head and I said we don't need to worry about that . You've heard the show before . We don't need to worry about that .

But she was super good , so hoping to have her back on relatively soon . You're actually off in a couple of weeks , aren't you ? You're going on a dog holiday , so I understand .

Sam Sethi

Yes , gladly . Make sure you get that right . When you said it's a dog holiday , not a dogging holiday , yes , just make sure that gets out clearly . Wow Yes , wow No . And on that bombshell , yes , exactly No . Yes , every year we take the dog down to Cornwall , because then we bugger off to Italy or wherever in the world and we leave it with our friends .

So , yes , she gets her own little dog walking holiday . So we're off down to Cornwall , her own little dogging holiday .

James Cridland

Well , that's a lovely thing . I don't think the Americans know what that is , do they ? I think it's an English term .

Sam Sethi

It is yes , And we shouldn't let them know . I think it's an English term .

James Cridland

If you're an American , don't Google for dogging . Don't do that . That would be a mistake . If you get value from what we do . The Pod News Weekly Review is separate from Pod News Sam and I share everything from it . We really appreciate your support so we can continue making this show .

If you want to , you can become a power supporter at weeklypodnewsnet with money And if you want to support us with Sats , of course , their new podcast apps are the way You can support us with those Sats by hitting the boost button in your podcast app , And that would be a lovely thing . And we have a new supporter at weeklypodnewsnet Daniel Lopez .

Daniel , thank you so much for your $5 a month Much appreciated . That's a super excellent thing . You are an IT professional interested in technology , science and rock music , according to your website , which is all very exciting . And yeah , I'm trying to work out where it is that you are in the world . You're in Mexico , Excellent .

Well , we might see you later on this year when Pod News Live comes to Mexico , So who knows ? But thank you so much for joining . That's much appreciated . Now , what's happening for you this week ?

Sam Sethi

Sam . Well , today is my daughter's prom date , So I'm going to have a house full of 18 year old teenage girls and boys . Have you hired a tent ? No , no , not this time . No , they're just going to drink themselves stupid in a pre-drinking session and then go down to the organised event .

So my job really is to supply alcohol and then be a taxi driver this evening . So , yes , exciting job . Two really good podcasts I highly recommend people listening to . I listened to my old boss , Mark Andreessen , on the Lex Friedman show . It's a three hour podcast proper long .

He talks about AI , the future of the web , but he also does a really brilliant in-depth history of the web , Considering you've built a lot of the early stuff And then they just go on and keep talking about various interesting hot topics . So highly recommend it . Look up Lex Friedman's interview with Mark Andreessen .

And then the other one is also and I don't know why , it just happens to be the A16C network podcast . Talks about network effects , moats and web three . And when I first listened to it I was like , oh , I'm not web three , I'm not really that interested .

But actually Scott Duke co-comneers , who's a professor at Harvard , who's the guest , talks about NFTs but he talks about in the same way for you applied podcasting to it the way that you can have co-operations . So if you look at the way that founting pod first , pod friends , pod fans compete but also co-work together Again , the use of open source .

If you look at what the namespace is doing , So it has a lot of relevancy to what we're doing in the podcasting industry . So it's called network effects , moats and web three . They even talk about something called vampire attacks , which is a new theory of blood sucking from platform competition , which is really worth listening to , I promise you , James .

So what's happened for you this week ?

James Cridland

Well , i have been all alone all week . The rest of the family are in Fiji soaking up the sun in Fiji on a beach holiday , so why aren't you with them ? I'm not with them because , a I'm looking after the dog and , b my idea of a holiday is not lying by a beach . It drives me crazy . So , no , not doing any of that . So I've had a nice quiet week .

My plan was to do lots of coding and to fix some of the technical debt that I built myself five years ago , and the actual output of that has been nothing of that at all . So there you go , but I've put some shelves up , so that's good . So that's been nice .

I mentioned this earlier a little bit , but it was lovely to see you becoming a supporter of the Pod News Daily newsletter by giving 1% of all podcast support to the Pod News Daily and a further 1% to the podcast index within the PodFans app . So thank you so much for doing that . Much appreciated . That's a real help .

Sam Sethi

Have you started to see them come through yet ? That's the main thing .

James Cridland

I am seeing a few coming through , yes , which is nice .

Sam Sethi

So every so often you see some PodFans payments , you will start to see lots more , which hopefully then , if we can push this forward in the way I'd like to think we can , will hopefully help you , james and Adam , for doing all the great work that you've done . So I'm building on the shoulders of giants , the pair of you .

And also we've given 1% toward the guys at Olby as well , because I think , again , they've done some amazing work . So , yeah , they're the three partners Indeed .

James Cridland

Now that makes a bunch of sense . Well , thank you so much for that , and that's it for this week .

Sam Sethi

You can ask James and I questions using email to weekly at podnewsnet or send us a boost of ground for feedback . If your podcast app doesn't support boosting , grab a new app from podnewsnet forward slash a new podcast apps .

James Cridland

Yes , our music is from Studio Dragonfly , our voiceover is Sheila Dee and we're hosted and sponsored by Buzzsprout . Podcast hosting made easy .

Clip

Get updated every day .

Naomi Mellor

Subscribe to our newsletter at podnewsnet Tell your friends and grow the show And support us , and support us . The Pod News Weekly .

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Review will return next week . Keep listening .

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Stitcher's Closure, and Naomi Mellor on the International Women's Podcast Awards | Podnews Weekly Review podcast - Listen or read transcript on Metacast