The latest from our daily newsletter at podnews.net with Magellan AI. Women's podcast listenership has tripled in 10 years according to the Women's Audio Report released by Edison Research and SiriusXM Media. 45% of all women in the US, that's 60 million, are monthly listeners and 52% consume podcasts in some form, whether listening or watching.
Sounds Profitable's Tom Webster is hosting a free webinar today at 2pm Eastern examining ad-supported podcasting compared to other ad-supported media. It's the largest cross-platform study of its kind and is the first to isolate the audio for ad-supported podcasts, which is different to the overall podcast audience. Acast has announced an exclusive global podcast deal with The Athletic.
The Athletic is currently the number 8 podcaster in PodTrack and its premium sports podcasts will be monetised across audio and video. If you're a podcaster, you're also an influencer. Congratulations! But what's the best way to be transparent and authentic in the things you promote? A new podcast from BBB National Programs called Beyond the Influence is newly launched with tips and information about how to do it right. In Australia, the podcast ranker for March was released.
The Australian Broadcasting Corporation, the ABC, broke 3 million listeners for the first time and has more titles in the top 200 than anyone else. Nine Podcast Network is now number 4 above Nova Entertainment and Mammamia and the Mel Robbins podcast continues as the number 1 show in the country. Independent podcast app Pocket Casts now, it seems, supports the podcast funding feature in the new podcast namespace.
It allows podcasters to link directly to pages that will help them earn money. The feature is supported by a large variety of podcast hosting companies including Buzzsprout, Blueberry, Captivate, RSS.com, Transistor and many others and Podnews podcast pages also support it as well. And Descript's transcription tool has a known bug that means it's missing transcribing large chunks of audio, making the tool unusable for its main purpose.
One power user, a radio broadcaster in the UK, is so frustrated he's started publicly tweeting Andrew Mason directly for a refund. He's yet to get one. We're curious how many other podcasters are suffering from this known bug. And in podcast news, Pride Daily, the world's only daily LGBTQ plus news podcast, is 18 months old today. Launched in October 2023, Pride Daily has published well over 400 editions and enjoyed endorsements from Acast and Pocket Casts.
More people are thinking of living outside of their passport country. The conversations in GeoPats podcast took place between 2017 and 2024, but they feel more relevant today for some reason. So from this month, all GeoPats episodes are being reposted on a weekly basis for conversations with long-term expats about what grounded them in their other places in the world.
As YouTube and Spotify blur the lines between podcasts and video, Once a Podcast, The Revolution Redefined has been released. It's a three-part series exploring the identity crisis, evolution and future of podcasting. There are insights from over 30 industry pioneers, including Ira Glass, Guy Raz, Adam Carolla and Leo Laporte and me. And the series examines the tug of war shaping its future. If we don't act now, will podcasting lose what made it revolutionary?
And this podcast is sponsored by Magellan AI. Find the right shows fast. Magellan AI helps match your brand to the right audience. Plan smarter podcast buys with Magellan AI. There's a link in the show notes. And that's the latest from our newsletter. To read all the stories and subscribe for free, we're at podnews.net.